Categories
Fashion Issue

Towards Sustainable Fashion – Computer Technology Integration for a Green Fashion Value-Chain

“Sustainable development” has become a buzzword in the present times due to the emergence of various social & environmental concerns. Increasing pollution from vehicles and industrial units, deforestation, excessive use of chemicals, plastic, metals and other non-biodegradable material, expanding landfill sites are leaving devastating impacts on the environment. Extensive use of natural resources and superfluous production & use of man-made articles along with tremendous waste generation is adversely effecting the environment. This has intensified the need to minimize the environmental damages and make the earth a better place to live not only for the present generations but also for the future generations to come.

 

To “Sustain” means “to maintain” or “to up hold”. Sustainability is a wide-ranging term. It’s important dimensions are

 

Environmental Sustainability – Environmental sustainability is the ability to maintain the valued qualities of the physical environment. It refers to preservation of the environment & natural resources.

 

Social Sustainability – Social sustainability is one important aspect of sustainable development. Social sustainability encompasses human rights, labor rights, and corporate governance. For a society to be functional & sustainable, the basic needs of the members must be met.

 

Economic Sustainability – Economic sustainability is about achieving economic growth along with ensuring the improvement in quality of life and the environment.

 

The Sustainability concern is applicable to all areas of human activity such as computing, design, manufacture, architecture, transportation, agriculture, to name a few.

 

The term “Sustainability” is being discussed for almost a decade now but its explicit and all-round intervention in the field of Fashion is a recent one. Its relevance in the Fashion industry is because of the highly unsustainable nature of this industry. Fashion Industry is one of the most polluting industries in the world. It is the second largest water-consumer of all the industries of the world. Trends like global operations, fast fashion, increasing disposable incomes, increasing consumerism are intensifying the social & environmental concerns with respect to the fashion industry. An interesting area of research is to emancipate the role of technology integration in the fashion industry and its contribution in the emergence of an ethical and green fashion value-chain.

 

Some pertinent researches and distinctive initiatives in this field have enabled the evolution of specialized disciplines with a focus to understand, evaluate and reduce the carbon footprints of human activities and aim towards environmental & social well-being. A few of the emerging disciplines include Sustainable Design, Sustainable Architecture, Sustainable Fashion, Sustainable Tourism, Sustainable Agriculture and so on. This article gives an overview of sustainability concerns in the fashion industry and the technology intervention to address these concerns.

 

There are some of the very useful resources which give an insight into the concept of Sustainable Fashion and its gradual entry into the fashion mainstream. Janet Hethorn and Connie Ulasewicz in their book “Sustainable Fashion: Why Now?” discuss the various issues and practices related to Sustainable Fashion. Kate Fletcher promoter of “Slow Fashion” in her book ‘Sustainable Fashion and Textiles Design Journeys” writes about ecologically sustainable fashion and textiles.”Green Technology, Strategy and leadership for clean and sustainable communities” [3] discusses strategies for green and clean living. Eco Textile News [4] gives an insight into the latest developments in the field of environmental & social sustainability. The website Business Green [8] informs about Fashion industry signing up to green makeover. Sustainable Style Foundation [7] talks about “look fabulous live well, do good”. London College of Fashion launched the Centre for Sustainable Fashion (CSF) in 2008 to function as a globally connected catalyst for change moving towards a sustainable fashion economy.

 

Information technology today has become the keystone in an organization’s quest for growth in a rapidly changing and complex environment characterized by intense competition, global impacts, uncertainties and fast-changing business models. Computer technology plays an important role in the strengthening and reinforcing the sustainability efforts and is specifically directed to the contribution of computer technology for bringing in social & environmental sustainability in the Fashion industry. It contributes significantly towards giving a greener face to the fashion value-chain. The computer technology, policies & practices with an orientation towards environmental, social and economic sustainability is known as Green Technology (greentech) or environmental technology (envirotech). Widespread application of greentech or envirotech in the Fashion industry is an important dimension of Sustainable development. Because of its role as a tool for sustainable development, green technology is also known as sustainable technology.

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Fashion Trends

Latest Trends in Jackets for Men and Women

Men wardrobes the most special pieces of cloths are there jackets, same as women love to have small trench coats or cardigans in there wardrobes, and Jacket is for the men’s. Collection of good jacket always help you in stepping forward to dress up in the best possible way. Jackets are the best addition for means clothing whether the climate is warm in summer or cold in winters. There is lots of option available to choose while buying a jacket from a designer to a cheap one. Below is the best fashion for men that will be available for the coming year of fashion. To now well about the entire fashion for jacket you must land at a perfect page.

