Fashion Designer

Dragon nation gets the Australian inspiration

Fashion is influenced by the nature that has created it, and by the styles prevailing in the society. China’s fashion and retail sector is getting influenced by Australian trends. There had been a cultural exchange between Australia and China since the 1800’s when silk embroidered shawls, and surcoats from China were brought into Australia. Australian women wore clothes made of velvet, georgette, and chiffon, the patterns inspired by Chinese clothing styles. Having acquired a living memory in the wardrobe of Australian women, today the trend is reversing with the Chinese customers getting the Australian fashion inspiration. Australia has a typical fashion style that discriminates it from other styles such as European fashion.

Their clothing style is comfortable with a casual attitude. China is the world’s biggest apparel market, and a biggest garment exporter. Apparel market in China witnessed a drastic growth in the past decade, and its huge market size is attracting international brands. It is also one of the hottest markets, with more number of young millionaires. Among the apparel brands seen in the Chinese market one third is of foreign brands, one third is of brands whose production is taken for lease by international companies to domestic Chinese manufacturers. The remaining one third is of counterfeited products with duplicate trademarks.

Fashion Designer

Designer Sarees – essential part of women’s wardrobe

When asked for the type of Saree to wear during any function, a lot of recommendations are being given by some or the other person thereby making it a tough choice to pick the one of the so many available choices. The best part of the Saree is that it is available in all the different patterns and styles suiting women of all ages. The prominence of Saree is increasing day by day due to its global popularity. Indian women are specially found wearing Saree in the functions like social gathering, engagement, wedding and festivals.


Womens love for sarees is evident from the fact that they live draping it in each special occasion. They love sarees above all outfits. If one desires to be dressed in the designer outfit, go for the designer sarees that are worked upon very well by the reputed designers. I know you might be thinking of why to spend on the designer sarees but the money to spend is really worth to make you look stunning & adorable among all. Here are the top 5 reasons to choose designer sarees as your priority for special occasions.


1.     Quality Fabric Usage:


Designers thoroughly research and then come to the decision on selecting the most comfortable fabric to design Saree on. Fabric plays a major role and so designers keep it as its foremost priority before designing the Saree. So, just forget about the comfortability zone as you will surely be able to adapt the Saree in the fabric that the designer prepares. Or you can also select the fabric suiting your body type.


2.     Color Range:


The designer sarees would be surely embedded with too many colors. Designers love mixing up the colors giving a beautiful look. They will also have a good collection of single color sarees. Select the color most suitable to you.


3.     Latest Designs:


You will doubtlessly get the latest designs while opting for designer Saree. Designers do take care of the trend and set the patterns and work likewise that stays in fashion for a long time. The additions are also made in the designer sarees.


The embellishments like stones, zari work, beads, sequins, zardosi work, thread work, etc. are all the additions that are very well taken care of while preparing the Saree. With the trappings, the overall look of the Saree will become more enchanting. You can opt for the latest designer sarees from an online store to get the latest trendy item within few clicks.

4. Ethnicity:


The ethnicity holds much on your part while buying designer Saree. Designers do respect each religion and so has a regional collection too. Some designers have a collection of only the most asked for religious Saree. But with online portals, this is not the case, you are free to select the merchants you find most feasible and relevant to your likings to select any designer Saree online.


5. Price Range:


Many females are at thought that designer collection is always costly. But this is not right! They are available in affordable ranges, the one who knows the meaning of quality and labor that lies behind the making of the designer piece will definitely not mind the cost to pay for it. It is worthy by all means; just try once and I assure you will purchase the designer piece every time you go shopping for Indian sarees online.


So, these are the five reasons to take care of while selecting designer sarees. They truly have amazing patterns making the personality of the women to sound Gorgeous. Dont think much; just grab this opportunity of purchasing Saree online!

Fashion Designer

Four ‘S’ of Fashion : Fashion Mix for Success

The term “marketing mix” coined in 1953 by Neil Borden was actually a reformulation of an earlier idea by his associate, James Culliton, who in 1948 described the role of the marketing manager as a “mixer of ingredients”. A prominent marketer, E. Jerome McCarthy, proposed a Four P classification in 1960, which has seen wide use. Similarly, it has been debated by many prominent designers and artists on what creates a “perfect fashion product”. Fashion & Beauty is as old as human civilization and a part of the three basic needs of human beings. The beauty and adornment has been adopted through many interpretations amongst different societies and cultures.

