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Fashion Designer

Enduring Fashion Inspiration II – Greece

Greece is relatively a small country in the Eastern Europe. A country of eminent thinkers, manners, costume, and civilized wisdom has put the country at the global forefront. Archaeological finds of Greece have created a good source of Greek era especially related to their clothing styles. Greek costumes are a part of their rich cultural heriditary and history. Pictorial evidences exhibit the clothing fashion of ancient Greeks artistically, and creatively illustrated on vases, pots, and statues.

Greek apparels are artfully arranged pieces of clothes folded, tucked, pinned, strapped or belted in position. Simple borders fall into appealing patterns when arranged as long chiton robes. Embroidery was also used to embellish their garments, make fabric edges, and create border effects. Clothing styles of Greece has also influced the fashion culture of other nations. With a flurry of ruffles, pleats, and drapes, Greek clothing displays a spectacular look in fashion shows. The most interesting aspect of Grecian clothing is that it can be twisted, tied, and wrapped to create different looks.

Modern interpretation of ancient Greek costumes have an amazing, graceful look, and charm. Sheer, light and drapping Greek inspired outfits bring together the power of feminity and elegance.

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Fashion Designer

The Couture Client as Patron of the Art of Fashion

The period between the two world wars is considered to be haute couture’s first golden age. At this time, the leading patrons of the art of fashion were sophisticated and cosmopolitan women who traveled constantly between Paris, New York and resort towns such as Biarritz and Palm Beach, feeling equally at home in all these places. Paris was the host city for fashion culture. As Gertrude Stein (1874-1946) simply puts it, fashion “must always be made to be French.” i

 

From the early decades of the twentieth century, hundreds of thousands of tourists appointed Paris their playground. Traveling in luxurious ships, wealthy tourists arrived for extended stays, thirsty for high culture, avant-garde art and haute couture. “Buying is of as much importance as sightseeing in this enchanting city”, suggested Thérèse and Louise Bonney in their Shopping Guide to Paris. ii Worldly women, who believed in the theatrical facet of clothes, turned to couture as means to display their good taste and influence people.

 

The Honorable Mrs. Reginald Fellowes (1890-1962), known as Daisy, was a half French, half American fashion icon starting in the 1920s. Her sleek and modern style found its ideal match in Chanel’s deceptively simple clothes, which she adorned with enormous jewelry. Daisy Fellowes was known for ordering the same dress in different colors and for her obsession with details such as working pockets.

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Women & Lifestyle

Wills Lifestyle India Fashion Week Showcases Creativity of Designers

Asia’s biggest business of fashion event, Wills Lifestyle India Fashion Week 2010 (WIFW), introduced, from 24 through 28 March 2010 an assortment of striking collections from 130 designers on the runway and the exhibition areas. With 43 shows and 130 stalls, the premier event offered five enthralling days of inspiration, ingenuity and imagination aligned with business opportunities. The event which is a fashion kaleidoscope brought a diversity of talent on the runway. The show highlighted its multicultural philosophy with ensembles that held the commercial appeal all under one roof at NSIC Exhibition Complex. WIFW is the perfect platform that allows style gurus to showcase their collection to domestic and international buyers, media, design schools and fashionistas. Most importantly, it lets the industry know what’s ‘in’ and what’s’ out’ for the season.

 

Though there were indeed a large number of designers, whose collections made it to our short list, but even this list had to be further pruned to only 12 designers, who could be accommodated in our present write-up.

 

Young Masaba’s Exuberated Festivity Creates Festival Masala

 

Probably the youngest of the lot, Masaba is known for her patchworks and colours. Her collection exuberated festivity and excitement as her face on the ramp. It was a festive traditional line with a lot of velvet coupled with silks. Silhouettes included dhotis and angrakhas. She, yet again, proved that she belongs to the talented new lot of the promising few, as she showcased her creations at the WIFW NW 2010. This was a collection of men’s and women’s couture, with extensive use of velvets and silks. It gave a sneak-peek into the Rajasthani culture.

 

The antique gold embroidery, beadwork and zari added a dramatic touch. What really caught our attention were her mul silk sarees with stripes on pleats and plane border pallus. The highlight was saris with appliqued pockets. Multi fabric churidaar sleeve blouses, patch worked angrakhas with dhoti pants were a super hit on the ramp. The patchwork, doriwork and gold embroidery on a colour palette of sindoor red, leaf green with whites gave the collection a traditional yet rustic appeal. The collection is sure to catch the attention of Indian styleconscious sari wearers and is aimed at appealing the Middle-eastern market.

