Fashion Trends

1960’s Men’s Fashion-An Era of Diverse Trends and Non Conformity

In the 1960s, fashion really kicked off with the introduction to many new and diverse trends. You can easy determine trends from the early, middle and end of the decade. Traditional, conforming man’s attire was lost due to social changes. Throughout the 60s, the focal point in fashion was the uprising of bright colors and tones. The changes in the fashion of this time were more so than any other time previous. This renaissance in fashion was influenced heavily by Italian designers and by the Modernist, Hippie and Edwardian styles of dress.

The British & the Modernist Movement
At the forefront of style in the 60s were the British. The modernist movement came about at the beginning of the era, allowing young men to push boundaries and make way for the many new trends that would follow. It was all about moving away from the ‘lack of style’ in the 50s and experimenting with psychedelic prints and gregarious patterns. No man wanted to be seen in dull and pale shades. No! It was time to add color and plenty of it, the brighter and more flamboyant the better. It wasn’t uncommon to see frills and cravats on a man’s shirt. Even neckties enjoyed their rebirth, from the skinny tie at the beginning of the 60s to the very wide ties in the Hippie age, all adorned with unusual prints, stripes and patterns.
The Mods versus the Rockers
If you lived the 60s, you were probably a Mod at one stage, and if you weren’t, you were a Rocker. The two were notorious rivals. The Rockers were heavily into 50s rock-and roll, big bikes like the Harley Davidson, leather jackets and ‘Elvis’ greased back hairstyles. The Mods were classier, listening to British bands such as The Beatles. They preferred Vespers over Harleys and took their trends from respectable French and Italian clothes designers. Most commonly, tailored suits with slim shirts, pants and skinny ties slimmed down to just an inch. The Modernists also brought us the anorak, an item of clothing regarded as their trademark.


The Edwardian Movement
A bit further down the line, specifically the year of 1966, men embraced the Edwardian movement. Double-breasted suits in velvet were worn by men following icons such as Brian Jones of the Rolling Stones. These suits were accompanied with brocade waistcoats, shirts with frilled collars and longer hair as opposed to the previous shorter styles. All variations of colors, stripes and patterns were evident in this so-called ‘dandified’ look. The Nehru jacket also came about in this time and was popular with both men and women.

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Wrapping around with the Russian flowers

Pavlovsky Posad, an ancient town near Moscow is now getting into the fashion spotlight. They are known for its beauty and finest elegance across the globe. Exquisite, floral, and handmade shawls from the Russian town, now; earn the fame. Gorgeous, beautiful woolen shawls made from this town are favored by many women; and are adhered as a staple wardrobe item. Traditionally used as a headwear or wrapped around the shoulders, these Russian shawls now provide inspiration for fashion designers.

Posad shawls are made from 100% pure wool, without exposure to any technical processing. Vibrant hues are printed on the fabric separately, one by one. More than 20 different colors are used in the making of one single shawl, thus giving it an exotic beauty. Initially these shawls were hand-woven, making the process very time consuming, complicated, and quite expensive, making them affordable only to the royal and the wealthy class. During the 19th century, textile industry boomed in the country. With the advent of print ornamentation in the shawls were done through wooden matrixes. This resulted in mass production of the shawls, making it affordable for all.

Pavlovo Posad shawls are one among the many unique crafts that constitute the pride of Russia.

Fashion Trends

Denim Fashion Trends of the Season – Spring-Summer 2010

Any spring-summer 2010 fashion shows were carried out under the motto “militarism and craziness” and customized denim fashion revealed these tendencies as well. The most stylish jeans of the season spring-summer 2010 are skinny, torn, of dirty khaki, gray, blue or black colors. They are best of all combined with long sweaters or tops in military style. Other trends are the 1990s and a sexy look.

Dyed jeans are still in, this spring they come in skinny, straight, torn, short and long variants. Another reminder of the 1990s’ fashion are custom jeans in grunge style which look as if they have been worn for several seasons. Boyfriend jeans are still popular too. For example, such jeans can be found in the latest collections of Ralph Lauren, Jean Paul Gaultier, Getwear or Versace. The latter fashion house presented its variation of boyfriend jeans wide on the thighs and tight on the ankles. Unique brand presented their vision of boyfriend style grunge jeans fitting women’s figure, however they are also very relaxed and extremely worn.

