Fashion Designer

British fashion brand Superdry plans foray into Indian market

Reliance Brands to bring in British fashion brand Superdry


British fashion brand Superdry, worn by celebrities such as David Beckham and Pippa Middleton, is coming to India through a tie-up with Reliance Brands. Reliance Brands, a unit of Mukesh Ambani-controlled Reliance Industries, has signed a 20-year licensee agreement the UK’s SuperGroup, owners of the premium-to-luxury Superdry label.


“We spot the wave internationally on brands having traction… Superdry is a big star in that and is a rage globally,” Darshan Mehta, chief executive of Reliance Brands, said. “Superdry is a more affordable brand than other luxury brands available in the market. Yet, it is high in fashion and wearable,” he said.


A Superdry T-shirt will typically cost ` 2,200-3,300 while a pair of jeans will cost ` 5,500-8,250. This price point positions it just above brands such Tommy Hilfiger and below Diesel, which Reliance Brands handles in India. Theo Karpathios, chief executive of wholesale and international division at SuperGroup, said the decision to enter India followed many months of research into a long-term potential of this market. “Reliance resonates a great synergy with our brand and lifestyle with their vision for Superdry being closest to our own,” he said.


Superdry has 81 standalone stores in the UK and Ireland as well as 71 concessions in the House of Fashion, Harrods and Selfridge’s. In the last 18 months, the company has been aggressively expanding its international business, opening more than 130 stores across Europe, the US, Australia and Middle East.


Superdry has a policy of no advertisements or celebrity endorsement globally, yet a Brad leather jacket worn by football player David Beckham become a rage in the UK, selling 70,000 pieces from 2007 to mid-2009. Reliance Brands, which sells global branded products in India through joint ventures, plans to open at least five stores to sell Superdry products that combine vintage Americana fabrics with pseudo-Japanese text in the merchandise.

Reliance Brands currently operates 53 stores for a dozen brands including Diesel, Hamleys, Ermenegildo Zegna, Kenneth Cole and Timberland. The company is on an expansion spree, aggressively signing new brands and having plans to open 40 stores this year. This calendar alone it has partnered over six companies including Iconix Brand Group and Brooks Brothers. “It’s our brands pipeline that are fructifying now,” Mehta said. Most foreign brands entering the country prefer joint ventures or franchise agreement with Indian partners mainly to meet a mandatory commitment of sourcing 30 per cent of their merchandise from local small and mid-sized vendors.


This article was originally published in the Economic Times dated 13th July, 2012, written by Sagar Malviya, associated with the Economic times Bureau, Mumbai.

Mens Fashion

Some Guidelines On Selecting Mens Dress Shirts

Picking the appropriate mens dress shirts can sometimes be hard given that it’s quite hard to decide on what is suitable for your body built and individuality. Apart from that, there are presently abundant selections of dress shirts for men. However, there are a few details to consider in finding the right dress shirts for men. Try them out below:

First, you have to think about the form of the shirt. Do you prefer your shirt to be sleek fit, common fit or perhaps athletic fit? Another thing is that the fashion must go with the certain event. If informal attire is required like for shopping or what, the fashion will count on your individual coziness. It will depend on your preference which style you would like to wear like checkered, marks, stripes, segments, or some others. Additionally, T-shirts, round necks, and V-necks are also alternative designs of mens dress shirts. Just before settling on a selection, it really is necessary to look at these designs for you.

Structure is the subsequent point to look at. In selecting a shirt, style is among the key points to take a look at. Styles can be solid colors or block designs. Typically, printed shirts are much suitable for younger ones while the solid colors are for grown ups. Horizontal and vertical are the two types to choose from when it comes to stripes. Wearing horizontal stripes can make a person appear fatter so if you possess a large shape, it is best for you to dress in upright stripes mens dress shirts instead. Should you want collared shirts, you have to see to it that it is just rightly suited for you, not too loose nor too snug.

