Fashion Trends

Latest Trends in Jackets for Men and Women

Men wardrobes the most special pieces of cloths are there jackets, same as women love to have small trench coats or cardigans in there wardrobes, and Jacket is for the men’s. Collection of good jacket always help you in stepping forward to dress up in the best possible way. Jackets are the best addition for means clothing whether the climate is warm in summer or cold in winters. There is lots of option available to choose while buying a jacket from a designer to a cheap one. Below is the best fashion for men that will be available for the coming year of fashion. To now well about the entire fashion for jacket you must land at a perfect page.


Let me tell you that, wide range of alternatives is available for your search in getting a perfect jacket for men in terms of looks as well as material. This year you will see a lot of new designs in jackets made up of cotton with fancy lining classy pieces and heavy fabrics in corduroy and denims, but the most preferred on for men’s are there motorcycle jackets made from leather. Leather Jackets are among the must to have in 2011. A wide range and varieties are available in leather which can be worn in various occasions. Leather jacket has and will be a hottest trend every year. It is coming with more design and trendy looks in men’s section this year. The slim fit jackets are the latest trend these seasons as the loose fitting jackets of the previous year.


Range of stylish jackets is available in men’s jackets if you browse through the best fashion trends. There are some styles that are all time hit in this category as well as runway fashion has introduced some of the new designs in this category. The latest trend in the jacket is the sleeveless jacket made from lamb skin due to which they are light weight jackets. Apart from that leather bomber jacket is one off those which can make you look a class apart from every one and help you in getting the desired looks. Bomber jacket are one off the top most preferred wear in winter. At a same time the ultimate pickup of these seasons are the biker’s jackets.


Buttoned and zippers both are the hot choice this year, with cool patch work round and wide collar will be high in this year. You can also find elegant mandarin collar jackets, ultra stylish high collar jackets and china collar jacket on men leather jacket clothing. These are available in large design and trendy looks, with a perfect fashion statement to all means. Leather jacket with high collar look superb when worn with a perfect pant.


Men’s leather jacket will never run out of fashion as it has been there even before the Great War. It’s never going to stop acquiring the largest sales in jacket industries and men would not stop wearing it either, that the good thing about leather jacket. Leather has always fascinated women as its one of there first choice. Women look more outstanding in Leather Jackets.

To all the men and women out there who were still in doubt of choosing the right jacket that may really suit them. All you have to do is go to department store then start grabbing a leather jacket if you want to look more seductive and brave. In buying a jacket we should not look too much with price but the something that can make our money worth it.

Fashion Trends

Every Teenager Should Have a Summer of ’65

There are people who make fun of teenage romances, but I never do and that is because of Rob. He strolled up the street in the tiny Catskills town of Pine Hill one day in the summer of 1965 carrying “The Catcher in the Rye,” the badge of a kindred spirit, wearing a canary yellow cable knit sweater. You did not see that shade of yellow on an American guy, but, of course, Rob had not yet become an American guy. He was a Hungarian, working as a busboy at a small hotel owned by another Hungarian. The Catskills were like that then. I was 17; Rob was two years older.

“Do you remember a conversation we had one night near the lake about God,” I was saying to him this weekend on the phone. “I told you I had been thinking there was nobody out there and I thought that was pretty bold of me.”

He did not, but he remembered something I had forgotten entirely.

“I was telling somebody the other day you were the person who introduced me to Bob Dylan,” he said. “It’s kind of funny because 50 years later, I’m still listening to Bob Dylan.”

Rob lives in Budapest. A few years ago doctors found a nonmalignant tumor in his head, which the doctors zapped, and now, because of medication, he no longer drives. A year and a half ago, pre-cancerous cells were found in the breast where I’d had cancer 22 years ago, and I had to have surgery, and there were complications healing. Did I tell Rob about the complications? I can’t remember. We sometimes go for months without talking, but when we do it is as if we talked yesterday so I always have the feeling of being caught up.

“What was my father like when you met him?” one of Rob’s two daughters, then in her late teens, asked me once.

“He was funny,” I say, which sounds wrong to both of us the moment it is out because Rob was never a guy who always had to be on.