Extraordinarily embellished subculture jeans will also be fashionable in the coming season. Trussardi presents its extravagant jeans model 1911 with pockets worn and torn. Just Cavalli denim collection is built on the combination of denim fabric with flower ornaments. Jeans decorated with zippers, rivets, chains and prints are also a trend of spring-summer 2010.

Classical jeans are timeless and in the new season they are certainly worn as well. Worn straight-cut classical jeans can be found in the newest collections of D&G, Getwear, William Rast and Alexander McQueen.

Elegant skinny black jeans are a hit of the coming season, as well as cuts, jeggings and gray jeans. Banana Republic brand also presents denim trench coats and worn denim shirts combined with cotton cardigans and linen dresses. Another novelty of spring-summer 2010 is the use of denim patch pockets.

Denim shorts are of immediate interest during hot summer days. They are comfortable and practical. Spring-summer 2010 season presents ultrashort denim shorts of black and red colors. Torn shorts and shorts with cuts are also in. The best shoes to combine them with are ballerinas and shoes with high heels. The best accessories are massive colliers and bracelets, belt-bracelets and massive sunglasses as well as aviator sunglasses.

Jeans with corsage popular during the season autumn-winter 2009/2010 stay for spring and summer, too. Made to measure jeans with corsage are embellished with buttons and lacing and look exquisite especially in dark colors. Such jeans make your waist look slimmer and your legs visually longer, their importance can not be overstated. The best way is to combine jeans with corsage with a white blouse, short bolero or a jeans jacket. All the more so, double denim stays popular during the coming season, too. And don’t forget about high heels! Stay tuned!

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The Growth of Urban Wear

Urban wear is a fashion category that is popular among internationally known brands as well as local brands preferred by local people. It contains different items like clothing, footwear, jewellery, handbag, purse as well as many other accessories. Generally, the designer-made items are more popular among the people and they can be found both in the malls, retailer shops as well as wholesaling markets. Usually they come with good deals and are popular among the trendy men and women in urban areas as well as the countryside. Within the category, the most popular items are men and women apparels. In most cases, the most trendy and vogue items are most likely to be found in the more established malls.


In case of designer made urban wear items; the most important aspect about which the buyers are concerned would be whether or not the product is authentic and genuine. Of course, most of the owners would pledge that they only sell goods that are totally genuine as well as unique. However, in spite of all of the goods being “unique and genuine”, the price range can be huge. Nonetheless, the price is usually not very high and in most cases, it is very affordable for the common man. Sellers would also claim that the customer could request a refund if they prove after they buy the clothing that it is not genuine. Therefore, it is very important to check the quality of the product first before buying it. It is also advised to only buy urban wear items from the authentic and genuine stores.


Many renowned companies, especially the international brands, start their apparel empire by selling urban wear in different places. They earn their place in the markets by gradually accumulating customers in the local markets and build up their credibility. In addition to these, strong business relations among the brands and companies help them to overcome difficulties and hardships together and eventually give rise to the strong enterprises that are well known for selling urban wear items nowadays. Usually, various companies and brands are involved in the design, production, wholesaling as well as the eventual retailing of these items.


In most cases, it takes many years to build up an image for a brand and a business. It is only then that the customers begin to trust the standard of the items provided by the seller. This is most true in the case of wholesalers. It is a common belief that the wholesalers are not truthful about the quality of the material. Nonetheless, brands and retailer shops attract their target customers and build up image by expanding their product lines as well as by introducing more affordable items. The target customer groups were youngsters and celebrities. As a result hip-hop style items with rich designs and bold motifs were introduced. The designs of this brand were really trendy, enthusiastic and appealing.

After achieving a success in the local market, the brand decided to go online and sell their products on the Internet. It was a wise decision because they can appeal to more viewers, both locally and internationally on the Internet. It is also by going online that the brand recorded the fastest rate of sale increase of urban wear items among all the different brands. The Internet proved to be a medium that can be effective in attracting customers in the local market as well as all over the world.


