Categories
Fashion Designer

Portfolio Development

(Views expressed in this article are the personal opinion of the author.)

 

As young pass outs just from the fashion school, one of the most important things a fashion designer should do is his/ her portfolio development. A portfolio displays the work done by the designer. Having a great portfolio is very important for jump starting a career and getting jobs. In todays competitive world one has to make a mark for himself/herself. Fashion designers are mushrooming all over and a good Portfolio is one tool to get noticed. A portfolio is an important visual self-promotion and sales tool for any designer, fashion student or creative individual.

 

Nearly all fashion students will be familiar with the term fashion portfolio. The designer can customize the portfolio as per her/ his needs, portfolios are found in varied sizes and formats. What is important is they should be portable and easy to handle, all the works of the designer should be highlighted.

 

Some important steps to remember while developing a fashion portfolio:

 

  1. COVER PAGE: Designing of the cover page of a portfolio is one of the most crucial jobs while working on portfolio development. The cover page can be simple or rather should reflect ones personality. It can be arty and finally should be able to capture the curiosity of customers to look deeper into the portfolio file.
  2. MOOD BOARDS: Creating mood boards on the themes worked by the student designer can add weightage to ones portfolio. Mood boards should be able to tell your design story. Designers can use variety of images to accomplish this. Research photos, historic as well as current can be used to show the designers creative process.
  3. FABRIC SWATCHES: One of the main tools of a fashion designer apart from illustrations is fabric. The designer should emphasize on the range of fabrics he/ she has worked with and the design possibilities with them. Creating beautiful fabric collages and the color palettes is an important aspect of a good portfolio.
  4. SKETCHES: Illustrations are the world and the main arena of a fashion designer, creative designers should emphasize on this art on their portfolio, the sketches can be flat or design figures. Both types have their own advantages. It is here a designer can showcase his talent of Hi- fashion illustrations.
  5. RESUME: An up to date bio date is a quick path to gain attention. A portfolio is an ultimate sale and effective interviewing tool Fashion designers must balance creativity with business savvy when writing a resume. Highlight on your achievements, seminars attended. Experience and training underwent is an added advantage while drafting a resume. References of a faculty and a known personality from the fashion line are always better.
  6. PORTABILITY: The Designers should keep in mind that the portfolio should always be light and portable. A portfolio is all the works of the designer which should be culminated in such a way that it can be carried around with ease, not causing any inconvenience to the designer as well the customers, or the employer.
Categories
Fashion Designer

The Lure of Luxury

Global luxury market foresees strong growth and is predicted to grow and reach USD2.4 trillion by the end of 2012, and USD 3.22 trillion by 2017. The industry has several thousand companies targeting numerous customer segments. Manufacturers face fierce competition, and hence need to invest heavily in differentiating their merchandise, and marketing efforts. Luxury market is always dynamic, and getting more luxurious. Overall all customers; generally are willing to pay a premium price for brands.

Popularity of denim is based on the customer’s desire to show off. Jeans would give them a feeling of style icon, and as a part of the fashion host. It is the general nature of a consumer to wish for an ego boost. As fashion trends keep changing at the drop of a hat, manufacturers and retailers are under constant pressure. Manufacturers need to come up with innovative styles, and concepts to capture the shoppers’ attention, and retailers need to keep abreast of the current fashion trends, and customer preferences, and fill their store rack accordingly.

Fashion trends tend to spread rapidly, even crossing the country’s boundaries; at times. The desire of customer’s to look and feel good is reflected in their clothing choice. This is cashed in by the customer centric retailers, targeting customers who are ready to shell out a fortune in buying branded clothing.

Categories
Online Fashion

The Online Fashion Trends for Women

When you talk of the various types of ladies fashion clothing that is available, it is important to keep in mind that there are a lot of options that a person can choose from and there are indeed a lot of researches that can be done on this regard to find out the latest catwalk fashion and girl party dresses. When we talk of fashion, we have an array of options to talk about and there are indeed a lot to look forward to in this regard and this is one aspect that must be taken proper care of by the people.

