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Fashion Designer

Wearing confidence : Indian market for womenswear gets commercial

Indian womenswear has gone through a transformational phase during the past decade. Increasing number of working women, independence in deciding financial matters, media exposure, and awareness of current trends give a new dimension to the segment. Womenswear includes both intimate wear and outerwear. Main categories are suits and coats, T-shirts, jumpers, tops, jackets, skirts, blouses, sweaters, and sweatshirts. Ethnic Indian wears like salwar suits also add to it. As the number of working women increase, market for fusion wear and western wear are likely to grow simultaneously. In 2009, Indian womenswear generated a revenue of $10.2 billion with a CAGR of 11.6%.

The industry is highly fragmented, competitive, and much influenced by the every changing tastes and preferences of the consumer. Urbanization, increasing amount of disposable income, increasing brand consciousness and many other factors has propelled the growth of womenswear market. Major players in the market include Povogue, Pantaloon, Page Industries, and Donna Karan etc. Many major men’s brands have now started to enter into the womenswear segment, exploiting the highly lucrative segment.

Global apparel market for womenswear grew by 2.6% during 2011 and reached $600,491 million. It is predicted by industry analysts to exceed $621 billion by 2014, a 12% increase in five years. A Technopak study states that Indian market for womenswear was 72,040 crore in 2011. It further predicts the market to grow and reach 1,11,450 by 2016, and 1,75,300 by 2021.

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Fashion Issue

Costumes of Meitei -A Reflection of Rich Cultural Heritage of Manipur

Introduction

 

The human race universally wears articles of clothing-also known as dress, garments, or attire-on the body in order to protect it against the adverse climate conditions. People wear clothing for functional as well as social reasons. Apart from the practical functions of placing a piece of garment above the skin, wearing clothes also carries specific cultural and social meanings. Religion, customs and of course, particular historically important circumstances have shaped the way different people in various times feel about clothing and exposure. Moreover, clothing has been regarded as one of the best ways to distinguish social classes, sexes, occupation, marital status and ethnic or religious affiliation.

 

Encircled by nine hill ranges, Manipur is marked out by a picturesque valley in the midst. The total area of Manipur is 22,327 sq. Km. The hills around the cup-shaped valley add the natural beauty of Manipur. The first Prime Minister of India, the Late Pundit Jawaharlal Nehru, described Manipur as a “Jewel of India”, bewitching beholders with its natural beauty and its cultural paraphernalia. It is bounded by Nagaland in the north, Mizoram in the south, upper Myanmar in the east and Cachar district of Assam in the west.

 

Among the Manipuris, the Meiteis form the predominant ethnic group and traditionally inhibit the valley. The surrounding hill ranges are settled by many tribes. Meiteis are deeply sensitive and their unique pattern of life with inherent love art is reflected in their festival, dance and music. Their rich culture and tradition are also reflected in their costume, handloom textiles and in finer workmanship of handicrafts.

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Fashion Designer

A Study of Indian Youth Consumer Behavior While Buying Jeans

The paper aims for understanding the Indian youth jeans buying consumer behavior and preferences. The paper highlights consumers’ inclination towards brands and investigates the level of satisfaction by Indian youth consumer regarding the current available Jeans and issues related to it. In total 73 subjects (47 male and 26 female) aged between 18 to 35 years from diverse economic and social backgrounds were studied using the convenient sampling method. The structured questionnaire with a variety of questions having non-mutually exclusive options (multiple choice as well as dichotomous), rank, order and scale were used for the study. Statistical Package for Social Sciences (SPSS) was used to analyze results of the study. The research reveals that the Indian youth is highly inclined to brand while jeans buying and even after paying a decent amount, the consumer is not satisfied with the product. Fit related issues are very much prevalent and are a matter of concern. With the increased number of youth in India such issues need to be taken care by the product providers to take the business advantage.


Introduction

 

India is one of the largest and fast growing economies of world and is country of youths with median age of 25 years (Ernst and Young 2010).

About the Authors:

 

Manoj Tiwari is associated with Department of Fashion Technology at National Institute of Fashion Technology, Gandhinagar, Gujarat.

