THAT FOREIGN HAND
Another important source for western casuals selling on Indian streets are cheap imports from the US and Europe. “These clothes are brought into India, cleaned properly and then is sold across the country,” says Ravi Shankar Rao, managing director of Magenta Fashions, a Noida-based export house.
There are also retail companies such as Shopper’s Stop, Pantaloon Retail and online firms like Yepme and Myntra that ink distribution deals with Bollywood production companies to roll out fashion clothing inspired by films.
Once those designs reach the organized retail market, it does not only make fashion clothing accessible to consumers at an affordable rates, but also helps the unorganized or fake marketers to produce copies at even cheaper price.
This article was originally published in the Economic Times dated 13th May, 2013, written by Vijaya Rathore, associated with the Economic Times Bureau.