Categories
Fashion Trends

From Animal Fur To Cotton

Ever since the incident in the Garden of Eden when Adam and Eve became aware that they were not like any other animal, hairy, men has started wearing clothes. Depending where they lived in the world, the garments were fashioned with the climate in mind. Thus in northern countries were the winters were lengthy, people started wearing animal fur.

In warmer climes simple clothing was worn, as can be seen on the hieroglyphs of the ancient Egyptians. In warmer climates still, loin cloths were the only body covering needed. The weaving of fabric is known to have existed since the Neolithic times when archaeologists found imprints of fabric.

Poorer people used to wear cloth woven from wool, whereas the more affluent people wore cotton or linen garments. As soon as the loom was invented clothing could be produced more easily and in greater quantity.

Throughout the ages the things we wore became more sophisticated and these days there are a vast number of designs, colours and articles in the market place, such as trousers, dresses, coats and shirts.

An American company called American-apparel was founded in the 1960s by a Canadian who started making underwear and slowly progressing to fashion items and leisure wear. Since the use of sweat shops was highly frowned upon a factory was built that could accommodate the whole process of clothes manufacture. The plant designed their own garments and a dye department was set up so that no process needed to be out-sourced.

The people working in this factory were paid decent wages on which they could live and enable them to save for a rainy day. The company is proud to be able to say that no use of cheap slave labour is being used.

Many of the clothes are sold on line and if one is looking for leisure wear or more dressy clothing it is easy to buy them over the internet. This is a convenient way of shopping for people who are hard pressed for time due to a busy work schedule or hectic home life.

Apart from leisure clothes and other items, the company also manufactures sports bags and socks. Some garments are in unisex sizes to be purchased and worn by men and women alike. The garments are made of all kinds of material such as nylon in the case of sportswear as well as cotton or wool for more formal clothing such as dresses and sweaters.

This method enables people to purchase items at leisure and at any time of the day since payment by credit card is fully automated and processed by machines, not people. If one purchases items over the value of £75, then postage is free within the country. There may be a small charge if the goods have to be shipped abroad. If for any reason the clothing does not fit or is not of high standard, there is a returns policy if one is not completely satisfied. There is generally a time limit for this.

Categories
Fashion Issue

The State and Scope of Luxury Retailing in India

Abstract:

 

The article discusses the state and scope of luxury retailing in India. Understanding consumer psychology in a diversified market with a huge potential of growth is challenging. Since luxury is still in its introductory stage in India, there is vast scope of research specially in evolving marketing practices in the related field with special reference to a culturally distinguished consumer group.

 

Famous fashion Designer Gabrielle Coco Chanel (1883-1971) stated that luxury is a necessity that begins where necessity ends. Similar ideas were acknowledged by the famous economist Veblen (1899), in his book The Theory of the Leisure Class, who explains the concept of conspicuous consumption as the waste of money and/or resources by people to display a higher status than others. Luxury is concept related to status, ego and psychogenic needs; it is not necessary for survival. Luxury goods have always been associated with high quality, craftsmanship, uniqueness, creativity, exclusivity and innovation. Apart from these product attributes, the consumers also get the additional psychological benefits like esteem, prestige and a sense of a high status that reminds them and others that they belong to an exclusive group who can afford these expensive goods.

 

