Categories
Fashion Dresses

Prom Dresses 2011 – Making Your Own Style Statement for the Upcoming Prom Season

Every new season delivers its own unique style. You should be conscious of some of the hot styles to make your own style statement for the forthcoming prom season 2011. But most prom dresses remain in style for a long period of time, with a few small changes. Deciding on a color also makes a superb difference in your appearance. You can choose a color combination of black and white that will suit both, younger and full-grown, women.

 

There are several style patterns which you can follow and bring your own taste to make it appear unique. Long prom dresses, short prom dresses, prom dresses beads, multi-print style dress can be surely a show-stopper. If you want simplicity in your prom dress, select the foil chiffon prom dress. Faviana Style: 6564 is a celebrity dress. It’s an elegant gown, beaded chiffon with ruffle back detail and rhinestone straps. The dress is suggestively sexy.

 

Yet, fashion experts comprising the panel all appear to be promoting the most sexy short prom dress styles for 2011. Straying clear of the common, traditional prom design, short and sexy prom dresses showcase elegant styles with a contemporary style. Discrediting antiquated perceptions of the past, shorter prom outfit nowadays is viewed as appropriate and entirely relevant outfit for prom fun. Shorter formal outfits offers a particular chic appeal that does really well within conventional gowns and usual long dresses.

 

Most of these brand new Hollywood-inspired styles are actually fantastic for today’s modern woman. Although a number of short prom dress sorts take an edgy, ground-breaking look, some others present a whole new point of view on a few basic and authentic types. Whether or not you decide on a fairly simple, hot product or the supreme sexy outfit, you will find some of the top sexiest short prom dress styles of 2011. These important fashions have been repeating concepts in a few of the world’s most envisioned catwalks and designer fashion shows.

 

The one-shoulder pattern has been popular in all sorts of outfits, from dressy shirts to evening gowns. This season, one-shoulder outfit is creating a fantastic appearance in proms. Starting from a sleeveless dress to a mid-length sleeve style to a long-sleeve attire, the eminent one-shoulder look can be embodied in a wide range of styles. La Femme Style: 14612 is a sexy and great dress. This one-shoulder dress features blossoms around the strap that continues over the shoulder to create a perfect back. Material gathers on entire dress and consists of a shape fitting yet comfortable light stretch knit fabric which can be found in black or white. Wearing this dress could make you look your very best.
The strapless outfit from a classic strapless neckline to a heart-shaped style, the strapless prom dress is one pattern that never goes out of style. Although typically women had been afraid to put on a dress that was short and strapless, a few of the sexiest short prom dresses for 2011 are actually strapless and that they absolutely find it irresistible. The key to putting on a strapless, shorter prom dress is to go with a dress that is just a few inches over the knee and that is not fixed all through the garment. Remember, a sexy prom look is attained by blending a classy style with just the right level of appeal.

Categories
Fashion Accessories

Online Fashion Jewelry

Amongst the many options available to the general public for purchasing of fashion jewelry, online stores on the internet are an excellent source as well. The added benefit that you get from purchasing fashion jewelry (of any type) online is that, more often than not, you get discounts and sale on the retail prices and on various items of the jewelry, which are not available in the physical stores. The online stores are quite reputed and renowned amongst the internet using community and it is easy to figure out the most reasonable and prominent ones by carrying out a research on the internet or perhaps a suggestion from your acquaintances.
Also, the variety on online stores is a collection from around the globe which adds value and varying patterns of such jewelry and hence making the list of choice for you even longer. Such designs can be specific to the regions from where they are originating.

 

The competition is intense and intriguing amongst the online stores who are willing to offer the best prices to the prospective customers, as a result of which, the consumers benefit in leaps and bounds.

There is surely a high level of excitement given the wide array of jewelry that is on display on such stores along with its specifications. Having said that, it can be a tedious and time consuming task (however less time consuming then searching for fashion jewelry in physical stores) to search for the ideal and that special fashion jewelry piece that you are after.

