Categories
Fashion Designer

Dragon nation gets the Australian inspiration

Fashion is influenced by the nature that has created it, and by the styles prevailing in the society. China’s fashion and retail sector is getting influenced by Australian trends. There had been a cultural exchange between Australia and China since the 1800’s when silk embroidered shawls, and surcoats from China were brought into Australia. Australian women wore clothes made of velvet, georgette, and chiffon, the patterns inspired by Chinese clothing styles. Having acquired a living memory in the wardrobe of Australian women, today the trend is reversing with the Chinese customers getting the Australian fashion inspiration. Australia has a typical fashion style that discriminates it from other styles such as European fashion.

Their clothing style is comfortable with a casual attitude. China is the world’s biggest apparel market, and a biggest garment exporter. Apparel market in China witnessed a drastic growth in the past decade, and its huge market size is attracting international brands. It is also one of the hottest markets, with more number of young millionaires. Among the apparel brands seen in the Chinese market one third is of foreign brands, one third is of brands whose production is taken for lease by international companies to domestic Chinese manufacturers. The remaining one third is of counterfeited products with duplicate trademarks.

Categories
Fashion Accessories

Interesting Facts about Perfumes

High living has always been associated with the use of perfumes. In the old days with royalty people espousing the need for fragrances, the bourgeois society soon followed.

Perfumes from natural odorants like sandalwood or musk were preferred. In today’s world due to illegal trafficking and species endangerment, natural odorants are replaced by synthetic aromatics. Both have their advantages and disadvantages. Aromas like musk from natural ingredients are extremely complex and have been impossible to imitate through synthetic aromatics like nitro-musks or macrocyclic musks. On the other hand, synthetic aromas like ozone, marine, metallic, etc. have no parallel olfactory relationship in the natural odorants.
So nowadays with modern technology of perfume manufacturing and synthetic aromas, new categories have been created. Categories that can be best described as:

 

  1. Bright Floral – very popular and meant for almost everyone and all occasions
  2. Woody – it evokes the forest refreshing smell
  3. Green – it has a lighter fragrance and is meant for casual wear
  4. Oceanic – it is very popular among the younger generation
  5. Spicy Fruit – a good choice for tropical weather or during summer
  6. Oriental – (Or Spicy scents) it is meant for special occasions.

The composition of perfumes is very important, because the right combination of scents (as rose, jasmine, cola), modifiers (esters), blenders (linalool, hydroxycitronellol) and fixatives(like resins, wood scents and amber), can provide the unique smell by which brand name perfumes are so famous and desired for. Some famous brand name perfumes are:

 

  1. Eau de Cologne (1709)
  2. Chanel No. 5 (1921)
  3. Opium YSL (1977)
  4. Azzaro Pour Homme (1978)
  5. Anais Anais (1979)
  6. Poison Christian Dior (1985)
  7. Eternity Calvin Klein (1988)
  8. Envy Gucci (1997)
  9. Nu YSL (2001)
  10. Rose 31 (2006)

Also, preservation of perfumes is of vital significance as it degrades if kept carelessly. Previously all perfumes used to come in open bottles with caps. These bottles kept the fragrance intact for about a year. As it was used, the level of the perfume went down, and it was exposed to oxygen contained in the empty space of the bottle. This eventually changed the perfumes fragrance. Heat, light, oxygen, and extraneous organic materials, further distorted the fragrance. Thus glass bottles, though extremely decorative, allowed light, and contributed to the degradation of the scent.
It is now a well known fact that light-tight aluminum bottles are best for the preservation of perfumes, especially when they are refrigerated at low temperatures from 3 to 7 degree Celsius. The oxygen contained inside the bottle cannot be removed completely but it can be minimized by the use of rollers instead of open bottles. Further minimization of oxygen exposure can be attained by the use of sprays.
Thus almost all modern day perfume come in spray bottles, which isolate the perfume from mixing with outside oxygen, skin, detritus, and dust, thereby promoting the longevity of the olfactory quality of the perfume.

Categories
Fashion Accessories

Red High Heels – A Treat To Your Lovely Legs

If you are a woman and if you strongly believe in being fashionable as well as trendy, ignoring your legs may cost you a lot. Pampering your lovely legs can amplify your physical beauty. You can dress up your fine legs with the high heel shoes or sandals. While talking about the sumptuous women accessories, we just can not deny the importance of high heels. It has been in fashion for long but the latest fad is to match the colors of your dress with it. The heels not only beautify us physically but also increase the confidence that we have.