The ‘Tunic’, for example, has been interpreted as Shirt, Kurta, Camisole, Chemise across cultures based on their requirements. Most fashion products of the 20th Century created phenomenal success if they had a perfect mix of Four ‘S’ of Fashion (Surfaces, Silhouettes, Styles and Seams). As a part of the fashion design process, the success of the fashion products depends upon the right mix of 4S for any market conditions in correct order & proportion.

Fashion Designer

High-street labels roll out made-to-measure outfits

The Indian apparel market is currently estimated to be around Rs 1 lakh crore, of which about Rs 30,000 crore is ready-to-wear. “Of the total western ready-to-wear market, menswear segment is around 80%,” says Atul Chand, chief executive officer at Wills Lifestyle.

Giorgio Armani gets a lot of shoppers who walk in at the brand’s store hoping to walk out with ready-to-wear suits, but not everyone gets lucky. “We have a lot of shoppers who get upset when the sleeves of a jacket are longer than their hands or shoulders are uncomfortably tight. Even the paunch comes in the way of a perfect fit and then they complain that the brand is not for them,” says a store manager, adding, “Very subtly, we then introduce them to our MTM offering, which works well both for the brand and the client.”
Gucci has also launched its MTM service last year. The brand offers clients fabrics from an exclusive selection; the service provides for customisable options with finishes and details and allows for personal tailoring according to the client’s individual measurements.
So far, local tailors, designers and home-grown menswear brands have been addressing the market. “Made-to-measure is for people looking for a certain degree of personalisation or for whom their body is a challenge,” points out designer Raghavendra Rathore.

Indian designer wear is more affordable compared to international luxury brands in terms of the overall bill size. A made-to-measure suit by an Indian designer can be bought at Rs 50,000 or even less, compared to Rs 1 lakh and above for a suit by a foreign brand.

“Culturally, Indians are used to personalised tailoring. Also, since India is a diverse country with different shapes and sizes, it is imperative for the brands to find solutions to cater to a heterogeneous set of customers,” says Saba Ali, India representative for Altagamma.
Luxury clothing brands do not discuss clients, but many of them admitted in private that the biggest challenge is not demand, but the body shape of Indian men and women.

“But the future looks bright. The next generation wants to look fit, and is working out in gyms and elsewhere. They are also affluent and upwardly mobile,” says Mehul Choksi, chairman of Geetanjali group, who gets all his luxury suits stitched abroad. “We get men above 35 years of age who want to be fitter, but the awareness level is very low. Studies show that Indians need to exercise seven times more in a week than their global counterparts to be at par with them. So, at present, brands are adapting themselves to different Indian sizes and shapes, rather than shoppers working on their bodies,” says Vikram Bhatia, managing director of Fitness First gyms.


This article was originally published in the Economic Times dated 11th April, 2013, written by Vijay Rathore, associated with the Economic Times Bureau, New Delhi.

Fashion Designer

Designer Fashion – Worth the Expense!

Whenever we go shopping, the very first thing in our minds is to save money. We prefer bargaining to quality and clothes on sale to designer fashion dresses. Many of us are also of the opinion that designer clothes are simply expensive with nothing extraordinary to offer. Such opinions are not completely wrong as most of the times we get cheap imitations of designer dresses at affordable prices but we fail to see the quality and standard of the dress.


However, there is a different fact behind designer fashion. Designer clothing is unique in their own ways. We will never find another piece of the same dress. Moreover, they are made of expensive and rich quality materials with proper attention being paid to every intrinsic detail. Above all, the designer dresses are an amalgamation of creativity and skill which is rare in the ordinary clothes. Designer accessories are always a joy to its buyers because it is sure to be a piece of admiration to some and at times even a cause of envy to many!

The bitter truth here is that not everybody can afford to buy designer clothings and accessories. There is only a section of people who can visit high fashion outlets and buy the original creation of the designers. The majority of us have to be satisfied with the discount stores and a few lower-range fashion outlets. But it should always be remembered that that designer dressings, though expensive, last much longer than their cheap counterparts. They also have the best fitting and suit the personality of the wearer.

Today, the designer clothing is synonymous to the status of the person. In other words, people judge the status symbol of the person with the kind of apparel he carries. The price of the designer fashion is actually related to the extensive tailoring and the meticulous designing and creativity that goes behind the making of such dresses.

Fashion Designer

Birth of Costume in Indian Cinematic World (Part 2)

(Note: The information provided in this article is a result of the doctoral research conducted during time span of five years between 2005 and 2010 in Indian film industry. The information was collected through observation of the process along with personal interviews, questionnaire and group discussions with the personnel working for the industry, critics, historians and in-charge of the organisations responsible for functions related to costuming work in Mumbai films.