Broadly, you can search from the fashion jewelry that pertains to antique, trendy or traditional styling and patterns.

Categories
Fashion Designer

Burberry targets Indian high net worth individuals

British luxury brand Burberry is making a concerted effort to reach out to high net worth individuals (HNIs) in India and China, even as investors have hammered the company’s stock 30% since July due to its expansion plans in Asia.

 

Angela Ahrendts, the American CEO of the 155-year-old firm, said the company is relying on social media to connect with Asian HNIs who are on average 15 years younger than their counterparts in the developed economies. She said the company is also aligning its product mix for these markets.

 

 

“In India, there is a very strong male market, as in China, so we have had to relook at our men’s offering. We are listening to our customers here, and have started our accessories business,” Ahrendts said. Asia contributes a third to the revenues to the company, which sells trench coats, scarves and umbrellas with a unique tartan pattern, besides fragrance and fashion accessories.

 

Ahrendts said Asia’s share is set to rise further, with countries like India and China producing more billionaires than the rest of the world. “China is one of the fastest growing markets in the world…growing at the same rate as India.

 

But it has a 30-year headstart,” Ahrendts said, comparing the firm’s 60 stores across China with the seven in India. “We have a five-year plan for India, of which we have barely covered half. But we expect India to be a big market.”

 

In India, Burberry already has more than half a million Facebook fans. Apart from its Facebook and Twitter campaigns, in China the company is using four local social media sites. Burberry has changed its global product as well as marketing strategy in accordance with the demographic changes in these growth markets.

 

In the last two years, the company has added new product categories to its catalogue like menswear, men’s accessories and fragrances. The products have been added to the global portfolio as a lot of Burberry’s buyers travel around the globe and make purchases there.

 

“These buyers will look for the same products, though their counterparts in some other markets may be looking for something else,” she explained. Ahrendts said she expected the key markets within China to outperform the country as a whole.

“We are not focused on China the way everyone is perceiving right now,” she explained, “I have told investors that just because they see that the growth in China is dipping from 9% to 8%, does not mean everybody needs to panic. It is a big country. Those are aggregate numbers.

 

The big flagship markets that people are migrating into like Beijing and Shanghai are typically in a higher growth than the country is.” The CEO said she was confident that the flagship markets would continue to grow. “That is one reason we decided in the beginning to target the millennium consumers,” she said.

 

“Our experience is that the HNIs the world over are recession-proof. We don’t have 80% of our products in one division. That would scare me. We are also very balanced by product and region.” However, she added that the company was well prepared for a downturn if there is one.

 

Originally published in the Economic Times dated October 11th, 2011, the Economic Times Bureau, New Delhi.

Categories
Fashion Accessories

Nice Shoes Need To Be With Nice Pants

Compare to many women’s strictly to shoes wearing most men do not care about the shoes at all. I know many men will wear a pair of office shoe for working, and not change that after getting off work. Also, many guys wear shoes inappropriately to match bad color or style clothes.
The principle to wear men’s shoes is:
1. Remember to pick a pair of matching shoe, such as, be darker than pants.
2. Although not everyone can see your socks in the shoe, a bad match in a glance will looks so bad
3. If you would wear a belt, shoes must be match to it, because the belt can be very different colors and not every color shoe can be suitable

Men’s Shoes for Jeans
Jeans can looks good with almost any color, except for those shoes with bright and shinny colors.
Boots, sneakers, loafers and sandals can be easy matched with jeans, this means a style of shirt will helps you choose shoes in a convenient way.
For example, a sporty, polo shirt may work with a loafer, t-shirts match with sneakers or retro-style shoes, long, artsy button-downs match with sandals or now fashion styles.

Men’s Shoes for Casual Pants
No matter what you named the shoes, there are really so many kinds of loafers, oxford and other styles of shoes can work well with casual pants
To achieve the appearance, you can make the ornamentation and style of the shoe sure and it will come naturally
For example, dressy side with a little more tassle or a buckle, causual side with little more woven pattern or heavy stitching.

