Fashion Designer

On Becoming a Budget Fashionista

Every once in awhile we want to keep ourselves beautiful and trendy. Confidence simply can be built not only within oneself but most of all with our physical appearance. One may think that it is hypocrite to judge others through their looks but there is a truth to that, we are often judged first by how we look and what we wear. With that, one should be certain that looking good makes a very good foundation to boosting that self-esteem. However, we cannot just look beautiful without doing anything. Research and effort are indeed needed if you want to look noticeably fashionable.


In the world today, we are filled with a lot of trends. Trends which are changing always! Becoming a fashionista is not easy. However, we dont need to keep up with what the latest designs when it comes to accessories and outfit. You could be your own self. We all love to flaunt around with those designer label items but then, there is also a more inexpensive way wherein one could show their fashion flare.


A simple outfit could easily look fantastic when paired with accessories. Accessories definitely play a big role in fashion. A plain shirt and pants would look differently if you match it with a gorgeous chunky necklace or chic earrings. Investing in some few good accessories would go a long way. We would only need to accentuate our clothes and viola, one gets to have another transition from their plain boring clothes. If we are skimping on buying those expensive clothes then go for accessories. There are some cheap and great-looking ones that will definitely keep one looking flashy!

There are various shops selling adorable and glamorous accessories. The internet is also a great tool to start looking for one. EBay and Amazon are one of the best sites to start with. There are also a lot of artists that showcase their arts in the net; some of it is even one of a kind. Not only will we find unique accessories there but we would be able to find ones that are within our budget. There are certainly many accessories on the web that will totally fit one’s image. Nevertheless, there are also some pre-loved items that are sold there. Furthermore, one might also want to check out some thrift and vintage stores. In there, we will find some one-of-a-kind pieces. If we want to stand out from the crowd with different kind of accessories then we should scavenge into these shops.

Like the saying goes “One man’s garbage could be another man’s treasure”, for sure we will find great deals from them. One just needs to open their eyes to the possibility of having to become a fashionista without spending too much money on designer items by opening up to their creativity instinct.


Everybody should be updated with what is happening in the various trends on the runway. America, Paris, London is just a click away from our television and internet. We should check out some of the blogs from different fashion personas as well as from those bloggers who are updated with what is hype in the fashion world.


About the Author:


Kimberly West is a fashion stylist with a savvy sense for fashion. Kim holds a Master’s Degree in Fashion Merchandising. She is also a fashion educator and an image consultant.


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Enduring Fashion Inspiration III – Rome

Rome is popularly known as an eternal city. Praised as the 11th most visited city in the world, Rome is also a rich source of inspiration of culture and fashion. Much of the Roman clothing is reminiscent to Greek clothing styles. Roman clothing was not just a means of covering their body, but it was also an indication of their class, social status, age gender, and occupation. Ancient Romans preferred to display around, and to the rest of the world, what was their place, and status in the society.

Aspects of Roman clothing give enormous appeal to the Western imagination. Clothing style is many countries worldwide; have taken inspiration from ancient Roman styles. Ancient Romans believed that only barbarians wore trousers. Today, their legendary draped garments are replaced by tight fitting and sewn clothing. The ancient clothing styles of Romans have a strong influence on the modern fashion industry. Robes worn by the royal class of Rome are being interpreted by aspiring stylist. Designers, who take a deep dip in the ancient history of Rome, come up with modern interpretations of roman costumes which have an exotic and amiable appearance.

Charming illustrations of ancient Roman women proves an attitude of rhythmic grace and goddess like beauty. Today’s fashion designers take inspiration from the clothing styles of Roman women. Goddesses are never out of theme for fashion. Women look their best in a classic evening gown which takes its inspiration from the ancient Roman goddess clothing.

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Is Green the new Black?

Textile industries are a strand of the global web. What they do to the web is what they do to themselves. Textile industry is the most ecologically harmful industry in the globe. Hazardous practices followed during the production process such as bleaching, dyeing, etc releases toxins that swell into our ecosystem. When a part of the eco system is contaminated, its impact is felt by all. Hence being sustainable is essential for the health of our environment, and also for the well being of our future generations.

The concept of sustainability is going through a magical transformation. Shedding its initial impression of coarse fabric, boring colors, and unappealing look, it is now taking pride by being the preferred choice of ramp walk models, and fashion designers. Global trends are driven by customer’s preferences towards an ethical lifestyle. A report on Ethical Consumerism by the Co-operative Bank states that sales of ethical clothing during the period 2007-2009 rose to 275 million USD, a period when recession was at its peak.