The creation process of costumes is being discussed through this series in eleven steps, an introduction to which is available in part one. The first four steps are discussed in part one. The fifth, seventh and eighth steps are discussed in this article.)


Costume classification and related possibilities


Scene division for costumes includes understanding the list of all characters and extras in each scene and character division for costumes requires knowing about individual character’s changes through the film. The above give rise to the final dress plot for the film and costume arc for each character respectively. The practices followed by different designers vary while doing routine analysis of script for noting down costume classification regarding number of scenes and characters in a movie. In cases of those film projects for which such wardrobe outline is prepared formally by costume design team, it automatically provided a quick check on general appearance of all characters with descriptions of scene numbers and locales.


About the Authors:


Dr. Sarita Kataria is a Ph.D. scholar, Delhi University


Dr. Seema Sekhri is an Associate Professor at the Department of Fabric and Apparel Science, Lady Irwin College

Fashion Designer

Encourage Your Child to Embrace Fashion With Online Fashion Games

Whether your child is a natural pink loving princess or a punk loving tomboy, there are many things to love about video games for young girls. Hip, challenging, and fun, these games allow your child to experiment with everything from fashion combinations to different hairstyles and makeup. Here are a few ways having a few fashion games on hand can benefit you and your child.


The best thing about online games is that they allow your child to learn and explore, all while rewarding them with fun animations, silly music, and a steadily climbing points system. Whether your child prefers to create her own wedding dress, design an outfit suitable for a queen, or she simply wants the exhilaration of running her own fashion show, there are thousands of games for young girls to choose from.

Along with allowing her to try different clothing combinations, color combinations, and more, you are doing more than just indulging her fashion whims. You are letting her learn more about what she likes in her own clothing. The same goes with games that center on hairstyles and makeup as well. In letting her play these games, she can learn which styles and makeup combinations she likes best.

The points system is important too. While some games provide simple scores, there are many-particularly those that are centered around combining outfits-that reward the player in the form of money. Along with teaching her the pleasure of shopping, this also teaches her the importance of saving up money or spending it wisely. While this may seem like a small thing to you, it is encouraging healthy budgeting concepts for her.

Best of all, there are plenty of fashion games out there that star popular characters, such as Barbie or Bratz dolls. This allows her a bit more flexibility when it comes to dressing them up. While playing with real dolls can be rewarding in its own way, online games provide you with a lot more in regards to clothes, hairstyles, and makeup than you would have with just the dolls alone.

When it comes to video games for young girls, it may seem impossible to find the right one for her. However, with fashion games, you can’t go wrong. Creative, fun, and unlike anything she’s seen before, these games will swiftly become your daughters’ favorites. If you’re interested in sparking your daughter’s interest, boosting her creativity, or simply giving her something fun and educational to do during her free time, these games are a great way to accomplish all of those things and more. Learn more today!

Fashion Designer

The Passion to Fashion Reinvented With Fashion Games

Reinventing fashion with fashion games can be one of the most challenging, innovative improvements in the gaming world. The gaming world has once been ruled by gun game, war games and no option for safety games. And yet as time passes, most technology wizards have recognized this growing need. And if you are an avid fan of fashion, fashion games might get included in your lists as well.


Online dress up games for girls and boys, a complete makeover, room décor, hair fixes and make ups are some of the few games available in fashion games.

If you are dreaming of being a fashion designer, you can make this dream come true. Make a beautiful model, help her to go to the fashion boutique shop, choose the best coolest suit for her and learn how to become a great fashion designer. You might as well be an interior designer as you get the option to make a room décor or even the whole house.

Give a fresh new look to your model for the hot summer. Make her hot and sexy with great swim suits, or how about a colorful cool summer dresses? Choose what color you prefer and give her the tan of summer. At night, you can prepare her for the night party. Make some retouches to her hair, give it the highlights and find that elegant silk dress that would make her truly awesome and let the men flock for her dance. Let her be the queen of the night, glowing in her beautiful dress and attire.

Have you dream of becoming the personal assistant of the most popular teenage stars? Barbie and the Bratz? That would be excellent and a moment of your lifetime. They might as well hire you in replacement of their manager.

Fashion games give you all the opportunities to let people know your fashion statement. Make that imagination come into reality as you become the coolest fashion designer in the world.

Fashion games can be readily accessible in the internet, and there are many options to choose from. You do not have to follow the conventional fashion statement. Reinvent fashion with fashion games and make the passion in you burst into flame. Get accessorized; get clothe with the latest trend in the market. Be bold and make the difference. Fill yourself with excitement and accomplishment with fashion games.