He was dry and smart and observant. He spoke at least four languages. He had history in his bones: His mother and older brother had been rounded up by the Nazis in Budapest during World War II and escaped by melting into the crowd, though I do not think I knew that then. He had lived at the Y when he first came to New York and always seemed calm and perpetually amused. It would be a long time before I knew that coming to the United States speaking very little English was so stressful that he would have stomach trouble for years. The self-absorption of 17-year-olds is staggering.

“You must have been making out like crazy in these woods when you were a teenager,” a friend I was showing around the Catskills said recently.

“No need,” I said. “We had all these deserted hotels. Sometimes with beds.”

Not very good beds, it’s true. The mattresses were so skinny they could be rolled up, and they smelled heavily of mold. But the deserted grand hotels that might or might not be torched at the end of each season were still an answer to a teenager’s dream. It’s too bad no one wrote songs about them — we were probably too limited a demographic: Kids in the Catskills making out in abandoned hotels. And what fine little love nests they were: Force open a window of the Takanassee Hotel in Fleischmanns, slip inside, wonder about the detritus left behind — a cook’s big white apron, a few pots. But you don’t think about it long. Busboys don’t get a lot of time off.

Most teenage girls have to leave their boyfriends when they go off to college, but I do not. When I go to N.Y.U., Rob returns home to Queens to work in his parent’s candy store. At the Weinstein dorm on University Place in the Village the other girls are impressed: College boys are scruffy, starting to move from chinos to jeans and longer hair, unreliable, stoned. Rob, in his narrow-cut jackets and jeans that look pressed, is a cool European guy out of one those French movies we were so proud of watching, “Shoot the Piano Player” maybe.

But I don’t want a European guy. I want a funny, fast-talking New York City boy. I don’t want a guy who has to be back at the candy store by 11 on Saturday night, to put together The New York Times. My values stink. I break up with Rob for a fast-talking guy in freshman sociology who has a girlfriend at Boston University and a red TR-3, starting a bad pattern of lusting after the unattainable, human and automotive.

Fashion Designer Fashion Trends

The Green Fashion Challenge

An Overview of the Current State of Ecofashion


When you hear the words “eco fashion” what image comes to mind? Cameron Diaz in an $11,975 dollar organic dress on the cover of Vogue? Some message on a canvas tote? Maybe nothing at all?


Unlike other facets of the Green movement- organic food, beauty products, home supplies – eco fashion hasn’t made a big a splash in the public consciousness. It’s not as talked about or obsessed over. It’s the Green movement’s reclusive aunt.


There isn’t much diligence or attention to what eco fashion even means.”I went to Rainbow the other day to get my friend a cheap gift,” says Cary Curran, an actress living in New York, “and they had green shirts with glittered letters that said ‘Green is the new black.’ I don’t even know if it was organic cotton.”


The insiders have had enough. “Walk down the street, in the city, 2 out of 10 women will have a canvas tote with some kind of green message on it, like the “I’m not a plastic bag’ thing,” says Molly Garretson who founded Project Earth Day, an annual fashion show and student design competition in its 4th year. “Yes the message is getting broader and spreading, but it’s getting kitschy.”


Mottainainy Purple Shibori Shirt, $230: When taking your eco-vacation, it’s best to wear something that didn’t poison a river in China while it was being made. Purple shibori shirt is hand dyed cotton from Japan, plackets on sleeves. See Mottainainy. com

About Mottainai:The name (pronounced moe tie nie) is an old Japanese saying that roughly translates to “what a waste.” Japanese kids were told to finish their rice or the Mottainai ghost would come.These clothes are shockingly fresh, slick and wearable and are for globally aware guys who know that if we don’t change our habits, a much scarier ghost is going to come.


This all may be about to change .The United Nations declared 2009 the International Year of the Natural Fibres and Stella McCartney was listed as one of Times 100 most influencial people for her work creating cruelty-free ,high fashion clothing.


Meanwhile,out in the fashion trenches,manyeco-conscious designers are starting to find their voices.Mociun and Bahar Shahpar make gorgeous sophisticated clothes for women who can afford to wear them.


