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Fashion Designer

Costume Design in the Indian Hindi Films – A Changing Scenario

The film industry in India is one of the biggest and oldest in the world in terms of production and audiences. ‘Bollywood’, the industry based in Mumbai tops all the regional industries in its national profile and global appeal. This paper reviews the developments in one of the under looked areas in the Indian film making – costume design in the Indian Hindi films. It also focuses on the issues related to the changing interpretations and modalities of the costume design which may be seen as an influence of increasing foray of designers in this buzzing arena.

 

Costumes & Characters

 

The term costume can refer to wardrobe and dress in general, or to the distinctive style of dress of a particular people, class, or period. When we talk about costumes, it has three P’s attached to it.

  • People
  • Place
  • Period

One of the more prominent places people see costumes is in theatre, film and on television. In combination with other aspects, theatrical costumes help actors portray characters’ age, gender role, profession, social class, personality, and even information about the historical period/era, geographic location and time of day, as well as the season or weather of the theatrical performance.

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Fashion Dresses

Trendy Ladies’ Office Dresses for a Sizzling Hot Summer

Office fashion doesn’t have to be dull and boring! This Summer Season, open your doors to a more trendy chic and stylish fashion makeover by spicing up your work ensemble with lively, bold prints and edgy dress designs.

 

If you’re hard-up for cash, there are some great online shopping deals that you can avail of. If you are into those Mediterranean style stripes, a brand called Betty Basics have dresses in their collection that would fit that look – the Betty Basics Arethea Tee Dress, for instance, can also be worn to bring in that somewhat fun and playful look into your regular office ensemble. Pair it with a black or dark blue blazer and pump shoes, accessorize, and you’re good to go!

If you’re the type who likes colorful printed dresses, the brand Azucar has a number of sheath dresses that will brighten up your office environment and compliment the warm humid summer sun! Some of their short sleeveless dresses that are on offer can be paired with white or neutral colored heels or flats for that chic yet fresh office look. Another great fashion brand is Salsa Trends, with their colorful and bold patterned fabric, giving off that sultry and fun vibe from every piece! One dress in particular from their collection comes to mind, the short sleeveless, Sabrina Cut dress, which is a sleeveless dress in green, yellow, blue, brown and white jagged patterns. Pairing this with your plain black office blazer and office heel shoes will give it that added accent!

For women that want a more edgy office look and are looking for cool fashion when doing their online shopping, Freeway gives an interesting take on the whole fashion scene altogether, with its Art Collectors’ Collection that features colorful rural and urban scene prints from the Philippines’ renowned visual artist, Vicente Manansala. Freeway also offers all fashion fanatics an oriental twist to apparel. It’s collection of short dresses are comfortable and stylish, with its bold red colors and oriental prints that run across one side to accentuate the piece. Match it up with your favorite pair of office stiletto shoes and go to work in style!

Some career women prefer daring and bold colors as opposed to prints. Bayo offers a good collection of dresses that can also be used for both office and formal occasions depending on what they are paired with. The Kayti dress from Bayo comes in an elegant and bold royal blue color that can give you that understated yet contemporary glam. Plains & Prints also has great shift and sheath dresses collection to add to your fashion ensemble! One bright, red dress from their collection comes to mind – an olive red ruffled dress that is accentuated by a metallic gold belt. W, another chic fashion brand, also offers people who enjoy online shopping a low V-back sheath dress that comes in red and white. One can also come across a fashionable silky chiffon dress in a cool, mint green color from Tantease when doing an online shopping spree.

Whether you love bold or bright colors, prints, or that edgy look for your office ensemble, online shopping can help you find some very trendy ladies’ dresses at affordable prices!

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Online Fashion

Shopping for Beachwear at Everything But Water

THE MOST SALIENT PART of “The Richard Burton Diaries” (now out in paperback from Yale University Press and a far superior “beach read” to any Revenge Wears Prada folderol) is not the great Welsh actor’s fabled love of language, his stage fright or his splurges on private airplanes and pedigreed jewels for the love of his life, Elizabeth Taylor.

