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Fashion Trends

Luxury, Near Luxury & Standard Apparels – The Challenges Facing Fashion

Fashion trends appear unexpectedly and fade away even quicker than they appeared. Sustaining their slice of the pie and attracting new customers is a key issue facing the retailers. Especially in case of apparel retailing, where garments have a short life cycle, fads move even more rapidly. The retailer would lose his profits if he missed to keep abreast of the springing trends, and simultaneously would lose money if he invests in the wrong trend. This is one big challenging aspect facing the fashion industry.

 

Luxury, Near Luxury, & Standard Apparels:

 

The major concern for apparel retailers is brand positioning. Luxury apparel stores like Banana Republic target high income customers who do not mind to pay a hefty price for their merchandise. They seek attires with premium quality with a premium price. The second category of retailers are those who deal with near luxury garments; clothes which are little lavish, but within the budget of middle and upper middle class consumers. They target customers who crave for wearing stylish clothes matching the latest trends, those cannot afford to pay premium prices for their outfits, but can settle for these near luxury brands. Brands such as Polo Ralph Lauren, Fitch & Abercrombie fall under this category. Gap captures consumers with apparels at mid-range price. Last are the standard apparel retailers, those who aim at the middle and lower level customers with average incomes, who generally seek to buy apparels during clearance sales. Brands such as Old Navy targets low end price products of the apparel industry.

 

Brand positioning during tough times:

 

Brand positioning of apparels is very crucial especially during the times of economic turmoil. During these times, only the creamy people go in for their shopping spree without any restrictions of their budget. Luxury apparel retailers do not face much problem during these times as their wealth-laden customers generally do not have any issues regarding their spending patterns. After being bludgeoned by recession, middle and lower income people curtail their shopping patterns and cut back from spending on non-necessity items. Clothing comes under this kind. Sales in the near luxury and standard apparel stores will have a deep impact during these times.

 

Profit margins of apparel retailers too have variations due to the discounting strategies and variation in price levels. Profit margins for high end apparel companies range around 67% and 20% for standard apparel companies. Low priced apparel retailers keep low profit margins and still go for a discount when they do their clearance sales.

 

Fashion industry is going through a price overhaul with companies like H&M, and Forever 21 coming up with apparels with fair quality and low price. Todays consumers are picky and close minded regarding their shopping preferences, especially when it comes to apparels. The market trends keep changing to go with the consumers taste.

 

Customers will look for value as well as the price tag. From the perspective of attitude, shoppers will have a different thinking. In order to compete in todays market; the successful strategy for apparel retailers is to offer a wide range of clothing at as many price ranges as possible.

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Fashion Trends

Emerging Chinese Luxury Brands

Only a few other legacy Chinese brands have been ushered into the present. Panda cigarettes, which became famous between the fingers of late Chinese reformer Deng Xiaoping, often accompany small glasses of baijiu at the banquet table. The brand’s luxury line now sells for more than US$600 a carton and aficionados know to expect long waiting lists for the product.

 

It was recognition as longstanding Communist Party classics that boosted the brands to the forefront of China’s gift-giving culture, a practice in business and politics that walks a fine line between graft and decorum. China’s Premier Wen Jiabao earlier this year vowed to cut steep baijiu outlays from government coffers.

 

“Cigarettes and drinking and baijiu are synonymous with the luxury culture here. It’s not just about giving someone liquor. It’s about the social value you give someone,” said Jeffrey Tan, StarcomBSE -4.98 % MediaVest Group’s China research director.
Too Fast to Last
History has been less kind to the nonintoxicating segment of China’s luxury market. Chinese companies that made cosmetics, luxury clothing and jewelry – all unwelcome symbols of decadence – shuttered their doors between the 1950s and the late 1970s. The economic and political progress of the last 30 years hasn’t bridged that gap to the past.

 

“Development in China has been so fast, and everything is so new. A lot of what distinguishes a luxury brand is its history. Ninety percent of luxury brands took years to get this distinction,” said Tim Schlick, a Shanghai-based marketing expert and founder of consulting firm Schlick & Co. China’s new brands have struggled to develop even in the midst of one of the world’s largest luxury markets. Mainland Chinese are set to consume 20% of global luxury products by 2015, international business consulting firm McKinsey noted in a report last year.