The overall sales of luxury goods in the year 2009 is expected to be more than US$150 billion and Asia contributes 10% to it. The concept of luxury is now not confined to only to Europe and US, the Asian subcontinent contributes majorly to it, with India and China as the newly emerging markets. Professor James Twitchell (2002) comments on the democratization of luxury and the changing consumer psychology These new customers for luxury are younger than clients of the old luxe used to be, they are far more numerous, they make their money far sooner, and they are far more flexible in financing and fickle in choice. They do not stay put. They now have money to burn. The competition for their attention is intense, and their consumption patterns-if you have not noticed- are changing life for the rest of us.” Patrick Normand, managing director of Cartier (Middle East & South Asia), discusses the potential of Indian luxury market, The growth of India as a luxury products market, and its emerging potential is very obvious now especially as the economy is booming and there is a general positive sentiment towards global brands. According to the latest Asia-Pacific Wealth Report, there were an estimated 1, 23,000 millionaires at the end of 2007 in India, up 22.7 percent from the previous year; making it a huge potential market for the international luxury players. As per Forbes magazine (March, 2008), financial capital of India-Mumbai-ranked seventh among worlds top 10 cities where largest number of billionaires resides. Still luxury market is at a very nascent stage in India. As discussed in Luxurion World 2009 in Mumbai, the Indian Luxury Market is estimated to be to be USD 4.35 billion and this forms only 2% of the global share. For an Indian owning a luxury brand would mean accomplishment. According to a study by American Express, Inside the Affluent Space, Indian consumer has a desire to prove that Ive made it. He is an aspirer and for him luxury is a reward, which is a mindset very different from a European consumer for whom luxury is an experience.

 

India as a retail market is not uniform, especially when it comes to preference for luxury in terms of need fulfillment. Moreover, the market is not as mature as the European market where consumers seek fulfillment through experience. Few players have been able to fulfill the needs of the Indian luxury consumer. Since this segment of market remains untapped, huge potential lies in the same. Therefore, it becomes important to delineate the needs of the Indian consumer to target them better. To be successful in India as a retailer, it is necessary to gauge both, the financial potential as well as the mindset of the Indian luxury consumer. Localization of global luxury brands is essential to tap the huge potential of the diverse market. It requires understanding of luxury product market characteristics and developing the brands accordingly. This will help in bringing forth the right product offerings to the Indian consumer as well as targeting them better. Moreover, limited accessibility to luxury in India is a barrier to its growth and acceptability. There are several cities in India which have a huge potential for luxury which still remains untapped.

 

Luxury products are exclusive pieces of craftsmanship driving the aspirations of many but owned by a few. Luxury has different meanings for different people (Kate, 2009). To some consumers luxury goods provide a means to lifestyle, some adapt luxury to their lifestyle and there are still others who require these to make a statement of their wealth (Okonkwo, 2007). The perception varies with the maturity of the market and the exposure to which the consumers have been subjected.

Categories
Fashion Designer

Dragon nation gets the Australian inspiration

Fashion is influenced by the nature that has created it, and by the styles prevailing in the society. China’s fashion and retail sector is getting influenced by Australian trends. There had been a cultural exchange between Australia and China since the 1800’s when silk embroidered shawls, and surcoats from China were brought into Australia. Australian women wore clothes made of velvet, georgette, and chiffon, the patterns inspired by Chinese clothing styles. Having acquired a living memory in the wardrobe of Australian women, today the trend is reversing with the Chinese customers getting the Australian fashion inspiration. Australia has a typical fashion style that discriminates it from other styles such as European fashion.

Their clothing style is comfortable with a casual attitude. China is the world’s biggest apparel market, and a biggest garment exporter. Apparel market in China witnessed a drastic growth in the past decade, and its huge market size is attracting international brands. It is also one of the hottest markets, with more number of young millionaires. Among the apparel brands seen in the Chinese market one third is of foreign brands, one third is of brands whose production is taken for lease by international companies to domestic Chinese manufacturers. The remaining one third is of counterfeited products with duplicate trademarks.

Categories
Fashion Accessories

Interesting Facts about Perfumes

High living has always been associated with the use of perfumes. In the old days with royalty people espousing the need for fragrances, the bourgeois society soon followed.

