Fashion Designer

Colors Worn : Proportional to Your Fashion Sense

Colors have a huge role to play in fashion sense. In fact, the colors you wear decide how fashionable you are! You need not be dressed bright and glittery all the time to be labeled fashionable. But you ought to avoid boring colors and the ‘Plain Jane’ look. Colorful clothes and accessories make you look fashionable and glamorous. Choosing colors as per the season portrays your preference for comfort in fashion. If you dress typically in a typical situation, you are a disciplined fashion lover!

Wearing colors like olive, burgundy, peach, peacock blue, silver, beige, and others define their unique taste. They are leaders of fashion and not mere followers of fashion. They set trends. Favorite colors help in deciding the kind the individual is by nature! Colors have the power to alter moods. The ability to mix and match colorful clothes is an important attribute of having good fashion sense. You should experiment with different colors. This will help you wear colors that do not otherwise suit your complexion in ways that it does! Colors and fashion go hand in hand!

Fashion Designer

Aesthetic Designing In Tricot Warp Knitted Fabrics

For any manufacturer product innovation, modification and diversification are essential to keep pace with the developing competition in the markets whether it is national or international. The innovation, the modification or diversification can lead to changes in dimensions or physical and chemical characteristics, or in structure and texture. In this work tricot warp knitted fabrics were used for innovative modification which can be used in varieties of applications. Although warp knits already finds applications in certain apparel, industrial, medical and in Geo textiles.

The objective of this work is to develop the warp knitted garments with a specific focus on aesthetic innovation making it suitable for selected apparel end uses. Using tricot warp knitted fabrics garments were developed for sports and casual wears segments suitable for men and women. Using the principles and elements of designing the aesthetic modifications has been incorporated on tricot fabrics. Aesthetically modified fabrics were tested for their suitableness to their intended apparel end uses. Printing, embroidery and hand works like bead, stone, mirror and shell works were the surface modifications used for the aesthetic innovation of the garments.

About the Authors:

A.N. Sai Krishnan is a lecturer at the Department of Apparel Technology at PSG Polytechnic College, Coimbatore.

A. Thirugnanasambantham is a senior lecturer at the Department of Apparel Technology at PSG Polytechnic College, Coimbatore.

Fashion Designer

Spring/Summer Maliparmi Collection 2012

The new Spring/Summer 2012 Woman Collection from Maliparmi is called “Weaves”: mixtures, matches, weaves are the main themes of the elegant and refined fashion collection signed by Maliparmi for the new sunny season. It defines a world which is rich in magical suggestions joining the past and the present, modern technologies and craftsmanship, suitable for everyday life.


Everything is blended in amazing clothes and the tradition of craftsmanship, arts and crafts on the one hand and modern pragmatics, made of “light” technology and a great desire for simplicity on the other.


Five lines compose the new Maliparmi collection:


Intre-Spring: Its leitmotiv is the new stamp “technoties”. It has got a revising on computer of an image of several different ties, weaved each other up to create a new abstract pattern.


Intre-Summer: It shows a print called “Sassi Ischitani” and tells a story about sunny beaches during a Mediterranean afternoon: old tiles smoothed by the sea found at Ischia, has been associated in chromatic families and they have been photographed. These images have been redefined in a graphic way and changed in a cotton print. This is the Summer Maliparmi theme.


Intre-Elegance: Formal dresses and accessories for which the trompe l’oeil (French for deceive the eye), so typical in Maliparmi fashion, finds a new way of being.


Intre-Sea: Beach bags, bijoux, bathing suits very colored in special and original mixtures of prints and embroideries.


Scarves and neighborhood: cotton scarves and beach robes become tops and clothing: an informal and unique way to change one of the most classical Maliparmi accessories.

The past and the present interweave each other to get a better future, the intuitive technology simplify the day-to-day blended with the values of the craftsmanship typical of Maliparmi brand generate a new idea of its collection. The blend between the tradition and the technology is all along at the bottom of Maliparmi strategy. Now more than ever the wise balance between past and present allow to give value to the daily work overall when it has been shared with a highly motivated and united team.