 

Several homegrown luxury brands that lack a long history have reached into the depths of China’s culture for unique but distinct traits. The designs of domestic clothing labels such as Shang Xia and Shanghai Tang often reference chic early 20th Century Chinese styles. Shanghai Vive, established in Shanghai in 1903 but dissolved in the early days of communist rule, re-launched its line of skin care and clothing products two years ago.

But the gap of more than half a century looks more like a chasm for Shanghai Vive. Although priced for first-tier luxury boutiques in Shanghai and Beijing, its historical lacuna is stark beside the uninterrupted stories of many Western brands. The company has struggled to convince retailers of its sales potential, Tan at Starcom Media Vest said.

 

“They had to overcome a huge obstacle in terms of distribution and visibility,” he said, adding that many distributors in prime retail venues have opted for more recognizable names in their display cases. “That has changed quite a bit recently but they are still perceived as a lower grade brand.”

 

Modern Antiques

 

An ancient name isn’t always necessary, said Gu Xiang, Shanghai Tang’s director of international business development and retail. Gu said the brand’s unique style, which fuses high-end traditional and modern designs, helps it to stand out in the global luxury market.
Shanghai Tang hit storefronts in New York and London before appearing on the mainland in the 1990s. The brand’s biggest market last year was Hong Kong, where it was established in 1994, but it has several outlets on the mainland.
However, companies will not always capture high-spending customers simply by reconstructing the past. Brands will find their cultural resources useful – even necessary – in differentiating from Western luxury, Gu said. But without the addition of modern design and technology, brands risk creating what she called overpriced “arts and crafts.”
“The heritage is very important but it can only be regarded as a foundation,” she said. “We need to inject innovation and create new aesthetics … otherwise we will just be producing a modern antique or a souvenir.”

 

This article was originally published in the Economic Times dated 29th December, 2012, Economic Times Bureau.

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Fashion Trends

“Wear the Trend” Fashion Forecast for 2012

Fashion trends keep changing in the drop of a hat. Fashion industry looks constantly for a change taking its inspiration from the past. Latest trends will be a modern interpretation of the past. Generally two key factors influence changes in apparel trends; novelty and conventionality. People like to wear something new, and concurrently, many of us would also like to retain our ethnicity as well. What are the forecasts about the upcoming trends for 2012?

While there is no crystal ball to have an appropriate forecast, runways, and ramp shows can be helpful in predicting the upcoming trends. Year 2012 will see vibrant and dynamic shades and apparel patterns which does not have a trace of the previous year. Moreover a few other trends would also emerge, which will be a novel interpretation of the past. Color themes revolve around jewel tones, tinted neutrals, and a few pastel shades. Natural fabrics like organic cotton in hues of vanilla to a hint of deep blue will be seen. Simultaneously, rich and vivid colors ranging from red, gold, to black with an Eastern influence will also be in craze. Womenswear will have the influence of darkened decorum and floral patterns.

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Fashion Trends

Small Guide to Islam Dress Code

Muslim fashion has grown significantly in the past few years, and it is not only just clothing for adults, but fashion for children as well. Here are tips on how you choose the right Muslim fashion dress that is not against the Islam dress code:

 

First as a Muslim woman by the rules of Islam, clothes aimed at protecting the wearer body from the things that could hurt her, in addition to covering the aurat. That is why Muslim women choose clothes that disguise the loose silhouette.

But wait, what is aurat? For a woman, everything is aurat except face and two palms. Aurat is very closed to sexuality. For instance, when a man see the navel, the thigh, the breast, the buttock or the hair of a woman, the man will surely got excited and his lust will start to control him. And this is what Islam don’t want because when the lust start to control a person, he will surely lost his logic and mind. But there is some questions on about why must women cover their hair? Well, we never know what a person like to see. Sometime a man can get excited by just seeing some hair. So Islam want to take prevention since prevention is better than cure. Logically, why must a women appear sexier to other men rather than her husband? Also, why exposing your body everywhere if you are still a single? In Islam, women are valued highly, and must be treasured wether it is in the family or community.