 

There are various options for the people to choose from as a person can look to get the chic and urban look if he desires and can also get the charm and sexy looks as well. With a little research about the product it is easier to get the facts and information regarding the latest ladies fashion that is available in the fashion world.

When we look around the fashion world we have various personalities who perform essential functions in carrying the torch of fashion forward. When it comes to the girl party dresses we see that there are various types of options that a person can choose from and this is one aspect that has been very well established by the people as well. Lot of options is available as far as the girls clothing are concerned. And you can certainly choose the right option for yourself. So always keep in mind that the options that are available are immense and there are simply a lot of people who are using it.

People of today are very much aware of the fashion. And needless to say, there are plenty to collect and choose from the market. There is no end to the variety of ladies fashion clothing options. There are lots of options for the online shopping and you can actually buy all the fashion stuffs online, if you wish.

All you are required to do is place your orders online through the company website. One of the major advantages that it serves is the fact that there is always an array of options and always refers to the internet as it provides with all the relevant data and info about the products.

Most fervently and refreshingly what online markets and web stores furnish in the segments of merchandising which can never be attained by the physical outlets in terms of display and demonstration.

There are substantial attempts for making it more reliable and equipped for assistance to the visitor browsers by making the interface more expressive and comprehensive and adding options to the sites for immediate executive support.

The online fashion outlets growth is directly responding the shrinking globe. With every percent of advancement in the web communication technology and growing needs for global cosmopolitan fashion one would need to grow hand in hand with both fashion and the web and the blend of the two is magically global.

Categories
Fashion Accessories

Men’s Jewelry – Becoming A Popular Trend

Generally while talking about jewelry, majority of the times we refer to women jewelry. However these days, men’s jewelry is also gaining a lot of popularity. Men have started realizing that they should wear more jewelry and not only the wedding rings.

There is a difference between men’s and women’s jewelry. Women’s jewelry is somewhat flashier and trendier whereas men’s jewelry is more on the sober side. You cannot exaggerate men’s jewelry. Silver and gold remains the most popular. However, there is a rapid change since industrial metals like stainless steel, tungsten and titanium have debuted. Watches are no doubt among the most attractive male jewelry.

Following it are the rings, necklaces and bracelets etc.

Men’s ring speaks about the personality of a man and its growing success. Those of you who are tight on budget they may go for a cubic zirconium silver or gold ring. You can either opt for traditional or something modern. The modern or industrial methods are gaining popularity because of their durability, as they have become symbols of energy and strength.

Men necklaces are often referred to as neck chains. These usually vary from 18-25 inches. This is large enough to prevent snoring necks, however not as much as string extends below the serum. There are some things that hang from the chain; these are called medallions and hanging. In general, pendants are sold along with chains. Even the dog tags appear to be very popular these days.

If you want to be flashier then opt for cuff links. They come with professional team logos, symbols, classic and abstract art grounds etc.

You will even find them in crystal and glass. These provide an opportunity to reflect a man about his ethnicity, employment, hobbies or himself. It allows you to display your fine jewelry that simply no one can overlook.

Until recently, men bracelets were usually unheard for. However, times have changed now. The gold bracelets, be it white gold, yellow, gold etc are among the most common with sterling silver and silver particularly chosen. ID bracelets are among the hottest men accessory sold these days. It is a waist chain that contains an engraved plate. You can get your name engraved, or of your spouse or kids. Also, you can go for a personal motto or something.

Earlier earrings were not at all preferred for men. However, they now are being accepted as a legitimate form of jewelry. Men obviously have got the advantage of wearing this jewelry as they require it to wear only in one ear.

Nothing beats anything better than money clips when it comes to men’s jewelry. These are basically designed to carry cash as well as cards in a secured and compact format. They are really very stylish and elegant.

The ones that are made up of tungsten or titanium are preferred. Before you make a major purchase, it is recommended that you opt for an independent valuation. Also, do enquire about the credentials of the store from which you are buying the jewelry.