No, the main thing is the food, lavish descriptions of which makes the Blueprint cleansers, gluten-free Goopies and Fit Bit twits of today seem like total neurotic ingrates.

Page 138: “Lunch today was splendid. Zuppa di Vongole (clam soup with the clams in their shells) and a delicious little pasta called crepes al formaggio. Light pancakes with molten cheese and prosciutto. Cake to follow. Rivera to drink.”

Page 229: “High Tea was a feast. Chicken in the pot with all kinds of vegetables followed by endless cheeses and desserts. Roasted chestnuts. Raisins, fresh figs, mandarins, oranges, apples and obviously and deliciously home made preserves.”

Page 415: “We all decided to go off our various diets and to hell with it. We had mussels to start, dipping into hearts of artichoke, button-mushrooms, salami and other sausages the while, followed by a sort of thick clam and tomato soup followed by spaghetti …”

One begins to see why the late Taylor amassed such a collection of caftans, auctioned with great success by Christie’s in 2011. Along with Cleopatra-era glamour, these surely ensured comfort as she and Burton, whose many affectionate nicknames for her included Lumpy, gorged and boozed throughout exotic ports of call on their yacht, the Kalizma, named for their assorted offspring from previous marriages.

It was just such a garment (caftan, tunic, kurta, pareo or oversize beach towel) that I was seeking on a pre-vacation visit to Everything But Water, a friendly little tugboat of a store that recently chugged over from the mall to dock on Madison Avenue. I have somehow never cottoned (no pun intended) to the crinkly, translucent stock at the city’s reigning source for cover-ups, Calypso St. Barth. But being ghastly pale, I am always on the lookout for something that will protect me from the sun’s carcinogenic rays without looking like a nun’s habit.

At Everything But Water, this niggling wardrobe conundrum was addressed within about five seconds by a nice saleswoman named Amanda, who began throwing over her arm an assortment of forgiving creations by Shoshanna, Letarte and Heidi Klein.

“Not Heidi Klum,” I was reassured, having nervously remembered aloud the supermodel Elle Macpherson’s foray into what is known in the trade, not without some ickiness, as “intimates.”

Each swimsuit, accessory or piece of driftwood I stopped to coo over was also duly ferried into the room. “Why not?” Amanda said.

“You could fit a child in there,” she added proudly of an enormous velour Roberto Cavalli tote bag that, if not exactly a bargain at $475, was at least in theory amortizable thanks to its reversibility from tomato red to leopard.

“And no one does leopard like Cavalli,” said another saleswoman. “No one!”

I approved heartily of the store’s undressing area, a “safe space” in the back cordoned off from the street’s flâneurs by an enormous curtain. Behind this, a reedy, bespectacled sexagenarian and buxom 20-something were venturing from individual chambers in brightly patterned bikinis, to general huzzahs from the staff and the supportive thrum of Madonna’s “Express Yourself” over the sound system.

“Why would you put more stuff around your hips?” wondered the older woman rhetorically, adjusting a pair of garish bottoms. “Not that I have hips.”

Feeling empowered by this sisterly environment, I shoved aside the cover-ups and tried on a cream-colored maillot, $228, with clanking gold hardware at the neck that obviated that always-risky temptation to wear jewelry to the beach. Within its blouson top one could easily conceal the consumption of several crepes al formaggio, and possibly a six-month pregnancy, from the long lens of a paparazzo (or these days, a battery of iPhones).

“It’s the year of the one-piece!” Amanda declared.

A companion one-piece to the Cavalli bag was less J.Lo, more Jane (as in “Tarzan and His Mate”): a $370 deep-plunging, age-inappropriate number that Amanda almost managed to sell to me by cannily uttering five of the sweetest words in the English language: “You need a smaller size.”

The clouds parted. Angels sang, or maybe that was just Sade intoning “Smooth Operator.” Frantic mental calculations occurred. Reason prevailed, just barely.

