Fashion Trends

Lingerie That Best Suits On You

The very perception of lingerie currently being visually satisfying is often a relatively one specific. The glamorization of lingerie genuinely only got going in the 1960′s. A muscles perception of hot lingerie begun to realize through the attraction revolution from the 1970′s genuinely removed. Apparently, the 1960′s also saw feminists burning their aide. The feminists wound up believing that women’s undergarments were made “to impose management and order in the fairer physical relation”.

Inside primary half the twentieth Century women’s undergarments had three uses: modesty, hygiene, and change the female sort by using corsets, girdles and aide. These folks were typically massive, cumbersome, really unpleasant and sometimes quite physically restraining. With all the 1950′s undergarments ended up being turning out to be scaled-down and much more sort fitting.

With the sixteenth to 1800s several different units were chosen to squeeze women’ waists to astonishing measurements of 16-17 inches. Be aware that Kate Moss, Jennifer Anniston and Heather Locklear all record their midsection measurements as 23 inches. The envied hourglass form was reached by compressing one’s body with the entire center and practically transferring the flesh through the midsection about the breasts and hips.

Within the 1920′s the corset was slowly but surely replaced with the girdle. These folks were convenient and less excessive. The girdle was regarded necessary merchandise, for both respectability and modesty. The girdle principal purpose should be to present a smoother more pleasing line on the woman’s shape. The base of the girdle had fasteners involved with it to clip onto stockings and have up. Together with the 1960′s the girdle was substituted with the panty girdle moreover by management prime pantyhose.

There exists some disagreement about when and who invented the bra. Mary Phelps Jacob held the 1st patent, Feb twelve, 1914, which within France they term “brassiere”. Her creation was backless and residing in area with straps that wrapped through the entire body system and tied at the front. It been found intended to be worn with backless evening gowns, hiding the best corset right in front. Having said that, before, in Jan 10, 1876, a patent was lodged by Olivia, boasting to have “specially intended as a bust assist and improver”.

Prior to 1940′s normally the one function of the “bloomers” turned into defend making the outer garments cleanse. They weren’t hot or eye-catching and specified for only for being purposeful. Prior to a 1950′s underpants coated components of the thigh. If your thigh covering disappeared, America period of time inside “panty” is produced. However these ended up massive, disheveled, unattractive and white. Assume “granny panties”. Slowly, the panty became far more vibrant and scaled-down, with string panties rising inside 1960′s. Panties became an icon of attraction the second suppliers did commence to use satin, lace and silk.

Fashion Issue

Paradigm shift in Fashion Industry- An E-Business Perspective


The face of Fashion Industry is witnessed a dramatic change in which the business is done. In the current scenario, Internet is considered as one of the channels of marketing (front end) in Apparel business. This paper will focus on how Brand building can be implemented by making use of tools like E-Business and Internet based channels to improve the traffic flow.
Internet marketing has made its presence in the fashion industry. Fashion represents one’s personal style and a taste of art. Every month, every one of us spends at least hundreds to thousands on what we are wearing. There are different purchasing and supplying sources to renew your closet every season. Now, it is no longer necessary to purchase directly from stores. E-buying is definitely the current trend.
Since fashion is renewing by the seasons, it involves a lot of media advertisements, online buying and auctions as well. There are plenty of happening issues in the fashion line. Information on big fashion event like a fashion week in France or some fashion awards is available online for consumers’ references. Marketers have to keep up with the current demands and fashion trend so that they can provide vital information to companies. Online fashion suppliers are countless. From branded name to small boutique vendors, the online network has become an ideal platform to sell and buy. Consumers can also book new arrivals without picking up a phone or going to the store.

Online Fashion

Lakme Fashion Week Switches Over To Spring/Summer Collection

Eighty percent of the country witnesses hot weather and even if north India witnesses winter, it lasts for not more than two months,” says Pradeep Hirani, owner of Mumbai retail outlet Kimaya, told. “So it is a good shift. Orders are small, production won’t take much time and as a result retail outlets will get new designs every three months, which is a very good thing, keeping in mind how fashion forward today’s consumer is,” he added.

So this year, keeping the domestic market in mind, LFW organisers had taken a collective decision to present a Spring-Resort collection instead of an Autumn-Winter one during the five-day fashion event from March 5 to 9. At fashion shows the world over, an Autumn-Winter collection is presented early in the year and a Spring-Summer edition in the latter part. But Hirani feels the Indian fashion market is so huge and so creative that it need not follow the international fashion week formula. “In the West, they have extreme summer and extreme winter. We don’t have that here; so what is the point of following their standards?” he asked. “We don’t have to go by international fashion weeks because our fashion caters to the domestic market and that is where designers make business. This is the time to show our attitude and our identity,” he said.


This year the Bollywood quotient at LFW was low compared to previous years, making it a more designfocused event. Among the designers who participated were Manish Malhotra, Narendra Kumar, Malini Ramani, Rocky, Sabyasachi Mukherjee, Satya Paul, Shantanu and Nikhil, Suneet Varma and Vikram Phadnis, among others. In all, no one is complaining about the seasonal shift, but its effect will be seen in the next season.


