Fashion Designer

Sustainability to be the Focus of Interstoff Asia Essential Autumn 2012

Interstoff Asia Essential, Hong Kong’s only specialist fashion, functional and eco textile trade fair, opens from 3 – 5 October 2012 at the Hong Kong Convention & Exhibition Centre. Showcasing the latest fashion, functional and eco textiles and accessories, the three- day event occupies 9,000 sqm of trade space and offers visitors insight into the latest trends and innovations in the world of fabrics.


Sustainability is at the heart of this year’s event as, for the first time ever, show organizer Messe Frankfurt (HK) Ltd teams up with Textile Exchange, Ecotextile News and Planet Textiles to organize the 2012 Sustainable Textiles Conference, which takes place in conjunction with the exhibition on 4 and 5 October. The event will bring together key players and industry leaders to tackle the issue of sustainability in textiles.


Attendees can expect to acquire knowledge, while also contributing their own expertise, through a series of plenary and breakout sessions designed to address the specific needs of those within the industry. Topics up for discussion are designed to accelerate sustainable business practices across the board and include innovation in investment and finance, industry alignment on environment, and social impacts and solutions.

Show organizers anticipate the conference to be the premier event of the year for those involved in textile sustainability. Wendy Wen, Trade Fair Director for Messe Frankfurt (HK) Ltd, said: “Interstoff is an important industry platform for buyers worldwide and with garment export in Hong Kong up by two percent in 2011, it is clear the city maintains its position as a sourcing hub in Asia. With this in mind, it’s the perfect opportunity for us to address the important issue of sustainability in textiles at our Hong Kong show.”


La Rhea Pepper, Managing Director of Textile Exchange, adds: “This year’s conference will provide the foundation for attendees to engage in productive conversations aimed at making positive changes across the industry in terms of adopting sustainable business practices. We are pleased to give them the opportunity to share their ideas and play a role in shaping tomorrow’s solutions.”


Autumn/Winter 2013/14 trend forecast at show


International textile and trend expert Ms Sachiko Inoue from I.S. Planning Japan will present the Autumn/ Winter 2013/14 apparel fabric trends at Interstoff Asia Essential – Autumn running from 3 to 5 October 2012 at the Hong Kong Convention and Exhibition Centre.


Interstoff Asia Essential is organized by Messe Frankfurt (HK) Ltd which also created the Directions Trend Committee featuring some of the world’s top fashion trend forecasters from major fashion capital cities, including Ms Inoue from IS Planning (Tokyo), NellyRodi Agency (Paris), Elementi Moda (Milan) and Doneger Creative Services (New York).

Chief Designer for this season’s trend forecast, Kai Chow, Creative Director for Doneger Creative Services led the committee and has interpreted the coming season’s fashion point of view through a series of seamlessly connected themes using colour, texture and mood as follows:


  • Bedrock – A mix of earthy neutral tones and subdued maroon and mossy colors, with a focus on binding boucle, basket weaves, fibrous and woolly fabrics.
  • Illusion – A range of romantic and dream-like pastel colors with a focus on shiny, floral jacquards, soft knits, soothing mohair and fluid silk with textured weeds.
  • Masquerade – A rich and dramatic gem stone palette evoked from deep dark colors, with a focus on taffeta, lacquered jacquards, matelasse and burnished brocade, coated fur and plush velvet.
  • Revolution – Bright and vivid palettes: bold chartreuse, fire engine red, cobalt blue and sizzling red orange, mixed with black and brown colors, with a focus on colour blocked and compact jerseys, multicolored tweeds, vibrant plaids and checks and multi-functional plush.


Commenting on the Autumn/Winter 2013/14 apparel fabric trends, Ms Sachiko Inoue from Tokyo’s IS Planning, who directs the on-site trend forum display said: “It is based on the overall concept of ‘mixing and balancing sensibility’ with two key words ‘key’ and ‘door’, entering the four trend sections named ‘Bedrock’, ‘Illusion’, ‘Masquerade’ and ‘Revolution’. We hope that visitors will enjoy our display as in each section they will experience different scenes from natural basics and whimsical fancies, to mysterious darkness and vibrant fusion.”

This article was originally published in The Stitch Times magazine, October, 2012.

Fashion Designer

Noida comes under the fashion spotlight

Starting with simple business models, designers here have given a new definition to the designer wear market. Most of them have similar stories to tell. “I started my business in 2007 with a small investment. I had one tailor and there was no setup. Capsule collections were made as per requirements. Over a period of time, my business grew and now I create around 50 pieces per month. I use silk, cutworks and georgette for my clothing line. My client list has grown big, with the international client percentage increasing every day,” says Mrinalini Gupta, a designer.


