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Fashion Issue

Lakme Fashion Week Attracts Larger Number of Buyers

On the business from Lakme Fashion Week (LFW) has reported significant growth in the number of buyer registrations as compared to the last season. This year, the premiere fashion event received 185 buyer registrations, of which 143 were domestic and 42 international buyers, from across the globe. This augurs well and speaks of the strength that Lakme Fashion Week was gaining in showcasing Indian design talent to the world.
This Year LFW was held between March 10 – 15 at the Grand Hyatt, Mumbai to showcase the best of Indian and international fashion talent to an audience comprising buyers, media and fashionistas in the global fashion industry, entering into the 11th year of its existence, LFW is continuing its pursuit to commercialise Indian fashion through certain new initiatives taken this year.
“This is where the stars are born”. Lakme Lever CEO Anil Chopra can be forgiven for sounding so chuffed. Of the 58 designers who participated in the Lakme Fashion Week Summer Resort 2011, 15 have come through the GenNext designer platform. From a prolonged 15-year internship earlier, to instant recognition in six months now, young designers have never had it so good.
The Lakme Fashion Week has managed to integrate Mumbai and India into the global fashion network. According to Ravi Krishnan, Managing Director – IMG South Asia and Senior Vice President – IMG “The purpose of LFW is to give impetus to the business of fashion in India by addressing the fashion requirements of the fraternity and to keep it at par with international standards. Fashion is rapidly moving towards a digital revolution, and to cater to the change in market, we will be launching LFW TV this season, which will provide a unique brand engagement for customers, by granting them access to LFW, whilst deriving additional value for the stakeholders of the event”.