The Stitch Times is pleased to share what important collections were showcased at the Lakme Fashion Week, held from 5 through 9 March, 2010 at Mumbai, without, however, implying that other collections were not so impressive.


Pria Kataria Puri’s Fashionable Ode to Maharani Gayatri Devi


Maharani Gayatri Devi’s beauty and style is unparallel in the world of fashion. Little wonder therefore that Pria Kataria Puri’s collection at Lakme Fashion Week Summer/Resort 2010 was called “The Royal Rajputana Collection”. It was resort haute couture from a designer who is known for her striking colourful creations.


Staying true to her muse, Pria’s line of luxurious garments were in a rainbow of dazzling hues, that ranged from creamy pearl, smoky and golden topaz, aquamarine, turquoise, coral, red, emerald and onyx which were made from feminine flowing fabrics like silk, chiffon, tulle, satin, jersey and Egyptian cotton.


Show stopper Bollywood glam girl, Mughda Godse ended the show in a dazzling slim orange lehenga, choli and net dupatta, Splendour in fashion can only be created by Pria Kataria Puri and her Gayatri Devi inspired collection will be the ultimate style statement for any woman.

Fashion Dresses

Evening gowns define fashion

Chic, stylish and elegant evening gowns are the best suited attire for evening events at formal occasions. Evening gown is elegance and style personified. An exquisite evening gown can remarkably transform any average looking woman to a glamorous diva. The grace and charm of the long flowing evening gown cannot be replaced by any other dress. There are long flowing gowns, A-line, mermaid, layered or pleated gowns and countless types of necklines to mention. Each style gives a distinct identity.

Sleek cuts and shapes are the fashion flavor of this season. Pair up your gorgeous gown with the right accessories and perfect stilettos and you are dressed to kill. Remember that it’s not only about wearing the right gown but about enhancing the overall look. Glamour and luxury is associated with evening gowns. Therefore gowns are designed using materials like silk, velvet, satin, taffeta which look a classy and chic.

Fashion Designer

Enduring Fashion Inspiration I – Egypt

Egypt is a country of kingship and divinity. 5000 years of civilization has contributed to their cultural heritage. Ancient Egyptians loved fashionable clothes and fashion related accessories. Egyptian clothing style is simple and elegant. They are more focused in grooming their appearance, and their clothing is designed, crafted, and worn with great thought and care. Their choice of clothing endowed Egypt with a unique place in the fashion industry.

Apparels of Egypt are designed to be light weight to suit the hot climate of the country. A vast majority of their clothes are made from plant fibres. They wore clothes made of linen throughout the hot weather. Today, fashion trends change in a wink. But in the 5000 year old Egyptian history, fashion has changed very little. During the Old Kingdom, people wore simple garments without much sewing. Egyptian clothes were mostly of the draping type, held in place by knots, and waist belts placed in the fabric itself. Mostly white in shade, people of the higher society wore long, pleated, and see-through robes.

Fashion designers from across the globe take their inspiration today from Egyptian styles to create their dream collection. The Egyptian cannon or proportion, the aesthetic of strong muscular shoulder and attention to proportional balance is adopted by designers. The biggest of Egyptian influences on contemporary fashion trends is the feminine silhouette.

Fashion Designer

Design a Line of Party Wear Garment by Using Nature as a Theme & Zodiac signs as an Inspiration

The study was under taken to design a line of party wear garments by using nature as a theme and zodiac as an inspiration to prepare a range of cocktail dresses for college going girls. A cocktail dress or cocktail gown is a short-length ladies gown worn at cocktail parties and other semi-formal occasions. In this study, the first questionnaire was filled by 100 college going girls of 6 different colleges in Moradabad.

After that design for party wear dresses and bags were selected from respondent preferences. Further, in 12 zodiac category dresses based on zodiac colors were rendered on fashion croquies. So during this practice 36 fashion croquies were prepared which means in each zodiac sign, 3 dresses of the same zodiac color were rendered. After that survey was done to select 1 dress in each zodiac sign on the basis of aesthetic appeal, uniqueness and style.

Than 12 zodiac dresses were stitched, these dresses were complimented with potli bags, over which quilting and stencil printing of zodiac signs was done. Finally, the line is evaluated among college going girls of Moradabad on the basis of cost, marketability & rank. So now you are ready to go in a glamorous cocktail party is still in a fantastic way to entertain.

Fashion Designer

Noida comes under the fashion spotlight

Noida fashion industry makes a new statement; designers getting opportunity to introduce global trends


Noida fashion industry is clocking a 8-15 percent growth rate as a result of incorporation of global styles by fashion designers and increasing international clientele. Untapped market for designer wear among middle and upper middle customers of Noida has allowed the designers to introduce a slew of global trends.