Noida factor


Sunil Sethi, President, Fashion Design Council of India said that availability of laborers and affordable real estate prices make Noida a favorite among designers. “Since some parts of Noida, like Sector 15, are still lal-dora areas, there isn’t much problem of legal and commercial issues. Water, electricity, space, workers and managers are easily available here,” says Sunil Sethi.


Lal Dora literally means red thread, which was in use in the past for demarking the jurisdiction of a village. Presently, it denotes the boundary of the territory of village within which norms and controls of municipality or urban development authority is not applicable.Ranawat said that he finds this region far more accessible and planned to get into designing business as compared to Gurgaon. I set up a small business in 2004 which is now growing at the rate of 18-27 percent annually, with a business turnover of about ` 1.28 crore. And the production level has gone up to over 150 units per month.


“Noida, being a part of NCR, definitely helps to promote the business and it’s extremely suitable to set-up a fashion house because of the local sourcing and HR advantages,” said Goraya, a designer, Noida.


There are around 20 fashion houses in Noida which employ around 45 to 50 people. Many industry experts say that the total market size of fashion sector in India is approximately ` 20,000 crore. The Indian fashion industry has the potential to increase from its net worth of ` 200 crore to ` 1,000 crore in the next five to ten years.

But, basic problems like labour union issue, insufficient local suppliers and fabric houses and unavailability of local contractors in Noida might prove to be a deterrent. “Also, the problem everyone faces here is that of electricity. The energy supply is very poor and there are power cuts every now and then. This is one area where the local government needs to work,” said Goraya.


This article was originally published in the Economic Times dated 12th July, 2012, written by Mohini Mishra, associated with the Economic Times Bureau, Noida.

Fashion Designer

Inside the Royal wardrobes

Royal fashion has always been the focus of the world, particularly the fashion industry. Adored as a symbol of sophistication and elegance, royal clothing styles have been an eye catcher for fashionistas and celebrities. Fashion savvy people follow the ideas and looks of the royal clothing styles to experience and enjoy the lavishness of the kings and queens. Though much associated with the royal families, and not meant for commoners, still people are always interested to know and follow their fashion styles.

Regal trends have come through sea changes in the span of time, keeping in par with conventional traditions. Their robes are adorned with gold thread, pearls, and expensive stones making it a complete; imperial outfit. Many of their attire are praised as exquisite creations by today’s fashion designers. Imperial costumes are also a form of expression of their personality. Taking themselves to bask in glory or power, they ensured that their legacy would remain for eternity. Much of the costumes in ancient times were made using organic materials. Four major types of fabrics used are cotton, linen, wool, and silk. Nature of these materials makes it complicated for preservation as they are biodegradable. Ancient Peruvian imperial textiles consist of elaborate fabrics, their textile designing to underpin and shape all kinds of material culture. They clothing styles provide evidence of development in their textile technology over the millennia.

Article discusses about the royal couture, types of fabric used, and clothing styles of the imperials as a form of expressing their personality traits.

Mens Fashion

Some Guidelines On Selecting Mens Dress Shirts

Picking the appropriate mens dress shirts can sometimes be hard given that it’s quite hard to decide on what is suitable for your body built and individuality. Apart from that, there are presently abundant selections of dress shirts for men. However, there are a few details to consider in finding the right dress shirts for men. Try them out below:

First, you have to think about the form of the shirt. Do you prefer your shirt to be sleek fit, common fit or perhaps athletic fit? Another thing is that the fashion must go with the certain event. If informal attire is required like for shopping or what, the fashion will count on your individual coziness. It will depend on your preference which style you would like to wear like checkered, marks, stripes, segments, or some others. Additionally, T-shirts, round necks, and V-necks are also alternative designs of mens dress shirts. Just before settling on a selection, it really is necessary to look at these designs for you.

Structure is the subsequent point to look at. In selecting a shirt, style is among the key points to take a look at. Styles can be solid colors or block designs. Typically, printed shirts are much suitable for younger ones while the solid colors are for grown ups. Horizontal and vertical are the two types to choose from when it comes to stripes. Wearing horizontal stripes can make a person appear fatter so if you possess a large shape, it is best for you to dress in upright stripes mens dress shirts instead. Should you want collared shirts, you have to see to it that it is just rightly suited for you, not too loose nor too snug.

Using add-ons or accessories can help you appear more cool and stylish. Take for instance, tie or bow can be put on to make you look more stylish or fashionable with your preferred apparel. When your simple attire is being added with the suitable add-ons, you will certainly look great and gorgeous. In terms of mens dress shirts, testing can be undertaken.

Above all, you must make sure to choose a cozy shirt that is why it is best to pick the appropriate materials. The most skin-friendly material is the 100% cotton fiber, thus, it is more commonly utilized by many. This is so especially with people who have hypersensitive skin type. No matter what sort of mens dress shirts you put on, even if it is just the most basic design, it will look elegant and desirable to the eyes when you dress it with comfort and attitude. The thing here is that splendor and look can be attained through the manner you carry yourself together with the apparel you are on. As long as you are relaxed and feeling great with yourself, no matter what kind of shirt will look great on you.