Popomomo’s simple, adorable dresses and shirting are artsy in a Zooey Deschanel kind of way. Mottainie’s slick, put together men’s clothing would appeal to cool choosy youth who wear Y-3 or APC. And, in the bright, eye-popping, work of UK-based Junky Styling, Eco fashion may finally have its Vivienne Westwood-a design collective that is giving sustainable clothing a noticeably different, innovative look that looks more like a cultural movement than a simple trend. Still, its not like the garment industry is uniformly enthusiastic. Like any corporate beast, (see meat industry, health care industry) it is slow to change, especially when it involves lower profits. Just a glance at the boom in cheaper textile production in China is an indication that there is still a ruthless bottom line that supercedes conscience.

“I feel like there is a movement toward Green practices, but for my clients it’s still about cost,” says Lisa Wisely a manufacturer and producer in Brooklyn who handles merchandising for large productions and businesses. Wisely is always trying to introduce “green” practices to her clients, but it is still an uphill battle “Basically it costs $7.75 for an organic tshirt. A basic cotton average shirt, dyed with chemicals is five bucks. In terms of bulk production, $2.25 a tee shirt is a big difference.”
“It’s a dilemma,” says a designer at a large clothing brand. “Especially in this economy when companies are so obsessed with making their bottom line to the point where they debate whether or not to omit ONE button to cut costs. I don’t think organic / green initiatives will be priority.”
It’s possible eco fashion has a harder time creating awareness because is so difficult for consumers to identify what actually makes clothing “green.” It’s not easy to fathom. “There are a million different things going into textile production, when you’re weighing the creation of a product,” says designer Bahar Shah par. “You have fiber, you have processing, dyeing, finishing, production, trade, labor, transportation, shipping, packaging.”


Even within the organic industry, it’s hard to nail down what is truly organic. “Bamboo is being marketed as a natural fiber. But it’s bamboo dissolved in a strong caustic solution and extruded through a shower head type device,” says Johnathan Silberman, chair of Textile and Marketing at FIT.

Fashion Accessories Fashion Trends

The Boho Style – Bohemian Clothes for Any Alter

Boho garments, diamond jewelry and bags have rocked the fashion globe. Boho continues to be immensely popular both with celebrities and with masses alike.
Have you ever tried using bohemian clothing? The fashion of street clothes is also called as Boho type. And in case you are sick and tired of putting on the exact same old issue daily, then that is one option you might search into with regards to garments for the adjust.

Several would say that this among the most convenient method of dressing up since you do not have to spend that a great deal cash compared to designer’s apparel. It can be just a matter of mixing and matching your street outfits to create them look a little much more presentable, and a tiny a lot more as what you are able to call your own design.
All you’ve to glimpse into is always to wearing outfits which have a lot more shades of artistry in it. It should be somehow one of a kind in the plain and also the typical, and adding components to your outfit would surely highlight the style one of the most. You also ought to take note that bohemian clothing are much more of the loose type of clothes so it isn’t all about highlighting the shape of your respective curves as nicely as your muscles.

The notion of sporting this form of garments is introducing a far more at ease and more artistic means of dressing up. Rather of putting on the common skimpy dresses and body fit shirts, you now possess the choice for making use of bohemian clothing to your everyday outfit. This time around you will not ought to be concerned should the skirt that you are wearing is too brief or should the blouse you might be donning is extremely colorful. With all the boho dresses you’ll be able to assure your self that what you’re putting on is comfy enough to your everyday activities.


What’s additional exciting about this style of dressing up is that it is possible to include as significantly gadgets you intend to match these artistic clothes. You are able to be as a lot innovative in projecting your own personal individuality without obtaining to present off that much skin. A lot of would say that this is usually a more cozy, affordable and an out of this planet style of garments. Nonetheless, tend not to you consider it’s time for you to test it for the transform, so it is possible to stop questioning what it feels like wearing these varieties of clothes?
Let us have a look on Boho suggestions:
Fitting: Many individuals misconstrue Bohemian outfits as ill fitting outfits. If you’re acquiring these, assure it fits properly. The latest Bohemian clothes trend is all about lengthy skirts and tunic tops.
Brilliant Colors: Decide on a vibrant colored top on jeans or trousers or more than a prolonged skirt, Capri etc. Alternatively, put on a long dress with intricate embroidery or have on a free flowing Boho lengthy skirt to enrich your character.