Global styles are in vogue for designers as well as customers. “In the recently launched autumn collection, I have introduced various global trends like Bohemian Vampire and Thumblina,” said Rajdeep Ranawat, a fashion designer who has manufacturing as well as retail unit in Noida. “Thumblina is a fairytale collection in summer fabrics.”


“Use of rhinestones is also an in thing these days. This type of work is famous as cocktail and evening wears all across the world. Recently, all my works have been done in this style,” said Chayya Mehrotra, a designer who manages her retail unit in Noida.


Josh Goraya, a designer in Noida, said that her recent summer collection, created by using Egyptian cotton, has been appreciated a lot by her clientele.


International visibility


Designers are working hard to cater to local as well as international clients. “We supply our products to different parts of India and export all across Europe and Middle-East. We have two lines- one is for the domestic market including a collection of suit, light lehngas, Indo-Western outfits and the other one is for the global market which includes dresses, capes, trousers and maxi-gowns. Over the years, local market’s reach and depth have grown considerably,” says Ankita Chaudhry, a designer in Noida.


“My focus now is on wholesaling for which I want to organise trade-shows like the India Fashion Week, Pret-a-porter, which is organised in Paris and other B-to-B Shows,” she added.

Fashion Designer

Fashion Draping Cowl

A cowl neck is a neckline that resembles a floppy, unstructured turtleneck and drapes below the collarbone. In the present study the methods of cowl collar used are from simple centre front, deep cowl neckline with vested, novelty cowl neckline, cowl yoke, simulated cowl yoke, novelty simulated cowl. Cowl skirt, cowl sleeve and shoulder cowl are used. As a result of survey with respect to design, color, texture, style and fad etc., the neck and the hip cowl was the choice of many people.




An elegant cowl has a bubble like elasticized hem at the front, the overlays hangs free from the main body of the dress. It is draped on mostly neckline and other parts of the body. The cowl (from the Latin circular meaning hood) is worn by the members of religious order. It also refers to a long, hooded cloak, with wide sleeve, worn by catholic and orthodox monks, when participating in liturgy. The hooded Cloth is worn by monks usually the same color as the habit of the order. It is originally a common outer garment worn by both men and women. It was prescribed by St. Benedict for the monks of his order (15:30). In addition to the typical garment the separated hood worn by Augustinians, small hood attached to Franciscans habit and large. Pleated chair robe worn by English Benedictines are also called cowls. Developed in the middle Ages, they became the formal garment for those in monastic life.


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Fashion Designer

Luxury Brand Marketing & Sustainability

Positive Luxury? Sustainable Luxury?


Perhaps surprisingly luxury brands have often produced goods in a more sustainable way than mass market brands. Luxury brands tend to work with high quality materials and with highly skilled craftsmanship, producing relatively small quantities of their collections and products. However luxury brands also produce high quantities of smaller items and some materials such as furs and luxury leather skins are often produced in an un-sustainable way.


Many wealthy, well educated consumers want to know where their luxury products originate and what materials they are made from. Transparency of supply chain is becoming more and more important as we face the sustainability and environmental issues of today. Luxury brands are becoming increasingly aware of such “positive luxury” sentiment and are looking to communicate their sustainability credentials within their luxury brand marketing.


The WWF Deeper luxury report written in 2006 by Jem Bendell and Anthony Kleanthous highlighted the need for luxury brands to look deeper into their supply chains to make sure that they are ethical through and through and thus deserving of the “sustainable luxury” label.


Luxury brands are becoming very aware of sustainability and many already have supply chain monitoring in place to enhance sustainable luxury. It’s interesting to note the LVMH purchase (approximately 49%) of ethical luxury brand Edun. LVMH’s other luxury brands could benefit from the influence of one of the world’s first ethical luxury fashion brands. Some of Louis Vuitton’s recent fashion advertising and luxury marketing has shown Louis Vuitton as an authentic brand with a valued heritage and trusted craftsmanship.


This year has seen the launch of Diana Verde Nieto online magazine ‘Positive Luxury’. The luxury brands that Diane writes about are fashion and luxury lifestyle brands that are ethical in some respect and are looking to improve the sustainability of their materials and supply chain. As well as sustainable luxury fashion Diane also focuses on luxury organic cosmetics and luxury ethical travel companies such as Nature & Kind and Six Senses.


For a long time now we have been using organic and natural cosmetics with luxury products such as Bioeffect’s serum, Oskia Skincare, Nude Skincare and Cosmetico Fruit from Chile. The world of fashion has been, and still is to some extent, a considerable challenge for those aiming to promote positive luxury and sustainable luxury. But with Christopher Raeburn winning the British Fashion Award 2012 for best emerging menswear designer, upcycling could be the future. Christopher loves the idea of positive luxury and his commitment to sustainable luxury is evident from his championing the use of re-appropriated military fabrics to create garments that are functional, intelligent and meticulously crafted. Rburn’s collections are highlighted for their intelligent design, high quality and extreme attention to detail.
The author is associated with – Fashion Branding Agency.