Fashion Designer

The Design Process in Fashion Product Development

The development and formulation of a design requires rigorous involvement and in most of the cases follows some or the other process. The process involved should be a course of action that would make reaching the goal very much easier and simpler. Design can be defined to conceive the idea for some artifact or system and/or to express the idea in a form. It would also mean reaching the goals within constraints. Here, the goals consist of the purpose like who is the design for? What is the use of the design etc. The constraints on the other hand are the materials and the platforms to be used. Overall it is a very challenging job to create a design that is aesthetic, creative and innovative at the same time.


If the designer is gifted with artistic talent and creativity then obviously the outcome is highly enhanced. Every individual has his own methodology for approaching the problem but even then a designer or a group of designers develop a specific format which assist them in making their task much simpler. This method can then be worked upon in order to develop and improve it for the best of purposes. Irrespective of the stages in the design process there are certain factors which have to be dealt with before starting the works. Some of these may be:


  • Identify the target market – The market that a firm is catering to is segregated on the basis of gender, age, social and economic segment. Here the market is a group of people or the consumers. Each market segment is going to have different requirements and expectations from a design and all of these have to be satisfied by the designer, in order to make it a success.


  • Maintaining an Identity for the brand – Every company has a specific look and caters to a particular clientele. The price ranges are also fixed since generally they cater to a specific target market. All this has to remain more or less constant so that the company has a proper brand identity.

The design process in a nutshell and a very basic form may constitute of the following stages. These stages may overlap or may be treated as separate units. The designer only has the prerogative for deciding on these matters.

For starters these stages can be summarized as:


Research & Analysis


Before getting to know the problem and understanding the task, if one simply jumps into it, the only outcome is going to be a disaster. We will not have to look far before we come at a dead end. Proper research and planning is very important before starting a project, however big or small it may seem. The question that might arise here is that how much time should be devoted to this particular stage and the answer to that would be, in a proportional manner. This proportion has to be maintained keeping in mind the various segments that we come across during designing. For example in case of apparel or fashion oriented products research could comprise of an adequate study of the current fashion trends and forecast. Fashion forecast may be customized according to the clients requirement or could be even accessed through existing ones in the market.



The concept is the most important part of the design process. It is the point from where the ideas are going to start and the basic shape of the design would be conceptualized. The ideas might spring upon a designer at any moment of time. The important thing to keep in mind is that the idea or concept should gel with the market. Any discordance at this stage might put question marks later on. This stage would also require the designer to work upon the mood board, theme board, color palette, trends and the entire outline of the collection.




This is the stage where the actual work on the design starts. The physical structure, shape etc is determined and prototypes are created. The ideas and concepts decided and discussed earlier take form and shape. Thus for the first time we can see how the product is going to look like. The consumers see only the product but the success of the product and the design depends on careful and sincere planning, research and proper production decisions. In case of the fashion industry this is the stage where sampling of the designs is initiated.


Checks and Tests


The Form of the design that is almost ready will never be successful unless we perform various tests which can also be called as quality inspections at various stages of production. The quality checks examine the design from various angles like aesthetics, performance, durability, strength, functionality etc. Only a design that passes these tests and checks will be sent for the final examination; that conducted by the customer or the consumer.


Thus design and designing both comprise of an ideal blend of art, aesthetics, creativity, strategic project management, good research, wonderful analysis and mind blowing execution. After this the designs success is handed over to the retail professionals who pour in their competencies of smart visual merchandising, excellent selling skills, and brilliant advertising and promotions.


The author is faculty with Footwear Design & Development Institute, Noida.

Fashion Designer

Frantic Fashion & Australia’s Invisible Designers

The majority of Australians will work, sleep and die in the garments of the mass market. Yet, as Ian Griffiths has termed it, the designers of these garments are ‘invisible’ (2000). To the general public, the values, opinions and individual design processes of these designers are as unknown as their names. However, the designers role is crucial in making decisions which will have impacts throughout the life of the garment. The high product volume within the mass market ensures that even a small decision in the design process to source a particular fabric, or to use a certain trim or textile finish, can have a profound environmental or social effect. While big companies in Australia have implemented some visible strategies for sustainability, it is uncertain how these may have flowed through to design practices.

To explore this question, this presentation will discuss preliminary findings from in-depth semi-structured interviews with Australian mass market fashion designers and product developers. The aim of the interviews was to hear the voice of the insider to listen to mass market designers describe their design process, discuss the Australian fashion industry and its future challenges and opportunities, and to comment on what a ‘sustainability’ for their industry could look like. These interviews will be discussed within the framework of design philosopher Tony Fry’s writing on design redirection for sustainability.

This article was originally published in “Fashion Colloquia – London, September, 2011”.