Fashion Designer

Luxury Brand Marketing & Sustainability

Positive Luxury? Sustainable Luxury?


Perhaps surprisingly luxury brands have often produced goods in a more sustainable way than mass market brands. Luxury brands tend to work with high quality materials and with highly skilled craftsmanship, producing relatively small quantities of their collections and products. However luxury brands also produce high quantities of smaller items and some materials such as furs and luxury leather skins are often produced in an un-sustainable way.


Many wealthy, well educated consumers want to know where their luxury products originate and what materials they are made from. Transparency of supply chain is becoming more and more important as we face the sustainability and environmental issues of today. Luxury brands are becoming increasingly aware of such “positive luxury” sentiment and are looking to communicate their sustainability credentials within their luxury brand marketing.


The WWF Deeper luxury report written in 2006 by Jem Bendell and Anthony Kleanthous highlighted the need for luxury brands to look deeper into their supply chains to make sure that they are ethical through and through and thus deserving of the “sustainable luxury” label.


Luxury brands are becoming very aware of sustainability and many already have supply chain monitoring in place to enhance sustainable luxury. It’s interesting to note the LVMH purchase (approximately 49%) of ethical luxury brand Edun. LVMH’s other luxury brands could benefit from the influence of one of the world’s first ethical luxury fashion brands. Some of Louis Vuitton’s recent fashion advertising and luxury marketing has shown Louis Vuitton as an authentic brand with a valued heritage and trusted craftsmanship.


This year has seen the launch of Diana Verde Nieto online magazine ‘Positive Luxury’. The luxury brands that Diane writes about are fashion and luxury lifestyle brands that are ethical in some respect and are looking to improve the sustainability of their materials and supply chain. As well as sustainable luxury fashion Diane also focuses on luxury organic cosmetics and luxury ethical travel companies such as Nature & Kind and Six Senses.


For a long time now we have been using organic and natural cosmetics with luxury products such as Bioeffect’s serum, Oskia Skincare, Nude Skincare and Cosmetico Fruit from Chile. The world of fashion has been, and still is to some extent, a considerable challenge for those aiming to promote positive luxury and sustainable luxury. But with Christopher Raeburn winning the British Fashion Award 2012 for best emerging menswear designer, upcycling could be the future. Christopher loves the idea of positive luxury and his commitment to sustainable luxury is evident from his championing the use of re-appropriated military fabrics to create garments that are functional, intelligent and meticulously crafted. Rburn’s collections are highlighted for their intelligent design, high quality and extreme attention to detail.
The author is associated with – Fashion Branding Agency.

Fashion Dresses

Summer Dresses 2007 – Hot Dresses For Summer

Dresses are back in a big way this summer and are perfect for the hotter weather and there are styles to suit everyone and every occasion. Let’s look at some style ideas for summer dresses, great colors and essential accessories.


Waist sack dress.

Cute, comfortable, feminine, stylish or casual this dress is made for warm for warm weather and a great choice is a simple brilliant white.

A-line dress

Most will be styled to be just above the knees, with a billowing sleeve. While they have never really been out, they are more in than ever this year.

Trapeze Dress.

The trapeze dress flairs out from under the bust line and normally finishes somewhere above the knee depending on brave the wearer is!

The Shirt Dress,

A classic style which is never out of fashion, It can be worn both casually and formally. Most styles this season are above the knee or shorter and belted with matching belt.

Patio Dress

Patio dresses this season will see hems fall above the ankle or to brush the top of the foot. Great for the huge range of floral looks that are around this season for a relaxed feminine and stylish look.

3 Great Colors

Yellow – This color is everywhere from bold banana yellow to a softer lemon and is the very essence of summer.

Royal Blue – An eye catching color that looks good on any skin type or with any hair color it can be fun sophisticated or sexy depending on the way you want to wear it.

Black and White – Simple black and white is back in a big way and polka dots look set to very popular this season.

Define Your look With a Belt.
It can clinch your curves and define your shape and add the finishing touch to your look.

Accessories Go Bold

This season choose bold, gold chains and large pendant necklaces – strings of oversize crystals, hooped earrings, bangles and hair bands are all in.

There are dresses for everyone this summer to enjoy and although hemlines are on the rise, ladies with less than perfect legs needed worry with the popularity of floaty longer dresses.

Dresses are back with a vengeance for the summer of 2007 and there is a style for every occasion and every women to look their best.