 

Prof. (Dr.) Noopur Anand is also associated with the Department of Fashion Technology at National Institute of Fashion Technology, New Delhi

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Fashion Designer Fashion Trends

Cartoons Enter the Segment of High-Fashion Apparel for Grown-Ups

In India, the firm has inked tie-ups to retail its Disney and Marvel T-shirts, scarves and watches for adults with leading stores including Lifestyle, Planet M, Globus and Cotton World. To cash in on the growth of online shopping, the firm has tied up with Zovi.com and Myntra.com. The products feature characters such as Mickey, Minnie, Donald, Goofy and Marvel super heroes including Iron Man, Spider-Man, The Avengers and Hulk.
The firm said, overall, Mickey & Friends products including apparel, footwear, sunglasses, watches, tableware, wall decor, fans, bed linen, books, toys and stationery sell in close to 5,000-plus stores in the country. Company officials said the Mickey & Friends franchise rakes in $9.2 billion in global retail sales, and is the leading character of The Walt Disney Company. The kids market in the country is growing at a rate of around 30%.

 

This article was originally published in the Economic Times dated 1st July, 2013, written by Ratna Bhushan, associated with the Economic Times Bureau, New Delhi.

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Fashion Issue

Looking fashionable can also be affordable

You don’t have to be rich to look good or fashionable. Globalization has impacted street fashion as well and there are more ways than one to get on the fashion bandwagon.

 

Everybody knows that peplum is here to stay. Blair Waldorf wouldn’t have been caught dead in something that didn’t set a trend immediately. But little did the main character of Gossip Girl know that her wardrobe would influence Sonam Kapoor’s wardrobe in Aisha in 2010. In New Delhi, the red peplum dress Kapoor wore in the film caught Tinky Ningombam’s fancy – the 27-year-old public relations manager marched to her local tailor and had the outfit stitched. Frugal finances don’t always need to come in the way of fashion.

 

Apart from the price of the dress at a high-street brand, it is important to get the right fit,” says Ningombam who prefers to shop on the street, instead of hitting the malls. A walk through Delhi’s Janpath or Sarojini Nagar market or Colaba Causeway in Mumbai is all one needs in order to get a pulse on an eclectic, fresh, not-so-original but seamlessly international phenomenon called street fashion.

 

Apart from popular cinema, magazines and blogs are emerging as an important medium that seek to guide fashion lovers of all backgrounds and budgets. “People are sharing ideas on social networking portals and blogs,” says Aaditya Walia, senior fashion stylist, Vogue India. But the numbers are small. Less than 30% people in India follow latest trends, points out Mumbai-based fashion blogger Gia Kashyap. She feels that Indians are far behind the global benchmark of international street fashion compared to the Americans, European and Japanese counterparts. “In India, fashion is very subjective. You may find a girl wearing only western clothing in Mumbai, another girl in Jaipur may wear block print cotton kurtas. Both stylish, but different,” says Kashyap.

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Fashion Issue

Fashion Product Development: Concept & Reality

Fashion, an explicit term, is something beyond the common man’s approach and where there is no limit to the permutations one can think of in terms of designing. As the human approach towards change is so frequent and the designer, in a process, to fulfill the demand of new style goes through a number of phases.

 

The product of Fashion, either it’s a garment or an accessory, goes through the same to take the actual shape that is known as “Design Process.” Taking an example of a garment as a fashion product, the process includes: Inspiration, on the basis of which, Mood & Swatch board, Color Palette, Story & Client boards are created. Specifications & Illustrations (the complete collection) are originated i.e. in overall, an innovative process.

 

Finding Inspiration shows the designer’s ability to work on the product which gives an overall idea of the collection to be executed. The exploration of the sources makes the design unique and the reinvention/ research of the inspiration influences the garment ideas that emerge after the close observation. An inspiration can be found everywhere, whether it is a seashell on a beach or a splendid skyscraper. The reflective glass of a skyscraper might suggest the use of a shimmering modern fabric; the peeling paint of an old beach hut could stimulate to create a look incorporated into a rippled layers. The designer, however, the furthest extremes can explore.

The first stage of organizing the thoughts and collecting images (Mood board) enable to channelize the creative excitement towards a cohesive collection. It captures the mood or flavor of the design project, as well as reflects the target customer. The in depth study & close examination of the inspiration stimulates the ideas about colors & textures which influence choice of fabrics. Color palette is selected with the important shades and identifying the harmonious combinations from the inspiration whereas black & white inspiration board focuses more on shapes & textures. Methods such as dying, printing, appliqu & manipulating the fabrics convert the stimulated ideas into required textures & fall of the garments. At the stage of developing fabrics for Swatch Board, practicalities of achieving the effects hardly matters whereas innovation is highly demanded. Designing a collection is concerned with decisions of taste, choice and sensitivity and relies on the value judgments.