 

Let me tell you that, wide range of alternatives is available for your search in getting a perfect jacket for men in terms of looks as well as material. This year you will see a lot of new designs in jackets made up of cotton with fancy lining classy pieces and heavy fabrics in corduroy and denims, but the most preferred on for men’s are there motorcycle jackets made from leather. Leather Jackets are among the must to have in 2011. A wide range and varieties are available in leather which can be worn in various occasions. Leather jacket has and will be a hottest trend every year. It is coming with more design and trendy looks in men’s section this year. The slim fit jackets are the latest trend these seasons as the loose fitting jackets of the previous year.

 

Range of stylish jackets is available in men’s jackets if you browse through the best fashion trends. There are some styles that are all time hit in this category as well as runway fashion has introduced some of the new designs in this category. The latest trend in the jacket is the sleeveless jacket made from lamb skin due to which they are light weight jackets. Apart from that leather bomber jacket is one off those which can make you look a class apart from every one and help you in getting the desired looks. Bomber jacket are one off the top most preferred wear in winter. At a same time the ultimate pickup of these seasons are the biker’s jackets.

 

Buttoned and zippers both are the hot choice this year, with cool patch work round and wide collar will be high in this year. You can also find elegant mandarin collar jackets, ultra stylish high collar jackets and china collar jacket on men leather jacket clothing. These are available in large design and trendy looks, with a perfect fashion statement to all means. Leather jacket with high collar look superb when worn with a perfect pant.

 

Men’s leather jacket will never run out of fashion as it has been there even before the Great War. It’s never going to stop acquiring the largest sales in jacket industries and men would not stop wearing it either, that the good thing about leather jacket. Leather has always fascinated women as its one of there first choice. Women look more outstanding in Leather Jackets.

To all the men and women out there who were still in doubt of choosing the right jacket that may really suit them. All you have to do is go to department store then start grabbing a leather jacket if you want to look more seductive and brave. In buying a jacket we should not look too much with price but the something that can make our money worth it.

Categories
Mens Fashion

Luxury Treats for Men!

Luxury, indulgence, and expensive clothing are all not just for women.

 

Gone are the days, when fashionable, expensive clothing and apparel shopping was womens segment. In todays society, men have become equally fashion conscious. Designer outfits are exclusively styled, and patterned according to the latest trends, and their preferences making the fashion savvy men take a wonderful luxury journey, and stand out in a crowd. Adams genetics have their own unique tastes; feel proud of their brands, and clothes. A few like to posses unique and luxurious products for themselves. A wide range of clothing is available for men in latest trends, style and colors, that can be worn for comfort and also reflecting their individual traits. These are special outfits are exclusively designed for men with big pockets, who are interested in creating their individual wardrobe, costing them a ransom.

 

Prominent Brands ruling the Mens Luxury Market:

 

Brands such as Louis Vuitton, Yohji Yamamoto, Paul Gaultier, Dior, Lanvin, Hermes, and Givenchy are a few renowned labels in the mens fashion segment, making exclusively expensive attires in captivating hues, shapes, and patterns. Zara is a notable brand for making trendy mens clothing offering high fashion. Each of its pieces is expensive, unique and exclusive. Boateng is a suave and sophisticated brand making men to adorn their wardrobe with its collections.

 

Designs of the French manufacturer Dior makes its haute couture with the worlds finest quality of wool and canvas interiors, and is believed to be of the best quality among mens outfits. Lanvin is a luxurious brand offering a range of mens clothing with intricate trimmings, embroideries, and beaded embellishments. Its clear and floral hues make it an elegant trademark. Their salons are located in Paris, Tokya, Hong Kong, Boston, London Moscow, and Geneva.

 

Suits – A Deluxe Realm:

Executive suits worn by men for a specific occasion needs much focus on comfort and fittings. Custom made suits are designed to meet the individual requirements of the customer, making it a top choice. In this line of custom made suits, Bespoke suits are infamous for their construction. Their customer service is excelling that, they even go to the clients home or work place in an in-store visit in not possible for their clients. Much to do to retain the market! The market for suits with sky-high prices is very small. So designers and tailors try to keep their prices earthbound.