Using add-ons or accessories can help you appear more cool and stylish. Take for instance, tie or bow can be put on to make you look more stylish or fashionable with your preferred apparel. When your simple attire is being added with the suitable add-ons, you will certainly look great and gorgeous. In terms of mens dress shirts, testing can be undertaken.

Above all, you must make sure to choose a cozy shirt that is why it is best to pick the appropriate materials. The most skin-friendly material is the 100% cotton fiber, thus, it is more commonly utilized by many. This is so especially with people who have hypersensitive skin type. No matter what sort of mens dress shirts you put on, even if it is just the most basic design, it will look elegant and desirable to the eyes when you dress it with comfort and attitude. The thing here is that splendor and look can be attained through the manner you carry yourself together with the apparel you are on. As long as you are relaxed and feeling great with yourself, no matter what kind of shirt will look great on you.

Fashion Accessories

Having The Right Kind Of Designer Jewelry

Have you ever met a woman and it seems she always has the perfect designer jewelry on and it matches her entire outfit? You probably have thought to yourself that she must be gifted in knowing how to match specific pieces with clothing, but in reality, she took the time to learn how to have the right kind of jewelry for different occasions, which is what makes her stand out from the crowd. Let’s face it, every woman wants to look fashionable, trendy, and classy, which is why knowing which pieces of jewelry to choose and buy is so important.

First, let’s talk about rings. Women have been sporting rings since ancient times and today the styles are so unique that it is literally like wearing a precious piece of art on your finger. In addition, if you have any hand flaws, a dazzling designer ring instantly makes it the center of your hand’s attention so that when someone sees your hand, it looks beautiful to them because they see the lovely ring and in their mind everything around the ring is also lovely.

A woman’s ears are the perfect place to display designer jewelry, but you want to be careful here that the earrings are not so big that it is all someone sees when they are speaking to you. The earrings need to be elegant, smart, and fashionable all at the same time. They need to make you look smarter, but not be the focal point, therefore, depending on your outing, you will need to choose earrings that depict a professional you, such as at work, or a fun side such as the you when you are away from work.

When speaking of designer jewelry, of course bracelets are one of the most popular because they can turn your so-so outfit into something extra-special. It can also bring together an outfit in a way that no other piece of jewelry can. You have so many choices in which to choose, such as beads or metals, such as silver, gold, and titanium. You can choose gemstones for a very high-class look. One thing is clear; bracelets are a daily must-have for many women because it can dazzle your outfit.

Of course, when we are speaking of designer jewelry, the necklace is often the focal point. The necklace can be made of glass, metals, woven, and any combination of gemstones. The truth is, the necklace is the one piece that has the most variety on the market and among designers because it is very popular among women of different ages and cultures. Pendants are also very popular to wear as they can be true pieces of artwork that are worn on your neck.

Regardless of the type of pieces of designer jewelry that you choose to wear, one thing is clear, the pieces need to easily mix and match with the rest of your wardrobe. Moreover, the pieces should be able to interchange and you should be able to wear them one at a time or more than one piece depending on the occasion.

Fashion Designer

Online Fashion Design For Beginners

If you’ve always wanted to get involved in fashion design but never really knew where to start, there are many websites that will give you tips, tricks, ideas and even platforms in which to practice and come up with ideas on your own. Anyone can take pen to paper and come up with fashion design but online fashion design will let you know what’s in style nowadays and it will have you up and running like a pro in no time. All you need to do is find one or a few websites, which will let you practice online fashion design. You never know, with enough practice you could be the next runway fashion designer making clothes for highly paid fashion models with your name in lights.


Finding Sites To Work With

If you use your favorite search engine, you should have no problem finding online fashion design websites. Some may ask you to pay a membership fee while others may be free. You may want to practice with the free ones first just to make sure you like it and to see if you have a knack for it before you shell out big bucks on a high priced online fashion design website. Some of the free sites allow you to shop for fashion online as well and that’s how they pay for their sites so look around and you’re sure to find a site that works for you.