Laser cut fabrics and textiles, printing digitally on clothes and fabrics, patchwork leathers and sartorial seams show the levity and the technology of the brand. The simplicity is in the use of the white color, of the linear embroidery, in the clean cuts or in the use of the men’s suits over women’s wears. The testing comes back in the under glass concept: a resin coat or a gum casting that cover the fabric prints making them embroidery elements and fundamental parts of the bags.


The theme of “Weaves” (Intrecci in Italian) between past and present gives life to a collection from which emerges not only the will to test, but also the enhancement of the manual labor. The simplicity as common denominator and the weaves always and anyway: in the virtual prints, in the bags and in the shoes with laser waves, in the embroidered sandals, in the bijoux created by Maliparmi: this is an important, fascinating artisan sign that we find everywhere in the Spring/Summer Collection 2012 from Maliparmi, showed in the web pages of its shop online


About the Author:


Elisabetta Stella is associated with Digitcom, an Italian Digital Communication Agency.

Fashion Designer

Can Counterfeiting be beneficial for Brands?

Counterfeited merchandise looks much similar to the original product, but is sold for a much lesser price, while generating huge profits. Counterfeiting is considered as a preferred option for licit trade as it reduces manufacturing costs, and other expenses involved in design, marketing etc. Additionally, profits are increased by avoiding taxes, import duties are shunned through customs fraud, or outright smuggling and sales tax are avoided through informal retailing.

A European Commission report (2008) states that 57% of the counterfeit seizures are clothing accessories, and shoes. Almost 80% of the confiscated pirated goods owe their origin from the Asian countries. International countries out-source their operations to companies in Asia with a view to take advantage of the cheap labor, and inexpensive manufacturing operations. In Asian countries, counterfeiting laws are not generally strong, and big companies from US and EU outsource their operations here.

A local label is added to the counterfeited merchandise to make it look like the original. Manufacturers have to bear the result of these masquerades, as they are very inferior in quality, and do not live up to the standards of the originals. Brands are easily pirated here, and even if they face legal issues, the penalties are not severe.

Fashion Designer

Dragon nation gets the Australian inspiration

Fashion is influenced by the nature that has created it, and by the styles prevailing in the society. China’s fashion and retail sector is getting influenced by Australian trends. There had been a cultural exchange between Australia and China since the 1800’s when silk embroidered shawls, and surcoats from China were brought into Australia. Australian women wore clothes made of velvet, georgette, and chiffon, the patterns inspired by Chinese clothing styles. Having acquired a living memory in the wardrobe of Australian women, today the trend is reversing with the Chinese customers getting the Australian fashion inspiration. Australia has a typical fashion style that discriminates it from other styles such as European fashion.

Their clothing style is comfortable with a casual attitude. China is the world’s biggest apparel market, and a biggest garment exporter. Apparel market in China witnessed a drastic growth in the past decade, and its huge market size is attracting international brands. It is also one of the hottest markets, with more number of young millionaires. Among the apparel brands seen in the Chinese market one third is of foreign brands, one third is of brands whose production is taken for lease by international companies to domestic Chinese manufacturers. The remaining one third is of counterfeited products with duplicate trademarks.

Fashion Designer

Designer Sarees – essential part of women’s wardrobe

When asked for the type of Saree to wear during any function, a lot of recommendations are being given by some or the other person thereby making it a tough choice to pick the one of the so many available choices. The best part of the Saree is that it is available in all the different patterns and styles suiting women of all ages. The prominence of Saree is increasing day by day due to its global popularity. Indian women are specially found wearing Saree in the functions like social gathering, engagement, wedding and festivals.


Womens love for sarees is evident from the fact that they live draping it in each special occasion. They love sarees above all outfits. If one desires to be dressed in the designer outfit, go for the designer sarees that are worked upon very well by the reputed designers. I know you might be thinking of why to spend on the designer sarees but the money to spend is really worth to make you look stunning & adorable among all. Here are the top 5 reasons to choose designer sarees as your priority for special occasions.