Perfumes from natural odorants like sandalwood or musk were preferred. In today’s world due to illegal trafficking and species endangerment, natural odorants are replaced by synthetic aromatics. Both have their advantages and disadvantages. Aromas like musk from natural ingredients are extremely complex and have been impossible to imitate through synthetic aromatics like nitro-musks or macrocyclic musks. On the other hand, synthetic aromas like ozone, marine, metallic, etc. have no parallel olfactory relationship in the natural odorants.
So nowadays with modern technology of perfume manufacturing and synthetic aromas, new categories have been created. Categories that can be best described as:

 

  1. Bright Floral – very popular and meant for almost everyone and all occasions
  2. Woody – it evokes the forest refreshing smell
  3. Green – it has a lighter fragrance and is meant for casual wear
  4. Oceanic – it is very popular among the younger generation
  5. Spicy Fruit – a good choice for tropical weather or during summer
  6. Oriental – (Or Spicy scents) it is meant for special occasions.

The composition of perfumes is very important, because the right combination of scents (as rose, jasmine, cola), modifiers (esters), blenders (linalool, hydroxycitronellol) and fixatives(like resins, wood scents and amber), can provide the unique smell by which brand name perfumes are so famous and desired for. Some famous brand name perfumes are:

 

  1. Eau de Cologne (1709)
  2. Chanel No. 5 (1921)
  3. Opium YSL (1977)
  4. Azzaro Pour Homme (1978)
  5. Anais Anais (1979)
  6. Poison Christian Dior (1985)
  7. Eternity Calvin Klein (1988)
  8. Envy Gucci (1997)
  9. Nu YSL (2001)
  10. Rose 31 (2006)

Also, preservation of perfumes is of vital significance as it degrades if kept carelessly. Previously all perfumes used to come in open bottles with caps. These bottles kept the fragrance intact for about a year. As it was used, the level of the perfume went down, and it was exposed to oxygen contained in the empty space of the bottle. This eventually changed the perfumes fragrance. Heat, light, oxygen, and extraneous organic materials, further distorted the fragrance. Thus glass bottles, though extremely decorative, allowed light, and contributed to the degradation of the scent.
It is now a well known fact that light-tight aluminum bottles are best for the preservation of perfumes, especially when they are refrigerated at low temperatures from 3 to 7 degree Celsius. The oxygen contained inside the bottle cannot be removed completely but it can be minimized by the use of rollers instead of open bottles. Further minimization of oxygen exposure can be attained by the use of sprays.
Thus almost all modern day perfume come in spray bottles, which isolate the perfume from mixing with outside oxygen, skin, detritus, and dust, thereby promoting the longevity of the olfactory quality of the perfume.

Categories
Fashion Accessories

Red High Heels – A Treat To Your Lovely Legs

If you are a woman and if you strongly believe in being fashionable as well as trendy, ignoring your legs may cost you a lot. Pampering your lovely legs can amplify your physical beauty. You can dress up your fine legs with the high heel shoes or sandals. While talking about the sumptuous women accessories, we just can not deny the importance of high heels. It has been in fashion for long but the latest fad is to match the colors of your dress with it. The heels not only beautify us physically but also increase the confidence that we have.

High heels are the perfect solution to add a new dimension in to your overall appearance. So if we want to give your legs, you can choose from any of these. These footwear compliments almost every sort of clothing and makeup therefore you can ensure that all of the gets ups can be matched up with the heels. It is a way to be distinctively feminine and flaunting your appeal. You can play with your color of imaginations and can make your friends envy.

Further in this article we are going to expand your knowledge base. Here, we will talk about the basic motives behind using these. Most of us are just ignorant with the other side of these trendy high heels. Some of the salient features are enlisted as follows:

1. The most important reason behind using these fabulous heels is to add on the physical appeal. It is the common cause that all of us know.
2. Apart from increasing the physical beauty, these high heels allow the user to look smarter, taller and in a few cases slimmer also.
3. You can hide your long foot using these high heels and make them look smaller.
4. An angle made with respect to the lower leg and foot can be changed by highlighting calves through the high heels only.
5. Being stylish, seductive and attractive is not an issue anymore as you can do all these using one that best fits your posture.
6. High heels shape up your leg muscles especially the lower part and using these you can define the beautiful arches of your feet.