Fashion Trends

Every Teenager Should Have a Summer of ’65

There are people who make fun of teenage romances, but I never do and that is because of Rob. He strolled up the street in the tiny Catskills town of Pine Hill one day in the summer of 1965 carrying “The Catcher in the Rye,” the badge of a kindred spirit, wearing a canary yellow cable knit sweater. You did not see that shade of yellow on an American guy, but, of course, Rob had not yet become an American guy. He was a Hungarian, working as a busboy at a small hotel owned by another Hungarian. The Catskills were like that then. I was 17; Rob was two years older.

“Do you remember a conversation we had one night near the lake about God,” I was saying to him this weekend on the phone. “I told you I had been thinking there was nobody out there and I thought that was pretty bold of me.”

He did not, but he remembered something I had forgotten entirely.

“I was telling somebody the other day you were the person who introduced me to Bob Dylan,” he said. “It’s kind of funny because 50 years later, I’m still listening to Bob Dylan.”

Rob lives in Budapest. A few years ago doctors found a nonmalignant tumor in his head, which the doctors zapped, and now, because of medication, he no longer drives. A year and a half ago, pre-cancerous cells were found in the breast where I’d had cancer 22 years ago, and I had to have surgery, and there were complications healing. Did I tell Rob about the complications? I can’t remember. We sometimes go for months without talking, but when we do it is as if we talked yesterday so I always have the feeling of being caught up.

“What was my father like when you met him?” one of Rob’s two daughters, then in her late teens, asked me once.

“He was funny,” I say, which sounds wrong to both of us the moment it is out because Rob was never a guy who always had to be on.

He was dry and smart and observant. He spoke at least four languages. He had history in his bones: His mother and older brother had been rounded up by the Nazis in Budapest during World War II and escaped by melting into the crowd, though I do not think I knew that then. He had lived at the Y when he first came to New York and always seemed calm and perpetually amused. It would be a long time before I knew that coming to the United States speaking very little English was so stressful that he would have stomach trouble for years. The self-absorption of 17-year-olds is staggering.

“You must have been making out like crazy in these woods when you were a teenager,” a friend I was showing around the Catskills said recently.

“No need,” I said. “We had all these deserted hotels. Sometimes with beds.”

Not very good beds, it’s true. The mattresses were so skinny they could be rolled up, and they smelled heavily of mold. But the deserted grand hotels that might or might not be torched at the end of each season were still an answer to a teenager’s dream. It’s too bad no one wrote songs about them — we were probably too limited a demographic: Kids in the Catskills making out in abandoned hotels. And what fine little love nests they were: Force open a window of the Takanassee Hotel in Fleischmanns, slip inside, wonder about the detritus left behind — a cook’s big white apron, a few pots. But you don’t think about it long. Busboys don’t get a lot of time off.

Most teenage girls have to leave their boyfriends when they go off to college, but I do not. When I go to N.Y.U., Rob returns home to Queens to work in his parent’s candy store. At the Weinstein dorm on University Place in the Village the other girls are impressed: College boys are scruffy, starting to move from chinos to jeans and longer hair, unreliable, stoned. Rob, in his narrow-cut jackets and jeans that look pressed, is a cool European guy out of one those French movies we were so proud of watching, “Shoot the Piano Player” maybe.

But I don’t want a European guy. I want a funny, fast-talking New York City boy. I don’t want a guy who has to be back at the candy store by 11 on Saturday night, to put together The New York Times. My values stink. I break up with Rob for a fast-talking guy in freshman sociology who has a girlfriend at Boston University and a red TR-3, starting a bad pattern of lusting after the unattainable, human and automotive.

Fashion Designer

The Fashion Ballet : sustainability brings back slow fashion

Sustainability has shifted the focus of fashion industry from Fast to Slow fashion. Apparel and fashion sectors are influenced by each other. Recent economy had influenced people’s mindset, and the way they plan to spend their money for clothing. Consumer pressure is always not a main driver for fashion industry. With the environmental concerns intensifying with every passing day, factors such as environmental regulations, trade agreements, and other safety standards also play a crucial role in shaping the industry. Sustainable practices adopted in the apparel, and textile sector has its impact in the fashion sector too.

Fast fashion is more about speed; selling more in short time, and making more money. And in the pursuit of more profits, along with time, other factors such as labor, capital, and natural resources also gets squeezed. Shorter lead times and inexpensive clothes lead to exploitation of labor and other resources. It was much in practice during the past decade. Clothes were worn for a short time, and dumped quickly. Fast fashion involves high speed and high volume of production, consumption and disposal. Customers are not aware of the negative ethical environmental impacts. Fast fashion culture creates customers who shop at alarming rates, and quickly dispose them to landfill.