Categories
Fashion Designer

High-street labels roll out made-to-measure outfits

High-street labels like Armani, Gucci & Zegna roll out made-to-measure outfits to suit unshapely Indians

 

It was only a matter of time before they hit the middle ground. But the Italians were uncompromising to begin with – in such things Rome draws the line, they said – and fervently hoped Indians would lose the stomach for anything bigger. We held on, now the Italians are back, with a tape and a tailor in tow.
In a nutshell, ladies and gentlemen, that’s how the Armanis, Guccis and the Zegnas of Italian high-street fashion lost their war with the stubborn Indian potbelly as they set out to clothe one of the biggest emerging markets for Rs 1 lakh-plus suits and trousers. As the realisation sunk in that India’s wealthiest men – from Altamount Road’s pedigreed industrialists to Gurgaon’s nouveau riche builders – are so unshapely for their dapper ready-made suits, the Romans have decided to stretch that famous Italian stitch a bit more.
Enter MTM (made-to-measure) offerings – clothing that is sewn to fit each customer individually. A typical Armani or Zegna suit will come for Rs 1 lakh, if you are unwilling to go easy on the desi ghee stuff, no problem, but be willing to shell out Rs 30,000 more for an MTM one of your favourite brand.

 

Armani, Gucci, Zegna, Corneliani, Canali, you name it, the MTM offering comes alongside these days, even for the very British Burberry’s.
Big demand for 48-52 waist sizes
Canali, which is a popular brand among the youth, had a team of stylists fly down from Italy for an MTM event recently.
A store manager told ET the average Indian waist size is between 40 and 44 inches, but there is a big demand for larger sizes between 48 and 52. “Many of my clients, which include top businessmen whom I cannot name, order suits and have to wait for two months for them to be delivered from Italy, and they pay 20-25% more,” he says. “Most of the classic luxury menswear brands get 50-52 sizes in India,” says Salesh Grover, business head of OSL Luxury, a Delhi-based firm that sells Corneliani.
“When a shopper spends that kind of money to buy a suit, he does not mind paying 20-25% more for made-to-measure to get that perfect fit,” says a Zegna spokesperson in India. Zegna is aggressively promoting its made-to-measure suits. “This service will help us reach out to consumers in markets where we do not have stores,” Gildo Zegna, chief executive of Ermenegildo Zegna, which has a 51:49 joint venture with Reliance Retail in India, had told ET in an interview a month ago.
Corneliani has begun to offer its customers a range of fabrics that are sent to its headquarters in Mantua, where the garment is cut, sewn and delivered in three weeks at a starting price of Rs 1.25 lakh, costlier than ready-to-wear pieces. An MTM usually comes with the personalised service offered by the staff, a selection of fabric, stitching at the headquarters, and also the client’s initials at times.

Categories
Fashion Designer

The End of Old Luxury and the Rise of the New Paradigms of Fashion

The aim of this talk is to focus on the future paradigms of the fashion world: creativity and innovation, sustainability and beauty, the richness of differences, local roots. The future opportunities of menswear (and the fashion business in general) are to be identified in the fine tuning of ethics and aesthetics, sustainability and talent, so to search for a model of excellence that is founded on the passion for making things, on the quality of relationships and suggesting links that will release the beauty and quality of life. The Italian Renaissance model is pivotal: some case histories of Italian fashion companies will be described in order to show how its possible to shift from the concept of luxury to the idea of taste.

 

The End of Old Luxury

 

Todays fashion system is undergoing radical changes, both in terms of economy and ideas. In order to fully understand the current evolution, it is necessary to retrace the dynamics that in recent years have characterized this sector, recognizing the pre-crisis and post-crisis phases.

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Fashion Designer

A Review on Midlife Body Changes and Clothing Needs

Indian women of 35-55 years of age witness many physical changes in the body. These body changes causes shift in clothing patterns and apparel preferences. These women require major adjustment in the available readymade garments which have many fitting problems. Younger women are lapping up the merchandise on offer by the women’s apparel brand but the mature women are still hesitant in accepting the readymade garments because sizes and dimensions of the readymade garments are not suitable for their body. This is the reason why this age group still prefer customized fitting of their garments. The present paper deals with the reviews on midlife body changes and clothing needs of the people.

 

Introduction

 

Demographic studies all around the world show that the world is ageing. Population aging is going to be most prominent global phenomenon of the 21st century. This process of aging is going to continue for next few decades. Median age that divides the population of the country in half, is an indicator of aging of the population, is also gradually increasing. Europe has the median age of 39 years and Japan which has the worlds oldest population has median age 43 years. Median age for India is 26.2 years and China has a median age of 33 years.