High heels are the perfect solution to add a new dimension in to your overall appearance. So if we want to give your legs, you can choose from any of these. These footwear compliments almost every sort of clothing and makeup therefore you can ensure that all of the gets ups can be matched up with the heels. It is a way to be distinctively feminine and flaunting your appeal. You can play with your color of imaginations and can make your friends envy.

Further in this article we are going to expand your knowledge base. Here, we will talk about the basic motives behind using these. Most of us are just ignorant with the other side of these trendy high heels. Some of the salient features are enlisted as follows:

1. The most important reason behind using these fabulous heels is to add on the physical appeal. It is the common cause that all of us know.
2. Apart from increasing the physical beauty, these high heels allow the user to look smarter, taller and in a few cases slimmer also.
3. You can hide your long foot using these high heels and make them look smaller.
4. An angle made with respect to the lower leg and foot can be changed by highlighting calves through the high heels only.
5. Being stylish, seductive and attractive is not an issue anymore as you can do all these using one that best fits your posture.
6. High heels shape up your leg muscles especially the lower part and using these you can define the beautiful arches of your feet.

The recent markets are flooded with the varieties of the high heels based on material, color, shape, design and different sizes based on material, color, shape, design and different sizes. You can own anyone that suits you and is really comfortable for you.

So finally, you are all set to flaunt your style.

Categories
Fashion Designer

Designer Sarees – essential part of women’s wardrobe

When asked for the type of Saree to wear during any function, a lot of recommendations are being given by some or the other person thereby making it a tough choice to pick the one of the so many available choices. The best part of the Saree is that it is available in all the different patterns and styles suiting women of all ages. The prominence of Saree is increasing day by day due to its global popularity. Indian women are specially found wearing Saree in the functions like social gathering, engagement, wedding and festivals.

 

Womens love for sarees is evident from the fact that they live draping it in each special occasion. They love sarees above all outfits. If one desires to be dressed in the designer outfit, go for the designer sarees that are worked upon very well by the reputed designers. I know you might be thinking of why to spend on the designer sarees but the money to spend is really worth to make you look stunning & adorable among all. Here are the top 5 reasons to choose designer sarees as your priority for special occasions.

 

1.     Quality Fabric Usage:

 

Designers thoroughly research and then come to the decision on selecting the most comfortable fabric to design Saree on. Fabric plays a major role and so designers keep it as its foremost priority before designing the Saree. So, just forget about the comfortability zone as you will surely be able to adapt the Saree in the fabric that the designer prepares. Or you can also select the fabric suiting your body type.

 

2.     Color Range:

 

The designer sarees would be surely embedded with too many colors. Designers love mixing up the colors giving a beautiful look. They will also have a good collection of single color sarees. Select the color most suitable to you.

 

3.     Latest Designs:

 

You will doubtlessly get the latest designs while opting for designer Saree. Designers do take care of the trend and set the patterns and work likewise that stays in fashion for a long time. The additions are also made in the designer sarees.

 

The embellishments like stones, zari work, beads, sequins, zardosi work, thread work, etc. are all the additions that are very well taken care of while preparing the Saree. With the trappings, the overall look of the Saree will become more enchanting. You can opt for the latest designer sarees from an online store to get the latest trendy item within few clicks.

4. Ethnicity:

 

The ethnicity holds much on your part while buying designer Saree. Designers do respect each religion and so has a regional collection too. Some designers have a collection of only the most asked for religious Saree. But with online portals, this is not the case, you are free to select the merchants you find most feasible and relevant to your likings to select any designer Saree online.

 

5. Price Range:

 

Many females are at thought that designer collection is always costly. But this is not right! They are available in affordable ranges, the one who knows the meaning of quality and labor that lies behind the making of the designer piece will definitely not mind the cost to pay for it. It is worthy by all means; just try once and I assure you will purchase the designer piece every time you go shopping for Indian sarees online.

 

So, these are the five reasons to take care of while selecting designer sarees. They truly have amazing patterns making the personality of the women to sound Gorgeous. Dont think much; just grab this opportunity of purchasing Saree online!

Categories
Fashion Dresses

First Date Fashion – Dressing for the Occasion

Whether you’ve been single for awhile or just getting back into the game, a first date is exciting. While you may be anxiously awaiting your night out, you may be getting a little nervous as well. One of the biggest issues for a first day is deciding what to wear. Often times you start planning an outfit days in advance only to find that that you hate what you picked out. If spending hours in front of the mirror deciding between a skirt and pants, heels and flats, and black and blue, is not your idea of a good time, you’re not alone. Here are some tips to help you decide how to dress as well as how to do your hair and makeup for different types of dates.