Second, select an appropriate Muslim dress collection in size so as not to disturb your walking process. Another reason that Islam forbid tight clothes is, a too tight clothes might disrupt your skin breathing process as well as natural body sweating circulation, while a dress that is too big in size is also dangerous because it can be stepped on while walking and cause the wearer to fall

When you choose Muslim dress code, you should not use the double-tight clothes with short sleeves, three-fourth blouse, or tank top. If you choose to wear Islam dress code, choose long sleeves.

Select materials and models that is suitable with your activity. If you are an active person, the best materials for your clothing are those that absorbs sweat fast and cannot easily ruffled, and consists of blouse,or long sleeved shirts, with a trousers. If your activity are less dynamic, the best options are blouse or long sleeved shirts with a long skirt.

Third, pick a headscarf / hijab model which remains your neck unexposed. You don’t have to only look for a Muslim standard hijab. You can also wear a long scarf and create your own hijab wrap. The focus of Muslim fashion is on hijab, so make sure you make a stylish hijab wrap style. Sexy is not a standard in Muslim fashion, but gorgeous.

A different style of hijab wrapping that is suitable with your face shape, and your dress color, could bring the same gorgeous aura with $1000 hair making.

Select clothes that disguise the lack of models of the body to bring your self confidence. For example, a thin person should wear clothing that seemed stacked, and for those who extra size should use lightweight materials.

Remember to stay tuned to fashion world, especially the latest trends of scarves, and long sleeved shirt in order to stay abreast of fashion trends and fashion but still follow the rules of Islam.

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Fashion Trends

Lingerie That Best Suits On You

The very perception of lingerie currently being visually satisfying is often a relatively one specific. The glamorization of lingerie genuinely only got going in the 1960′s. A muscles perception of hot lingerie begun to realize through the attraction revolution from the 1970′s genuinely removed. Apparently, the 1960′s also saw feminists burning their aide. The feminists wound up believing that women’s undergarments were made “to impose management and order in the fairer physical relation”.

Inside primary half the twentieth Century women’s undergarments had three uses: modesty, hygiene, and change the female sort by using corsets, girdles and aide. These folks were typically massive, cumbersome, really unpleasant and sometimes quite physically restraining. With all the 1950′s undergarments ended up being turning out to be scaled-down and much more sort fitting.

With the sixteenth to 1800s several different units were chosen to squeeze women’ waists to astonishing measurements of 16-17 inches. Be aware that Kate Moss, Jennifer Anniston and Heather Locklear all record their midsection measurements as 23 inches. The envied hourglass form was reached by compressing one’s body with the entire center and practically transferring the flesh through the midsection about the breasts and hips.

Within the 1920′s the corset was slowly but surely replaced with the girdle. These folks were convenient and less excessive. The girdle was regarded necessary merchandise, for both respectability and modesty. The girdle principal purpose should be to present a smoother more pleasing line on the woman’s shape. The base of the girdle had fasteners involved with it to clip onto stockings and have up. Together with the 1960′s the girdle was substituted with the panty girdle moreover by management prime pantyhose.

There exists some disagreement about when and who invented the bra. Mary Phelps Jacob held the 1st patent, Feb twelve, 1914, which within France they term “brassiere”. Her creation was backless and residing in area with straps that wrapped through the entire body system and tied at the front. It been found intended to be worn with backless evening gowns, hiding the best corset right in front. Having said that, before, in Jan 10, 1876, a patent was lodged by Olivia, boasting to have “specially intended as a bust assist and improver”.

Prior to 1940′s normally the one function of the “bloomers” turned into defend making the outer garments cleanse. They weren’t hot or eye-catching and specified for only for being purposeful. Prior to a 1950′s underpants coated components of the thigh. If your thigh covering disappeared, America period of time inside “panty” is produced. However these ended up massive, disheveled, unattractive and white. Assume “granny panties”. Slowly, the panty became far more vibrant and scaled-down, with string panties rising inside 1960′s. Panties became an icon of attraction the second suppliers did commence to use satin, lace and silk.