By casting its customers not as dissolute middle-aged stars but eternal Bond girls — Aphrodites emerging from clam shells rather than digging at them greedily with fish forks — Everything But Water seems to be on permanent retail terra firma

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Fashion Issue

Effects of New Technologies, Social Changes & Economic Trends on Fashion1

Many prominent fashion trends develop in response to contemporary global social, political, and economic events. Perhaps the most celebrated reactionary fashion statement followed the austerity of World War Two when Christian Dior showcased the celebrated New Look collection in the post-war era.

 

In Britain, the 1970s and 1980s brought social upheaval in the form of trade union strikes, rising inflation and unemployment, and these uncertain times also impacted on the futures of fashion .Most significant in retrospect was the sheer determination on the part of the young women who found ways of being economically sufficient. Similar to the earlier development of the New Look, the Punk ideology and ensuing individual approach to dress developed as a response to the social, political, and economic upheaval during this period.

 

Throughout the Twentieth century, many trends have adopted various cost-effective approaches to dress. There was an explosion in home dress-making due to the growth in user-friendly sewing patterns, readily available, and easy to construct from companies such as Butterick or Vogue. Both the hippy movement and later the grunge movement adopted a penchant for hand-made, charity shop and flea-market fashions, in a move away from corporate excess.

 

Speculation in the markets culminated in a series of crashes, with the burst of the Harshad Mehta scam in 1990s ,crashing the financial markets and sending the country into a global recession .This insecurity combined with the rise in unemployment has had a radical effect on the general spending habits. Empty premises, closing down sales and an influx of discount retailers are increasingly common place in the market. The difficulty of trading in a recession combined with the ready availability of cheaper fast fashion alternatives from the realms of the mass manufactured high street retailers make trading conditions for independent boutiques additionally difficult.

 

The credit crunch has undoubtedly impacted consumer habits with a knock-on effect for many retailers. In the words of John Galliano, this is a credit crunch, not a creative crunch (Socha, 2009).

 

Fashion Graduates in an age of austerity

 

As Lakme India Fashion Week closes, Indias budding designers must tackle the challenge of finding employment in an economy where most recent fashion graduates are struggling for work and in an industry that is notoriously competitive.

 

Mumbai & Delhi have the reputation as a cradle of new fashion talent, with National Institute of Fashion Technology boasting an illustrious list of alumni including Ritu Beri, Sabyasachi, Manish Malhotra etc. The fashion institute showcases its graduate talent every year, luring headhunters looking for up-and-coming talent to offer their labels.

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Fashion Designer

Portfolio Development

(Views expressed in this article are the personal opinion of the author.)

 

As young pass outs just from the fashion school, one of the most important things a fashion designer should do is his/ her portfolio development. A portfolio displays the work done by the designer. Having a great portfolio is very important for jump starting a career and getting jobs. In todays competitive world one has to make a mark for himself/herself. Fashion designers are mushrooming all over and a good Portfolio is one tool to get noticed. A portfolio is an important visual self-promotion and sales tool for any designer, fashion student or creative individual.

 

Nearly all fashion students will be familiar with the term fashion portfolio. The designer can customize the portfolio as per her/ his needs, portfolios are found in varied sizes and formats. What is important is they should be portable and easy to handle, all the works of the designer should be highlighted.

 

Some important steps to remember while developing a fashion portfolio:

 

  1. COVER PAGE: Designing of the cover page of a portfolio is one of the most crucial jobs while working on portfolio development. The cover page can be simple or rather should reflect ones personality. It can be arty and finally should be able to capture the curiosity of customers to look deeper into the portfolio file.
  2. MOOD BOARDS: Creating mood boards on the themes worked by the student designer can add weightage to ones portfolio. Mood boards should be able to tell your design story. Designers can use variety of images to accomplish this. Research photos, historic as well as current can be used to show the designers creative process.
  3. FABRIC SWATCHES: One of the main tools of a fashion designer apart from illustrations is fabric. The designer should emphasize on the range of fabrics he/ she has worked with and the design possibilities with them. Creating beautiful fabric collages and the color palettes is an important aspect of a good portfolio.
  4. SKETCHES: Illustrations are the world and the main arena of a fashion designer, creative designers should emphasize on this art on their portfolio, the sketches can be flat or design figures. Both types have their own advantages. It is here a designer can showcase his talent of Hi- fashion illustrations.
  5. RESUME: An up to date bio date is a quick path to gain attention. A portfolio is an ultimate sale and effective interviewing tool Fashion designers must balance creativity with business savvy when writing a resume. Highlight on your achievements, seminars attended. Experience and training underwent is an added advantage while drafting a resume. References of a faculty and a known personality from the fashion line are always better.
  6. PORTABILITY: The Designers should keep in mind that the portfolio should always be light and portable. A portfolio is all the works of the designer which should be culminated in such a way that it can be carried around with ease, not causing any inconvenience to the designer as well the customers, or the employer.
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Fashion Designer