 

What to Wear:

  • Daytime Date: If you’re going to be going on a day time date, consider wearing something a little more casual. Often times day time dates are meant to ease the nerves and hang out without the possibility of commitment looming over your head. Choose something that’s fun and slightly flirty, but remember to stay practical.
  • Out Door Dates: Going on a date that takes place outside or involves a lot of walking means you’ll need to dress appropriately. Even though you may love your brand new ruby red heels, you may want to save them for a dinner date. Wear flats that won’t get stuck in the grass and will keep your feet comfy when walking long distances.
  • Casual Nighttime Dates: Casual dinner and a movie dates generally call for something a little dressier than your day time attire; however, they don’t require your little black dress. Choose a pair of dress pants or a skirt and heels with a fun and flirty shirt. If you want to wear jeans, stay away from ones that are ripped or faded and opt for a darker color designer jean.
  • Elegant Evening Dates: Sometimes men feel it necessary to pull all the stops and take you to a fancy restaurant on your first date. If this is the case, clearly your possible new beau wants to impress you, so humor and respect him by dressing for the occasion. This is when you pull out the little black dress or a colorful equivalent and a pair of great heels. Don’t disappoint him when he picks you up by wearing jeans, even if they are really sexy.

Hair

  • Daytime Dates: For a casual day date, you can basically wear your hair any way you feel comfortable. If you want to dress it up a bit, try adding a cute head band or scarf that matches your outfit. Regardless of where you’re going, make sure your hair it neat and clean. You may not want to act like your desperate, but doesn’t look like you’re not trying at all.
  • Out Door Dates: If you will be outside for the majority of your date or if you’ll be walking to and from different places, you may want to consider pulling your hair back. This will save you the awkward embarrassment of having your perfect hair-do turn into a hair disaster because of wind, a game of soccer, of an unfortunate rain storm. Again, accessorizing your hair is a great way to turn an everyday pony tail into a cute date appropriate up do.
  • Casual Nighttime Dates: Casual dinner and movie dates are a great opportunity to wear your hair down and take some more time in deciding how to style it. Chances are you won’t be outdoors for long, and you won’t be taking part in physically taxing activities (at least not early in the night!). If you look great with your hair down and curly or have short hair that looks great in sassy, spiky styles, go for it. The goal is to be comfortable yet polished.
  • Elegant Evening Dates: If you will be dining at an elegant restaurant definitely put some time and effort into your hair. This is when you’ll want to ensure that every piece is in its right place. Often times an up-do is a great way to keep control of your hair while looking stylish and sophisticated. You’ll want to keep your accessories to a minimum. Instead of that cute scarf that you like so much, try going with small decorative barrettes to add a little refined dimension.

Makeup

  • Daytime Dates: Keep your makeup to a minimum. Unless you always wear a ton of makeup, don’t overdo it for a day date where you’re most likely going to be in brightly lit places. Save the smoky eyes and blood red lipstick for a special night time occasion.
  • Out Door Dates: Keep in mind that outdoor dates may be more physically taxing. Going for a walk; running around, or being out in the elements can easily turn pretty eyelashes into embarrassing black streaks running down your cheeks. Choose makeup that will stay on and won’t smudge. Again, you’ll want to stay away from tons of eye makeup and bold lip sticks. The goal here is to go for look playful not like a diva.
  • Casual Nighttime Dates: When applying your makeup, you can be more liberal for evening dates than you are for daytime engagements. This means you can break out the eye liner and go a little darker with your lipstick and eye shadow. Even though you’re going out during the evening, don’t overdo it.
  • Elegant Evening Dates: While you should pay particular attention to your makeup, you still want to keep in mind that less often more. You may not want to go overboard if you’re going to a classy dining establishment. Often times men enjoy woman who keep their makeup natural and most men will appreciate this if they are taking you somewhere where sophistication is the key. Subtle eye shadows and lip glosses with a bit a shimmer are a great option for elegant dining.
Categories
Online Fashion

How to Start an Online Fashion Boutique

If you love fashion and would like to make it your career, you might want to consider opening an online fashion boutique. Although this will require a lot of time and dedication, it certainly is possible to excel in this business with the right business plan.

 

Before you start your business, you need to figure out what types of clothes you are going to sell and where you are going to be getting them from. While some people create very small stores that contain a few high priced items, others opt for affordable and stylish products that are made on a larger scale.