Mens Fashion

2013 Fashion Trends for Men

The men’s fashion trends from summer to winter in 2013 have new styles and bolder looks to embrace this year. This spring summer it is all about keeping it simple. Less is more and every piece of garment one wears counts. One trend that is moving fast is stripes, but not just with shirts, pants and jackets too. It’s raining stripes from nautical to pinstripes to rugby, from vertical to horizontal, the spring/summer collections of designers exploited this trend thoroughly.

If one plans to take a stroll in the park, or hang out with a bunch of friends, then going casual with a pair of shorts and teaming it up with a cool casual blazer, would make one look instantly fashionable. With colors getting brighter, the men’s fashion scene is also flooded with punchier hues. Poppy reds, lemon zests, and peppy tangerines are few shades to experiment with this summer.

Fashion Designer

Saris from Tamilnadu

Sungudi Sarees:


One of South India’s great temple towns, Madurai is synonymous with the celebrated Meenakshi Temple. Situated on the banks of river Vaigai, Madurai has a rich cultural heritage passed on from the great Tamil era more than 2500 years old. Madurai was an important cultural and commercial centre even as early as 550 AD. It was the capital city for the great Pandya kings.


The Madurai town is famous for Sungudi sarees. The peculiarity of Sungudi sari is their border and the tie and dye art which is imparted on these saris. This ethnic art of Saurashtra is seen in south India on these saris. The 48 inch saris are tie and dyed to create beautiful patterns of sunbursts effects, marbelling, bindis etc along with the woven border. Sungudi as the name says is the best wear in summers the saris are dyed with vibrant colours and have the ability to reflect the hot Tamilnadu sun. Saris from the south are known for their cotton and Sungudi sari too is constructed in a way that it is light in weight and soft to touch.
Kanjeevaram Saree:


Kancheevaram saris the pride of India finds its roots in the city of kancheepuram also known as the Silk City. The city boasts of expertise handloom weavers who take pains in creating and giving birth to kanjeevaram, the art consists of manually dyeing the silk yarns, warping and drawing them as per the design and finally weaving the saree.


Kancheepuram is popular for its famous silk sarees with renowned craft works a traditional home industry.


The specialty of Kancheepuram Saree is that in 1.2 inches of warp frame there will be 60 holes in which there will be 240 threads in Warp and around 250 to 300 threads in the Weft which gives strength to the saree. Kancheepuram sarees are known for its weight because of this. A regular Kancheepuram saree weighs around 600 grams.


The kanjeevarams were once upon a time and still are woven with gold threads and zari to create beautiful patterns of peacock motifs, paisleys floral. The saree is heavily woven with the zari work and looks rich. Every female prides in owning a Kanjeevaram. This saree is also called as a bridal wear. The kanjeevaram is also used in the making of other rich garments like sherwanis, salwar suits, shararah. The colour of this prized possession is an important factor, the saris range from all bright palette hues, adding to its vibrancy and richness. It is believed that the weavers pride in making the kanjeevarams and are so dedicated, that the intricacy of their work is reflected on the sarees. Some of the sarees take around a year or two to form right from the dyeing stage to finishing stage.

Online Fashion

Should You Start an Online Fashion Store?

Are you interested in starting an online fashion store? You might be thinking that it is a good way to make money online, or you might be thinking that, while there is potential to make money, it is just too difficult. Although there area definitely some difficulties and obstacles to starting any online business, including an online fashion store, it is still certainly possible.


You have multiple options with running a fashion store. You could have a traditional brick and mortar store. You could run a store online. You could combine the two. In this day and age, it might be easier to start an online store. There can be a significantly lower start up cost, since you will only need inventory space, or you could even use a reputable drop shipper. However, securing a prime location for a traditional store could make promoting awareness of your fashion store that much easier. You should also take into consideration that many more people are doing their shopping online these days.

You will need to determine what types of products you plan to sell in your fashion store. Most stores focus on a particular niche, and target demographic. Do you want to sell upscale, high fashion, or everyday casual wear? Is your target market older or younger? Are they wealthier, or of more modest income? You could sell work uniforms, athletic gear, baby clothes, teen fashions, big and tall, men’s clothes, women’s clothes. Mix and match the various consumer fashion needs that you would like to fill. The possibilities are almost endless.

You will also need to determine which designers you would like to sell. You could even sell your own designs if you have that sort of talent. Even if you do design your own clothing or accessories, you will want to consider selling clothes and accessories of other fashion designers. You should be able to find clothing designers that sell to at wholesale prices, since you are a business owner. There will probably be minimum quantities of each item that you need to buy in order to maintain the wholesale discount.