Fashion Trends

Dressed gorgeous Muslims

Islamic dress is not just covering the body. Its corresponding symbols, wearing Islamic dress also protects the wearer from things that could hurt her. Choose clothing that is loose, which disguise the body silhouette. To be able to still look stylish and keep up with fashion, you can try browsing on the internet about the latest creations wearing Muslim clothing.

Here are some tips for wearing Islamic dress no longer looks dull:

Avoid wearing Bergo simply because you will look stylish or seem lazy grooming. Bergo is actually used on the hood in order to look more neat hood. So should you still wear the veil outside Bergo.

Shall have accessories such as cufflinks and cardigans. These accessories can turn a short-sleeved dress again worn as a fashion trend worthy Muslim. Have some neutral colors that can be combined with a variety of styles and models.

Should not choose clothing with a transparent material and a tight shirt. Fashion with these materials directly to create the impression of sexy and far from hakikah using real Islamic dress.

Creative with a veil. We have had many hooded creations that you can learn. Change your veil style according to the event that you attended.

Choose the model and materials to suit your day-to-day activities. No need to impose a model that is the trend just because you want to look stylish. If you are fairly active events, select a more casual material, absorbs sweat and does not wrinkle.

Adjust the Muslim fashion models and motifs you choose the body shape. Use a lightweight material for a great body and play for the little pile fabrics.

Fashion Trends

Spring 2012 Teen Fashion: From The Runway To Your Closet

Spring is in the air… at least, in the fashion world! The Spring 2012 Fashion Shows revealed some great new trends, ranging from historical to athletic to ethereal. The challenge is getting some of these amazing (and sometimes bizarre) runway trends off of the catwalk and into everyday teen fashion looks, like juniors dresses. Get inspired and use the great selection of online juniors clothing out there to make yourself the next teen fashion icon.

Black and White: The classic black-and-white look was all over the Spring 2012 runways, and it’s an easy one to find in online juniors clothing. Find juniors dresses, tops, and sweaters with geometric inspiration for a teen fashion icon-worthy outfit. For a sleek look, keep your entire ensemble sans-color.

Lace: Designers used lace coupled with florals to create a lady-who-lunches vibe. Although the Queen Elizabeth look may not be for you, online juniors clothing options are chock-full of trendy lace options. Stay teen fashion forward by coupling lacey juniors dresses or tops with modern accents like structured jackets, or throw on boots for a rocker-chic look.

Zigzag Stripes: Look for online juniors clothing featuring the cool zigzag stripes that designers obsessed over this season for a teen fashion forward look. Find the patterns on juniors dresses, tops, or sweaters, and pair with teen fashion staples like jackets or sweaters in block colors to let the patterns really shine.

White: There was a whole lot of white on the runways this season, and online juniors clothing makes it easy to recreate the look. Come over to the light side in teen fashion-forward juniors dresses and tops featuring the non-color. If you are daring, go with an all-white ensemble and use textured fabrics and layers to create visual interest.

1920s: Flapper-inspired fringe, dropped waists, and sparkle are a big designer trend this season. Recreate the look with online juniors clothing by choosing boxy, sleeveless juniors dresses and tops that feature metallic or fringe accents. Keep things modern with a sleek pair of teen fashion-forward jeans.

Asymmetrical Tops: The Grecian-inspired off-the-shoulder look was all the rage on the runways this season. Emulate it by searching online juniors clothing for cute juniors dresses and tops featuring the look. Flowy cuts and block colors are elegant, teen fashion friendly options. Update the look by wearing an off-the-shoulder top with jeans and modern accessories.

Blue Prints: Spring 2012 fashion was painted dusty blue in creative patterns, which easily translates to teen fashion. Scour online juniors clothing for cool blue prints on juniors dresses and tops. Pair with white heels –also big this season – for a fresh look, or go for a grittier take with a black sweater or jacket.

Florals: As with almost every spring, designers couldn’t help coming up roses. Teen fashion options in online juniors clothing make it easy to find great floral pieces. This year’s prints feature large blossoms. Don’t be afraid to go for bright colors on juniors dresses and tops!

All of the above trends are available through teen fashion brand HeartSoul. They have a fantastic selection of online juniors clothing, such as juniors dresses and tops, that you should definitely check out in your quest for runway-worthy looks!