The recent markets are flooded with the varieties of the high heels based on material, color, shape, design and different sizes based on material, color, shape, design and different sizes. You can own anyone that suits you and is really comfortable for you.

So finally, you are all set to flaunt your style.

Categories
Fashion Designer

Designer Sarees – essential part of women’s wardrobe

When asked for the type of Saree to wear during any function, a lot of recommendations are being given by some or the other person thereby making it a tough choice to pick the one of the so many available choices. The best part of the Saree is that it is available in all the different patterns and styles suiting women of all ages. The prominence of Saree is increasing day by day due to its global popularity. Indian women are specially found wearing Saree in the functions like social gathering, engagement, wedding and festivals.

 

Womens love for sarees is evident from the fact that they live draping it in each special occasion. They love sarees above all outfits. If one desires to be dressed in the designer outfit, go for the designer sarees that are worked upon very well by the reputed designers. I know you might be thinking of why to spend on the designer sarees but the money to spend is really worth to make you look stunning & adorable among all. Here are the top 5 reasons to choose designer sarees as your priority for special occasions.

 

1.     Quality Fabric Usage:

 

Designers thoroughly research and then come to the decision on selecting the most comfortable fabric to design Saree on. Fabric plays a major role and so designers keep it as its foremost priority before designing the Saree. So, just forget about the comfortability zone as you will surely be able to adapt the Saree in the fabric that the designer prepares. Or you can also select the fabric suiting your body type.

 

2.     Color Range:

 

The designer sarees would be surely embedded with too many colors. Designers love mixing up the colors giving a beautiful look. They will also have a good collection of single color sarees. Select the color most suitable to you.

 

3.     Latest Designs:

 

You will doubtlessly get the latest designs while opting for designer Saree. Designers do take care of the trend and set the patterns and work likewise that stays in fashion for a long time. The additions are also made in the designer sarees.

 

The embellishments like stones, zari work, beads, sequins, zardosi work, thread work, etc. are all the additions that are very well taken care of while preparing the Saree. With the trappings, the overall look of the Saree will become more enchanting. You can opt for the latest designer sarees from an online store to get the latest trendy item within few clicks.

4. Ethnicity:

 

The ethnicity holds much on your part while buying designer Saree. Designers do respect each religion and so has a regional collection too. Some designers have a collection of only the most asked for religious Saree. But with online portals, this is not the case, you are free to select the merchants you find most feasible and relevant to your likings to select any designer Saree online.

 

5. Price Range:

 

Many females are at thought that designer collection is always costly. But this is not right! They are available in affordable ranges, the one who knows the meaning of quality and labor that lies behind the making of the designer piece will definitely not mind the cost to pay for it. It is worthy by all means; just try once and I assure you will purchase the designer piece every time you go shopping for Indian sarees online.

 

So, these are the five reasons to take care of while selecting designer sarees. They truly have amazing patterns making the personality of the women to sound Gorgeous. Dont think much; just grab this opportunity of purchasing Saree online!

Categories
Fashion Dresses

First Date Fashion – Dressing for the Occasion

Whether you’ve been single for awhile or just getting back into the game, a first date is exciting. While you may be anxiously awaiting your night out, you may be getting a little nervous as well. One of the biggest issues for a first day is deciding what to wear. Often times you start planning an outfit days in advance only to find that that you hate what you picked out. If spending hours in front of the mirror deciding between a skirt and pants, heels and flats, and black and blue, is not your idea of a good time, you’re not alone. Here are some tips to help you decide how to dress as well as how to do your hair and makeup for different types of dates.