The biggest downside of starting a fashion store is the start up cost. This will be even more of an issue if you choose to have a storefront location in addition to your online store. If you choose to have a traditional corner store or boutique, you will need to buy or rent a location. You will also need display racks, cash registers, and dozens of other items that you would not need for an online only fashion store. However, if you develop a sound business plan, you should be able to get the startup cash that you need from lending institutions, or investors.

It’s important to note that if you choose to start your own online fashion store, you are still running a business. It is not a get rich quick scheme, and let’s face it, there is no such thing, except for the scam artists that try and sell you on the idea. Starting an online fashion store will take hard work, perseverance, and dedication. If you have a passion for it, and you stay focused, you will reach your goal of being a successful online fashion store owner.

Fashion Accessories

How To Care For Your Charm Bracelet

Charm bracelets are very popular and many women own one. If you do have a charm bracelet you need to take proper care of it to keep it looking good. Always remove your charm bracelet immediately after wearing it. Keeping it in a soft cloth pouch will help to ensure that it doesn’t get scratched. The pouch also helps to keep any silver from tarnishing as quickly.

Silver charms need to be kept clean. As silver is exposed to the air, it oxidizes. This accounts for the black appearance that your charms may show after awhile. It’s important to clean your charms properly to remove this oxidation.

To properly clean the charms, you’ll need to remove them from their chain. There is typically a small cap attached to one end of the chain that will hold the charms on the chain. Gently pry open this cap. You can use a special tool that is designed just for this specific purpose.

Once the end has been removed, the beads and charms will easily slide off the end of the chain. Carefully remove them. You may want to make a note of the order that the charms are placed on the chain. This will help you replace them in the exact same order as they are currently placed.

Each bead, charm or spacer will need to be cleaned separately. Use a high quality jewelry cleaner or polish. Clean silver beads with silver polish. Rub the polish all over the bead using a soft cloth. The black oxidation will come off easily. Then, simply use another clean cloth to completely remove any of the polish.

Beads and charms can often be cleaned using standard jewelry cleaner. Swish the beads in a small amount of liquid cleaner and then dry them off. Use a tiny brush to remove any dirt that is inside the bead. Read the instructions on the specific cleaner that you are using. Some beads and gemstones should not be placed into liquid cleaner. Be sure to note any particular cleaning instructions with each bead when you purchase it.

The bracelet itself will need to be cleaned as well. With all the beads and charms off, gently clean the bracelet. Be careful cleaning around the clasp. Once everything is clean and dry, restring the beads and charms and replace the end cap. With the proper care, your jewelry should stay in perfect condition for years to come.

Fashion Trends

1,010 Collections, 22 Fashion Shows at Cpd to Present Exciting Fashion

Cpd International Trade Fair for Womenswear & Accessories is perfectly geared up to its international audience. From 7 to 9 February 2010 cpd at the Dusseldorf Exhibition Centre will be presenting 1,010 collections including a variety of new brands with the latest looks for the 2010/11 Autumn/Winter season. This means that despite difficult economic conditions cpd is on a par with last year’s event and is slightly up on the July event.


Sensual concepts determine the design making the cooler season of the year even more exciting than summer. Trends hover between global and regional, on a time line between the past and the future, caught in the balance between reality and imagination, in a calculation between the rational and the emotional and in the polarisation between the standard and the avantgarde.Very much true to the motto “opposites attract” the Autumn/Winter 2010 fashion trends look to extremes. And that’s exactly where cpd comes in.

Attention centres on continuing the relaunch started in July 2009 with enhanced concepts in the individual segments. All areas of the fair were reworked for the forthcoming event. This means cpd will be presenting itself in entirely evolved, contemporary new design. Newly created style universes like Luxury Women’s Wear, Maternity and Big is BeautifuI, as well as Concept 11, Gallery and Decorate, that will form the fashion tendencies throughout Womensworld.


The cooperation area Italian Suite (with Ente Moda Italia EMI and Honegger) was also further extended and has now more than doubled in terms of exhibitor numbers. Further top fashion brands are to find a new home over the coming seasons. Furthermore, thanks to rapid links in the city Dusseldorf offers national and European clothing retailers a concept that is perfectly adapted to their needs and thus a real platform for effective business.

“cpd will show its visitors that we now changed our look,” explained Igedo Managing Director Philipp’ Kronen at the kick-off press conference held at the Dusseldorf InterContinental. “We re-arranged cpd last year and are very satisfied that we have been able to maintain the range here despite the difficult economic climate. Feedback from the market has been extremely positive and we are sure to see a cpd that we will be able to build upon further in July. Buyers not attending cpd for a long while should definitely come and take a look at the changes here for themselves.”