The Lure of Luxury

Global luxury market foresees strong growth and is predicted to grow and reach USD2.4 trillion by the end of 2012, and USD 3.22 trillion by 2017. The industry has several thousand companies targeting numerous customer segments. Manufacturers face fierce competition, and hence need to invest heavily in differentiating their merchandise, and marketing efforts. Luxury market is always dynamic, and getting more luxurious. Overall all customers; generally are willing to pay a premium price for brands.

Popularity of denim is based on the customer’s desire to show off. Jeans would give them a feeling of style icon, and as a part of the fashion host. It is the general nature of a consumer to wish for an ego boost. As fashion trends keep changing at the drop of a hat, manufacturers and retailers are under constant pressure. Manufacturers need to come up with innovative styles, and concepts to capture the shoppers’ attention, and retailers need to keep abreast of the current fashion trends, and customer preferences, and fill their store rack accordingly.

Fashion trends tend to spread rapidly, even crossing the country’s boundaries; at times. The desire of customer’s to look and feel good is reflected in their clothing choice. This is cashed in by the customer centric retailers, targeting customers who are ready to shell out a fortune in buying branded clothing.

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Online Fashion

The Online Fashion Trends for Women

When you talk of the various types of ladies fashion clothing that is available, it is important to keep in mind that there are a lot of options that a person can choose from and there are indeed a lot of researches that can be done on this regard to find out the latest catwalk fashion and girl party dresses. When we talk of fashion, we have an array of options to talk about and there are indeed a lot to look forward to in this regard and this is one aspect that must be taken proper care of by the people.

 

There are various options for the people to choose from as a person can look to get the chic and urban look if he desires and can also get the charm and sexy looks as well. With a little research about the product it is easier to get the facts and information regarding the latest ladies fashion that is available in the fashion world.

When we look around the fashion world we have various personalities who perform essential functions in carrying the torch of fashion forward. When it comes to the girl party dresses we see that there are various types of options that a person can choose from and this is one aspect that has been very well established by the people as well. Lot of options is available as far as the girls clothing are concerned. And you can certainly choose the right option for yourself. So always keep in mind that the options that are available are immense and there are simply a lot of people who are using it.

People of today are very much aware of the fashion. And needless to say, there are plenty to collect and choose from the market. There is no end to the variety of ladies fashion clothing options. There are lots of options for the online shopping and you can actually buy all the fashion stuffs online, if you wish.

All you are required to do is place your orders online through the company website. One of the major advantages that it serves is the fact that there is always an array of options and always refers to the internet as it provides with all the relevant data and info about the products.

Most fervently and refreshingly what online markets and web stores furnish in the segments of merchandising which can never be attained by the physical outlets in terms of display and demonstration.

There are substantial attempts for making it more reliable and equipped for assistance to the visitor browsers by making the interface more expressive and comprehensive and adding options to the sites for immediate executive support.

The online fashion outlets growth is directly responding the shrinking globe. With every percent of advancement in the web communication technology and growing needs for global cosmopolitan fashion one would need to grow hand in hand with both fashion and the web and the blend of the two is magically global.

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Fashion Accessories

Men’s Jewelry – Becoming A Popular Trend

Generally while talking about jewelry, majority of the times we refer to women jewelry. However these days, men’s jewelry is also gaining a lot of popularity. Men have started realizing that they should wear more jewelry and not only the wedding rings.