 

Tarun Tahiliani Returns to Craft

 

Tarun Hahiliani’s collection is the refection of Indian craft. The surface treatments clearly show the values, richness, workmanship and the role of Indian craft in fashion. The designer has again successfully explored our traditional textiles and embroideries and applied it in Indo Western as well as Indian ethnic silhouettes. Fitted structured jackets were combined with drapery bottoms to create the elusion of IndoWestern drapes. Traditional saris were draped with both short length waist coats and long tailored coats to lend richness to the clothes and make the collection look truly global. Trademark sari drapes, embroidered belts paired with clunky platform shoes, long tailored coats with kaftans were adding a masculine chic look. The designer played smartly with various surface treatments like quilting, chikankari, and prints with natural dyes.

 

The colour palette varies from deep honey golds, ambers, Prussian blues, wine reds to transparent black, earthy brown, shades of green and blue. His menswear collection was based on classic silhouettes which were again reworked to create the traditional look. The coats, achkans and bundies with wide pants were very much prominent with colours like mushroom, charcoal, chocolates and blacks. The collection certainly reminds us of our traditional route and has a sense of pride for our cultural values.

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Fashion Trends Women & Lifestyle

Women’s Clothing Trends for spring 2010

Fashion experts and ramp show trends are suggesting that 2010 will bring back a lot of the older styles that were once popular. Some of these trends might not seem so appealing but in later months you will see them all over the place. Womens clothing trends are always evolving and changing. Some trends in womens clothing last but just a mere second in the fashion world and other trends make monumental history. It is up to you to decipher what trends suit your body and make you look attractive.

 

One noticeable aspect of tshirts this year is that shoulder pads are coming back in fashion. Yes they were a big hit for Womens clothing in the 1970s and 80s. This style makes you look taller and well defined. This trend in womens clothing would look proportionate on average and tall women. Short women tend to look butch in this type of womens clothing so it is generally not recommended for them. Chain embellished tshirts are also going to be trendy in the next couple of months. Even formal wear have started appearing with long dangly punk styled chains. Some chains come attached to the tops and others can be removed and used on other womens clothing. Black chains look really cool with white colored tees and blouses. The idea is to look punk and feminine at the same time.

 

This spring expect to see a lot of mint green and coral combinations. This combination will be offered in makeup, womens clothing, shoes and more fashionable accessories. These colors of womens clothing look extremely attractive on olive skinned women. Peaches and pink colored clothing suit women with lighter skin tones. Nude colors are also going to be fashionable colors for womens clothing but you have to be careful or you can look washed out and drab.

 

Another blast from the past are fringes. Fringes are being adding to tights, tops, skirts, and other womens clothing. This was last fashionable during the 80s and it seems like it would actually be a hit with certain types of womens clothing. It is a different look and can be horrible on one person and great on the next. Its important to get a friends perspective when buying womens clothing that is so different. They should be able to tell you honestly if it suits you or not. Then based upon your own opinion and theirs you can decide whether you want to invest in this type of womens clothing for your wardrobe.

 

Double denim is the latest trend in France and should be a UK fashion trend by the end of this year. You need to wear a denim top and something denim below to pull off a double denim look. You could opt for denim skirts, shorts, pants or overalls to wear below. Above you could wear a tshirt with a denim jacket unbuttoned or tied in a knot across the stomach. You could experiment with this trend if you have a number of denim Womens clothing in your wardrobe. By mixing and matching you could see which combination looks best for the double denim look. Now that you have had a peek at the womens clothing trends for this year you can manage your wardrobe accordingly.

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Fashion Accessories

Eternal – Forever –everlasting Love Just As Diamonds

Eternal means never ending. The thought itself is so powerful that it often mesmerizes. If a couple feels that strongly about their union and togetherness there can’t be any other choice but an everlasting promise of love- an Eternity ring. These are mostly given as token of love by partners on anniversaries expressing the love shared between them.

However, unlike engagement or wedding rings they can be gifted on any occasion. It can be you first wedding anniversary, 25th, 50th anniversary or birth of your first child or getting over trying times or to make a re-commitment .A pair of eternity diamond rings can be touching can memorable gift by children to their parents .This will be a tribute to their mutual love that has meant so much to the children over the years. They are often custom made as eternity rings can’t be pre-fitted. Individual preferences and sizes vary greatly in eternity diamond rings. Due to these factors many jewelers don’t stock them and opt for custom designs.