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Fashion Trends

1,010 Collections, 22 Fashion Shows at Cpd to Present Exciting Fashion

Cpd International Trade Fair for Womenswear & Accessories is perfectly geared up to its international audience. From 7 to 9 February 2010 cpd at the Dusseldorf Exhibition Centre will be presenting 1,010 collections including a variety of new brands with the latest looks for the 2010/11 Autumn/Winter season. This means that despite difficult economic conditions cpd is on a par with last year’s event and is slightly up on the July event.

 

Sensual concepts determine the design making the cooler season of the year even more exciting than summer. Trends hover between global and regional, on a time line between the past and the future, caught in the balance between reality and imagination, in a calculation between the rational and the emotional and in the polarisation between the standard and the avantgarde.Very much true to the motto “opposites attract” the Autumn/Winter 2010 fashion trends look to extremes. And that’s exactly where cpd comes in.

Attention centres on continuing the relaunch started in July 2009 with enhanced concepts in the individual segments. All areas of the fair were reworked for the forthcoming event. This means cpd will be presenting itself in entirely evolved, contemporary new design. Newly created style universes like Luxury Women’s Wear, Maternity and Big is BeautifuI, as well as Concept 11, Gallery and Decorate, that will form the fashion tendencies throughout Womensworld.

 

The cooperation area Italian Suite (with Ente Moda Italia EMI and Honegger) was also further extended and has now more than doubled in terms of exhibitor numbers. Further top fashion brands are to find a new home over the coming seasons. Furthermore, thanks to rapid links in the city Dusseldorf offers national and European clothing retailers a concept that is perfectly adapted to their needs and thus a real platform for effective business.

“cpd will show its visitors that we now changed our look,” explained Igedo Managing Director Philipp’ Kronen at the kick-off press conference held at the Dusseldorf InterContinental. “We re-arranged cpd last year and are very satisfied that we have been able to maintain the range here despite the difficult economic climate. Feedback from the market has been extremely positive and we are sure to see a cpd that we will be able to build upon further in July. Buyers not attending cpd for a long while should definitely come and take a look at the changes here for themselves.”

The new style universes at cpd at a glance:

Luxury Woman’s Wear – is the new platform for quality day, evening and cocktail fashion at cpd. This stylish ‘LUXURY WOMAN’S WEAR’ exhibition universe is split into different sections and lounges offering buyers a special service with an intimate feel.

 

Maternity – presents a completely new cosmos for fashionable maternity wear: for the first time now the ‘Maternity’ segment features as a visually separate concept. Visitors to ‘Maternity’ enter a separate universe whose design focuses on the pregnancy and family themes. With an expected 30 brands in this segment cpd offers trade buyers one of the largest and highly concentrated ranges of maternity wear in Europe.

 

Big is Beautiful- the Igedo Company and glossy magazine BIG IS BEAUTIFUL wish to sweep aside all prejudice against women of stature and establish together at cpd in February 2010 a segment of the same name ‘Big is Beautiful’. This will be a universe with fresh, modern and topical ideas presenting; womensworld in all its facets; clothing, accessories, lingerie, shoes and much more all centered around the plus size theme including adjoining sizes. Furthermore, style consultations and seminars will be held creating an information platform for interested retailers.
The established style universes at cpd at a glance:

Italian Suite. In cooperation with Ente Moda Italia (EMI) and the firm Honegger, ‘Italian Suite’ brings high quality Italian fashion to cpd in Dusseldorf. The area has doubled here since its premiere last July now showing almost 50 high-quality collections Made in Italy. The spectrum here ranges from clothing and accessories through to shoes. A real eye-catcher with fresh, exciting and handpicked collections.

 

Forming the creative core of the fair is the now even further enlarged Gallery in Ha119. Awaiting visitors at Gallery is an exclusive design mix from Germany and abroad with every label attaching great importance to individuality thereby lending a special note to every range.

 

Staged in Concept 11 are high-end, lifestyle-oriented collections. Concept 11 presents a rich blend of looks and labels collections for young, self-confident women who appreciate design and quality and like to put themselves in the limelight.

Decorate – The World of Accessories is the platform for all those things that give a good range that extra special something from fashion jewellery and high-quality bags to scarves and other top items that retailers particularly use to complement and round off their ranges. The area has doubled its exhibitor numbers since the July fair.