There is a difference between men’s and women’s jewelry. Women’s jewelry is somewhat flashier and trendier whereas men’s jewelry is more on the sober side. You cannot exaggerate men’s jewelry. Silver and gold remains the most popular. However, there is a rapid change since industrial metals like stainless steel, tungsten and titanium have debuted. Watches are no doubt among the most attractive male jewelry.

Following it are the rings, necklaces and bracelets etc.

Men’s ring speaks about the personality of a man and its growing success. Those of you who are tight on budget they may go for a cubic zirconium silver or gold ring. You can either opt for traditional or something modern. The modern or industrial methods are gaining popularity because of their durability, as they have become symbols of energy and strength.

Men necklaces are often referred to as neck chains. These usually vary from 18-25 inches. This is large enough to prevent snoring necks, however not as much as string extends below the serum. There are some things that hang from the chain; these are called medallions and hanging. In general, pendants are sold along with chains. Even the dog tags appear to be very popular these days.

If you want to be flashier then opt for cuff links. They come with professional team logos, symbols, classic and abstract art grounds etc.

You will even find them in crystal and glass. These provide an opportunity to reflect a man about his ethnicity, employment, hobbies or himself. It allows you to display your fine jewelry that simply no one can overlook.

Until recently, men bracelets were usually unheard for. However, times have changed now. The gold bracelets, be it white gold, yellow, gold etc are among the most common with sterling silver and silver particularly chosen. ID bracelets are among the hottest men accessory sold these days. It is a waist chain that contains an engraved plate. You can get your name engraved, or of your spouse or kids. Also, you can go for a personal motto or something.

Earlier earrings were not at all preferred for men. However, they now are being accepted as a legitimate form of jewelry. Men obviously have got the advantage of wearing this jewelry as they require it to wear only in one ear.

Nothing beats anything better than money clips when it comes to men’s jewelry. These are basically designed to carry cash as well as cards in a secured and compact format. They are really very stylish and elegant.

The ones that are made up of tungsten or titanium are preferred. Before you make a major purchase, it is recommended that you opt for an independent valuation. Also, do enquire about the credentials of the store from which you are buying the jewelry.

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Women & Lifestyle

Wills Lifestyle India Fashion Week Showcases Creativity of Designers

Pankaj & Nidhi Draw Inspiration from Samurai Armour

 

Their collection draws inspiration from the 18th century samurai armour which was made with interlaced materials hand-pieced together using a complex weaving technique. The ensembles showcased strong contrasts between black and ivory, charcoal and cloud greys in addition to Kimono colours like sap green, orchid and flame orange. With their chic and dramatic use of colours and geometrics, they have created a collection springing energy and oomph.

 

Assertive contoured silhouettes look more to the future with geometric flaps, new concentric shoulder details and sophisticated knits. Dresses were consistently above the knee and fitted to accentuate feminine curves. Sharp tailored jackets and circular tops with quirky patterns in faux leather applique and interlacing patterns were the highlights of their collection.

 

Payal Jain Inspired by Mystic Allure of Solitary Monk

 

Payal Jain’s collection at WIFW NW 2010 was inspired by the mystic allure of the historical textiles and the bewitching lifestyle of the monks in Laos.

 

The peace and serenity that emanates from the monks holds the vast range of silhouettes together, be it draped dresses, flowing tunics, structured jackets, bias skirts, prayer pants, draped shells or form-fitted stirrups. The key feature of her collection was reverse construction of garments with obviously visible seams, overlocking and bandings to enhance the simplicity of the ensembles. The treatments and specially designed prints were vibrant, multidimensional, warm and inspired by old Laos textiles handed down over generations.

 

Fabrics ranging from linen and cotton jersey to hand woven khadi to self jacquards and soft flowing silk jerseys are draped and styled into clean, crisp and simple ensembles. The focus of her collection remains the denim washes and the worn-out effects created to give a rustic, raw and antique illusion. The unorthodox usage of colour, print, texture and fabrics was the most inspiring feature of her collection. The purity and simplicity of form, yarn, detail and surface texturisation is what makes these silhouettes unique.