If you are going to be selling only a few items at a time, you may be able to sew them yourself. If this is the case, you can run your business as a made-to-order shop. Alternatively, you may want to hire a few employees and create a limited run of each size. To produce clothing on a larger scale, you will need to outsource the production unless you have the money to set up a factory.

Some people do not design or sew the clothing they sell. Instead, they purchase readymade clothes from other designers and sell them as is or they add their own branding to those products.

Once you know what types of clothing you will be selling as well as the price range, you need to create an e-commerce site that gets your business image across. It should be attractive and easy to navigate. You will also need to come up with a marketing plan, which may include purchasing ad space on other sites, TV and radio ads, and handing out business cards and flyers in various cities.

You should not expect an online fashion boutique to yield huge sales or profits right away. Oftentimes, businesses will take a loss during the first year, but will start profiting during or after the second year of business.

Categories
Fashion Designer

Four ‘S’ of Fashion : Fashion Mix for Success

The term “marketing mix” coined in 1953 by Neil Borden was actually a reformulation of an earlier idea by his associate, James Culliton, who in 1948 described the role of the marketing manager as a “mixer of ingredients”. A prominent marketer, E. Jerome McCarthy, proposed a Four P classification in 1960, which has seen wide use. Similarly, it has been debated by many prominent designers and artists on what creates a “perfect fashion product”. Fashion & Beauty is as old as human civilization and a part of the three basic needs of human beings. The beauty and adornment has been adopted through many interpretations amongst different societies and cultures.

The ‘Tunic’, for example, has been interpreted as Shirt, Kurta, Camisole, Chemise across cultures based on their requirements. Most fashion products of the 20th Century created phenomenal success if they had a perfect mix of Four ‘S’ of Fashion (Surfaces, Silhouettes, Styles and Seams). As a part of the fashion design process, the success of the fashion products depends upon the right mix of 4S for any market conditions in correct order & proportion.

Categories
Fashion Accessories

Red High Heels – A Treat To Your Lovely Legs

If you are a woman and if you strongly believe in being fashionable as well as trendy, ignoring your legs may cost you a lot. Pampering your lovely legs can amplify your physical beauty. You can dress up your fine legs with the high heel shoes or sandals. While talking about the sumptuous women accessories, we just can not deny the importance of high heels. It has been in fashion for long but the latest fad is to match the colors of your dress with it. The heels not only beautify us physically but also increase the confidence that we have.

High heels are the perfect solution to add a new dimension in to your overall appearance. So if we want to give your legs, you can choose from any of these. These footwear compliments almost every sort of clothing and makeup therefore you can ensure that all of the gets ups can be matched up with the heels. It is a way to be distinctively feminine and flaunting your appeal. You can play with your color of imaginations and can make your friends envy.

Further in this article we are going to expand your knowledge base. Here, we will talk about the basic motives behind using these. Most of us are just ignorant with the other side of these trendy high heels. Some of the salient features are enlisted as follows:

1. The most important reason behind using these fabulous heels is to add on the physical appeal. It is the common cause that all of us know.
2. Apart from increasing the physical beauty, these high heels allow the user to look smarter, taller and in a few cases slimmer also.
3. You can hide your long foot using these high heels and make them look smaller.
4. An angle made with respect to the lower leg and foot can be changed by highlighting calves through the high heels only.
5. Being stylish, seductive and attractive is not an issue anymore as you can do all these using one that best fits your posture.
6. High heels shape up your leg muscles especially the lower part and using these you can define the beautiful arches of your feet.

The recent markets are flooded with the varieties of the high heels based on material, color, shape, design and different sizes based on material, color, shape, design and different sizes. You can own anyone that suits you and is really comfortable for you.

So finally, you are all set to flaunt your style.

Categories
Fashion Designer

High-street labels roll out made-to-measure outfits

The Indian apparel market is currently estimated to be around Rs 1 lakh crore, of which about Rs 30,000 crore is ready-to-wear. “Of the total western ready-to-wear market, menswear segment is around 80%,” says Atul Chand, chief executive officer at Wills Lifestyle.