1.     Quality Fabric Usage:


Designers thoroughly research and then come to the decision on selecting the most comfortable fabric to design Saree on. Fabric plays a major role and so designers keep it as its foremost priority before designing the Saree. So, just forget about the comfortability zone as you will surely be able to adapt the Saree in the fabric that the designer prepares. Or you can also select the fabric suiting your body type.


2.     Color Range:


The designer sarees would be surely embedded with too many colors. Designers love mixing up the colors giving a beautiful look. They will also have a good collection of single color sarees. Select the color most suitable to you.


3.     Latest Designs:


You will doubtlessly get the latest designs while opting for designer Saree. Designers do take care of the trend and set the patterns and work likewise that stays in fashion for a long time. The additions are also made in the designer sarees.


The embellishments like stones, zari work, beads, sequins, zardosi work, thread work, etc. are all the additions that are very well taken care of while preparing the Saree. With the trappings, the overall look of the Saree will become more enchanting. You can opt for the latest designer sarees from an online store to get the latest trendy item within few clicks.

4. Ethnicity:


The ethnicity holds much on your part while buying designer Saree. Designers do respect each religion and so has a regional collection too. Some designers have a collection of only the most asked for religious Saree. But with online portals, this is not the case, you are free to select the merchants you find most feasible and relevant to your likings to select any designer Saree online.


5. Price Range:


Many females are at thought that designer collection is always costly. But this is not right! They are available in affordable ranges, the one who knows the meaning of quality and labor that lies behind the making of the designer piece will definitely not mind the cost to pay for it. It is worthy by all means; just try once and I assure you will purchase the designer piece every time you go shopping for Indian sarees online.


So, these are the five reasons to take care of while selecting designer sarees. They truly have amazing patterns making the personality of the women to sound Gorgeous. Dont think much; just grab this opportunity of purchasing Saree online!

Fashion Designer

Four ‘S’ of Fashion : Fashion Mix for Success

The term “marketing mix” coined in 1953 by Neil Borden was actually a reformulation of an earlier idea by his associate, James Culliton, who in 1948 described the role of the marketing manager as a “mixer of ingredients”. A prominent marketer, E. Jerome McCarthy, proposed a Four P classification in 1960, which has seen wide use. Similarly, it has been debated by many prominent designers and artists on what creates a “perfect fashion product”. Fashion & Beauty is as old as human civilization and a part of the three basic needs of human beings. The beauty and adornment has been adopted through many interpretations amongst different societies and cultures.

The ‘Tunic’, for example, has been interpreted as Shirt, Kurta, Camisole, Chemise across cultures based on their requirements. Most fashion products of the 20th Century created phenomenal success if they had a perfect mix of Four ‘S’ of Fashion (Surfaces, Silhouettes, Styles and Seams). As a part of the fashion design process, the success of the fashion products depends upon the right mix of 4S for any market conditions in correct order & proportion.

Fashion Designer

High-street labels roll out made-to-measure outfits

The Indian apparel market is currently estimated to be around Rs 1 lakh crore, of which about Rs 30,000 crore is ready-to-wear. “Of the total western ready-to-wear market, menswear segment is around 80%,” says Atul Chand, chief executive officer at Wills Lifestyle.

Giorgio Armani gets a lot of shoppers who walk in at the brand’s store hoping to walk out with ready-to-wear suits, but not everyone gets lucky. “We have a lot of shoppers who get upset when the sleeves of a jacket are longer than their hands or shoulders are uncomfortably tight. Even the paunch comes in the way of a perfect fit and then they complain that the brand is not for them,” says a store manager, adding, “Very subtly, we then introduce them to our MTM offering, which works well both for the brand and the client.”
Gucci has also launched its MTM service last year. The brand offers clients fabrics from an exclusive selection; the service provides for customisable options with finishes and details and allows for personal tailoring according to the client’s individual measurements.
So far, local tailors, designers and home-grown menswear brands have been addressing the market. “Made-to-measure is for people looking for a certain degree of personalisation or for whom their body is a challenge,” points out designer Raghavendra Rathore.