Categories
Fashion Designer

Europe Vs US : fashion wars

Fashion brands from Europe and US are at war when it comes to attracting their customers online, in China, Brazil, Russia and a few other emerging markets. A survey take by The Digital Luxury Group, states that European brands do a better business in attracting customers online and in the emerging BRIC markets. American brands are lagging behind when it comes to emerging markets.

Regarding US fashion brands, only 7.5% of global searches are from BRIC countries. 69.8% are from the US itself, and 20.7% are from Europe. On the contrary, 30.5% of the searches for European brands are from BRIC countries, 24.7% are from Europe, and 41.5% are from the US. European brands such as Chanel, Dior, Louis Vuitton, Hermes, and Gucci, had the most 24.5% share from their home regions. This can be compared with the 30.5% share of the BRIC countries, and 41.5% in the US, and 3.5% in Japan. China remains as one of the primary luxury market at a global level. For fashion brands established or exploring their market in China, recent survey results indicate that sales are slowing down. Chinese market is going through a rapid transformation, and to be successful in the fast changing China, brands require refocusing their attention on China.

There are conventional cultural differences between EU and US. European brands have, and are faring much better than their US counterparts. While Europe is closely associated with high fashion, preppy, casual wear are favored by American brands.

Categories
Fashion Designer

Sustainability to be the Focus of Interstoff Asia Essential Autumn 2012

Interstoff Asia Essential, Hong Kong’s only specialist fashion, functional and eco textile trade fair, opens from 3 – 5 October 2012 at the Hong Kong Convention & Exhibition Centre. Showcasing the latest fashion, functional and eco textiles and accessories, the three- day event occupies 9,000 sqm of trade space and offers visitors insight into the latest trends and innovations in the world of fabrics.

 

Sustainability is at the heart of this year’s event as, for the first time ever, show organizer Messe Frankfurt (HK) Ltd teams up with Textile Exchange, Ecotextile News and Planet Textiles to organize the 2012 Sustainable Textiles Conference, which takes place in conjunction with the exhibition on 4 and 5 October. The event will bring together key players and industry leaders to tackle the issue of sustainability in textiles.

 

Attendees can expect to acquire knowledge, while also contributing their own expertise, through a series of plenary and breakout sessions designed to address the specific needs of those within the industry. Topics up for discussion are designed to accelerate sustainable business practices across the board and include innovation in investment and finance, industry alignment on environment, and social impacts and solutions.

Show organizers anticipate the conference to be the premier event of the year for those involved in textile sustainability. Wendy Wen, Trade Fair Director for Messe Frankfurt (HK) Ltd, said: “Interstoff is an important industry platform for buyers worldwide and with garment export in Hong Kong up by two percent in 2011, it is clear the city maintains its position as a sourcing hub in Asia. With this in mind, it’s the perfect opportunity for us to address the important issue of sustainability in textiles at our Hong Kong show.”

 

La Rhea Pepper, Managing Director of Textile Exchange, adds: “This year’s conference will provide the foundation for attendees to engage in productive conversations aimed at making positive changes across the industry in terms of adopting sustainable business practices. We are pleased to give them the opportunity to share their ideas and play a role in shaping tomorrow’s solutions.”

 

Autumn/Winter 2013/14 trend forecast at show

 

International textile and trend expert Ms Sachiko Inoue from I.S. Planning Japan will present the Autumn/ Winter 2013/14 apparel fabric trends at Interstoff Asia Essential – Autumn running from 3 to 5 October 2012 at the Hong Kong Convention and Exhibition Centre.

 

Interstoff Asia Essential is organized by Messe Frankfurt (HK) Ltd which also created the Directions Trend Committee featuring some of the world’s top fashion trend forecasters from major fashion capital cities, including Ms Inoue from IS Planning (Tokyo), NellyRodi Agency (Paris), Elementi Moda (Milan) and Doneger Creative Services (New York).

Chief Designer for this season’s trend forecast, Kai Chow, Creative Director for Doneger Creative Services led the committee and has interpreted the coming season’s fashion point of view through a series of seamlessly connected themes using colour, texture and mood as follows:

 

  • Bedrock – A mix of earthy neutral tones and subdued maroon and mossy colors, with a focus on binding boucle, basket weaves, fibrous and woolly fabrics.
  • Illusion – A range of romantic and dream-like pastel colors with a focus on shiny, floral jacquards, soft knits, soothing mohair and fluid silk with textured weeds.
  • Masquerade – A rich and dramatic gem stone palette evoked from deep dark colors, with a focus on taffeta, lacquered jacquards, matelasse and burnished brocade, coated fur and plush velvet.
  • Revolution – Bright and vivid palettes: bold chartreuse, fire engine red, cobalt blue and sizzling red orange, mixed with black and brown colors, with a focus on colour blocked and compact jerseys, multicolored tweeds, vibrant plaids and checks and multi-functional plush.