The actual product (the garment), when takes shape on the fabric includes Pattern development & the process of Garment Production (Layout, Cutting, Stitching, Finishing etc.).As a final product, it gulps the concept in it but the question arises when it comes to reality. As, a layman doesn’t digest the idea of originating such products which don’t meet the requirement/necessity or is not utilized but the criteria is not to fulfill the basic need of the consumer but of the designers, for whom to innovate & create, is an urge that is growth promise & moreover leave a mark on audience’ mind. The idea behind writing this article is to spread awareness about what fashion is. The existence of Fashion is not only to cater the consumer’s needs but to represent the designer’s innovation which brings revolution in the fashion world. As the human tendency which always demands a change, a plenty of experiments worked upon by the designer, creates a difference & design innovative products which usually are considered as non-wearable.

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Fashion Designer

Business Fashions For Women

Business fashion is a totally different theme. Up-to-date formal attire is a subtle thing. Though some conventional fashion types are what everybody opts for but women can also research personally to learn the ways to dress in formals. Career clothing for the women is branched into two categories:

 

  • business clothing
  • business casual clothing

If the career clothing for the woman requires being a business casual, a few important tips must be followed. Business casual is a particular type of clothing. It isn’t as informal as meant to be in a lounge or party. But at the same time it is not as formal as regular office wear; business fashion is a standard clothing code for the career women.

For office casual, pants and skirts do not have to be like a hardcore formal wear. They can be rather casual. They should neither be tight, nor be baggy. Go for solid colors and choose loose-fitting skirts. Career dressing for women should comprise skirts that reach till the knee when standing upright; it would be better if it doesn’t go above the thigh when she is sitting.

Sweaters can be worn as career clothing. The ladies sweaters shouldn’t have bold patterns or a low-cut. The shades and patterns of blouses should match well with the solid color of the pants and skirts. In business fashion a woman can depict her personal style. As long as her dresses present a professional look, they all should be fine.

In many offices there’s a regular business fashion dress code and hence the rules are different. Suits are standard even for the women. Conservative but smart dresses can be worn in such places as career dressing for women. Where as some companies even prefer skirts for women and some do not just care whether a women wears skirt, suits or whatever as long as it is presentable.

Do some research to really find out about the various business options of business fashion. When getting into a new job, it’ll be just fine if you buy a few formal sets. Go to your office, notice your colleagues, gather ideas and then buy some more.

One can get great ideas about the office’s policies on correct career clothing for women by studying what others wear. It helps to figure out who is appreciated by the management. One can follow the people who are successful; do not copy exactly just collect the tips for best results.

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Fashion Designer

Fashion Can Be Right in Your Finger Tips With Dress Up Games

Let the fingers do the shopping and give you the chance to have luxurious living. If you are a fashion enthusiast, fashion can be right in your finger tips with dress up games!

 

With the growing sophistication in the society, it can be sometimes necessary that you are not left behind. Though there can be times that you are busied by daily tasks whether it is the school works or your soccer game practice, you should not looked like your aunt and you have to learn the latest fashion trends. If you are hesitant in putting the combination of clothes that you want and you wish to do away with unnecessary spending, you can try the latest fashion dresses with dress up games!

The good thing that goes with dress up games is that you can even assist the celebrities and fashion chic in the fashion world. Have you wondered how Sasha can look like when dress up with the fashion clothing that you prefer? And imagine how striking it could be with her sparkling green eyes? How about the girl with the tan beauty, Yasmin? It would make the difference as her brown eyes take a glimpse of herself in the mirror- the beauty mark underneath her left eye, brown eyes. Or maybe Chloe? The blonde hair with blue eyes, and light tone skin?? Don’t you think a satin silk dress can give the perfect glow? And never forget Jade in her glamorous fashionable outfit for the day’s shopping getaway!

Dress up games delightful as your creative thinking is stimulated by the virtual game. It can give you unnamed pleasure as your desire to become a fashion chic comes alive. Fashion can be right in your finger tips with dress up games, since you do not have to get dizzy with mall shopping and dream of that dress in the fashion boutique store.

Dress up games is readily accessible in the Internet. By a single click search results can give you a lot of options. Find what your heart tells you and weigh the option as to which site can give you the most gratifying and thrilling fashion experience, with quality dress up games.

Follow the fashion enthusiast in you and you would not know how can be helpful in your actual makeover! Be a celebrity chic and see yourself glow in beauty! Get the latest trendy games now with dress up games!

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Fashion Designer

Fashion Stylist, Key to Looking Beautiful

Everyone wants to look their best. Many of us would spend so much money in order for us to feel beautiful. However, there are times when we often spend it on things that are not suitable for us. It is such a waste of money when we actually spend so much on clothes and cosmetics that dont fit or worse that make us look bad.