Fashion Trends

Check Out The Latest In Celebrity Fashion

Well Guys and Gals! We are in spring now. And what can be a better way to bloom in this spring than to update ourselves with the latest celebrity fashion trends/developments. From the dress Kate Middleton wore during her meeting with Michelle Obama to the skin hugging strapless skirt of the Kim Kardashian we have lot to talk about the celebrity fashion and to large extent desire about .

Let’s begin with the Kate’s Reiss dress. It became instant online sensation and the server of the company which was selling this dress crashed. We can say for sure that in the celebrity fashion world, Kate’s Reiss dress has hit an instant chord with the public. Her recently acquired suntanned complexion matched well with the beige colored bandage-strapped Reiss dress. The black stilettos she wore went well with the dress.

Michelle Obama’s fashion style added life and cheerfulness to the Royal Palace. She wore a blue flowered silk dress which was designed by the American designer Barbara Tfank (2011 resort collection). The silk dress went well with the bright pink jacket and the silver colored high heels. Interestingly, there was a decorative brooch which added to her celebrity fashion quotient.

Across the Atlantic, another dress was in the news. This dress was a white and red colored strapless skirt with geometrical patterns on it. Believe it or not, the dress has been graced by two of the greatest celebrity sensation – Kim Kardashian and Britney Spears – in just matter of two days. Do not be surprised if you spot this dress as the spring favorite now. After all, what can be better than flaunting a dress endorsed by celebrity?

But skirts are not the only favorites this spring. Eva Herzigova has created enough ripples in the celebrity fashion sea by putting on shorts at the Cannes. Her black satin-trimmed shorts perfectly complemented her white ruffled blouse. Elegant but sexy, these shorts are perfect for the party purpose. If you would like to jazz it up a bit you can try Alexis Bittar Neo Deco Earring.

Crochets are another darling this spring. And if they are the one endorsed by Jennifer Aniston then one can be sure of extra oomph. The crochet dress we are talking here is a white-colored unlined see-through crochet which was worn by Jennifer Aniston in the movie ‘Just go with it’.

Only a woman knows what good a well-matched handbag can do to her looks. Women celebrities seem to have an even better understanding of this knowledge.

Sarah Jessica Parker’s Thorn & Pony evening Bag was a perfect enhancer for her sexy image. Another cool handbag in the celebrity fashion world is Carlos Falchi designed ‘New Rush Bag’ which is flaunted by the Katie Cassidy in the Gossip Girl series.

Clutches have their own niche segment in the world of celebrity fashion. It is especially true if it is designed by Kelly Locke. The “Mimi” clutch designed by Kelly Locke (showcased in the fall 2011 collection) has been endorsed by some of the greatest head turners – Halle Berry, Emma Roberts, Sarah Hyland and Jennifer Love Hewitt.

That’s all folks on the latest trends/developments in the celebrity fashion this spring. Check out this space for regular information in the celebrity fashion area.

Fashion Trends

Home About Contact Login Subscribe Trench Coat—the Must Have Clothes In Spring That Makes You Being Elegant

Trench coat is clothes that cannot be cleaned from your closet throughout the spring. It is a fashion trend that will never be out and a must have thing in spring.

‘Trench coat’ refers to the commissioning of Burberry by the British Military in 1914 to adopt their water-resistant and breathable gabardine fabric for the British officers in the trenches of World War I. The style is a full-cut, double breasted and belted coat with epaulets.

The term ‘Mac’ derives itself from the last name of Charles Macintosh, who, in 1823 developed a rubberized waterproof fabric (that is, spreading rubber onto cotton). Any coat that is cut in the way of a classic Mackintosh is referred to as a Mac (as other companies have since adopted the style). The distinctive cut does not contain lapels, epaulets or a belt.

Original trench coat in gabardine is of 26 pieces which Includes double-breasted, shoulder pads, chin, short coat over shoulder, triangular flap on the front, sleeves around the wrist straps and Buckles, belt and split folding rear along with a button. It experienced a process of continuously changing designs in details from long ago.

It was once regard as the clothes for army but an elegant famine wear after some time.

Now it is a fashion and the flag of elegant to wear trench coat. We can see them anywhere. In movie, the street, on the red stage, or under the spotlight, ladies wearing various designs of trench coats appear so elegant and beautiful with simple temperament. It seems never be out of the fashion stage from its birthday.