Men’s Shoes for Dress Pants
To match dress pants, you would better choose shoes that you may wear with a suit, Shinier materials will make shoes dressier. Pants color must be the same or lighter than shoes, some people may also wear belt, this also need right color shoes to match with that.

Color Matching for Men’s Shoes
Navy, grey or black pants work well with black shoes.
Tan, brown, beige, green, and other pants work well with brown shoes.
Burgundy shoes will bring better effect to khaki, lighter browns, blue and grey pants.
Earth tones, blue, beige, lighter tan or white pants work well with tan shoes.
Men’s Casual Shoes for Work
Nowadays, we do not need to wear uniform everyday and this sounds better to most office staff. So we need to cherish the chance of casual work surroundings, you can still look good and be respected and dress smart.
Dress oxfords together with jeans will make better feeling and is a must for casual work environment. Not neglect Clarks ‘Desert Boots’ or other suede boots when shopping in a store or online store, they are really good and give you special feeling, they are people’s fashion tendency.

Categories
Fashion Issue

Zara Fever Grips Indian Retailers

Spanish retail brand’s ability to pull shoppers makes it most-preferred neighbour in malls

 

World’s largest clothing retailer Inditex entered India with its flagship brand Zara on a Friday in May last year and that day the South Delhi outlet recorded the largest single-day sale by an international retailer in the country.

 

Less than a year later, Zara fever has gripped several retailers who are chasing shop space next to the Spanish brands outlets to leverage on its ability to pull shoppers in herds.

 

“Zara has nailed it,” Natasha Chopra, who heads personal shopping services at Select Citywalk mall in South Delhi where Zara opened its first shop, said. “It’s a hot favourite among shoppers because it offers trendy styles between 1,500-2,300.”

 

Zara’s ability to chase fashion trends around the world, move a design from a drawing book to shop floor in two weeks and launch new lines sometimes twice a week has helped it ensure steady flow of consumers who now embrace global trends like never before.

 

It’s fast. It’s fashionable. And it has won the attention of several apparel brands; both Indian and multinational, that now launch more collections in a year and have stylized their shops.

 

“Zara has been selling very well over the past ten months in India,” said the head of a rival international brand. “Its success has proven that there is definitely a market for fast fashion, especially in western women’s wear,” the person added, requesting anonymity.

 

CHASING ZARA

 

The day Inditex’s Indian joint venture with Tata Group’s retail arm Trent opened the first Zara outlet; it sold apparel worth a record 90 lakh, according to industry estimates. The 18,000 sq ft shop at Select Citywalk sells 5-6-crore clothes a month. The average sales at Mumbai’s Palladium Mall outlet is similar, while it’s nearly 4 crore a month at DLF Promenade shop in New Delhi, industry insiders said.

 

Inditex refused to confirm this. “Please let us leave this in complete confidentialityLet us say that we are really honored by the good reception that our customers are given us in India,” its global spokesperson said.

 

But other brands’ rush to become its neighbour and mall developers’ keenness to host it reveals Zara’s crowd-pulling power. In January, retail planning consultancy Asipac Projects received requests from some international apparel brands, jewellery major and a cosmetics chain have sought shop space bang opposite Zara outlet at Hyderabad’s City Capital mall, which will be operational by 2013 end, an official at retail planning consultancy Asipac Projects says.

At Select City Walk, two store executives with international brands operating near Zara said customer visits in their stores have increased nearly 20% since Zara became their neighbour.

DLF Promenade in South Delhi, where Zara opened its second store in June, settled for a revenue share of 7% of sales, compared to 8-20% that developers usually charge, to attract the Spanish retailer. The mall developer also deleted the minimum sales guarantee clause for Zara and did the interiors and air conditioning of the store that usually retailers do.
Clearly, many brands would rather leverage Zara’s visibility than fight it.