Categories
Women & Lifestyle

Wills Lifestyle India Fashion Week Showcases Creativity of Designers

Pankaj & Nidhi Draw Inspiration from Samurai Armour

 

Their collection draws inspiration from the 18th century samurai armour which was made with interlaced materials hand-pieced together using a complex weaving technique. The ensembles showcased strong contrasts between black and ivory, charcoal and cloud greys in addition to Kimono colours like sap green, orchid and flame orange. With their chic and dramatic use of colours and geometrics, they have created a collection springing energy and oomph.

 

Assertive contoured silhouettes look more to the future with geometric flaps, new concentric shoulder details and sophisticated knits. Dresses were consistently above the knee and fitted to accentuate feminine curves. Sharp tailored jackets and circular tops with quirky patterns in faux leather applique and interlacing patterns were the highlights of their collection.

 

Payal Jain Inspired by Mystic Allure of Solitary Monk

 

Payal Jain’s collection at WIFW NW 2010 was inspired by the mystic allure of the historical textiles and the bewitching lifestyle of the monks in Laos.

 

The peace and serenity that emanates from the monks holds the vast range of silhouettes together, be it draped dresses, flowing tunics, structured jackets, bias skirts, prayer pants, draped shells or form-fitted stirrups. The key feature of her collection was reverse construction of garments with obviously visible seams, overlocking and bandings to enhance the simplicity of the ensembles. The treatments and specially designed prints were vibrant, multidimensional, warm and inspired by old Laos textiles handed down over generations.

 

Fabrics ranging from linen and cotton jersey to hand woven khadi to self jacquards and soft flowing silk jerseys are draped and styled into clean, crisp and simple ensembles. The focus of her collection remains the denim washes and the worn-out effects created to give a rustic, raw and antique illusion. The unorthodox usage of colour, print, texture and fabrics was the most inspiring feature of her collection. The purity and simplicity of form, yarn, detail and surface texturisation is what makes these silhouettes unique.

 

Rehane’s Exotic expressions

 

Rehane, in her collection titled Antolio’, drew her inspiration from all things in ‘ Asia Minor ‘. Her WIFW NW 2010 line presented a vibrant and exotic collection in a bold lookher signature style.

 

The colour story for this collection was strongly salmon, deep aqua, turkish blue and antique gold. Rehane emphasised a lot on the cuts which were structured yet complimenting the female silhouette. A dominant influence of Turkey was seen in the collection. In keeping with the contemporary and bold look, a lot of black with red floral embroidery was also dominant in the designer’s collection. Semi circular pockets with detailing, embroidered back yokes and baby doll styled dresses flounced at the waist were a delight for the onlookers. The fabrics used varied from jacquard to satin and velvet to georgettes. A feminine, chic, playful and elegant collection!

 

Charu Parashar’s ‘Hidden Warrior in a Woman’

 

Charu Parashar showcased her collection named ‘Shooma Macq Bool Hasteen’ at the WIFW NW 2010. The show started with dim lights and four models tied from top to toe like mummies with bandages standing still on the golden ramp with only their black eyes peeping out as a sign of life.

Adhering to her signature style, prints were seen once again blended with knits. There were strong influences of bright Egyptian and Persian geometrics in these prints imparting a multi-dimensional feel. The colour palette was a range of wintry dominant black with touches of turquoise, ivory, yellow, sea green and fuschia. The fabrics had fluid drapes giving a luxurious feel by the use of silks, chiffons, satins and cotton. Fabrics were painstakingly constructed with fine quilting techniques, crinkled effects, tassels, gathers and anchor threads.

Silhouettes emphasised on drapes and construction. There was a psychedelic array of geometric prints on Iycra leggings, highlighting the ensembles. The styles were dominated by dresses in various lengths, kaftans, hooded jumpsuits and jackets, bringing out the warrior element by the use of padded and extended shoulder. The models were carrying bronze and silver oxidized metal head gears and chest armours.