Diamond jewelry: Boho trend just isn’t just about dressing up in Boho model. It is about your overall appearance. Boho jewellery is beautifully intended, hand produced organic diamond jewelry built of stones, beads, semi precious gems, etc. Boho diamond jewelry might be put on any event, pick light weight models for casual situation and one thing unique this sort of as peacock style or exquisite layout to be worn at formal events. If you’re donning a deep neck gown, don chunky Boho beaded jewelry to fill up the open neckline. Most widespread material utilized in Boho jewelry is wood, hemp, shell, stones and so forth.

Bags: Patchwork bags built in cotton or silk can be your fashion statement for just about any situation. Use smaller round Boho bag for formal event. When you are utilizing the bag for morning to morning requirements, this kind of as going to operate position or to college, then go for Boho bag in larger size to accommodate all your belongings.
Boots or shoes: Boho footwear are basically intended for convenience. They are typically observed in neutral shades this sort of as olive green, black, brown and tan. Mainly, these footwear have flat heels and the ultimate matter in comfort and ease. As far since the style goes, Boho covers a broad selection of designs from gladiators, to suede and boots, which include moccasins. These boots or shoes might or may not have beads, gems and so forth.You are able to include worth to some uncomplicated outfit by choosing fringed or beaded Boho boots or shoes.

As stated earlier, Boho features a broader point of view. It is about ‘you’. So, if you want to sport an awesome, casual seem, it is possible to go with Boho hairstyle. Boho hairstyle is about rumpled seem, and you can attempt your own personal Boho hairstyle depending upon your face cut. Bangs are most popular amongst Boho hairstyles.

Fashion Trends

Beauty Trend Spring / Summer 2009 – Rock Angel

The prevalence of punk look doesn’t begin by chance. Began in the 1970’s, punk rock gave rise to a new alternative look. The main theme of the look is rebellion, and its accompanying style rebelled against the status quo. Though I am not interested in items of its clothing and accessory look, we should admit that there still one part we can benefit from – punk allows a lot of creativity.

In fact, in current fashion, more and more people are sick of girls’ natural sweet make-up appearance and tend to look for an unique possibility. Fascinating, enchanting even depraved emotion developed into a punk look which holds slight chaff and dark elements, making the particular girls get themselves back. In other words, in modern fashion industry, people are not common beauty addicts, instead, they are crazy about defects. I collect some information from Spring / Summer 2009 fashion trend, now I want to share something with you. How to make up yourselves and create a cool punk look? You must want to know. Refer to punk look, generally black is the main color. But the effect is even more enhanced now. Don’t just consider black is only of the bald since it will greatly surprise you this season. In eyes makeup, black color will features more spiffy and plump, even sparkle the morbidezza of the minerals. The black eye liner looks like a paint with ink. Though simple while delicate and perfect; the eye shadow is so heavy just like the dark ink, while will bring the clear wet feeling.

Also, you should never ignore the wonderful makeup base. If you care going with the classic black look, keep your makeup natural and then give it pop with fresh lipstick. That’s the key that different from the former punk look. What about blusher? Sorry, this time, it would disappeared. Don’t surprised that there is no standard to create punk. It is unbending graffiti and the slight bright texture that will create such a lively rock angle.

Fashion Trends

Spring Wardrobe Trends For The 9 To 5 Professional

As the days get longer and the skies stay sunnier, it’s time to think about a fresh, updated look for spring. Get ready to store away those layers of winter woolens and start considering what lightweight fabrics, colors, and accessories to incorporate into your working wardrobe in order to infuse it with renewed energy and put some spring in your step.

Having been in the fashion industry for years I know that every designer, retailer, and fashion magazine has its own unique view of what constitutes springtime must-have items. But I’ve also observed that most of these trends or collections tend to focus on weekend wear or casual attire for warm weather vacationers. As much as I love watching all the fashion trends emerge, as a professional image consultant I must say that not every one of these popular trends is going to be appropriate for every person – and many are not at all relevant to the workplace wardrobe needs of professional women.

So in this article I’ve fine-tuned the trends and reinterpreted several of those that can add some polish and style to your everyday 9 to 5 professional or business casual wardrobe.