The new style universes at cpd at a glance:

Luxury Woman’s Wear – is the new platform for quality day, evening and cocktail fashion at cpd. This stylish ‘LUXURY WOMAN’S WEAR’ exhibition universe is split into different sections and lounges offering buyers a special service with an intimate feel.


Maternity – presents a completely new cosmos for fashionable maternity wear: for the first time now the ‘Maternity’ segment features as a visually separate concept. Visitors to ‘Maternity’ enter a separate universe whose design focuses on the pregnancy and family themes. With an expected 30 brands in this segment cpd offers trade buyers one of the largest and highly concentrated ranges of maternity wear in Europe.


Big is Beautiful- the Igedo Company and glossy magazine BIG IS BEAUTIFUL wish to sweep aside all prejudice against women of stature and establish together at cpd in February 2010 a segment of the same name ‘Big is Beautiful’. This will be a universe with fresh, modern and topical ideas presenting; womensworld in all its facets; clothing, accessories, lingerie, shoes and much more all centered around the plus size theme including adjoining sizes. Furthermore, style consultations and seminars will be held creating an information platform for interested retailers.
The established style universes at cpd at a glance:

Italian Suite. In cooperation with Ente Moda Italia (EMI) and the firm Honegger, ‘Italian Suite’ brings high quality Italian fashion to cpd in Dusseldorf. The area has doubled here since its premiere last July now showing almost 50 high-quality collections Made in Italy. The spectrum here ranges from clothing and accessories through to shoes. A real eye-catcher with fresh, exciting and handpicked collections.


Forming the creative core of the fair is the now even further enlarged Gallery in Ha119. Awaiting visitors at Gallery is an exclusive design mix from Germany and abroad with every label attaching great importance to individuality thereby lending a special note to every range.


Staged in Concept 11 are high-end, lifestyle-oriented collections. Concept 11 presents a rich blend of looks and labels collections for young, self-confident women who appreciate design and quality and like to put themselves in the limelight.

Decorate – The World of Accessories is the platform for all those things that give a good range that extra special something from fashion jewellery and high-quality bags to scarves and other top items that retailers particularly use to complement and round off their ranges. The area has doubled its exhibitor numbers since the July fair.


Boutique is the venue for individual womenswear collections in the middle to upper price segment.


Modern Essentials stands for strong selling collections.


New Influences


To offer progressive fashion a special platform a nice tradition initiated in 2006 is now also set to continue this winter: the “Design am Rhein” contest organised by the Igedo Company in cooperation with AMD Akademie Mode & Design in Dusseldorf will once again be putting talented designers into the limelight.

Fashion Dresses

Where Can Wholesale Cheap Dresses?

Some out of business, first of all want to do is professional clothing. Because it is close to life, and the cost is less. Everyone wants to wholesale to cheap quality and nice clothes Cheap Dresses to sell. Do a lot of clothing factories are very good. But now many of the web sites of the supplier’s information is not true, so it’s going to take a stage for later will know the market. Of course first also want oneself to have a knowledge understanding. So that we can guarantee he will not be deceived. Also can more quickly find good products.

1.How about Cheap Dresses Chiffon Dresses quality? It is depending on the price of the clothes and fabric. Because the material is the key to cost. Look at the clothes fabrics bellowed:

Pure cotton

Just as its name implies is to all cotton as raw material to make, with warm, moisture absorption, heat resistance, alkali resistance, health etc. It is mostly used to make fashion, casual wear, underwear and shirt. Its advantage is easy to keep warm, soft person, hygroscopicity, permeability is good. Its defect is easy to shrink, easy to knit, easy pilling, appearance beautiful, not in wearing lingua must often iron.

2.Second, fine thin cotton: the correct statement is “fine shuttle cotton,” said simplicity is woven with good is better, and it is pure cotton. This kind of fabric can maximum limit to prevent the ball.

3.Three, terylene: It is blended with cotton, relative in polyester and cotton blended. Is it relative to “fine shuttle cotton” to easy pilling point? But for polyester composition, so relatively pure cotton fabric, it a bit soft, not an easy corrugate, but hygroscopic than pure face some difference.

4.Four, washing cotton: Washing cotton is cotton as raw materials, through special processing after fabric surface color, luster more downy, feel more soft, and the slight wrinkle degree reflects some old material sense. The clothes washing are not easy modifications do not fade, no ironing advantages. Good washing cotton surface and a layer of uniform plush, have a unique style.

