Noida fashion industry makes a new statement; designers getting opportunity to introduce global trends
Noida fashion industry is clocking a 8-15 percent growth rate as a result of incorporation of global styles by fashion designers and increasing international clientele. Untapped market for designer wear among middle and upper middle customers of Noida has allowed the designers to introduce a slew of global trends.
Global styles are in vogue for designers as well as customers. “In the recently launched autumn collection, I have introduced various global trends like Bohemian Vampire and Thumblina,” said Rajdeep Ranawat, a fashion designer who has manufacturing as well as retail unit in Noida. “Thumblina is a fairytale collection in summer fabrics.”
“Use of rhinestones is also an in thing these days. This type of work is famous as cocktail and evening wears all across the world. Recently, all my works have been done in this style,” said Chayya Mehrotra, a designer who manages her retail unit in Noida.
Josh Goraya, a designer in Noida, said that her recent summer collection, created by using Egyptian cotton, has been appreciated a lot by her clientele.
Designers are working hard to cater to local as well as international clients. “We supply our products to different parts of India and export all across Europe and Middle-East. We have two lines- one is for the domestic market including a collection of suit, light lehngas, Indo-Western outfits and the other one is for the global market which includes dresses, capes, trousers and maxi-gowns. Over the years, local market’s reach and depth have grown considerably,” says Ankita Chaudhry, a designer in Noida.
“My focus now is on wholesaling for which I want to organise trade-shows like the India Fashion Week, Pret-a-porter, which is organised in Paris and other B-to-B Shows,” she added.