 

ZARA’S SECRET

 

Zara’s early success in India reflects its impressive global growth. Amancio Ortega Gaona founded Zara in 1963 as a maker of ladies’ lingerie in the Galician town of La Coruna with just 5,000 pesetas, or $83. Today, the 75-year-old Ortega is the richest man in Spain and owner of the world’s largest apparel retailer ahead of GAP.

 

Zara owes its success to its control in every part of the business from design to distribution. It controls fabric supply, design, cutting and finishing that goes to company-owned stores. It even owns a large part of production.

 

It has 200 designers who chase fashion trends and refreshing designs all the time. And it takes just 2-3 weeks for a new fashion idea to reach store racks, while most apparel brands typically take six months to get new merchandise to the store.

 

From high-waist trousers for women’s corporate wear and casual suits at price points that count to new trends such as animal magnetism-fashion lingo for animal motifs on clothing-and flesh-coloured apparel, Zara has a huge product range that changes almost every week.

 

If a new style is not a hit within a week, it goes off shelves. Even popular styles don’t stay long. Zara makes small quantities of each style to retain a sense of exclusivity.
Thanks to its success, the 12.53-billion Euro Inditex will launch Zara’s urbane, more premium counterpart Massimo Dutti in the country in less than a year.

 

Inditex and Trent have earmarked 4-5 store locations for Massimo Dutti, which straddles men’s, women’s and children’s apparel and accessories, across Mumbai and New Delhi, retail industry executives said.

 

CHALLNGES AHEAD

 

But the road ahead is not easy for Zara. The competition is strong. Western fashion market has been growing steadily in the country where more people now travel abroad and are exposed to global trends due to rising incomes and aspirations, improving lifestyles and infrastructure, and Indias rise as an economic power.

 

More than 20 international brands have been entering the country every year since 2005, according to Third Eyesight, a consumer goods and retail planning consultancy.
Zara effect of not, many fashion retailers focus more on design novelty, widening product lines and premiumising stores.

 

“Retailers here have been evolving very rapidly, learning as they grow and growing as they learn; from each other and from the rest of the world,” mall management firm Star Centres MD Pranay Sinha said.

Premium men’s formal wear brand Van Heusen has expanded into sport, club wear and women’s wear and increased store sizes to 5,000-7,000 square feet. “Our competition benchmarks have changed,” Madura Fashion & Lifestyles Van Heusen brand head Ajay Ramachandran.

 

ITC’s Wills Lifestyle has doubled the number of new collections it launches in a year to eight for women and six for men, said Atul Chand, divisional chief executive of lifestyle retail business at ITC. Brands like Wills Lifestyle, Raymond and Reid & Taylor owner S Kumar Nationwide have roped in western design houses to modernise their stores and improve display and have hired executives with international experience.

 

“Brands have realised that the fashion industry is still young in India and that they have to think global,” S Kumar Nationwide Apparel & Retail President Ashesh Amin said.

 

All this may impact Zara’s prospects. With a model that depends on 100% imports within India’s high duty regime, low penetration of women’s western wear and the need for upscale real estate locations to fit its large-format stores, it could be challenging for Zara.

 

A person who has invested in fashion brands in the country and follows Zara like a hawk said it is not easy to sustain six fashion cycles in India. Head of an international apparel brand said it is premature to declare Zara a success in India just yet.

 

“Zara has done exceptionally well in two malls where incidentally all brands have high sales. But in New Delhi, the largest market for premium brands itself, its third store in Rajouri Garden has not performed as well,” the person said.

 

Star Centres’ Sinha, who earlier headed Select City Walk, said it will be difficult for Zara to repeat its first shops success in other malls, but the brand is here to stay. “Whether Zara emerges as a market leader or not, it may be too early to tell. That it will not fail is an easier one,” said Sinha.

Categories
Fashion Designer

Retro-Chic Rules, Indian Designers Go Back To Roots

Raw silk, cotton, jute, Indias traditional fabrics are finding favour among top designers raring to break new ground in the highly competitive Indian fashion market.

 

The tendency to ape Western cuts and style in recent years has seen the country’s own rich craftsmanship take a backseat.