The future of fashion looks more radical with new technological innovations, environmental focus, and transformation in cultural norms which holds a rosy hope for the fashion industry to change beyond recognition. Along with respecting the apparel worker’s rights, and the environment, beautiful and elegant apparels can be manufactured.

Fashion Designer

Fruity Fashion for 2012

Fashion is always a multi-way process; including the customer’s perception, current trends, designer’s creativity, and runway displays. Runways and catwalks posses the vibrant melting pot known as panache which proves to be a source of inspiration for customer’s to set their choices. Fashion designers stimulate their creativity making a colorful wardrobe. Key fashion trends for 2012 indicate the obsession of fashionistas for a full blown fruit fashion for apparels, and fashion accessories.

Cherries of crimson, succulent strawberries and other eye catching; exotic tropical fruits fill the runways making their way into apparels and accessories. Runways are blazing with frutilicious prints. A bowl of citrus, oranges, and grapefruits walk on the runway; although inedible. Zingy citrus prints in double split and backless silk dress and pleat insert versions make a fruity summer trend. Debuting on the runways, fruity trends of apple, cherry, lemon, and orange are making their way into jewelry, shoes, clips, earrings, handbags, headbands, scarves, and many more. Fruity fashion accessories with well placed appliques, and juicy colors give a flirty and girlish inspiration.

Fashion’s likeness for creativity has filled the coming season with delicious fruity prints. Fruits are delicious, appealing, and a major fashion trend for 2012.

Fashion Designer

Innovative Elements Reinforce Hong Kong’s Status as Asia’s Fashion Trend-setting Hub

Hong Kong Fashion Week for Spring/Summer will take place from 3 to 6 July, 2012 at the Hong Kong Convention and Exhibition Centre (HKCEC). In its 19th edition the fair will introduce exciting new elements and present a great variety of finished garments, designer collections and fashion accessories, providing platform for both trading and design inspiration for industry players.
As the world’s 2nd largest exporter of clothing, Hong Kong is a major trading hub for the garment industry. Total exports of clothing and clothing accessories from Hong Kong in 2011 amounted to USD 24.44 billion, an increase by 2% year-on-year. This is a good result given the lacklustre global economic environment.
With its status as a global sourcing hub in Asia, Hong Kong attracts trading houses and major retailers-buyers from American and European department stores, discount stores, specialty chains, mail order houses and important designer labels. They come to source not just traditional fashion items and accessories, but also products targeting emerging market segments such as the teenager market, the male market, the silver market, as well as eco-friendly products and garments.
Last year, Hong Kong Fashion Week for Spring/Summer attracted over 1,300 exhibitors from 24 countries and regions. It is expected that this year’s fair will continue to attract exhibitors from different parts of the world, and strengthening the event’s proven effectiveness in serving the garment and fashion design industry.
Hong Kong Fashion Week is zoned to provide maximum exposure for different sectors of the industry. Among them are three new zones, namely Salon of Scarves & Shawls, World of Youth Collection and Fashion Jewellery Feast, which serve the latest trends and current market demand.

Salon of Scarves & Shawls will bring together a huge array of items including silk squares, wool ponchos, evening wraps, knitted scarves, pashminas, embroidered stoles and many more.
World of Youth Collection highlights the profusion of looks for the young market one of the most vibrant sectors in fashion today.
Fashion Jewellery Feast will focus on trendy, hip pieces designed to bring an extra touch of style to outfits.
Joining hands with the new zones, two zones that made a very prominent debut in January at Hong Kong Fashion Week for Fall/Winter will return: Denim Arcade, Handbags Select, will be joined by other zones, namely Brand Name Gallery, featuring premium, high-end brands; International Fashion Designers’ Showcase, which focuses on collections from top talents; Fashion Gallery, showcasing trendy garments; and Garment Mart, catering to mass market fashion. Other featured zones cover Bridal & Evening Wear, Infant & Children’s Wear, Intimate & Swim Wear, World of Fashion Accessories, Fabrics & Yarn, Sewing Supplies.
Hong Kong Fashion Week for Spring/Summer is the region’s premier sourcing and marketing hub as well as its platform for information exchange and trend preview. Exhibitors will enjoy maximum exposure for brand building and promotion by participating in fashion parades which will be staged throughout the fair period. Buyers can learn from a series of seminars featuring presentations by international trend-forecasters and key fashion business leaders covering the coming trends in fashion and lifestyle, as well as current hot topics such as Reducing Textile Waste through Sustainable Design and Key Style Trends for 2013. A networking reception will be organised to help industry players expand their business network.


This article was originally published in “The Stitch Times”, June, 2012.