Colorful Springtime Tones
All of my top professional clients know that dark neutrals are the real power colors. But when springtime arrives with its warmer temperatures you may need to lighten up your neutrals in order to get greater versatility from your wardrobe while still retaining an empowered professional presence. This season the new neutrals are navy, gray, pewter, olive, tan, black, and white. Invest in a few core wardrobe pieces – such as a suit, a pair of dress trousers, or a skirt – to give you valuable versatility and longer wear from your clothing investments. You can also always add a brighter fashion color of the season like turquoise, blue, tomato red, coral, tangerine, lemon yellow, fresh green, or violet. Utilize these brighter hues to add some pop and flair to your power neutrals by incorporating them into a silk blouse, a dress pump, a handbag, or a scarf. Your sense of style will convey to others that you are knowledgeable about the season’s fashion colors while it will simultaneously set you apart with an attractive and uniquely polished look.

Your Printed Style
I love prints because of how they can add a bit of magic to a solid suit or skirt, and this spring you’ll see lots of romantic floral, abstract, tropical, safari, and tribal prints. But remember that in the workplace prints need to be smaller so that they don’t distract from your professional image. You never want to wear a large print dress to a speaking engagement, for example, where the attention will be focused on your wardrobe instead of on you. While it is great to add some prints into your ensemble, be sure to shop for smaller prints and add them in small doses through items like blouses, scarves, tote bags, or shoes.

New Accessories for the New Decade
Jewelry – Large, bold jewelry fashion statements – with necklaces, earrings, and bracelets that tend to be chunkier and a bit sparkly – will still be in vogue this spring. These are great must-have pieces when you want to create some dramatic interest for your social wardrobe. But while dressing for the workplace environment you should tone it down a bit. Instead of wearing five to ten strands of large pearls, for example, look for a two-strand necklace of smaller pearls. If you wear a dress to work, perhaps one statement earring is enough, or you can add a beautifully elegant cuff bracelet. I also often see women at networking events with a beautiful ruffled or embellished neckline that they have managed to ruin by unnecessarily adding a necklace. You don’t always need a necklace. You can let the details of a lovely neckline be center stage while wearing another less obscuring jewelry piece like an earring or a set of delicate bangles.

Handbags & Totes – The handbags are smaller this season and carried with a pop of fresh color. Popular styles are soft and slouchy shoulder bags and satchel and hobo styles in buttery soft barely-there neutral or “nude” colored leathers. You will also see handbags or totes with flairs of color like blues, yellows, pinks and floral or animal prints. A great statement tote bag is a must-have for every professional, and is a wonderfully stylish way to carry work essentials.

Shoes – Every working woman needs to consider purchasing the new and exciting nude shoe. Beige skin tone pumps, platform pumps, wedges, and flats all look perfectly modern and sensationally sassy. Those women of color with richer, darker complexions should seek out shoes in warmer tones that match their legs – like, for example, various luscious shades of brown, black, or coffee. The key here – regardless of your particular skin tone – is to find a hue that minimizes the contrast between the color of the shoe and your natural leg color.

Why? Because then when you put on the shoe it has the magical visual impact of lengthening the look of the leg. Wearing skin tone shoes, in other words, is an easy technique for instantly giving your legs that desirable long, lean, leggy appearance. Pair the nude shoe with navy for a look that is both elegant and sophisticated.

Another great find this season is the return of 1-3 inch mid-length heels. The kitten heel is more comfortable to wear when you need to be on your feet all day long, and these heels convey subtle sexiness that is understated enough to fabulously compliment your professional look.

Five Must-Have Spring Fashion Essentials for the Polished Professional
1) A Modern Dress – As spring approaches it is all about dress styles that are belted at the waist or draped in a soft, flowing silhouette. Nothing is hotter this season than the classic shirtdress, which is tailored enough for work but still exudes a sassy attitude. For those more dressier occasions select a soft, flowing dress with a bit of ruching around the middle of the silhouette, which is a great way to camouflage those tummy challenges we want to disguise. Don’t forget, though, that the styling of your work dress still needs to be on the structured or tailored side. I do love the softer romantic florals and large ruffled styles, but I suggest that instead of wearing those to work that you reserve them for a time when you need to arrive in style at a social event.

2) The Basic White Shirt Updated – The white blouse or shirt is always a great way to add a lighter, fresher look when the mercury is rising. But this season it’s not about wearing the man’s shirt, so instead look for structured tailoring with a few distinctly modern details like ruffles, ruching, or pin tucks throughout the body of the shirt. You will also find great ¾-inch sleeve details like cuffs or small ruffles that will show off your lower arms in style.