Eternity rings are available in plenty of styles from full eternity, half eternity; three row rings, gold and platinum rings and infinity rings. In full eternity diamond rings, stones are set all way of the ring. And in half eternity diamond rings it is designed and set on the face of the ring making it a preferred choice. Most jewelers use square or rectangle shape diamonds to create an eternity ring as facilitates spacing. Eternity ring is essentially is a simple band or a circle of stones.

The setting styles also influence the pricing of the rings. They can also be using other precious stones like ruby, emerald, sapphire etc. They usually set in band forms of gold, white gold or platinum. Eternity rings are also worn with the wedding rings or engagement rings by women. It is also available in attractive designs for men. Their simplicity in designs makes them a favorite among one and all. You have an advantage of designing your bands personally as many stores are happy to deliver.

It is advisable to follow the rules applicable to buying a diamond ring, earring or necklace. The Cut, Clarity, Color and Carat weight is important. Authenticity can be determined by a experienced gemologist. He is a person qualified to grade a diamond. If the store already has certified diamond; it too can be considered for purchase.

Fake diamonds are also available in the market .They are true replica and has 99 % likeliness to the real ones. They are also known as synthetic diamonds. Real diamonds are formed in a million years around river beds or under huge mineral deposits making it one of the greatest gifts of Mother Nature. However, advance technology of modern times has made it possible for Man to create the artificial diamonds in a far faster way. Trends keep changing but the faith in love remains unchanged over centuries. Eternity rings become a part of family heirloom which makes its authenticity very important as they reflect the bond of affection from generation to generation.

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Fashion Dresses

Era of Gothic Dress Culture

Gothic Dress is a stark black or dark style of clothing worn by the members of the Goth subculture. Gothic fashion clothing, which is considered by many as a protest against the extravagance, can be described as a profusion of dark velvets, fishnets, lace, tight corsets, gloves and leather shaded with scarlet. Gothic clothing also features Dark make up such as black lips, dark eyeliner, dark finger-nails and black dyed hair.

The Gothic time dress is usually divided into two periods, Early Gothic period (1200-1350) and Late Gothic period (1350-1450). The outfits in the Early Gothic period were more sophisticated, graceful and simpler in cut than the Romanesque period. Sleeves used to be tight and the forearms were given more importance. Minimal trimmings on the Gothic clothing were also a feature of the Early Gothic period. The Gothic dresses were usually longer and the necklines were deep. Styles changed quickly during the Late Gothic period. The period moved from the earlier flowing draperies that metamorphosed, into fabrics that kept on becoming more and stiffer with the passage of time. During the 15th century, the extremes were mostly in the upper silhouette. Crisp pleats, tight belts, padded doublets, leg-o-mutton sleeves were also some of the important features of the Gothic clothing in the Late Gothic period.

 

In the Early Gothic period, men wore hair at a sensible length often in a bob to the jaw line with a bang across the forehead. Men often bleached their hair as blond hair was popular. Few men wore beards. In the Late Gothic period, men wore hair bobbed with neatly curled ends. Young girls in both periods wore their hair loose, flowing upon their shoulders. But after marriage, they used to confine their hair in a bun at the nape. They also used to wear many types of hair pieces, such as wimple and gorget, to cover it.

Gothic corset is an important piece of Gothic dress. It shapes the body of a girl like an hourglass. It was very popular during the Victorian and medieval ages. Even today, Gothic corset is widely popular as even today, hourglass shape of a girl’s is considered as aesthetic and flattering. At the outset, a Gothic corset was very uncomfortable to wear. It is only with the passage of time that the garment became more soft and convenient to wear.

 

Gothic outfits like fishnets are summer temperature friendly. Fishnets can be worn on arms, legs or even as shirts and jumpers. Cotton bloomers, lace-trimmed long skirt and flowing gauzy skirts are some of those parts of Gothic clothing that are very comfy to wear in the summer. Men wear shirts with ruffles, buckles and lacing that look just like pirate shirts. In summer, male Goths wear light natural fiber shirts and short black trousers, accessorized with wide-brimmed hats, black umbrellas and silver ornaments. Gothic clothing is incomplete without Gothic boots. Female Goths usually wear dark black boots with high heels, while Gothic men wear dark black flatted boots, which are usually heavy. However, one can also come across Goths wearing bloody-red boots.

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Fashion Designer Fashion Issue

Colour Craze!!!