 

But a reversal in the trend was evident at this year’s Wills India Fashion Week, where classic couturier Tarun Tahiliani marked the return to traditional craft with hand-made Indian fabrics and embroidery in his signature draping style.

 

“I consciously used Indian fabric. I feel we’ve been a little too Western,” Tahiliani said after his show at the event, one of the two most prestigious events on the Indian fashion calendar. Tahiliani’s theme at the show was “Return to The Craft” highlighting qualities that he said had been lost in the “hyper-explosion of brands, stores, distribution and price wars”. In keeping with his theme, the designer showcased gilets (sleeveless jackets) over tiny T-shirts, sarongs and his trademark sari drapes held together by embroidered belts. Tahiliani, whose previous shows had a more international flavour, is not alone in his new-found mission.

 

A host of upcoming and promising designers are looking to affirm their cultural heritage and break free from the Western mould to carve out “Indian” identities.

 

Samant Chauhan, from the impoverished eastern state of Bihar, is trying to revive the handloom industry by focusing on raw silk and making it appealing to the global market.

 

Another example is designer Nitin Bal Chauhan, who gave up a scholarship offer to study fashion abroad and went back to his village in northern Himachal Pradesh, where the skills of local craftsmen were dying.

 

“I have been promoting raw silk and using it a lot in texturing, interlacing and knits to create layered outfits,” said Samant Chauhan. “The silk I use has been hand-woven and made from an eco-friendly process without the use of any dyes. “I have been working on raw silk ever since I was in college because I could see that the craftsmen, in spite of being so talented, were not getting their due. So I decided to do something about it through my work.”

 

Samant Chauhan said designers need not look westwards for inspiration as India has a rich history of craftsmanship.

 

“Our designs are so intricate and rich that international designers can never match us. We must take our traditional craftsmanship forward and present it in a way that it is liked in the international market,” he said.

 

Tahiliani, whose elaborate golden bridal outfit for Bollywood celebrity Shilpa Shetty was a hit among wealthy socialites, said most designers resisted working with handloom materials because they do not “construct too well.” “It is beautiful to wear as a sari or as a dupatta (stole), but if you want to make different clothes with it, you can’t. You can’t have perfect fits with handloom as it doesn’t mould like the fabrics you get abroad.

 

“In fact, our fabrics were never made for tailoring. And I like my clothes to be structured. For me structure and fit are very important. So I have used quilting in my clothes this season.

 

“We need to reinvent Indian crafts and churn it up for something new. A lot of Indian designers are now moving towards using Indian fabrics and designs with a western touch.”

Categories
Fashion Designer

Looking fashionable can also be affordable

THAT FOREIGN HAND

 

Another important source for western casuals selling on Indian streets are cheap imports from the US and Europe. “These clothes are brought into India, cleaned properly and then is sold across the country,” says Ravi Shankar Rao, managing director of Magenta Fashions, a Noida-based export house.

 

There are also retail companies such as Shopper’s Stop, Pantaloon Retail and online firms like Yepme and Myntra that ink distribution deals with Bollywood production companies to roll out fashion clothing inspired by films.

 

Once those designs reach the organized retail market, it does not only make fashion clothing accessible to consumers at an affordable rates, but also helps the unorganized or fake marketers to produce copies at even cheaper price.

 

This article was originally published in the Economic Times dated 13th May, 2013, written by Vijaya Rathore, associated with the Economic Times Bureau.

Categories
Fashion Issue

Effects of New Technologies, Social Changes & Economic Trends on Fashion

This article has been written by keeping in mind the effects of the tumultuous economic downturn, social changes & technological advances on the fashion. It will scan how periods of austerity have impacted on the fashion industry from a historical perspective; analyze the situation on these sectors nowadays, particularly in relation to fashion. It will also examine the effects of new technologies, social & economic trends on fashion.