How It Works

Online fashion design makes designing clothes easy. You’ll usually start with a virtual model and then you can search through various styles of clothing to dress that model. The great thing about online fashion design is that you use your mouse to add or remove clothing whenever you want to. If something doesn’t work, simply click the mouse and it’s gone. Add this or that and you’ll soon find something that works.

Once You Get Better

Most online fashion design websites want to see the work you’ve used. They will sometimes post styles and fashions from users just like yourself. When you find something that really works, show it off with the other users on that site. You never know when someone will see it and will want to see more of what you can do. This could be how you are discovered as an online fashion designer. If nothing else, you’ll get better at online fashion design and you’ll find a hobby you really excel in and have a lot of fun with.

Fashion Trends

Celebrity News –the Latest In Fashion Trends

Take Glee star Lea Michele, for example. She did her bit for the all-singing, all-dancing TV success story by showing up to the Glee spring premiere party in what can charitably be described as “a giant child’s painting rag”. Of course, she usually wears garish cardigans and so on, so maybe we shouldn’t be too surprised.

Also turning up the colourometer till it bled was Katie Price aka Jordan. In all fairness, it was last year that saw the “glamour” model rocking a lurid orange singlet when running the London Marathon, but her announcement that she’s not repeating the feat this year prompted all the red-tops to publish the pic again, so we’re duty-bound to point it out. Obviously.

Meanwhile in monochrome corner, who’s that? Why, if it ain’t Katy Perry, who can usually be relied upon to add a splash of colour to proceedings. Why so downbeat, Katy? Maybe she’s just relishing having a day away from fiancé Russell Brand… Anyway, also turning up dressed all in black – this time at a movie premiere – were Susan Sarandon and Al Pacino.

These guys went all-out, actually: Susan complemented her inky dress with a black sock to cover her bandaged ankle (a humanitarian injury, no less), and Al accessorised with a black-clad girlfriend, Lucia Sola. He also let the side down somewhat with a navy blue scarf – and everyone knows navy and black don’t go well together

Online Fashion

Online Fashion Can Give You a Lot of Great Ideas

If you want to learn about fashion, you should try to look up some online fashion. Fashion clothes online will give you a lot of great ideas so that you can come up with your own style of clothing to wear to really wow heads. Fashion is hard to grasp for a lot of people. What’s in style today may not be in style tomorrow, for example. And if you watch fashion shows you may end up wondering who on Earth wears some of that stuff. You’re not alone. Fashion is hard to grasp and it’s really all about what works for you. But you can get great ideas by looking at online fashion as that’s where you can browse many different online stores with just a few clicks of the mouse.


Where To Look

When it comes to online fashion, all you have to do is use your favorite search engine and then search according to what you’re looking for. For example, if you’re a man in search of online fashion for the summer, simply type in men’s wear for the summer. You’ll likely come up with many bathing suits as well as fashionable clothes you can wear in the summer time to the club or for a date night. However, if you have no idea what you’re looking for, you can’t go wrong by just perusing online fashion via various sites. You’ll likely see something you think is cool. The thing with fashion though is that it’s hard to determine if something will look good on you until you try it on.

The Cons Of Shopping Online

Perusing online fashion is one thing but buying online fashion is something else entirely. You really don’t know what that piece of clothing is going to look like on you. You don’t know if it’s going to accentuate your figure, or if the color will complement your skin tone and you have no idea if it’s going to fit at all. That’s why it’s best to look for online fashion for ideas but it might be better to actually buy from a store where you can try the various items on so that you know they work for you. Of course, if you know your size and you’re very fashion savvy, you may be able to shop online and find the perfect set of clothes. For most people, however, they have no idea what looks good until they actually put it on their bodies.

How Do You Know If It Works?