Colours are the phenomena of visual insight. One cannot hear, taste or feel the colour, the only way to recognize the colour is to see it. A colour is a means of nonverbal communication and says a lot more than you can ever imagine.Colour is a fundamental consideration in the design process. Colour can also affect someone’s ability to concentrate or to focus well. Colour can also have an effect on the way someone appears to look in the clothing they wear. It is often the first element that is noticed about a design and influences how the garment or collection is perceived. Colour is often the starting point of the design process. Gender and personality are the most common factors for determining the type of colours a person will wear. Males are typically dressed in dark colours such as blue, black, green, gray, red, and brown. These colours are usually worn in various shades but they still consist of these primary hues. Females typically wear lighter colours such as pink, yellow, cyan, lime green, orange, and peach. Women and girls also wear the darker colours that are normally associated with men but men normally do not wear lighter colours associated with women.

Colour also has an Impact on:

 

  • Your apparent shape
  • Your apparent weight
  • Your apparent personality
  • Your emotions

 

Psychological Properties:

 

The eleven basic colours have fundamental psychological properties that are universal, regardless of which particular shade, tone or tint of it you are using. Each of them has potentially positive or negative psychological effects and which of these effects is created depends on the relationships within colour combinations. Colours can warm up, cool down, make practical or impractical, create impact or camouflage. It has been determined by medical science that colour can influence the viewer’s hormones, blood pressure and body temperature. Every colour is having a positive as well as negative effect; negative effect shows when it is mixed with lighter or darker shade). Colour can have a profound effect on one’s mood as well as their level of energy. The psychological properties of the eleven basic colours are as follows:

RED-Physical
Positive: Physical courage, strength, warmth, energy, basic survival, stimulation, masculinity, excitement.

Negative: Demanding, aggression, strain.

 

BLUE– Intellectual
Positive: Intelligence, communication, trust, efficiency, modern, duty, logic, coolness, reflection, calm.

Negative: Coldness, reserve, lack of emotion, unfriendly.

 

YELLOW– Emotional
Positive: Optimism, confidence, self-esteem, emotional strength, friendliness, creativity.
Negative: Irrationality, fear, depression, Immaturity, anxiety, suicide

 

GREEN– Balance

 

Positive: Harmony, balance, refreshment, universal love, rest, renewal, reassurance, environmental awareness, peace symmetry.

Negative: Boredom, heavy, stagnant, blandness.

 

VIOLET– Spiritual

 

Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.
Negative: Introversion, decadent, suppression, inferior.

 

PINK
Positive: Physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of the species.
Negative: Inhibition, emasculation, physical weakness.

 

GREY
Positive: Neutral

Negative: Lack of confidence, dampness, depression, lack of energy.

 

BLACK-

Positive: Sophisticated, glamour, secure, emotional safety, efficiency.

Negative: Domination, coldness, menacing, heavy, cruelty

 

WHITE

Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.

Negative: Sterile, elitist, coldness, barriers, unfriendliness.

 

BROWN-

Positive: Serious, warmth, Nature, earthiness, reliable, support.

Negative: humourless, heavy, lack of sophistication.

Personal Colouring:

 

The colours play an important role and one should think before adding the colours. Once the desired effect is achieved half the job is done! Contrast colours in clothes looks stunning and catches the attention in its own way and tones of the same colour also adds a lot of smartness and adds a chic feel.In viewing a design, colour often has an overriding visual impact over other design considerations. A garments message can be completely altered by the colour; for example: a severe cut can be softened if it is executed in a candy pink.

 

  • Simply wear the same colour / shades of the same colour (that is, a suit/top and bottom) from head to toe. Create interest by wearing different textures .You could also choose a shirt in a brighter/lighter shade. Now youve created a vertical Line-slimming. This will also emphasise your face.
  • If a person wants to look taller then he or she should wear a light colour from head to toe. Also try to match shoes to hemline colours.
  • A person will also look taller when he/she repeats the same colour tones in top and bottom. For example medium top and medium bottom.
  • A Person can minimize their upper torso when he/she wears a darker top and lighter bottom.
  • A Person can minimize their lower torso when he/she wears a lighter top and darker bottom.
  • A person can appear shorter / heavier when she/he wears a different colour in your skirt/slacks/trousers, hose / socks and shoes.