Indian designer wear is more affordable compared to international luxury brands in terms of the overall bill size. A made-to-measure suit by an Indian designer can be bought at Rs 50,000 or even less, compared to Rs 1 lakh and above for a suit by a foreign brand.

“Culturally, Indians are used to personalised tailoring. Also, since India is a diverse country with different shapes and sizes, it is imperative for the brands to find solutions to cater to a heterogeneous set of customers,” says Saba Ali, India representative for Altagamma.
Luxury clothing brands do not discuss clients, but many of them admitted in private that the biggest challenge is not demand, but the body shape of Indian men and women.

“But the future looks bright. The next generation wants to look fit, and is working out in gyms and elsewhere. They are also affluent and upwardly mobile,” says Mehul Choksi, chairman of Geetanjali group, who gets all his luxury suits stitched abroad. “We get men above 35 years of age who want to be fitter, but the awareness level is very low. Studies show that Indians need to exercise seven times more in a week than their global counterparts to be at par with them. So, at present, brands are adapting themselves to different Indian sizes and shapes, rather than shoppers working on their bodies,” says Vikram Bhatia, managing director of Fitness First gyms.


This article was originally published in the Economic Times dated 11th April, 2013, written by Vijay Rathore, associated with the Economic Times Bureau, New Delhi.

Fashion Designer

Designer Fashion – Worth the Expense!

Whenever we go shopping, the very first thing in our minds is to save money. We prefer bargaining to quality and clothes on sale to designer fashion dresses. Many of us are also of the opinion that designer clothes are simply expensive with nothing extraordinary to offer. Such opinions are not completely wrong as most of the times we get cheap imitations of designer dresses at affordable prices but we fail to see the quality and standard of the dress.


However, there is a different fact behind designer fashion. Designer clothing is unique in their own ways. We will never find another piece of the same dress. Moreover, they are made of expensive and rich quality materials with proper attention being paid to every intrinsic detail. Above all, the designer dresses are an amalgamation of creativity and skill which is rare in the ordinary clothes. Designer accessories are always a joy to its buyers because it is sure to be a piece of admiration to some and at times even a cause of envy to many!

The bitter truth here is that not everybody can afford to buy designer clothings and accessories. There is only a section of people who can visit high fashion outlets and buy the original creation of the designers. The majority of us have to be satisfied with the discount stores and a few lower-range fashion outlets. But it should always be remembered that that designer dressings, though expensive, last much longer than their cheap counterparts. They also have the best fitting and suit the personality of the wearer.

Today, the designer clothing is synonymous to the status of the person. In other words, people judge the status symbol of the person with the kind of apparel he carries. The price of the designer fashion is actually related to the extensive tailoring and the meticulous designing and creativity that goes behind the making of such dresses.

Fashion Designer

Birth of Costume in Indian Cinematic World (Part 2)

(Note: The information provided in this article is a result of the doctoral research conducted during time span of five years between 2005 and 2010 in Indian film industry. The information was collected through observation of the process along with personal interviews, questionnaire and group discussions with the personnel working for the industry, critics, historians and in-charge of the organisations responsible for functions related to costuming work in Mumbai films.


The creation process of costumes is being discussed through this series in eleven steps, an introduction to which is available in part one. The first four steps are discussed in part one. The fifth, seventh and eighth steps are discussed in this article.)


Costume classification and related possibilities


Scene division for costumes includes understanding the list of all characters and extras in each scene and character division for costumes requires knowing about individual character’s changes through the film. The above give rise to the final dress plot for the film and costume arc for each character respectively. The practices followed by different designers vary while doing routine analysis of script for noting down costume classification regarding number of scenes and characters in a movie. In cases of those film projects for which such wardrobe outline is prepared formally by costume design team, it automatically provided a quick check on general appearance of all characters with descriptions of scene numbers and locales.


About the Authors:


Dr. Sarita Kataria is a Ph.D. scholar, Delhi University


Dr. Seema Sekhri is an Associate Professor at the Department of Fabric and Apparel Science, Lady Irwin College