When a piece of clothing or an outfit works for you, you’ll likely get many compliments on it. People will notice what you’re wearing and they’ll tell you so. If nobody says anything, however, that doesn’t mean the wardrobe looks bad on you, some people just aren’t vocal with their compliments. You don’t have to hear compliments to have something work for you though. It’s all about your own sense of style and your confidence as to what online fashion styles will work for you.

Wedding Dresses

History of the Wedding Dress Part 2

Prior to new medicine, a long and healthy life was not really that easy to attain, but other people attempted to make sure that they had outstanding chance for success by following superstition. Many superstitions grew over the years around weddings, to bring about the brides happiness in her new house and of course to guarantee her fertility. The colour of the wedding gown was believed fashionably to bring luck to the couple.


White, or a form of white, was, after all always the favourite and symbolised a woman’s virginity and virtue in the face of her imminent change of circumstances. White, though, was not always the favourite choice and was considered not practical for most purposes. Blue (worn by a bride in 1870, whose wedding dress is displayed in the London Museum), with its connection to the Virgin Mary, represented a robust image of purity, which, by tradition symbolised faithfulness and never-ending love (this gave rise to the reason that sapphires were used in engagement earrings). Brides, who wore blue at their wedding, believed that their husbands would be faithful to them, so even when the wedding dress was not blue, they would ensure that they wore something blue on their wedding day. This is where the tradition that has survived to present day, came from.

Another popular colour was pink; this was considered very appropriate for a May wedding. Pink flatters most complexions and is associated with the bride’s girlhood, but a few superstitions said it to be unlucky, as the quote state “Marry in pink and your fortunes will sink”! Mrs Joseph Nollekens was very much considered fashionable in 1772 in her saque gown made from brocaded white silk embellished with delicate crimson flowers. She also wore shoes made from the similar material, which had heels of three and a half inches (approx. 8cm). Deeper shades of red were unquestionably taboo by the Victorian era, with the reference to scarlet ladies and hussies.

One of the most unpopular shades was green. This was thought to be the colour of the fairies, and it was considered bad luck to call the attention of the little people to oneself through a time of change. Green was also linked with the lushness of verdant foliage and it was believed that it could cause rain to spoil the wedding day.

Reminiscent of the days of homemade clothing, any natural hue of brown or beige was once considered very bucolic. And the saying is “Marry in brown you will live out of town” and implied that you are going to be country bumpkin and that you would never be able to do well in the city.

The intense shades of yellow have varied in popularity. During the eighteenth century it was considered THE fashionable colour for a short time and many would wear it for their wedding day, like a bride of around 1774 whose wedding dress is in the Gallery of English Costume in Manchester. However prior to this time yellow had been related to heathens and non Christians and would not be worn in church as it was considered an unholy colour!

A very common colour wedding dress, for brides from lower class families, was grey, mainly because it was a very useful colour that could easily be re-used as Sunday best, being considered extremely well thought-of. Mary Brownfield chose grey twilled silk as suitable, as a maiden woman of 32 years at the time of her marriage in 1842. Grey was associated with women in domestic services during Victorian times, and they would frequently be supplied with a brand new gray dress once every 12 months by their employer. The deeper shade of gray or black was banned, as it was linked with mourning and of course death. As a matter of fact it was once seen as such a loathsome harbinger of bad luck, that in a few places even the wedding guests were not allowed to wear it. A recent widow would adjust her mourning dress for a red gown for the wedding day, to protect the bride. At the same time this deepened the aversion towards red, which was once considered as bridal mourning.