3) Romantic Florals – If you work in a less conservative environment where business casual rules, then feel free to add a touch of flair with a floral skirt or blouse. Pair the soft flowing or pencil style floral with a tucked-in blouse or short jacket to jazz up your look. Ruffled or soft flowing blouses and knit tops are also going to be everywhere this season for dressy to casual wear. If you are a top leader within your organization and this style works for you, my suggestion is that you wear smaller ruffles on a beautiful blouse – or smaller floral prints in a great scarf. Wearing business apparel that is too romantic can inadvertently send the wrong message that women are weak, and I want you to arrive at your corner office in style but with grace and power.

4) America is Feeling Blue – Blue is America’s favorite color, and this year the color blue is bigger than it’s been in years. Choose darker shades of blue like navy to exude professionalism, confidence, and trustworthiness. Shop for a navy blue suit or add a medium blue shoe, handbag, or necklace to your ensemble. If you have blue eyes, select a blue silk blouse or small stone necklace in the same shade of blue as your eyes and they will appear larger and brighter. Take care when choosing your shades of blue so that you will look your absolute best. If you have a cool skin tone, for instance, wear deeper, richer shades of navy or cobalt. If you are warmer in your complexion, on the other hand, shop for lighter, brighter shades like teal or turquoise.

5) Notes to Pencil in Regarding Pencil Skirts – The modern pencil styles are out in stores now in some great modern prints and fun colors. The traditional pencil skirt – updated with a new color or print – gives your tailored fashion a bit of classic-hip style. But beware of how different prints in skirts can change or overemphasize the shape of your figure. If you tend to be wider in the hip area, then either skip this trend or keep it simple by wearing skirts in a soft dark neutral like black, navy, or brown – and reserve the wearing of your fun prints for the upper half of your body. If you have small tapered hips, however, you can have fun by adding a small print or a lighter solid color in your pencil skirt and you’ll be delightfully fashion-forward for the coming season.

I hope you’ve enjoyed my latest professional trends report and find yourself ready to shop and explore to find a few new pieces to add to your wardrobe. It’s all about versatility this year – so before you head out to add a few items, first review your existing spring wardrobe and look for colors and prints that will maximize their wear and usefulness. You definitely have to discover a trend that speaks to your authentic style and personality. Then you can wear it in strategic doses around the office to project an innovative sense of forward fashion and polished professionalism.

Fashion Trends

Women Fashion Trends 2010

It has rightly been said by fashion gurus that year 2010 is and will continue to be an interesting and exciting year for fashion. With the end of the global financial crisis and recession trend, an upheaval in the fashion world was seen in the beginning of the year and this is continuing. In all the fashion shows that have taken place so far, a new standard of fashion rise up is seen. The latest trends in women fashion 2010 have been inspired by yesteryear’s classic styles with a dash of sex, skin, colors, and embellishments and of course attitude and glamour. Let us see some of the latest women fashion trends 2010.
2010 Fashion Colors, Prints and Patterns


There is a mix of soft, delicate styles with sporty look in the Spring/Summer 2010. No doubt, you could trace a touch of past fashion but mixed with modern outlook in this season. The popular colors for the year are neutral shades, sober colors and also other colors like the blues, pinks, browns and surprisingly a color like neon green. An important aspect of women fashion trends in 2010 is that heavy patterns and prints, earthly tones teamed up with bold and outrageous designs are in this year.  So there is nothing wrong or embarrassing to experiment with neutral attire, team up with bright colored footwear like pumps and jewelries to bring some color to your look. Or get yourself a gorgeous dress with huge floral or other prints all over, and team it up with patterned hand bags and stockings and hooped jewelry.


Fashion Trends 2010 in Women Fashion Wear


While the last decade saw the fashion circuit being dominated by tight jeans, the women fashion wear trends in 2010 has seen the emergence of loose pants. So go for a baggy jeans and throw on a loose kurti or tunic this year. Wearing sporting attire is also a trend in 2010. So you can see in the fashion stores, designer jogging suits and fashionable sweat pants. These two trends have clearly shown that fashion 2010 is more focused on comfort, rather than looks.