 

Boutique is the venue for individual womenswear collections in the middle to upper price segment.

 

Modern Essentials stands for strong selling collections.

 

New Influences

 

To offer progressive fashion a special platform a nice tradition initiated in 2006 is now also set to continue this winter: the “Design am Rhein” contest organised by the Igedo Company in cooperation with AMD Akademie Mode & Design in Dusseldorf will once again be putting talented designers into the limelight.

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Fashion Trends

Celebrity News –the Latest In Fashion Trends

Take Glee star Lea Michele, for example. She did her bit for the all-singing, all-dancing TV success story by showing up to the Glee spring premiere party in what can charitably be described as “a giant child’s painting rag”. Of course, she usually wears garish cardigans and so on, so maybe we shouldn’t be too surprised.

Also turning up the colourometer till it bled was Katie Price aka Jordan. In all fairness, it was last year that saw the “glamour” model rocking a lurid orange singlet when running the London Marathon, but her announcement that she’s not repeating the feat this year prompted all the red-tops to publish the pic again, so we’re duty-bound to point it out. Obviously.

Meanwhile in monochrome corner, who’s that? Why, if it ain’t Katy Perry, who can usually be relied upon to add a splash of colour to proceedings. Why so downbeat, Katy? Maybe she’s just relishing having a day away from fiancé Russell Brand… Anyway, also turning up dressed all in black – this time at a movie premiere – were Susan Sarandon and Al Pacino.

These guys went all-out, actually: Susan complemented her inky dress with a black sock to cover her bandaged ankle (a humanitarian injury, no less), and Al accessorised with a black-clad girlfriend, Lucia Sola. He also let the side down somewhat with a navy blue scarf – and everyone knows navy and black don’t go well together

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Fashion Designer Fashion Trends

Fall Back To Glamour

When the weather turns cool and crisp, it’s time to get back to serious fashion. Fall is fashion at its best and the magazine pages inspire us to amp up our style.

 

Red is the breakout color this year and it’s showing up not only in dresses and sweaters, but the surprise new must-have piece- red skinny leg jeans. Yes or no is a personal choice.

 

Basic black is back big-time. The LBD is everlasting because it makes us feel slim, sophisticated and confident. It’s a no brainer.

 

Black and white is a season-less stunning classic. A wool houndstooth jacket or coat makes an eye-catching wardrobe add-on. The ubiquitous black skirt, white shirt ensemble is a sure thing when nothing else pleases.

 

Shades of terracotta, from pale blush to deep persimmon, have a fresh look this year. A chunky knit turtleneck in a baked terracotta shade is so flattering to everyone’s skin tone. Added to the usual fall colors of mustard, brown and hunter green are the unexpected brights like yellow, purple and blue definitely mood elevators. Polka dots are a surprise pop of whimsy.

 

Putting on the glitz came way pre-holiday this year. There’s sparkle and shimmer on anything and everything, even boots are awash with sequins. Stones and glitter adorn hats, gloves, tee shirts and sweatshirts to glam up the unexpected.

 

Lace is held over from this summer’s positive reception. It’s part of the whole feminine, glamorous mood of this season.

 

Animal prints, especially leopard is back every year it seems. The fashion gurus must want it to join the classics. Faux fur vests, shrug jackets, hats and scarves are cozy and warm. Python print is something new on the scene. It’s not just for shoes and handbags. A python print dress in a soft fabric is a definite wardrobe add-on.

 

Leggings and jeggings have really caught on. Teamed with an over-size sweater or peasant blouse and a tall pair of boots, they are as comfortable as a sweat suit for lounging and/or a stylish outfit for a weekend brunch date.

 

Accessories can really make an outfit shine. Embellished cuff bracelets and intricate, statement necklace designs are works of art. Chocolate diamonds are another way to complete a fall/winter look. So accessorize, accessorize, accessorize!

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Fashion Trends

Enjoy Spring’s Bold Trends With Ladies Tunics And Tops

Most women have already had a look at this season’s fashion trends, and many are planning on updating their wardrobe with the runway’s latest aquatic colors and vintage prints. However, not everyone can spare the cash for an entirely new spring wardrobe. Instead by adding just a few fashion-forward pieces to their closet, women can ensure their style never grows old without break their budget.