 

What to Wear:

  • Daytime Date: If you’re going to be going on a day time date, consider wearing something a little more casual. Often times day time dates are meant to ease the nerves and hang out without the possibility of commitment looming over your head. Choose something that’s fun and slightly flirty, but remember to stay practical.
  • Out Door Dates: Going on a date that takes place outside or involves a lot of walking means you’ll need to dress appropriately. Even though you may love your brand new ruby red heels, you may want to save them for a dinner date. Wear flats that won’t get stuck in the grass and will keep your feet comfy when walking long distances.
  • Casual Nighttime Dates: Casual dinner and a movie dates generally call for something a little dressier than your day time attire; however, they don’t require your little black dress. Choose a pair of dress pants or a skirt and heels with a fun and flirty shirt. If you want to wear jeans, stay away from ones that are ripped or faded and opt for a darker color designer jean.
  • Elegant Evening Dates: Sometimes men feel it necessary to pull all the stops and take you to a fancy restaurant on your first date. If this is the case, clearly your possible new beau wants to impress you, so humor and respect him by dressing for the occasion. This is when you pull out the little black dress or a colorful equivalent and a pair of great heels. Don’t disappoint him when he picks you up by wearing jeans, even if they are really sexy.

Hair

  • Daytime Dates: For a casual day date, you can basically wear your hair any way you feel comfortable. If you want to dress it up a bit, try adding a cute head band or scarf that matches your outfit. Regardless of where you’re going, make sure your hair it neat and clean. You may not want to act like your desperate, but doesn’t look like you’re not trying at all.
  • Out Door Dates: If you will be outside for the majority of your date or if you’ll be walking to and from different places, you may want to consider pulling your hair back. This will save you the awkward embarrassment of having your perfect hair-do turn into a hair disaster because of wind, a game of soccer, of an unfortunate rain storm. Again, accessorizing your hair is a great way to turn an everyday pony tail into a cute date appropriate up do.
  • Casual Nighttime Dates: Casual dinner and movie dates are a great opportunity to wear your hair down and take some more time in deciding how to style it. Chances are you won’t be outdoors for long, and you won’t be taking part in physically taxing activities (at least not early in the night!). If you look great with your hair down and curly or have short hair that looks great in sassy, spiky styles, go for it. The goal is to be comfortable yet polished.
  • Elegant Evening Dates: If you will be dining at an elegant restaurant definitely put some time and effort into your hair. This is when you’ll want to ensure that every piece is in its right place. Often times an up-do is a great way to keep control of your hair while looking stylish and sophisticated. You’ll want to keep your accessories to a minimum. Instead of that cute scarf that you like so much, try going with small decorative barrettes to add a little refined dimension.

Makeup

  • Daytime Dates: Keep your makeup to a minimum. Unless you always wear a ton of makeup, don’t overdo it for a day date where you’re most likely going to be in brightly lit places. Save the smoky eyes and blood red lipstick for a special night time occasion.
  • Out Door Dates: Keep in mind that outdoor dates may be more physically taxing. Going for a walk; running around, or being out in the elements can easily turn pretty eyelashes into embarrassing black streaks running down your cheeks. Choose makeup that will stay on and won’t smudge. Again, you’ll want to stay away from tons of eye makeup and bold lip sticks. The goal here is to go for look playful not like a diva.
  • Casual Nighttime Dates: When applying your makeup, you can be more liberal for evening dates than you are for daytime engagements. This means you can break out the eye liner and go a little darker with your lipstick and eye shadow. Even though you’re going out during the evening, don’t overdo it.
  • Elegant Evening Dates: While you should pay particular attention to your makeup, you still want to keep in mind that less often more. You may not want to go overboard if you’re going to a classy dining establishment. Often times men enjoy woman who keep their makeup natural and most men will appreciate this if they are taking you somewhere where sophistication is the key. Subtle eye shadows and lip glosses with a bit a shimmer are a great option for elegant dining.
Categories
Online Fashion

How to Start an Online Fashion Boutique

If you love fashion and would like to make it your career, you might want to consider opening an online fashion boutique. Although this will require a lot of time and dedication, it certainly is possible to excel in this business with the right business plan.