Categories
Fashion Designer

Online Fashion Degrees Propelling Designers Into Multi-Faceted Careers

Interior design has often been the central joke of sitcoms. At the same time it’s also one of the fastest growing professions in the U.S. If you don’t believe, just check the annual Occupation Handbook published by the Bureau of Labor Statistics. They project interior design and decorating jobs will grow by 19% over the next decade. The national average for any occupation is generally 10% to 11%.

 

As it happens, the field is a lot more than one’s Aunt Martha coming in with a swath of carpet samples and swatches of the latest wall paints. Interior design is actually about getting the maximum use out of a living, public or work space. Like the ancient art of feng shui, it’s also about creating an environment that causes a particular desired effect, whether it’s to get the most work out of employees or to make one feel at home when the work day is over and done.

To be more specific, an interior designer sits down with a client and comes up with a plan for their space while keeping an eye on such things as budget, safety and schedule. From there, they often have to hire others to help them with anything from plumbing and electrical work to painting the walls.

The occupation isn’t, like the TV portrays, restricted to an apartment’s living room. Many designers actually specialize in doing such buildings as hospitals and office buildings. They can also specialize on the ergonomic value of an office. There’s even a new offshoot that concentrates on energy efficiency and other green matters.

Post-secondary school education in interior design is no joke either. Most recruiters will accept a candidate with a two year degree or vocational certificate and a good portfolio and experience. Others prefer a full bachelor’s degree. Areas of study should include drawing, CAD, basic architecture, furniture, color and spatial planning. After graduating, there is usually also an apprenticeship or internship program. From there, many interior designers go on to freelance and build their own fortunes.

In fact, approximately half the interior designers out there are independent. This means salaries are also highly variable. According to the Bureau, the bell curve that covers half the profession ranges from $34,000 to $62,000. It can go as low as $27,000, although it is also true the designer with an exclusive list and an incredible reputation is quite capable of earning over the $100,000 range.

At the same time, as this is a freelance occupation, when it comes to such things as health insurance and retirement programs, the designer is on his or her own. There are times when the designer will be part of a firm or company that will provide benefits, however, this is not usually the norm.

Categories
Fashion Issue

Effects of New Technologies, Social Changes & Economic Trends on Fashion

A lucky few will be tapped on the shoulder for positions at top brands. But most will have to settle for employment that doesnt advance their dreams beyond internships and jobs on the bottom of the career ladder.

 

Technological Advances

 

For any new fashion entrepreneur, the internet has proved indispensable to the growth of her/his business .The website facilitates ordering for commercial and private customers alike, showcasing the full collection alongside color variations and prices. Working with a website not only provides a more direct route to the final customer, but also helps to gain exposure and portray a more professional brand. Private consultations with the designer offer a unique shopping experience, and a participatory role in the design process as the consumer becomes a co-designer in the final product.

 

Social networking, such as Facebook, also play an important role in this type of business model; prospective customers are able to interact with established customers, initiate debates, view collections, follow promotions, and identify up-coming events (Burns, C., 2011).

 

 

In a period of economic austerity, this competition becomes all the more apparent as consumers become more prudent. In recent years, the growth of fast fashion has made clothes much cheaper relative to income in comparison to a few decades ago (Black, 2008, p.14). It is therefore unfeasible for the fashion entrepreneur to compete with these price scales and for that reason that their product ranges have the added value worth that merit their higher prices.

 

Conclusion

 

Despite the climate of austerity, the growing numbers of craft and fashion events indicate a market for fashion products, although a definite change in consumer attitudes is perceptible.

 

 

In addition, a greater level of customer service establishes a strong reputation and ensures that customers will return or recommend the brand to others. Identifying and understanding the needs of the consumer is critical, finding an appropriate sales location, or targeting the right craft fair is essential.

 

 

In addition, the ability to quickly embrace new technologies to advance their business allows Fashion businesses to compete in the market place against stiff competition from all sectors of the global fashion and textile industry. More importantly, this new media has become instrumental as a way of moving product to the market place, cutting out the middle man, and providing an easier and more profitable alternative to supplying retailers. Even from a remote location, it is an excellent tool for networking with customers & retailers.