 

Commenting on the Autumn/Winter 2013/14 apparel fabric trends, Ms Sachiko Inoue from Tokyo’s IS Planning, who directs the on-site trend forum display said: “It is based on the overall concept of ‘mixing and balancing sensibility’ with two key words ‘key’ and ‘door’, entering the four trend sections named ‘Bedrock’, ‘Illusion’, ‘Masquerade’ and ‘Revolution’. We hope that visitors will enjoy our display as in each section they will experience different scenes from natural basics and whimsical fancies, to mysterious darkness and vibrant fusion.”


This article was originally published in The Stitch Times magazine, October, 2012.

Categories
Fashion Designer

Noida comes under the fashion spotlight

Starting with simple business models, designers here have given a new definition to the designer wear market. Most of them have similar stories to tell. “I started my business in 2007 with a small investment. I had one tailor and there was no setup. Capsule collections were made as per requirements. Over a period of time, my business grew and now I create around 50 pieces per month. I use silk, cutworks and georgette for my clothing line. My client list has grown big, with the international client percentage increasing every day,” says Mrinalini Gupta, a designer.

 

Noida factor

 

Sunil Sethi, President, Fashion Design Council of India said that availability of laborers and affordable real estate prices make Noida a favorite among designers. “Since some parts of Noida, like Sector 15, are still lal-dora areas, there isn’t much problem of legal and commercial issues. Water, electricity, space, workers and managers are easily available here,” says Sunil Sethi.

 

Lal Dora literally means red thread, which was in use in the past for demarking the jurisdiction of a village. Presently, it denotes the boundary of the territory of village within which norms and controls of municipality or urban development authority is not applicable.Ranawat said that he finds this region far more accessible and planned to get into designing business as compared to Gurgaon. I set up a small business in 2004 which is now growing at the rate of 18-27 percent annually, with a business turnover of about ` 1.28 crore. And the production level has gone up to over 150 units per month.

 

“Noida, being a part of NCR, definitely helps to promote the business and it’s extremely suitable to set-up a fashion house because of the local sourcing and HR advantages,” said Goraya, a designer, Noida.

 

There are around 20 fashion houses in Noida which employ around 45 to 50 people. Many industry experts say that the total market size of fashion sector in India is approximately ` 20,000 crore. The Indian fashion industry has the potential to increase from its net worth of ` 200 crore to ` 1,000 crore in the next five to ten years.

But, basic problems like labour union issue, insufficient local suppliers and fabric houses and unavailability of local contractors in Noida might prove to be a deterrent. “Also, the problem everyone faces here is that of electricity. The energy supply is very poor and there are power cuts every now and then. This is one area where the local government needs to work,” said Goraya.

 

This article was originally published in the Economic Times dated 12th July, 2012, written by Mohini Mishra, associated with the Economic Times Bureau, Noida.

Categories
Fashion Designer

Inside the Royal wardrobes

Royal fashion has always been the focus of the world, particularly the fashion industry. Adored as a symbol of sophistication and elegance, royal clothing styles have been an eye catcher for fashionistas and celebrities. Fashion savvy people follow the ideas and looks of the royal clothing styles to experience and enjoy the lavishness of the kings and queens. Though much associated with the royal families, and not meant for commoners, still people are always interested to know and follow their fashion styles.

Regal trends have come through sea changes in the span of time, keeping in par with conventional traditions. Their robes are adorned with gold thread, pearls, and expensive stones making it a complete; imperial outfit. Many of their attire are praised as exquisite creations by today’s fashion designers. Imperial costumes are also a form of expression of their personality. Taking themselves to bask in glory or power, they ensured that their legacy would remain for eternity. Much of the costumes in ancient times were made using organic materials. Four major types of fabrics used are cotton, linen, wool, and silk. Nature of these materials makes it complicated for preservation as they are biodegradable. Ancient Peruvian imperial textiles consist of elaborate fabrics, their textile designing to underpin and shape all kinds of material culture. They clothing styles provide evidence of development in their textile technology over the millennia.

Article discusses about the royal couture, types of fabric used, and clothing styles of the imperials as a form of expressing their personality traits.