Corporate social responsibility has become a critical consideration for the apparel industry. Corporate responsibility is not an add-on from outside, but should be built with the company itself. Many leading companies in US, and EU have adopted policies, and programs with an intention to initiate their corporate social responsibility, by adopting sustainable manufacturing processes.

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Rise in the sale of plus size clothing

There was a time when it was a skinny girl’s world and a slender look always won. But gone are the days when fashion was restricted to the skinny and petite. The world is getting smaller but people are getting bigger. According to the Centre for Disease Control and Prevention, more than one-third of American adults are obese or overweight and one-third makes good enough population for designers and retailers to their needs. Plus size fashion industry in the US has reached a large magnitude.

New York, Chicago, Atlanta and Los Angeles are some cities that have hosted successful plus size fashion events in the past years. UK is also following the same path and hosted its first ever plus size fashion show in London in the year 2012. India, however, is lagging behind as compared to other countries. The market for plus size apparel is increasing but it is still not at par with other countries. The size and frame of the average person has increased through the years due to changing food habits and atmosphere. In some case, this has also lead to obesity which has pushed people to turn their head towards plus size fashion.

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Miss India 2013 changes the face of Indian Fashion

Fashion is a dynamic industry. The face of Indian fashion industry is changing dramatically, and there is a sudden exposure of fashion in the country. India is now competing among other leading countries placing itself on the map creating its own identity of fusion. Fashion trends that appear under the spotlight are always sought after. Recent Miss India pageant set wit and whimsy tones for varied looks. Designers expressed their freedom with creativity, the inspiration found in exoticism and history. Blasts of neon hues, lazer cuts, sugary pastels, and juicy brights made patterns mixed into a fiesta.

The contestants showed off trends in an alluring way. Skinny printed pants, and colorful jackets filled the runway. Golden shimmer radiated throughout the show, from theme to the apparels in the clothing of contestants. Mixing colors is an easy way to look trendy. Lavender with white and red combination, checked pants, plaid prints and color blocked apparels are easy and stylish trends to be followed.

Brand Max has launched a new clothing line inspired by the Miss India pageant. This high fashion for Indian women is inspired by the golden jubilee celebration of Miss India this year. Glamorous preppy dresses, pants, tops, and other latest trends ruling international fashion were seen on the ramp. Shimmering white and gold dresses adorned the ramp, setting new trends for the hues.

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Magic Launches Dedicated Home Textiles Area

Debuting August 2012, SOURCING at MAGIC HOME brought the international home textiles supply chain to North America’s most comprehensive sourcing show. With the launch of SOURCING at MAGIC’s dedicated new space, the interior textiles and décor market has finally found a HOME. Debuting at MAGICs August 2012 forum, SOURCING at MAGIC HOME represents a major cooperation between MAGIC, the industry’s foremost fashion trade event, and China Foreign Trade Guangzhou Exhibition General Corp. (CFTE), one of Chinas major exhibition organizations.


This exciting initiative will unite the fashion and home communities to address North America’s mounting demand for manufactured home goods and textiles. Situated at the heart of SOURCING at MAGIC, the alliance will feature fabrics, materials and components for home application (bed, bath and kitchen linens, towels, window treatments, rugs and accessories) – providing sourcing professionals with direct access to hundreds of premier domestic and international manufacturers.


According to SOURCING at MAGIC Vice President, Karalynn Sprouse, “SOURCING at MAGIC HOME builds on the sourcing expertise of MAGIC and showcased both the broad base of Chinese manufacturers CFTE brings, as well as contract and original design manufacturers, component suppliers, and service providers from the global home textiles community as a whole.

This article was originally published in the Stitch Times magazine, October, 2012.

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Emerging Chinese Luxury Brands

China’s emerging luxury brands look to recover traditions lost in communist revolution

Chinese are quick to boast about their 5,000-year legacy of culture and learning. Yet history is often the missing element for would-be Chinese luxury brands now seeking a piece of their own market.


Long tradition has been a mainstay for internationally recognized luxury products, and the Chinese market is no exception. About 40% of wealthy Chinese surveyed by Hurun and Industrial Bank rated “long history” as an important characteristic for top-end brands.

Yet few Chinese luxury products survived the period between communist takeover and the country’s reform and opening, a span of roughly 30 years ending in the late 1970s. The lone survivors of the orthodox communist years, such as the liquor Moutai, have translated officially condoned prestige into hugely successful domestic businesses.