5.Ice cotton: Ice cotton to thin, breathes freely, is characteristics of cool against summer. Popular point said, is the cotton he adds a coating, color with a single tonal give priority to, there are white, army green, shallow pink, pale brown, ice cotton has the characteristics of ventilation, cool, feel smooth and soft, cool cool feeling, the surface has natural fold, wore the book and opaque. Suitable for lady making Cheap Dresses, 7 minutes of pants, shirts, etc., it does not have a style, it is summer clothing made of fine fabrics. Pure ice cotton is will not shrink!

Besides, lycra cotton, the cotton is to add a lorica. Leica (LYCRA) is dubious sole invention produced a kind of artificial elastic fiber, can freely spin 4 to 7 times, and in the external force after release, quick to respond to letters to the original length. It should not be used alone, can with any other artificial or natural fiber mixed use. It does not change the appearance of the fabric. It is a kind of invisible fiber, can greatly improve the performance of the fabric. Its special stretch and recovery performance on all fabric are much grace. Including lorica clothing not only comfortable to wear fit, act freely, and unique super fold restoring force. Clothing is not deformation.

Mesh cotton: Mesh cotton and pure cotton, they are only weave and general differences. And more absorb sweat and not easy to deformation.

Mercerized cotton: choose cotton material more high-grade, and through a series of strict processing procedure, its product is successfully, the best not only reserved the pure cotton soft and comfortable, wet absorption gas natural advantages, but also has many unique advantages: 1, yarn strength increase, not easy to break, 2, glossiness increases, there are silk general brightness; 3, improve the dyeing performance of bright color, not easy fade, 4, yarn breaking depth with tension and decreases, which is not easy to spin and modifications.

Fashion Accessories

Children’s Party Take-home Bags

Having a party for a child can be exciting and fun when you have the right materials to put everything together. Most commonly, a child’s party will involve things like cups, plates, decorations, banners and entertainment. Almost always, there is also a special treat given out to the children who attend the party as well. These treats are often placed in party bags for the children to take home. The bags can be any kind of material, can contain sweets and candies or toys and usually match the overall theme of the party. Children always look forward to getting these take home party favors when they attend parties and they can also create a lasting impression for the attending child’s parents as well.
Party bags come in many varieties and options that you can choose from. Plastic, satin and paper are some of the material choices available. They can also be small, medium, large or oversized bags depending on what you intend to put in them. Additionally, you have the option to purchase party bags that already have designs and ones that are clear or solid colored.

The cost of party bags will vary according to what material, design and amount that you are buying. For larger parties, you can always buy in bulk from wholesalers in order to get a nice discount. Even smaller quantities can be reasonable in cost though. For plastic and paper bags, you will usually have the option of buying in packs of 5 to 30.

Some of the more fancy materials such as satin will come in smaller quantities including single bags that are sold individually. There are almost a limitless amount of possibilities that you can do with your party bags once you have them. If you know how many girls and boys will be attending the party, you can make them extra special by creating gender specific bags. You can do this by using pink colored ties on the girl’s bags and blue ties for the boys. The toys inside can also be gender specific and mixed with an array of different candies. Clear plastic bags are great for gender coordinating and can be easily made to match with any party theme or decor. Satin party bags are popular for little girl’s parties and can be adorned with jewels, ribbons and bows to add a special girly touch.

When you get ready to buy your children’s party bags, you should take into consideration the theme of the party, the number of children attending and the items that you will put inside. This way, you will know exactly what you need when you go shopping. Use your imagination and you can create unique party bags that will leave parents and children with a party highlight they will remember for some time to come.

Fashion Designer

Designer clothes: quality comes with a price

Numerous people shell out big bucks to own a designer wear and their loyalty is not without a reason. Designer outfit gives the wearer a feeling of being unique and exclusive. Just as the celebrities around the world flaunt their desired brands and make every eye ogle on them, similarly anyone who owns a designer wear can fantasize to be among the rich and famous. While buying outfits of Roberto Cavalli or Balmain, be assured that one owns an exquisite work of art. Hence, it has big price money.

A designer outfit will perfectly fit your body at the same time will be comfortable to wear. When garments are not made on large scale but aiming a small audience, then its cost rises. The price also depends on the fabrics used. Usually, the top designer brands use high quality fabrics. A highly skilled tailor will sell his final product when it is perfectly finished and every detailing comes with a price. Premium brands can be owned at premium prices alone. People enjoy the privilege of wearing designer outfits which distinguishes them from others.