 

Rehane’s Exotic expressions

 

Rehane, in her collection titled Antolio’, drew her inspiration from all things in ‘ Asia Minor ‘. Her WIFW NW 2010 line presented a vibrant and exotic collection in a bold lookher signature style.

 

The colour story for this collection was strongly salmon, deep aqua, turkish blue and antique gold. Rehane emphasised a lot on the cuts which were structured yet complimenting the female silhouette. A dominant influence of Turkey was seen in the collection. In keeping with the contemporary and bold look, a lot of black with red floral embroidery was also dominant in the designer’s collection. Semi circular pockets with detailing, embroidered back yokes and baby doll styled dresses flounced at the waist were a delight for the onlookers. The fabrics used varied from jacquard to satin and velvet to georgettes. A feminine, chic, playful and elegant collection!

 

Charu Parashar’s ‘Hidden Warrior in a Woman’

 

Charu Parashar showcased her collection named ‘Shooma Macq Bool Hasteen’ at the WIFW NW 2010. The show started with dim lights and four models tied from top to toe like mummies with bandages standing still on the golden ramp with only their black eyes peeping out as a sign of life.

Adhering to her signature style, prints were seen once again blended with knits. There were strong influences of bright Egyptian and Persian geometrics in these prints imparting a multi-dimensional feel. The colour palette was a range of wintry dominant black with touches of turquoise, ivory, yellow, sea green and fuschia. The fabrics had fluid drapes giving a luxurious feel by the use of silks, chiffons, satins and cotton. Fabrics were painstakingly constructed with fine quilting techniques, crinkled effects, tassels, gathers and anchor threads.

Silhouettes emphasised on drapes and construction. There was a psychedelic array of geometric prints on Iycra leggings, highlighting the ensembles. The styles were dominated by dresses in various lengths, kaftans, hooded jumpsuits and jackets, bringing out the warrior element by the use of padded and extended shoulder. The models were carrying bronze and silver oxidized metal head gears and chest armours.

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Fashion Designer

Online Fashion Degrees Propelling Designers Into Multi-Faceted Careers

Interior design has often been the central joke of sitcoms. At the same time it’s also one of the fastest growing professions in the U.S. If you don’t believe, just check the annual Occupation Handbook published by the Bureau of Labor Statistics. They project interior design and decorating jobs will grow by 19% over the next decade. The national average for any occupation is generally 10% to 11%.

 

As it happens, the field is a lot more than one’s Aunt Martha coming in with a swath of carpet samples and swatches of the latest wall paints. Interior design is actually about getting the maximum use out of a living, public or work space. Like the ancient art of feng shui, it’s also about creating an environment that causes a particular desired effect, whether it’s to get the most work out of employees or to make one feel at home when the work day is over and done.

To be more specific, an interior designer sits down with a client and comes up with a plan for their space while keeping an eye on such things as budget, safety and schedule. From there, they often have to hire others to help them with anything from plumbing and electrical work to painting the walls.

The occupation isn’t, like the TV portrays, restricted to an apartment’s living room. Many designers actually specialize in doing such buildings as hospitals and office buildings. They can also specialize on the ergonomic value of an office. There’s even a new offshoot that concentrates on energy efficiency and other green matters.

Post-secondary school education in interior design is no joke either. Most recruiters will accept a candidate with a two year degree or vocational certificate and a good portfolio and experience. Others prefer a full bachelor’s degree. Areas of study should include drawing, CAD, basic architecture, furniture, color and spatial planning. After graduating, there is usually also an apprenticeship or internship program. From there, many interior designers go on to freelance and build their own fortunes.

In fact, approximately half the interior designers out there are independent. This means salaries are also highly variable. According to the Bureau, the bell curve that covers half the profession ranges from $34,000 to $62,000. It can go as low as $27,000, although it is also true the designer with an exclusive list and an incredible reputation is quite capable of earning over the $100,000 range.

At the same time, as this is a freelance occupation, when it comes to such things as health insurance and retirement programs, the designer is on his or her own. There are times when the designer will be part of a firm or company that will provide benefits, however, this is not usually the norm.