Other Chinese companies, mostly clothing designers, are attempting to bridge the gap by reaching into the early years of the 20th Century for style inspiration with Chinese characteristics. Results have been mixed, however; some Chinese companies are inching toward the prestige of brands like Louis Vuitton and Chanel, but many others fall short.


Spirit of the People


Moutai, a type of strong, sorghumbased spirit known as baijiu, can often be spotted in dusty black and white photos of Mao Zedong and Zhou Enlai, two of China’s immortal leaders. Kweichow Moutai has become the market leader for sales of the traditional Chinese spirit, as well as one of the most highly valued companies on the Shanghai Stock Exchange.


Moutai refers to a city in Guizhou province where the product is made, and the name has taken on brandlike qualities of its own. In a survey on China’s luxury gift market earlier this year, the Hurun Report found that Moutai rated fifth on a list of 10 upscale brands, higher than Dior, Prada and Armani.


A bottle of Kweichow can sell for as much as US$2,000. One 1958 vintage of the spirit was auctioned for nearly US$230,000 in 2010.

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Tradition Fashion Interplay : An Imperative for Identity & Continuity

Fashion in India, in its look and feel continues to be a part of the cultural fabric of India today away from the uniformly prescribed fashion code of global fashion. The parallel market of “indigenous clothing has retained itself and co-exists on its own terms with the contemporary” (Dhondy, 2010). The contemporary too draws confidently from this rich heritage effortlessly combining ‘new’ with ‘old’ retaining its core identity. There has of late been a shift to a more inclusive partnership between design and artisan community and clearer focus towards pushing the boundaries in fashion by exploring form, surface and material going beyond pure aesthetics.


Free from the burden of fashion history, new age designers in India are building successful partnerships with artisans where the artisans become true beneficiaries in the business. Meaning and value in the creation is drawn from the collective strength of skill, technique, and resources along with experiences.


This paper attempts to highlight how fashion as a practice can provide a context for crafts to benefit through integration into the ‘process of commerce and business, offering a way forward in socially responsible sustainable design environment’ (Clark, 2007). Having trained as a fashion designer and subsequently as an educationalist in India, the author is inevitably given to identifying patterns and mapping similarities across disciplines to make meaning out of its evolving material and fashion culture.

This article was originally published in “Fashion Colloquia – London, September, 2011”.

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Birth of Costume in Indian Cinematic World (Part 3)

(Note: The information provided in this article is a result of the doctoral research conducted during time span of five years between 2005 and 2010 in Indian film industry. The information was collected through observation of the process along with personal interviews, questionnaire and group discussions with the personnel working for the industry, critics, historians and in-charge of the organisations responsible for functions related to costuming work in Mumbai films.


The creation process of costumes is being discussed in eleven steps, an introduction to which is available in part one whereas the costume designing portion is available in part two. The first four steps are discussed in part one. The matter has been presented through a series of three articles with last four steps discussed in this article.)


Inside and outside alliances


The way alliances are formed within Indian film industry are one of the most unique among its many peculiarities. The professionals, over a period of time spent in the film industry, develop a loyal or like minded group of people with whom they can work the best. The costume designer gradually finds the tailors, pattern masters, design assistants or the accessory makers who can understand his/her design language and give the required performance. The production team assigns ‘dressmen’ to the designer in most of the films.


About the Authors:


Dr. Sarita Kataria is a Ph.D. scholar, Delhi University


Dr. Seema Sekhri is an Associate Professor at the Department of Fabric and Apparel Science, Lady Irwin College

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Psychology of color

Color is a meaningful constant for sighted people and it’s a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.




Black is the color of authority and power, stability and strength. It is also the color associated with intelligence (doctorate in black robe; black horn rimmed glasses, etc.) Black clothes make people appear thinner. It’s a somber color sometimes associated with evil (the cowboy in the black hat was almost always the “bad guy”). In the western hemisphere black is associated with grieving. Black is a serious color that evokes strong emotions; it is easy to overwhelm people with too much black.




For most of the world this is the color associated with purity (wedding dresses); cleanliness (doctors in white coats) and the safety of bright light (things go bump in the night … not the bright sunshine!). It is also used to project the absence of color, or neutrality. In some eastern parts of the world, white is associated with mourning. White associated with creativity (white boards, blank slates). It is a compression of all the colors in the color spectrum.