Fashion Designer

Birth of Costume in Indian Cinematic World (Part 1)

(Note: The information provided in this article is a result of the doctoral research conducted during time span of five years between 2005 and 2010 in Indian film industry. The information was collected through observation of the process along with personal interviews, questionnaire and group discussions with the personnel working for the industry, critics, historians and in-charge of the organisations responsible for functions related to costuming work in Mumbai films.


The creation process of a costume will be discussed in eleven steps, an introduction to which is available in initial part of the article. The flow chart is given in figure 2, yet while explaining, the last three steps have been modified for convenience of understanding. The matter will be presented through a series of three articles with first four steps discussed in this one. )


Film making process can be divided into three stages namely: Pre-production, Production and Post-production (Bension, 2008).

Pre-production is the planning phase, which includes casting, location selection, set/costume creation and overall scheduling. Production involves the actual making of the film i.e. all activities which are part of the shooting process. Post-production activities include editing, recording, advertising and marketing. Costuming, as a process, is centred more towards the initial phase of film making, although the use of costumes carries on during the complete production.
About the Authors:


Dr. Sarita Kataria is a Ph.D. scholar, Delhi University


Dr. Seema Sekhri is an Associate Professor at the Department of Fabric and Apparel Science, Lady Irwin College

Fashion Designer Online Fashion

Online Fashion Design Schools

Online fashion design schools meet the growing need of the people who do not have the time and resources to go for full time course, but still want to learn the nuances of fashion design. These schools provide all the information and knowledge to the students through their online course material. This lets the students familiarize themselves with all the skills and technicalities of fashion design from the convenience of their homes.


Though conducted from a distance, the online fashion design schools keep the students abreast of the latest trends in the realm of fashion design. So the knowledge imparted is practical.

The advantage of such schools is that no campus attendance is required. Hence, there are no deadlines or commuting hassles. The students can gain the knowledge at their own pace and according to their own grasping ability.

The examinations conducted are of the open book type and guarantee the student a diploma or degree that is nationally accredited. The online fashion design schools do not have specific enrollment dates. So the students can take up the course at their own convenience. They have the flexibility of completing the course according to their own schedule. Moreover, the content of the course is almost the same as what is offered by the regular schools and colleges. The tuition fees are without any interest rates, which renders the whole course affordable. This flexibility and affordability assured by the online fashion design schools makes it the one of the favorite options for national and international students.

The online fashion design schools offer different programs such as high school diplomas, career diplomas, associate and master?s degree. The degree or diploma offered can be earned anywhere and is recognized by the concerned industry. Thus, after completing the course, the students can jump-start their career in fashion design.

The enrollment for the course can be done online, by filling out the online application forms. The online catalog provides all the requisite information to the candidates.

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Colorful Stockings to Raise Your Style Quotient

Stockings are the new fashion statement of the millennium. Pair it up with anything like skirts, tunics, dresses and add a magic touch to your personality. They come in various colors, prints and fabrics. Stockings with lycra are always well fitted and easy to slip on. A large variety is available, from sheer stockings to glossy or classic stockings, and even funky opaque stockings. Enhance your legs, with stockings decorated with bright stones, lace, bows or zippers even ripped and look trendy.

Stocking have been in the fashion scene since 1589. An English churchman Rev. William Lee invented the first knitting machine. Silk stockings were worn to protect from cold. Till the end of 18th century even men used to wear silk stockings. With the invention of ‘Dupont Nylon’ fibre, the dominance of silk stockings faded away and Nylon stockings came in vogue after World War II. Stockings are back with a bang in the 21st century and have become indispensable part of woman’s wardrobe to fire up their style quotient.

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Collaboration in the Fashion Industry

Fashion is a playground of paradox: creative and technical; art and profit; local and global. It throws a diverse set of people together to transform a creative vision into something tangible and profitable.


Unfortunately the people involved in apparel development often operate as islands. Cut off from the rest of the process, they throw their messages out to sea, hoping they make it to the right people intact. Inefficient systems and tools litter their workday and force them into tedious routines. Disconnected and overburdened, they work to do their best, but without being able to see beyond their own isolated shore, they aren’t given a chance to contribute to their full potential. What if companies could build bridges between those islands?