 

Be Colour Crazy

 

Be colour conscious right down to your toes. Sometimes you only need to change the colour to make it work! It will pay dividends. Our fashion colour choices say a lot about the image we are trying to portray and how we feel about ourselves. Care must be taken with the basic colour of the garments if unusual colour accessories are to be worn to advantage. Check the colour of the fabric against your face. Hair, eyes, and skin colouring must be taken into account, plus the occasion for day or evening wear. Generally, the smaller and the thinner person, the lighter the colour she should wear, with the reverse for taller, heavier types. The right colours can make your skin tone appear more even, reduce the appearance of wrinkles and dark circles and make you look brighter and healthier. While on the other hand wearing a colour which isn’t so good for you can make you look tired, dull and even ill. Create your own colour story without restricting yourself to just two or three basic colours. Choose colours which flatter and enhance you, not colours you have to work hard to wear to look alive. Only through experience will you become selective about colours and tones which compliment or do nothing for you.

 

The author is Faculty in Satyam Fashion Institute, Noida

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Fashion Designer

Costume Design in the Indian Hindi Films – A Changing Scenario

The film industry in India is one of the biggest and oldest in the world in terms of production and audiences. ‘Bollywood’, the industry based in Mumbai tops all the regional industries in its national profile and global appeal. This paper reviews the developments in one of the under looked areas in the Indian film making – costume design in the Indian Hindi films. It also focuses on the issues related to the changing interpretations and modalities of the costume design which may be seen as an influence of increasing foray of designers in this buzzing arena.

 

Costumes & Characters

 

The term costume can refer to wardrobe and dress in general, or to the distinctive style of dress of a particular people, class, or period. When we talk about costumes, it has three P’s attached to it.

  • People
  • Place
  • Period

One of the more prominent places people see costumes is in theatre, film and on television. In combination with other aspects, theatrical costumes help actors portray characters’ age, gender role, profession, social class, personality, and even information about the historical period/era, geographic location and time of day, as well as the season or weather of the theatrical performance.

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Fashion Dresses

Trendy Ladies’ Office Dresses for a Sizzling Hot Summer

Office fashion doesn’t have to be dull and boring! This Summer Season, open your doors to a more trendy chic and stylish fashion makeover by spicing up your work ensemble with lively, bold prints and edgy dress designs.

 

If you’re hard-up for cash, there are some great online shopping deals that you can avail of. If you are into those Mediterranean style stripes, a brand called Betty Basics have dresses in their collection that would fit that look – the Betty Basics Arethea Tee Dress, for instance, can also be worn to bring in that somewhat fun and playful look into your regular office ensemble. Pair it with a black or dark blue blazer and pump shoes, accessorize, and you’re good to go!

If you’re the type who likes colorful printed dresses, the brand Azucar has a number of sheath dresses that will brighten up your office environment and compliment the warm humid summer sun! Some of their short sleeveless dresses that are on offer can be paired with white or neutral colored heels or flats for that chic yet fresh office look. Another great fashion brand is Salsa Trends, with their colorful and bold patterned fabric, giving off that sultry and fun vibe from every piece! One dress in particular from their collection comes to mind, the short sleeveless, Sabrina Cut dress, which is a sleeveless dress in green, yellow, blue, brown and white jagged patterns. Pairing this with your plain black office blazer and office heel shoes will give it that added accent!

For women that want a more edgy office look and are looking for cool fashion when doing their online shopping, Freeway gives an interesting take on the whole fashion scene altogether, with its Art Collectors’ Collection that features colorful rural and urban scene prints from the Philippines’ renowned visual artist, Vicente Manansala. Freeway also offers all fashion fanatics an oriental twist to apparel. It’s collection of short dresses are comfortable and stylish, with its bold red colors and oriental prints that run across one side to accentuate the piece. Match it up with your favorite pair of office stiletto shoes and go to work in style!

Some career women prefer daring and bold colors as opposed to prints. Bayo offers a good collection of dresses that can also be used for both office and formal occasions depending on what they are paired with. The Kayti dress from Bayo comes in an elegant and bold royal blue color that can give you that understated yet contemporary glam. Plains & Prints also has great shift and sheath dresses collection to add to your fashion ensemble! One bright, red dress from their collection comes to mind – an olive red ruffled dress that is accentuated by a metallic gold belt. W, another chic fashion brand, also offers people who enjoy online shopping a low V-back sheath dress that comes in red and white. One can also come across a fashionable silky chiffon dress in a cool, mint green color from Tantease when doing an online shopping spree.

Whether you love bold or bright colors, prints, or that edgy look for your office ensemble, online shopping can help you find some very trendy ladies’ dresses at affordable prices!