Giorgio Armani gets a lot of shoppers who walk in at the brand’s store hoping to walk out with ready-to-wear suits, but not everyone gets lucky. “We have a lot of shoppers who get upset when the sleeves of a jacket are longer than their hands or shoulders are uncomfortably tight. Even the paunch comes in the way of a perfect fit and then they complain that the brand is not for them,” says a store manager, adding, “Very subtly, we then introduce them to our MTM offering, which works well both for the brand and the client.”
Gucci has also launched its MTM service last year. The brand offers clients fabrics from an exclusive selection; the service provides for customisable options with finishes and details and allows for personal tailoring according to the client’s individual measurements.
So far, local tailors, designers and home-grown menswear brands have been addressing the market. “Made-to-measure is for people looking for a certain degree of personalisation or for whom their body is a challenge,” points out designer Raghavendra Rathore.

Indian designer wear is more affordable compared to international luxury brands in terms of the overall bill size. A made-to-measure suit by an Indian designer can be bought at Rs 50,000 or even less, compared to Rs 1 lakh and above for a suit by a foreign brand.

“Culturally, Indians are used to personalised tailoring. Also, since India is a diverse country with different shapes and sizes, it is imperative for the brands to find solutions to cater to a heterogeneous set of customers,” says Saba Ali, India representative for Altagamma.
Luxury clothing brands do not discuss clients, but many of them admitted in private that the biggest challenge is not demand, but the body shape of Indian men and women.

“But the future looks bright. The next generation wants to look fit, and is working out in gyms and elsewhere. They are also affluent and upwardly mobile,” says Mehul Choksi, chairman of Geetanjali group, who gets all his luxury suits stitched abroad. “We get men above 35 years of age who want to be fitter, but the awareness level is very low. Studies show that Indians need to exercise seven times more in a week than their global counterparts to be at par with them. So, at present, brands are adapting themselves to different Indian sizes and shapes, rather than shoppers working on their bodies,” says Vikram Bhatia, managing director of Fitness First gyms.

 

This article was originally published in the Economic Times dated 11th April, 2013, written by Vijay Rathore, associated with the Economic Times Bureau, New Delhi.

Categories
Online Fashion

Online Fashion Magazines – Getting Started

Are you one of those people who love two things fashion and writing? Do you dream of becoming a fashion magazine editor but some how you think you will never get the opportunities to do this? Do you think what hope do I have to be employed by top magazines such as Elle or Vogue? You think if only they gave me the chance I know they will appreciate my talent.

 

It may seem impossible for you to enter a career as a fashion magazine editor, but the Internet is making this quite possible. The question is though how to do you go about getting your own fashion magazine going on the Internet?

Of course getting your fashion magazine going will not be easy. I am not saying that it is and would be foolish to give you the idea that all you have to do is sit at a computer and keep typing till you decide you want to go to bed. However with hard work, persistence and some tricks of Internet marketing you can pull yourself together with the talent you already have and make quite an achievement.

The first thing you need to be mindful of is that to start out with your fashion magazine does have to be glossy, full of photos and packed full of the latest information. Start humbly and build from there. Start with your available funds as small as that may be. You do not have to be rich to get a website up and running. You can do it on a shoe string simply by doing research and learning how to get your magazine online.

Secondly, decide what sort of format your magazine is going to take. To do this surf the net and see what other websites are doing. You will notice there are some really spectacular sites on the Internet. This may frighten you a little and lead you to ask how you are going to manage to get up to that level.

Here is a secret, you do not have to get to the superstar website appearance to be a leader in the field. Some of these spectacular looking websites are not really all that successful. They may have been able to make their site look great but in the process they have missed out on the principles of search engine optimisation. Something you should learn about as you put your magazine together. A simple looking website properly optimised will end up being the winner.

Thirdly, consider when you are going to get some of your material from. If you are interested in writing this should be no problem to you. Simply again search the Internet and you will find stacks of ideas and information. However note when you are searching for information on fashion you are not just looking for fashion per se, you are also looking for the best way to put your magazine together. Search for topics about key words, article writing and as already said search engine optimisation.

Here is a tip. Join affiliation networks and affiliate with other Internet marketers who are trying to sell their products online. Because these sites want to help you to sell or promote their products they provide a lot of pictures and ways in which you can obtain pictures to put your website or fashion magazine together. In time if your site really takes off you will be having a lot of other sites and offline retailers wanting to give you the pictures you want to make your magazine look good.

As you develop your fashion magazine and find that you are making some sales through affiliation marketing or using AdSense on your site you will find that you have more available resources to do some special things with your magazine and by more sophisticated software to make your site spectacular. The important thing is that you get started on the learning curve and be persistent in what you do. To ensure that you do not become too stressed initially take the venture as a hobby. Meaning be less concerned about making your millions and just enjoy yourself as you learn.