And not just a bridge from one island to the next, but a system of bridges to form a strong, reinforced network and create community across development? Well they can. That’s what it means to build collaboration into the heart of fashion development.


But What Is Collaboration Anyway?


Collaboration isn’t something you do; it’s something you achieve. If collaboration were a thread, it would be a three-ply formed with the strands people, tools, and process-the basic elements of product development.

About the Author: 

Anastasia Charbin is the Marketing Director of Fashion Division at Lectra.


About Lectra:


With nearly 40 years’ experience in fashion and apparel, Lectra’s mission is to provide a complete spectrum of design, development, and production solutions to confront 21st-century challenges. From first creative spark to final product, our professional services address an end-to-end process. To learn how our offer for design, development, and production can help you benefit from collaboration, please contact one of our global offices.

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Looking fashionable can also be affordable

Coloured denims, quirky prints, palazzo pants, crepe dresses with butterflies, polka and little hearts, boat shoes or wedge heels are in vogue this summer. Street fashion in India is evolving fast and is a reflection of Indian sensibilities, colours, designs, embroideries and textures from different states of the country, mixed with western fashion. “Indians mix East and West fashion instead of donning one look,” says Gauri Verma, fashion assistant at Elle magazine. An embroidered kurti paired with denims often leaves more impact that a plain western shirt, she adds.


A few unique items such as the Nehru Jacket have become popular. “The jacket is not restricted to the wardrobes of politicians, even a young executive at an MNC or the guy hosting the IPL shows on TV is sporting the same jacket,” points out Sunil Sethi, president, Fashion Design Council of India. So while you have top designers in the country selling a Nehru jacket for Rs 20,000, there are also those on the street that sell for Rs 500 per piece.



Naresh, a salesman at Janpath market in Delhi, spends around 12 hours a day wooing young girls to buy the latest stock from his shop. “Though negotiating with women on price is very stressful, I do not mind if it’s a pretty face,” quips Naresh, who is busy selling leopard print shirts in multiple colours, balloon trousers, lace shirts priced between Rs 150 to Rs 400.


Since street fashion is generally associated with youth, affordability is the key. Street markets in India sell items like a shirt for as low as Rs 50 to a pair of funky pink cotton trousers for just Rs 200. “Instead of buying from brands like Zara or Mango, I go to my favorite shop in Lajpat Nagar where one can pick four different pieces, in four different colours, for the same amount of money,” says Natasha Sharma, a B Com student at Delhi University.


These clothes come from a host of export houses in India, which supply garments to international fashion brands in India. Their rejects are dumped into markets like Janpath and Sarojini in Delhi, and Crawford market and Fashion Street in Mumbai. This allows shoppers in India access to the garments that were originally made for brands like Gap or H&M, which do not retail in India.”Exports surplus makes premium fashion affordable. I do not mind buying a Gap shirt for Rs 200 with a missing button or two. It’s easy to fix anyway,” says Neha Khedekar, a CA based in Mumbai.

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The Effect of British Raj on Indian Costume

The British entered India as traders, but they stayed back as rulers and ruled the country for almost 200 years. They came with their own cultural values and identity, very British clothing and fashion statements, leaving the Indians admiring the GORA SAHIBS and the MEMSAHIBS. The average Indian wanted to look special and thus wanted to copy their styles.


This research focuses on how the British Raj brought about a change in the costumes of contemporary India. How were the British costumes Indianised? Were they accepted by the Indians, or was the change of costume thrust upon them? How did the words “Petticoat” and “blouse” become a part of the Indian languages and of the Indian costume, the “Sari”? How did the Dhoti-Kurta clad common man change to a Shirt-Trouser sporting one? Just as the “babus” became a part of Indian culture, so did their dress and dressing sensibility.


“English was not the first foreign tongue to be imposed on India as the language of the government.” (Watson 1979). Similarly English Costumes were not the first foreign costumes to be imposed and adopted by Indians. Before the British it was the Persian influence in Fashion and Persian was the official language.