Hot ladies shorts in bright and vibrant colors have made their way in 2010. Colorful chunky jewelry and accessories and big glasses play a major role in adding glamour to your ensemble. Do not wear too short shorts so as to make yourself a fashion disaster. A sultry and sexy high dress is in for those who do not prefer to wear shorts. This particularly looks good on those who have well toned legs and skin.


Full skirts are out in 2010 and this trend has been replaced bandage skirts. In fact, the fashion designers have concluded that the bandage skirt is the “it” piece of fashionable clothing for women for work or a night out. A fitted top gives the perfect slim figure look, accentuating the waistline. Mini skirts in neutral tones are also in this year.


Women fashion trend 2010 has also seen the casual fitted t-shirts paired with denim jeans looking good on women for that cool look. Denim jeans will never be going out of fashion. There is a comeback of torn jeans teamed with white t-shirt.


Business suits in the form of blazers and formal trousers are still in, giving importance to masculine gender dresses. This has now been extended to long length blazers with leggings or shorts, with beads and bangles for that feminine look. The knee length capri, showing off a toned calf, is also seen among the younger lot in 2010. It is decent, cool and still looks hot.


Another fashion trend that is seen in 2010 is to be bold and beautiful with some revealing styles. Long, floor length dresses are gone. In fact women are willing to go sleeveless with strong lines to look sexy just by displaying enough cleavage, and a cut at the waist defining the curves rather than being covered by wearing a long dress.  The revealing fabric is in fashion.

Fashion Trends

Luxury, Near Luxury & Standard Apparels – The Challenges Facing Fashion

Fashion trends appear unexpectedly and fade away even quicker than they appeared. Sustaining their slice of the pie and attracting new customers is a key issue facing the retailers. Especially in case of apparel retailing, where garments have a short life cycle, fads move even more rapidly. The retailer would lose his profits if he missed to keep abreast of the springing trends, and simultaneously would lose money if he invests in the wrong trend. This is one big challenging aspect facing the fashion industry.


Luxury, Near Luxury, & Standard Apparels:


The major concern for apparel retailers is brand positioning. Luxury apparel stores like Banana Republic target high income customers who do not mind to pay a hefty price for their merchandise. They seek attires with premium quality with a premium price. The second category of retailers are those who deal with near luxury garments; clothes which are little lavish, but within the budget of middle and upper middle class consumers. They target customers who crave for wearing stylish clothes matching the latest trends, those cannot afford to pay premium prices for their outfits, but can settle for these near luxury brands. Brands such as Polo Ralph Lauren, Fitch & Abercrombie fall under this category. Gap captures consumers with apparels at mid-range price. Last are the standard apparel retailers, those who aim at the middle and lower level customers with average incomes, who generally seek to buy apparels during clearance sales. Brands such as Old Navy targets low end price products of the apparel industry.


Brand positioning during tough times:


Brand positioning of apparels is very crucial especially during the times of economic turmoil. During these times, only the creamy people go in for their shopping spree without any restrictions of their budget. Luxury apparel retailers do not face much problem during these times as their wealth-laden customers generally do not have any issues regarding their spending patterns. After being bludgeoned by recession, middle and lower income people curtail their shopping patterns and cut back from spending on non-necessity items. Clothing comes under this kind. Sales in the near luxury and standard apparel stores will have a deep impact during these times.


Profit margins of apparel retailers too have variations due to the discounting strategies and variation in price levels. Profit margins for high end apparel companies range around 67% and 20% for standard apparel companies. Low priced apparel retailers keep low profit margins and still go for a discount when they do their clearance sales.


Fashion industry is going through a price overhaul with companies like H&M, and Forever 21 coming up with apparels with fair quality and low price. Todays consumers are picky and close minded regarding their shopping preferences, especially when it comes to apparels. The market trends keep changing to go with the consumers taste.


Customers will look for value as well as the price tag. From the perspective of attitude, shoppers will have a different thinking. In order to compete in todays market; the successful strategy for apparel retailers is to offer a wide range of clothing at as many price ranges as possible.

Fashion Trends

Emerging Chinese Luxury Brands

Only a few other legacy Chinese brands have been ushered into the present. Panda cigarettes, which became famous between the fingers of late Chinese reformer Deng Xiaoping, often accompany small glasses of baijiu at the banquet table. The brand’s luxury line now sells for more than US$600 a carton and aficionados know to expect long waiting lists for the product.