 

Before you start your business, you need to figure out what types of clothes you are going to sell and where you are going to be getting them from. While some people create very small stores that contain a few high priced items, others opt for affordable and stylish products that are made on a larger scale.

If you are going to be selling only a few items at a time, you may be able to sew them yourself. If this is the case, you can run your business as a made-to-order shop. Alternatively, you may want to hire a few employees and create a limited run of each size. To produce clothing on a larger scale, you will need to outsource the production unless you have the money to set up a factory.

Some people do not design or sew the clothing they sell. Instead, they purchase readymade clothes from other designers and sell them as is or they add their own branding to those products.

Once you know what types of clothing you will be selling as well as the price range, you need to create an e-commerce site that gets your business image across. It should be attractive and easy to navigate. You will also need to come up with a marketing plan, which may include purchasing ad space on other sites, TV and radio ads, and handing out business cards and flyers in various cities.

You should not expect an online fashion boutique to yield huge sales or profits right away. Oftentimes, businesses will take a loss during the first year, but will start profiting during or after the second year of business.

Categories
Fashion Designer

Four ‘S’ of Fashion : Fashion Mix for Success

The term “marketing mix” coined in 1953 by Neil Borden was actually a reformulation of an earlier idea by his associate, James Culliton, who in 1948 described the role of the marketing manager as a “mixer of ingredients”. A prominent marketer, E. Jerome McCarthy, proposed a Four P classification in 1960, which has seen wide use. Similarly, it has been debated by many prominent designers and artists on what creates a “perfect fashion product”. Fashion & Beauty is as old as human civilization and a part of the three basic needs of human beings. The beauty and adornment has been adopted through many interpretations amongst different societies and cultures.

The ‘Tunic’, for example, has been interpreted as Shirt, Kurta, Camisole, Chemise across cultures based on their requirements. Most fashion products of the 20th Century created phenomenal success if they had a perfect mix of Four ‘S’ of Fashion (Surfaces, Silhouettes, Styles and Seams). As a part of the fashion design process, the success of the fashion products depends upon the right mix of 4S for any market conditions in correct order & proportion.

Categories
Fashion Accessories

Red High Heels – A Treat To Your Lovely Legs

If you are a woman and if you strongly believe in being fashionable as well as trendy, ignoring your legs may cost you a lot. Pampering your lovely legs can amplify your physical beauty. You can dress up your fine legs with the high heel shoes or sandals. While talking about the sumptuous women accessories, we just can not deny the importance of high heels. It has been in fashion for long but the latest fad is to match the colors of your dress with it. The heels not only beautify us physically but also increase the confidence that we have.

High heels are the perfect solution to add a new dimension in to your overall appearance. So if we want to give your legs, you can choose from any of these. These footwear compliments almost every sort of clothing and makeup therefore you can ensure that all of the gets ups can be matched up with the heels. It is a way to be distinctively feminine and flaunting your appeal. You can play with your color of imaginations and can make your friends envy.

Further in this article we are going to expand your knowledge base. Here, we will talk about the basic motives behind using these. Most of us are just ignorant with the other side of these trendy high heels. Some of the salient features are enlisted as follows:

1. The most important reason behind using these fabulous heels is to add on the physical appeal. It is the common cause that all of us know.
2. Apart from increasing the physical beauty, these high heels allow the user to look smarter, taller and in a few cases slimmer also.
3. You can hide your long foot using these high heels and make them look smaller.
4. An angle made with respect to the lower leg and foot can be changed by highlighting calves through the high heels only.
5. Being stylish, seductive and attractive is not an issue anymore as you can do all these using one that best fits your posture.
6. High heels shape up your leg muscles especially the lower part and using these you can define the beautiful arches of your feet.

The recent markets are flooded with the varieties of the high heels based on material, color, shape, design and different sizes based on material, color, shape, design and different sizes. You can own anyone that suits you and is really comfortable for you.

So finally, you are all set to flaunt your style.