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Fashion Designing From a Digital Perspective



The globalization in India has changed the activities in the countrys clothing industry. The fashion industry today pivots on the evolving dynamism and energy of the International design world. Creative and innovative Fashion Designers rise to become Global Brand Icons, Media Personalities, Industry Stalwarts or ultimately, Celebrated Images symbolizing the remarkable look, feel and attributes to the era. The Indian design and fashion Industry has grown consistently into big business and India has emerged as one of the leading players. Indian Culture, Traditions, Clothing , Style, Techniques and Uniqueness have influenced the world and are now influencing world fashion. With its unique fabrics, rich colour schemes and intricate handwork , India will soon become a formidable force globally. In the present millennium, the globalization of market has brought a new set of challenges to the Indian garment Industry to modernize its designing and manufacturing techniques and make itself viable and globally competitive Hence, in order to remain competitive both in global and domestic markets, the Industry must explore ways and means to upgrade overall productivity and quality as well as to develop a quick response strategy to meet the demands of the fast changing markets.


Key Words– Fashion, multimedia technology, industry. , Designing.


Fashion, Apparel


Apparel companies face significant challenges to remain competitive in todays industry, including supplying innovative collections at the right price, controlling margins, designing personalized garments, enhancing brand image, building customer loyalty and expanding business horizons. Kathiervelu (2001) reported that companies who want to compete in the fashion market can not prosper without CAD technology, much of this technology covers patterns making, marker making and textile design and production. There is a strong need towards complete computer integration from design and product development through merchandising and business operations on a worldwide network.


Fashion designing


Fashion designing is the science of geometry, colour and drapery all rolled into one. It is associated with creating designs for menswear, women wear, teen fashion wear and extends to accessories like jewelry, and footwear also. Fashion designing is an intellectually satisfying and lucrative profession today. As the domestic demand for ready to wear increase, and Indian garment exports growing at the phenomenal rate of 25% per annum- the future for a career in fashion Industry holds every promise of success.


IT Perspective


Fashion industry, in this new millennium is increasing by leaps and bounds. It demands a plethora of creativity and art mixed with technical knowledge and professionalism. In recent times, information technology has emerged as a promising base for global competitiveness. CAD applications in garment manufacturing involves


  • Pattern marking and grading :-It allows to develop the pattern pieces directly on the screen, do the grading and carry out modifications in existing pattern.
  • Marker making softwares :-It allows distributing the pattern pieces in the required fabric width, which gives much better fabric conversion.
  • Designing softwares :-It enables one to select fabric, scan it, change colours, develop it , change style and print the final results.


Computer Aided Design


Creativity is crucial for fashion designing. A fashion designer must have a strong aesthetic sense along with an eye for colour and details. Though an art form, fashion has also been touched by the technology wave sweeping our lives. CAD has already made inroads in to fashion designing of garments especially in export houses. By incorporating multimedia technologies, the world of fashion has changed irrevocably in the last few years to offer various options to the designers. Multimedia tools make it possible for designers to experiment, visualize and see for themselves before actually translating it to reality.

Fashion Designer

Sustainable Fashion – Part II “Look fabulous with an earth friendly attitude”

Two assorted threads are converging in fashion. Traditional aspect of textiles enriched with the creativity and modernity of the fashion designers. Consumers today are not just consumers buying what is manufactured or marketed. They are brand ambassadors, and co-creators of merchandise. They are custodians of a product and also style managers. Though customers manipulate the apparel industry, a major influence on the fashion sector is from the designers. They create new designs, and showcase them on ramp shows much to the awe of the general public. The impressions created by the designers are inscribed by the customers which makes their role indispensible in creating sustainable clothing styles.

Natural fibres have been fundamental to our society since the dawn of civilization. Every year approximately 35 million tones of natural fibres are harvested from plants and animals. Over the years, with the wake of environmental safety, natural fibres are increasingly seen in our clothing, home furnishings etc. Natural fibres have also become a preferred choice of fashion designers; globally. Beyond the customers who manipulate the apparel fashion industry, design is another principal protagonist, and fashion designers are those who control the segment. Beyond the customers who manipulate the apparel fashion industry, design is another principal protagonist, and fashion designers are those who control the segment.