Categories
Fashion Trends

The Hottest Fashion Trends For Spring

Spring: A time for showers, flowers, bunnies and cleaning. Oh yeah, and fashion too. Hopefully by now you’ve done that “out with old” part of the spring routine and are keeping your eyes open for pieces to bring some “in with the new.” Whether you’re looking for something to help combat melancholy when the showers kick in or are gearing up for the sunny months ahead, we’ve got you covered with these fashion finds.

Mediterranean vacation.
So your two-bedroom “starter condo” in the suburbs doesn’t exactly resemble a cliff-side home on Santorini. Shame. But that doesn’t mean that you can’t dress like you’re on a Grecian getaway. A wide-leg white or navy pant instantly channels the nautical look. Add an exotic print scarf to the ensemble and you’re ready for the yacht.

Sweet sneakers.
These stylish skimmers are the perfect solution to your weekend shoe crisis. You want to look somewhat cute when you run your errands (who knows who may be standing behind you in the Petco line?), but you don’t want to wear anything that might remind you of work. They’re also a fabulous companion for jeans or shorts and you can even pull a Mischa à la Keds ads and wear them with a casual dress.

Happy umbrellas.
Nothing says “Happy Spring” like your black umbrella, right? Wrong. So maybe it is dark outside, but you don’t have to reflect the meteorological forecast in your spring fashion choices. Ordinary ‘brellas just got a little more extraordinary this season with polka dots, stripes and bold prints. Just make sure you don’t try to be too matchy-matchy with identical wellies.

Yellow…everything.
Adding a yellow dress, flat or even a yellow bag to your wardrobe is a must for spring. This pale number is a muted version, but your yellow doesn’t have to be mellow. Both bold Crayola yellow and softened hues will surely brighten up your look.

Fresh floral.
Springtime is synonymous with florals. Easter lilies, May flowers, cherry blossoms—all inspiration for this flirty, organic trend. This year, however, florals are blossoming and becoming, well, more than just your typical garden party print. Opt for a blouse with rose embellishments or take a cue from this Diane Von Furstenberg number and choose a dress with funky, more unexpected spring colors.

Eyelet.
Nothing rings in spring like a crisp white dress with eyelet details. It’s perfect for a dinner on the terrace, Sunday brunch or even for a more casual cover-up at the beach. It also can be colorful, so don’t shy away from a tropical hue. But do wear a slip if your dress is completely eyelet, unless it’s a cover-up of course.

Cropped jackets.
In the next couple months hems will start getting a little shorter and bikinis will make a debut, but don’t ditch jackets just yet; April is linked with showers for a reason. These cropped versions are ideal for April-through-June climate control with slight coverage—but nothing that’ll make you toasty. Their shapes can be boxy or demure and buttons or embellishments (like the rosette on this Marc by Marc Jacobs crop) really liven it up.

Geometric goddess.
Get into the techno age by trying a geometric print dress with ethereal elements of spring. The graphic shapes in this Twinkle by Wenlan piece make it edgy and the granulation adds a digital detail. But don’t break into the robot just yet. The softer colors and flowy shape keep it from being too Matrix. Sorry Keanu. This one’s not for you.

Even if it’s not sunny outside you can at least add some of these bright pieces to your wardrobe—because nothing gets you out of that post-winter funk like springtime shopping. So go on, spring for some of these “in with the new” fashion trends.

Categories
Fashion Designer

Indian brands seek joint venture with foreign labels

Indian brands with foreign labels like ‘Munich Polo’ make name for themselves:

 

Pick the odd one out: Zara, Tommy Hilfiger, Munich Polo, Skechers and Pavers. Answer: Munich Polo. Reason: It’s the only Indian brand amongst the lot of global labels.

 

As the rush of single brands into the country-including those that have applied for approvals-peaks, a number of home-grown, international sounding brands are melding themselves into the retailing landscape.