 

How would it feel like to have someone going shopping with us or someone there telling us all about the latest fad in fashion today? Is it more fun to have someone helping on how to wear those clothes? Well, all these could be made possible with the help of a fashion stylist! One does not need to be a celebrity to have their own stylist. In the world today, it is but normal to have one’s very own fashion stylist.

 

For most of us who are fashion conscious and do have the eagerness to look their best everyday then a fashion stylist is the answer to our need. A fashion stylist could be someone who would show the ins and outs of becoming a trendy fashionista. They would be able to help in shopping for clothes that are suitable for ones age, shape of body, skin color and likes.

 

Every season, trend in fashion changes, which is why if we want our wardrobe to compliment, then for sure rendering the service of a fashion stylist can be a very good advantage. He/She will be able to tune our wardrobe on various occasions. The right clothes and accessories for our personality will be chosen all perfectly for us. One would certainly notice someone who has their own fashion stylist because they would stand out in the crowd. They have more confidence and they look highly fashionable. All these could be done without having to spend for those designer label clothes. A fashion stylist would know where to get clothes that look really expensive and yet are inexpensive!

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Online Fashion

Global Luxury Apparel Retailers Eyeing Indian Markets

The fashionista dream is alive and kicking. But it’s no longer strictly elitist! With the US and Europe still grappling with recession, global luxury apparel retailers are eyeing markets like India, which has put itself firmly on the path of recovery.

 

Reworking their business model by focusing on affordable luxury, international majors are in talks with Indian players to target aspirational but value-conscious consumers.

 

While retail chain major Shoppers Stop is all set to launch Playboy brand of unisex wear, textile conglomerate S Kumars group is bringing in three international brands by the end of this fiscal.

 

Several high-priced international apparel brands were earlier forced to close shop due to sluggish demand. Few other brands like Jimmy Choo and Bottega Veneta changed hands from the Murjanis to Genesis Colors and Springfield in order to sustain growth.

 

Now, global brands are relying on Indian retailer’s understanding of the local market while Indian retailers are reworking the price in accordance with preference of the consumers.

 

“Indian retailers, tying up with international brands, are giving them an insight of the Indian market and taking the responsibility of marketing on franchisee basis, which is being preferred by the overseas brands”, says Rahul Mehta, president of Clothing Manufacturers Association.

 

Shoppers Stop, which had launched foreign brands like MAC, Mothercare and Austin Reed among dozen of global brands, and now plans to add about half-a-dozen international labels soon.

 

“We have recently introduced European jeanswear brand Mustang and will be launching Playboy apparel (Avinix Fashion) and luxury cosmetic brand Guerlain (Baccarrose),” says Govind Shrikhande, chief executive officer of Shoppers Stop. India is seen as a key growth market and is getting positive response from several international brands, added Mr Shrikhande.

 

S Kumars group, which tied up with Italian brand Oviesse this year, is in talks with other international brands. Nitin Kasliwal, managing director of S Kumars Nationwide (SKNL), said, “We are in advanced stage of talks with international apparel brands keen to tap the Indian market soon. Some of these brands are top-end luxury brands.” Brandhouse Retails, apparel retail arm of SKNL, will look after the retail expansion and marketing of these brands in the country.

 

Arvind Brands, which has a licence to market premium segment men’s wear brands such as Arrow and Gant, has launched ‘Izod’ in India, a label of global apparel firm Van Heusen. In line with others, Murjani Group that brought brands like Calvin Klein, Tommy Hilfiger, Gloria Vanderbilt and French connection funky wears for youngsters FCUK, has also launched an on-line sales service for the brand.

 

Industry analysts contend that earlier the global luxury brands, which came in India, were highly priced for the Indian consumers. Now, in order to sustain in the market, most of them have started discount selling.The big brands Mega Carnival in Mumbai recently offered almost 80% on international brands like Roberto Cavalli, Givenchy, Davidoff, Chopard and Calvin Klein, to name a few.

 

“Market for luxury brands is yet to develop in a country like India, where demand is rising with consumer’s purchasing power,” said Tarun Joshi, managing director Brandhouse.

 

According to industry analysts, the market for luxury and premium brands in India is estimated at about Rs.6,000 crore- Rs.7,000 crore and growing at about 25-30%. However, luxury is still in its nascent stages as only 8-10% of the Indian population in metros is exposed to such brands. Overall, organised apparel retail contributed more than 35 % of the entire organised retail market aggregating over $ 60 billion.