For the brides who were compelled by personal economics into wearing a dress which would soon become their every day wear, would embellish it for their wedding day with temporary decorations. In fact up until the nineteenth century, ribbons were tied into bows or “love knots” and loosely affixed to the wedding dress. “Bride Laces” as they were called would be pulled off by the wedding guests during the wedding reception, and would be kept as wedding ceremony favours, or souvenirs. This practice steadily died out and was replaced with flowers instead. Guests could be given floral button-holes to put on, and the bride may wear flowers in her hair either as a corsage or garlanded around her Wedding Dress, otherwise she can carry them as a bouquet. Myrtle and Rosemary were two of the early favourites. Orange blossom became fashionable in the 1830s. This practice has, in fact, remains to present day – Regardless of how simply dressed; many brides will have included a flower or two somewhere within their outfit! Charlotte Pennell married George Hill in 1910, when she was nearing 40 and never had any intention of wearing a “once only” dress. However she did embellish her fashionable attire with a posy of flowers in her hat and had a matching bouquet.

The “conventional” wedding attire as we now know it now first appeared in the latter part of the eighteenth century. With the beginning of mechanically made fabrics and inexpensive muslins being imported from India and with styles inspired by the classical world, by eighteen hundred a white wedding gown with a veil was fashionable choice. As was usual with fashion, it started in London and soon extended to other cities and eventually to the country villages. This new fashion was given the royal approval when Princess Charlotte wore this style of attire at her marriage to Prince Leopold of Saxe-Coburg in 1816. Queen Victoria in 1840 selected Honiton lace and white silk for her wedding which made it the fashionable rule. Also setting new fashion, the Queen was to be one of the first royal brides to have had bridesmaids carry her train.

Even a bride in the nineteenth century, who decided to wear a white wedding dress, would have expected to wear her dress again. For the season of “bride visits” she would visit close family and friends and as a newly married woman, she would wear her wedding dress, with the decorative flowers and train removed. A more affluent bride might then modify the bodice of the outfit (frequently made independently) and re-trim it for evening attire or for any other occasion. Queen Victoria herself took off the lace overskirt from her dress and regularly used it again, she was to wear it over a black silk gown for her Diamond Jubilee festivities over 50 years later.

Up until the Nineteen Twenties wedding gowns were always in fashion, just more elaborately embellished than standard and maybe slightly more modest than the most daring fashion. During the 20′s however, there was a complete revolution in all women’s clothing, where skirt hemlines rose from just above the shoe to well above the knee. To begin with wedding dress styles followed and brides would show their ankles; however as skirts grew ever more shortened, it seemed that some felt that it was not suitable for services in church and most brides gave preference to full-length wedding dresses. This choice of either following the seasonal fashion or reverting to a full length wedding dress and train led to the devolvement of completely separate style during the twentieth century which would sometimes echo but more often diverge from mainstream fashion (like the Vionnet couture design of 1926).

This change was magnified by the interruption caused by the Second World War due to clothing being rationed, uniforms were everywhere, and light-heartedness was looked down on. At the end of the war, fashion returned and brides were evermore keen to wear long wedding dresses made from sumptuous fabrics for their wedding day. This trend took place irrespective of the growing popularity of casual wear, easy wear apparel and trousers for women. As fashion has developed into a more at ease and sporty attire, wedding fashions have deviated further, so much so, that although each decade’s brides can be easily distinguished through the fashion then in vogue, it is not because of the fact that that the fashion’s resemblance to typical fashion.

Fashion Designer

Lakme Fashion Week Summer / Resort 2012

Seven creative designers made their debut with dazzling collections at the opening show of Lakme Fashion Week Summer/ Resort 2012


Fashion weeks have been evolving and every new edition throws up a new format, new outlook and perhaps even new objective. What started basically as an attempt to showcase the creativity of Indian designers to the international buyers, we seem to have slightly drifted from it, inasmuch as the commercial aspects of the fashion weeks are not that important now. That seems to be the trend, if one were to read the media coverage as well as see the reflection of this trend in the proliferation of number of fashion shows/weeks being organized in the smaller towns, too. How far this is compatible to the prime objective, I would it to our readers.


Nonetheless, it must be acknowledged that the new and upcoming designers are now occupying the space which was hitherto meant for established designers. What is really encouraging is that these new designers whom I would call GenNext designers are giving really good account of themselves and aspire hope for the future.