 

Fashion has always been greatly influenced by social standings and accessibility to money. In the 30s, there was a shift to purchasing more inexpensive items for the common people while if you could still afford it you would buy your clothing from abroad. During this time a lot of American designers emerged and with the help of movie stars helped to set trends without having to spend the money. Zippers were less expensive than buttons so they became very popular. As the effects of cinema became more evident, the hemlines altered from mid-calf during day time to full length in the evening. Mens fashions were more relaxed and the v neck sweater and wider pants replaced the 3 piece suit. A hat for a man was a social standing and was a sign of a well-dressed male.

 

Technology had many advances during the 20th century as well. This included the first glimpses of the TV set, as well as medical improvements.

 

Technology has proved to be a great drive in the vicissitudes and trends in fashion. Silk was produced years ago which helped in the new dress styles for evening wear that became very popular with time. Cotton increasingly got more popular and was manufactured more because of the great demand for an easy to care for fabric. Gradually people overcame the obstacles of the depression and were still able to see the positives and relay that into their fashion choices. If one looks good one feels good. During austerity period, when the money was scarce, one was able to get cheap fabrics and more women started sewing more themselves to save money as well which enabled them to set trends in their own social circles that were to stay around for decades.

 

The behavioral content of the core assumptions is too simplified. Who can reasonably deny that individual preferences to some extent depend directly or indirectly on what other individuals around are doing? People do care actually about what others think or say. Let us consider, as the simplest example, fashion, which has obvious implications in many economic sectors, from clothing to leisure and finance.

 

An antiquity of austerity in fashion

 

Throughout the Twentieth century the world has endured various periods of economic austerity triggered as a result of war, political upheavals, and market uncertainties. World War One, the Second World War, the Wall Street Crash, the Oil Crisis, Black Monday etc. have all had a negative impact on the lives of millions of people in their respective societies.

 

There was a move during the 2nd world war to train women in mending classes, so they could use unwanted cloth for making new clothes and learn how to extend the life of their existing clothes by mending.

Categories
Fashion Designer

Designers: The Gods of Fashion Industry

Fashion designers help create the billions of clothing articles, shoes, and accessories purchased every year by consumers. Fashion designers working for apparel wholesalers or manufacturers create designs for the mass market. Fashion designers are the people who create the elegant, whimsical, fun, silly, and often expensive clothes we see parading down runways twice a year. Fashion designers design and create clothing and accessories for men, women and children. Some high-fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion department stores.

 

Fashion

Fashion design is the applied art dedicated to the design of clothing and lifestyle accessories created within the cultural and social influences of a specific time. Fashion designers have brought about a storm in this glamour world with their commendably fabulous variety. Fashion industry has always welcomed new talent giving rise to the budding stars of tomorrow. While all articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 could be considered as fashion design.

 

Before the former draper set up his maison couture (fashion house) in Paris, clothing design and creation was handled by largely anonymous seamstresses, and high fashion descended from that worn at royal courts. Throughout the early 20th century, practically all high fashion originated in Paris, and to a lesser extent London. At this time in fashion history the division between haute couture and ready-to-wear was not sharply defined.

 

Designers

 

Designers know they have this power, and will continue to use it to influence global fashions throughout the eras. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Designer brands which have a ‘name’ as their brand such as Calvin Klein or Ralph Lauren are likely to be designed by a team of individual designers under the direction of a designer director. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.

 

Popular Western styles were adopted all over the world, and many designers from outside of the West had a profound impact on fashion. Currently, modern fashion has seen a reference to technology such as designers Hussein Chalayan and Miuccia Prada who have introduced industrial textiles and modern technology into their fall collections. Mass market designers generally adapt the trends set by the famous names in fashion. Increasingly, many modern high-end designers are now beginning to turn to mass market retailers to produce lower-priced merchandise, and to broaden their customer base. Perhaps most importantly, designers use their imaginations to come up with new ideas.

 

There are a number of well known fashion design schools worldwide. Most fashion design courses last for three years. As well as teaching students about the artistic and technical side of the subject, some courses include a year working in the fashion industry, to give students a taste of commercial fashion design. Others offer the chance to visit fashion houses abroad.