Categories
Online Fashion

Shopping for Beachwear at Everything But Water

THE MOST SALIENT PART of “The Richard Burton Diaries” (now out in paperback from Yale University Press and a far superior “beach read” to any Revenge Wears Prada folderol) is not the great Welsh actor’s fabled love of language, his stage fright or his splurges on private airplanes and pedigreed jewels for the love of his life, Elizabeth Taylor.

No, the main thing is the food, lavish descriptions of which makes the Blueprint cleansers, gluten-free Goopies and Fit Bit twits of today seem like total neurotic ingrates.

Page 138: “Lunch today was splendid. Zuppa di Vongole (clam soup with the clams in their shells) and a delicious little pasta called crepes al formaggio. Light pancakes with molten cheese and prosciutto. Cake to follow. Rivera to drink.”

Page 229: “High Tea was a feast. Chicken in the pot with all kinds of vegetables followed by endless cheeses and desserts. Roasted chestnuts. Raisins, fresh figs, mandarins, oranges, apples and obviously and deliciously home made preserves.”

Page 415: “We all decided to go off our various diets and to hell with it. We had mussels to start, dipping into hearts of artichoke, button-mushrooms, salami and other sausages the while, followed by a sort of thick clam and tomato soup followed by spaghetti …”

One begins to see why the late Taylor amassed such a collection of caftans, auctioned with great success by Christie’s in 2011. Along with Cleopatra-era glamour, these surely ensured comfort as she and Burton, whose many affectionate nicknames for her included Lumpy, gorged and boozed throughout exotic ports of call on their yacht, the Kalizma, named for their assorted offspring from previous marriages.

It was just such a garment (caftan, tunic, kurta, pareo or oversize beach towel) that I was seeking on a pre-vacation visit to Everything But Water, a friendly little tugboat of a store that recently chugged over from the mall to dock on Madison Avenue. I have somehow never cottoned (no pun intended) to the crinkly, translucent stock at the city’s reigning source for cover-ups, Calypso St. Barth. But being ghastly pale, I am always on the lookout for something that will protect me from the sun’s carcinogenic rays without looking like a nun’s habit.

At Everything But Water, this niggling wardrobe conundrum was addressed within about five seconds by a nice saleswoman named Amanda, who began throwing over her arm an assortment of forgiving creations by Shoshanna, Letarte and Heidi Klein.

“Not Heidi Klum,” I was reassured, having nervously remembered aloud the supermodel Elle Macpherson’s foray into what is known in the trade, not without some ickiness, as “intimates.”

Each swimsuit, accessory or piece of driftwood I stopped to coo over was also duly ferried into the room. “Why not?” Amanda said.

“You could fit a child in there,” she added proudly of an enormous velour Roberto Cavalli tote bag that, if not exactly a bargain at $475, was at least in theory amortizable thanks to its reversibility from tomato red to leopard.

“And no one does leopard like Cavalli,” said another saleswoman. “No one!”

I approved heartily of the store’s undressing area, a “safe space” in the back cordoned off from the street’s flâneurs by an enormous curtain. Behind this, a reedy, bespectacled sexagenarian and buxom 20-something were venturing from individual chambers in brightly patterned bikinis, to general huzzahs from the staff and the supportive thrum of Madonna’s “Express Yourself” over the sound system.

“Why would you put more stuff around your hips?” wondered the older woman rhetorically, adjusting a pair of garish bottoms. “Not that I have hips.”

Feeling empowered by this sisterly environment, I shoved aside the cover-ups and tried on a cream-colored maillot, $228, with clanking gold hardware at the neck that obviated that always-risky temptation to wear jewelry to the beach. Within its blouson top one could easily conceal the consumption of several crepes al formaggio, and possibly a six-month pregnancy, from the long lens of a paparazzo (or these days, a battery of iPhones).

“It’s the year of the one-piece!” Amanda declared.

A companion one-piece to the Cavalli bag was less J.Lo, more Jane (as in “Tarzan and His Mate”): a $370 deep-plunging, age-inappropriate number that Amanda almost managed to sell to me by cannily uttering five of the sweetest words in the English language: “You need a smaller size.”

The clouds parted. Angels sang, or maybe that was just Sade intoning “Smooth Operator.” Frantic mental calculations occurred. Reason prevailed, just barely.

By casting its customers not as dissolute middle-aged stars but eternal Bond girls — Aphrodites emerging from clam shells rather than digging at them greedily with fish forks — Everything But Water seems to be on permanent retail terra firma