Of course, the first items on any fashionista’s list usually include Ladies tops. These are popular purchases among women since they tend to be the most budget-friendly, yet versatile pieces of clothing. This year’s choices in tops are rather eclectic, including strappy camisoles, tailored shirts, vintage tees, and ruffled blouses. Ladies tunics have remained strong in the seasonal line-up, so anyone can keep up with the newest trends regardless of their taste or body shape.

Spring 2012 has ushered in a fascinating contrast of trends, from prim pastels and ruffles to abstract prints in saturated shades of indigo, poppy red, canary yellow and hyacinth blue. Since catwalk ensembles are not always wearable for the average woman, designers have also applied these new styles and textures to everyday wardrobe pieces like Ladies tops and tunics. Now that most women’s clothing stores are stocked with these diverse collections, one can find boxy menswear styles right next to ethereal pieces infused with the gauzy glamour of the 1920s. Nautical, preppy, or funky retro cuts are all fair game for the season, and one can echo any of these trends in her choice of tops.

Tunics are among the most popular wardrobe pieces for spring or fall since the weather is quite variable during these transitional seasons. This style is no longer limited to those stereotypical hippie tie-die numbers or frumpy, shapeless pullovers. The modern tunic is extremely versatile, and one can find these tops in a huge array of fabrics, cuts and styles. Tailored or form-fitting styles made from sumptuous fabrics like silk or cashmere create elegant silhouettes, while casual varieties in cotton and organic blends are perfect for that flowing, bohemian look. A sexy deep V-neck is perfect for a hot date or “girls’ night out”, and daytime styles flatter the figure with details like contrasting piping or lace trims. One can pair a tunic with a skirt, leggings, jeans or even shorts since these shirts can have any sleeve style or no sleeves at all. A tunic with an eye-catching graphic print or sparkling accents may make a statement on its own, while a plainer style provides the foundation for a funky belt, exotic jewelry and other bold accessories. Longer tunics may double as short dresses or swimsuit covers, while belted varieties can serve as light jackets on blustery days.

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Fashion Trends Online Fashion

Online Fashion Shopping – A Guide for the Modern Man

Online fashion shopping is gaining popularity all over the world. Retailers with internet presence are offering their clients with more choices through this platform. If you think about it, shopping online is better than going to the store. It is quick and convenient, and it is easier to browse through the different choices available. Some retailers also feature marked down items and seasonal sales for online shoppers.

 

What items should you expect when looking for men’s clothing online?

One great thing about shopping online is like being at the store without leaving the comfort of your home or office. You can browse through various outfit selections and simply click a button to add an item to your shopping cart. Here are some of the pieces you can expect to see from online retailers.

Suits

More retailers are offering suits in their line-up. It is the most elegant piece a man can wear; even some fashion experts say the suit defines the man. This is why it is important that it fits well and looks good on you. You have to think about quality – it should have the right cut and colour, and made from the right fabric.

The most common style today is the two-piece suit consisting of pants and a jacket. As for the fabric, wool is the perennial favourite and is a timeless classic. Wool is crease-resistant and drapes elegantly. It is a fabric that works and looks well even during hot summers. When doing online fashion shopping, look for retailers with custom suits featuring tailored cuts. Look into the quality of fabrics used as well as the overall look of the suit.

Shirts

A man can never have enough shirts. They are perhaps the most flexible item of clothing you can own. Long sleeves are great for formal or semi-formal use, and can be great casual wear as well. The same goes for short-sleeved button downs.

Find retailers with many design options when searching for men’s clothing online. Bold colours are great for suits. Plaid and chequered patterns, on the other hand, are classic and great for casual use. Every man should also have a collection of t-shirts and polos for basic everyday use. Be sure to buy a good mix of classic and trendy pieces.

Pants and denims

An ensemble is not complete without great pants. Most men limit themselves to denims. While there is no problem with that, a modern and fashionable man has other pieces in his closet. Look for retailers with a collection of dress pants, chinos, and denims. The days of having just blue, beige, and black pants are long gone. Spice up your wardrobe with the addition of other colours.