 

“The trend will gather momentum,” says Piyush Kumar Sinha, professor in retailing and marketing at IIM, Ahmedabad. Indian brands will try to look and sound foreign to make the most of rising aspirations of foreign-label fascinated Indians, he adds.
Munich Polo, which has positioned itself as a German brand and recently rolled out its premium kidswear stores in New Delhi, is the latest addition to the serpentine list of home-grown brands flaunting foreign tags. These include Da Milano, Franco Leone, La Opala and Monte Carlo.

 

Munich Polo uses the German language and depicts Munich’s rich cultural history on its website. It draws inspiration from Munich’s heritage for its apparel designs, and uses fair-skinned child models to give the brand a German look and feel. When contacted, a Munich Polo spokesperson did not comment on why the brand has appropriated a German name and positioning.

 

Another local brand Da Milano, a high-end leather accessory label, is widely perceived to be of Italian origin. Company officials refused to comment on the brand’s local origin.

 

Franco Leone, a Delhi-based premium footwear brand, has an explanation for its Italian-sounding name. “My father bought the brand from two Italian designers called Franco and Leone,” says Vikram Bhamri, director of Franco Leone.

But why did the brand continue to use a foreign name in India? Simple, it makes immense business sense. “It has to do with the Indian mindset. We love and easily accept European and American fashion because it is aspirational,” adds Bhamri, who roped in Bollywood star Ranbir Kapoor as brand ambassador last year.
Bhamri himself is one such consumer who would prefer a foreign brand over an Indian one. “Despite the high quality of Liberty (Shoes), I would still prefer Lee Cooper because of its foreign tag,” he shrugs.
For Monte Carlo, a 26-year-old woollen wear brand from the Ludhiana-based Nahar Group, having a foreign name does have some advantages, but it has to be reinforced by quality of the product.
“The name is built by customers, not by brands,” says Sandeep Jain, executive director of Monte Carlo Fashions, which was hived off from Oswal Woollen Mills of the Nahar Group last year. 100% foreign direct investment for single brands will only help raise awareness of their local counterparts, he argues.

Veteran adman Piyush Pandey thinks a foreign brand can be a double-edged sword. If it doesn’t deliver its promise, it is doomed to bomb. “Consumers are not stupid, says the executive chairman & creative director of Ogilvy South Asia. “You can fool them once, but not twice. If you claim to be an Italian brand, then you have to deliver Italian quality. If you don’t, people won’t buy it.”
Pandey turns the trend of foreign-sounding desi brands on its head by pointing to international brands with Indian names. Like French jewellery house Boucheron that has a perfume exotically branded Jaipur. “Now, calling it Jaipur doesn’t make it an Indian brand, does it,” asks Pandey.

 

This article was originally published in the Economic Times dated 27th July, 2012, written by Rajiv Singh, associated with the Economic Times Bureau, New Delhi.

Categories
Online Fashion

Online Fashion Retailers – When the Going Gets Tough, The Tough Get Blogging

The down turn in the global economy and high inflation in the UK is likely to have a huge effect on the fashion industry and particularly the luxury goods sector. In order to keep profitable companies are having to become increasingly innovative in finding way of communicating with their customers and driving traffic to their websites.

 

Whilst many fashion retailers are already using blogging as a very cost effective way of promoting their products and driving traffic to their sites, there are still many late adopters of new technologies and forms of communication that stand to gain massive advantages by implementing their own fashion blog.

A fashion blog is a great way for online retailers to create lots of regular, relevant fashion content for their website. It serves three important purposes, to provide a service and information for readers that will make them want to visit the site again, to help optimise the website and increase its search engine rankings and traffic for relevant key words and to provide a showcase and information on the sites products which help increase the conversion rate. Fashion is all about being up to the minute and it is important that that everything you do including your methods of communications end the right message about your company. Blogging is currently a very fashionable and trendy form of communication.

The use of blogs is just part of the whole social media and online networking that has become so popular and is one of the most up to date ways to market the business. Many businesses successfully use an integrated approach incorporating blogging and social media networking to create a buzz about their products and drive sales.