It was recognition as longstanding Communist Party classics that boosted the brands to the forefront of China’s gift-giving culture, a practice in business and politics that walks a fine line between graft and decorum. China’s Premier Wen Jiabao earlier this year vowed to cut steep baijiu outlays from government coffers.


“Cigarettes and drinking and baijiu are synonymous with the luxury culture here. It’s not just about giving someone liquor. It’s about the social value you give someone,” said Jeffrey Tan, StarcomBSE -4.98 % MediaVest Group’s China research director.
Too Fast to Last
History has been less kind to the nonintoxicating segment of China’s luxury market. Chinese companies that made cosmetics, luxury clothing and jewelry – all unwelcome symbols of decadence – shuttered their doors between the 1950s and the late 1970s. The economic and political progress of the last 30 years hasn’t bridged that gap to the past.


“Development in China has been so fast, and everything is so new. A lot of what distinguishes a luxury brand is its history. Ninety percent of luxury brands took years to get this distinction,” said Tim Schlick, a Shanghai-based marketing expert and founder of consulting firm Schlick & Co. China’s new brands have struggled to develop even in the midst of one of the world’s largest luxury markets. Mainland Chinese are set to consume 20% of global luxury products by 2015, international business consulting firm McKinsey noted in a report last year.


Several homegrown luxury brands that lack a long history have reached into the depths of China’s culture for unique but distinct traits. The designs of domestic clothing labels such as Shang Xia and Shanghai Tang often reference chic early 20th Century Chinese styles. Shanghai Vive, established in Shanghai in 1903 but dissolved in the early days of communist rule, re-launched its line of skin care and clothing products two years ago.

But the gap of more than half a century looks more like a chasm for Shanghai Vive. Although priced for first-tier luxury boutiques in Shanghai and Beijing, its historical lacuna is stark beside the uninterrupted stories of many Western brands. The company has struggled to convince retailers of its sales potential, Tan at Starcom Media Vest said.


“They had to overcome a huge obstacle in terms of distribution and visibility,” he said, adding that many distributors in prime retail venues have opted for more recognizable names in their display cases. “That has changed quite a bit recently but they are still perceived as a lower grade brand.”


Modern Antiques


An ancient name isn’t always necessary, said Gu Xiang, Shanghai Tang’s director of international business development and retail. Gu said the brand’s unique style, which fuses high-end traditional and modern designs, helps it to stand out in the global luxury market.
Shanghai Tang hit storefronts in New York and London before appearing on the mainland in the 1990s. The brand’s biggest market last year was Hong Kong, where it was established in 1994, but it has several outlets on the mainland.
However, companies will not always capture high-spending customers simply by reconstructing the past. Brands will find their cultural resources useful – even necessary – in differentiating from Western luxury, Gu said. But without the addition of modern design and technology, brands risk creating what she called overpriced “arts and crafts.”
“The heritage is very important but it can only be regarded as a foundation,” she said. “We need to inject innovation and create new aesthetics … otherwise we will just be producing a modern antique or a souvenir.”


This article was originally published in the Economic Times dated 29th December, 2012, Economic Times Bureau.

Fashion Trends

“Wear the Trend” Fashion Forecast for 2012

Fashion trends keep changing in the drop of a hat. Fashion industry looks constantly for a change taking its inspiration from the past. Latest trends will be a modern interpretation of the past. Generally two key factors influence changes in apparel trends; novelty and conventionality. People like to wear something new, and concurrently, many of us would also like to retain our ethnicity as well. What are the forecasts about the upcoming trends for 2012?

While there is no crystal ball to have an appropriate forecast, runways, and ramp shows can be helpful in predicting the upcoming trends. Year 2012 will see vibrant and dynamic shades and apparel patterns which does not have a trace of the previous year. Moreover a few other trends would also emerge, which will be a novel interpretation of the past. Color themes revolve around jewel tones, tinted neutrals, and a few pastel shades. Natural fabrics like organic cotton in hues of vanilla to a hint of deep blue will be seen. Simultaneously, rich and vivid colors ranging from red, gold, to black with an Eastern influence will also be in craze. Womenswear will have the influence of darkened decorum and floral patterns.