Time and growth has told of their success in this tradition. Even Many big brands have a tradition with trench coat. Burberry— created by Thomas Burberry, found a waterproof fabric that has known as gabardine and we can see it from the old uniform of British soldiers. Burberry keeps this tradition down and makes it ever last. In the legacy of Louis Vuitton, where luggage built and evolution, there is also the relationship with trench coat…

There are many other famous brands related with trench coat that makes trench coat to be an ever living legendary.

From the history, culture and the permanent beauty and elegant it gives to us, we has enough reason to believe it as a must have thing in our closet.

Fashion Trends

Counterfeiting of Brands in India

Actually I am very glad that people can buy Armani – even if it’s a fake. I like the fact that I’m so popular around the world- Giorgio Armani.


Rapid advancement in technology and liberalization of the Indian economy have created an ideal market for people misusing existing brand values that have been cultivated and nurtured over a period of time. The mushrooming growth has also given rise to despicable marauding activity, which is nothing but piracy. But the question arises here is that is it the popularity factor which promotes counterfeiting among people or the need factor? I guess it is both.
Counterfeiting also referred as piracy in a common trade parlance mean the unlawful acquisition by a person of the property of another person without his consent. Ever since the evolution of brands, the business has marked a trend in the society where everyone wants to associate himself/herself with the latest quality fashion trends in different forms like branded clothes, institutes, branded products etc. After all, what matters at the end is to show off the branded You!!
The word ounterfeit describes the forgeries of currency and documents but these days the imitations of clothing, software, pharmaceuticals, jeans, watches, electronics, and company logos and brands have become common in the market. In the case of goods, it results in patent infringement or trademark infringement.Certain consumer goods, especially very expensive or desirable brands or those which are easy to reproduce at low rates have become quite frequent and common targets of counterfeiting. The counterfeiters either attempt to deceive the consumer into thinking they are purchasing a legitimate item, or convince the consumer that they could deceive others with the imitation. Some counterfeits are produced in the same factory that produces the original, authentic product, using the same materials.

Indian metros have become base for manufacturing counterfeit products and account for maximum Intellectual Property Rights violations. Delhi is the hub of counterfeit products in India as nearly 70 per cent counterfeit products originate here.
Again the question comes is what has evoked counterfeiting?
Brand business, its growth /competitions etc has led to availability of counterfeits because of the fact brand sells and makes you outstand and therefore the need to copy, pirate, counterfeit has emerged along with the growth of brands.In India, the direct loss to FMCG industry is also not less than ` 200 million. A survey was conducted to estimate the size of counterfeit of FMCG products and it revealed the stark reality of FMCG companies having maximum loss up to 40% and an average loss around 20% of their market share of their well known products.


The biggest concern is, however, the customers attraction towards these pirate products is directly proportional to price of these products which are sold at 40 to 45% lesser value than the original. A common man with limited knowledge falls for the counterfeit products due to its cheap or discounted prices. Enforcement of laws against counterfeiting is not so strict in India which is another big jolt for the brand industry.


As counterfeiting has become an economic problem of international importance and has been growing dramatically across the globe, manufacturers of the original products and government find themselves in a constant battle against counterfeiters. This has led to a variety of countermeasures based on lawful, political, administrative, or business techniques. The framework also considers the interplay of attitudes, purchase intentions, and dissonance that leads to coping processes and in turn influences attitudes and decisions. Counterfeiting appears in two different forms, as deceptive and non-deceptive counterfeiting. Under receptive counterfeiting, the consumer is not aware of the fact that he/she purchases a copy rather than the original product and cannot be held accountable for the behavior. Focus is on non-deceptive counterfeiting, where consumers intentionally purchase fake products.

Fashion Trends

“Exposing the Alpha Attitude” top trends for 2012

Fashion trends keep changing at the drop of a hat, taking inspiration from the past. Forecasting the upcoming trends would be a serious business. Colors, textures, and motifs manipulate fashion trends and bring considerable influence in apparel’s overall appearance. The two basic facts of novelty and conformity fuel changes in apparel trends. Trends for 2012 spring with a richness and creativity unseen before. Clothes for the dame are filled with darkened decorum, abstract and floral patterns.