Noted fashion designers; Agnimitra Paul & Deepika Govind share their views stating that sustainable fashion is virtually an offshoot of the ethical fashion movement.

Fashion Designer

On Becoming a Budget Fashionista

Every once in awhile we want to keep ourselves beautiful and trendy. Confidence simply can be built not only within oneself but most of all with our physical appearance. One may think that it is hypocrite to judge others through their looks but there is a truth to that, we are often judged first by how we look and what we wear. With that, one should be certain that looking good makes a very good foundation to boosting that self-esteem. However, we cannot just look beautiful without doing anything. Research and effort are indeed needed if you want to look noticeably fashionable.


In the world today, we are filled with a lot of trends. Trends which are changing always! Becoming a fashionista is not easy. However, we dont need to keep up with what the latest designs when it comes to accessories and outfit. You could be your own self. We all love to flaunt around with those designer label items but then, there is also a more inexpensive way wherein one could show their fashion flare.


A simple outfit could easily look fantastic when paired with accessories. Accessories definitely play a big role in fashion. A plain shirt and pants would look differently if you match it with a gorgeous chunky necklace or chic earrings. Investing in some few good accessories would go a long way. We would only need to accentuate our clothes and viola, one gets to have another transition from their plain boring clothes. If we are skimping on buying those expensive clothes then go for accessories. There are some cheap and great-looking ones that will definitely keep one looking flashy!

There are various shops selling adorable and glamorous accessories. The internet is also a great tool to start looking for one. EBay and Amazon are one of the best sites to start with. There are also a lot of artists that showcase their arts in the net; some of it is even one of a kind. Not only will we find unique accessories there but we would be able to find ones that are within our budget. There are certainly many accessories on the web that will totally fit one’s image. Nevertheless, there are also some pre-loved items that are sold there. Furthermore, one might also want to check out some thrift and vintage stores. In there, we will find some one-of-a-kind pieces. If we want to stand out from the crowd with different kind of accessories then we should scavenge into these shops.

Like the saying goes “One man’s garbage could be another man’s treasure”, for sure we will find great deals from them. One just needs to open their eyes to the possibility of having to become a fashionista without spending too much money on designer items by opening up to their creativity instinct.


Everybody should be updated with what is happening in the various trends on the runway. America, Paris, London is just a click away from our television and internet. We should check out some of the blogs from different fashion personas as well as from those bloggers who are updated with what is hype in the fashion world.


About the Author:


Kimberly West is a fashion stylist with a savvy sense for fashion. Kim holds a Master’s Degree in Fashion Merchandising. She is also a fashion educator and an image consultant.


Fashion Designer

Enduring Fashion Inspiration III – Rome

Rome is popularly known as an eternal city. Praised as the 11th most visited city in the world, Rome is also a rich source of inspiration of culture and fashion. Much of the Roman clothing is reminiscent to Greek clothing styles. Roman clothing was not just a means of covering their body, but it was also an indication of their class, social status, age gender, and occupation. Ancient Romans preferred to display around, and to the rest of the world, what was their place, and status in the society.

Aspects of Roman clothing give enormous appeal to the Western imagination. Clothing style is many countries worldwide; have taken inspiration from ancient Roman styles. Ancient Romans believed that only barbarians wore trousers. Today, their legendary draped garments are replaced by tight fitting and sewn clothing. The ancient clothing styles of Romans have a strong influence on the modern fashion industry. Robes worn by the royal class of Rome are being interpreted by aspiring stylist. Designers, who take a deep dip in the ancient history of Rome, come up with modern interpretations of roman costumes which have an exotic and amiable appearance.

Charming illustrations of ancient Roman women proves an attitude of rhythmic grace and goddess like beauty. Today’s fashion designers take inspiration from the clothing styles of Roman women. Goddesses are never out of theme for fashion. Women look their best in a classic evening gown which takes its inspiration from the ancient Roman goddess clothing.