Fashion Issue

Fashion Swayed the Psyche of the Indian Consumer

Fashion is an approach and practice that is admired in the present. Its a set of trends that have been accepted by a wide audience. Following fashion provides a way for people to gain acceptance from others. It is a contest without any draft of rules and guidelines in which all of us are partakers willfully or impulsively. These rules we learn by testing and errors and are harmonization of replication and demarcation of others. The word fashion is frequently associated with the world of glamour, beauty, style or apparels.


Latest fashions may be accepted instantaneously by eminent people, including sports person, film stars, and political figures. Then, other people may go after these fashions so that they can make out with this privileged group. A number of people consider that fashionable clothes and surroundings elevate their status in life. Fashion is a multifarious noticeable fact from psychosomatic, sociological, cultural, or commercial points of view. Many fashions are prevalent in many cultures at any given time but it changes more rapidly than the culture as a whole. Men and women have constantly enjoyed varying their materialization. Following new fashions in clothes, hair styles, and makeup allows people to amend their appearance in a by and large acceptable approach.


Fashion is an all persistent power. It is present in inter-related life style products like in the devise of newer automobiles and architecture, eating habits, the development of latest technology, fast moving consumer goods, and entertainment industry, or in formulating business management strategies. This espousal of fashion applies more to clothes and social behaviour than to cars, houses, and other items that most people cannot afford to swap frequently. Understanding fashion helps to explain how these transformations happen in each and every sphere of life.



Fashion in India is very enlightening in representing the reception and conversion of a product. Fashion awareness is increasing as well. Fashion awareness is increasing as well.There seems to be profound western plead with on urban middle and upper class Indians. There is a positive attitude with regards to western trends. Increasing number of malls in the city, eateries, designer wear, watches, hi-tech products, beverages, canned food, footwear, toys are a few examples which reflect these changes. Now fashion is no more a monopoly of the starlets or just confined to rich people. Even common college going boys and girls or men and women working in a corporate environment, follow the latest trends and wear designer attire as daily office wear or casual wear, unlike a decade ago.


Today, India has emerged as the third most attractive market destination in the world for fashion apparel retailers. Now, the Indian consumers are much more supple and experimental in their approaches. Change is most likely one of the few constituents of passion, and is brought in the minds of the consumer due to sway of media, which has brought the western world in the Indian homes. Secondly, as more and more Indians go out of the country for study, work and leisure, the Indian is exposed to and gets first hand experience of a world and life, which is different from what we have in India. The Indian consumers are selecting and choosing many new product offerings that have entered the market and product variety has also increased to a great extend due to foreign competitors. Due to retail revolution drastic changes are observed, as upgraded service levels are use to attract the consumer and they are more patronized and pampered. Now the consumers show a higher level of fashion consciousness.

The conventional markets for fashion and clothing are changing to a more refined or organized market. There is plentiful launch of dissemination lines by designers in India. They are actively setting up more flagship stores and even license their names. With constructive events like end of multifiber agreement, the global elimination of quotas at the end of 2004, entry of foreign retailers and textile companies into the country and the escalation and appreciation of the Indian fashion industry throughout the world, apparel marketing has become one of the interesting and hard jobs in the arena of marketing. India ranks among the top target countries for any company sourcing textiles and apparel. Indeed, apart from China, no other country can match the size, spread, depth and competitiveness of the Indian textile and apparel industry. The malls are coming up away from the city centers.


Also, celebrities are being progressively more used in marketing communication by marketers to provide individuality to their products. Celebrities create headlines. With the visual media becoming more popular the use of celebrities in the TV media has increased. Consumers like advertisements more if they are adherent of the celebrities in the advertisements. Their behavior and associations are being closely watched and replicated. What they endorse sell like hot numbers. They also help to reposition products and in increasing the sales.

Fashion Designer

Designer Fashion – Worth the Expense!

Whenever we go shopping, the very first thing in our minds is to save money. We prefer bargaining to quality and clothes on sale to designer fashion dresses. Many of us are also of the opinion that designer clothes are simply expensive with nothing extraordinary to offer. Such opinions are not completely wrong as most of the times we get cheap imitations of designer dresses at affordable prices but we fail to see the quality and standard of the dress.


However, there is a different fact behind designer fashion. Designer clothing is unique in their own ways. We will never find another piece of the same dress. Moreover, they are made of expensive and rich quality materials with proper attention being paid to every intrinsic detail. Above all, the designer dresses are an amalgamation of creativity and skill which is rare in the ordinary clothes. Designer accessories are always a joy to its buyers because it is sure to be a piece of admiration to some and at times even a cause of envy to many!

The bitter truth here is that not everybody can afford to buy designer clothings and accessories. There is only a section of people who can visit high fashion outlets and buy the original creation of the designers. The majority of us have to be satisfied with the discount stores and a few lower-range fashion outlets. But it should always be remembered that that designer dressings, though expensive, last much longer than their cheap counterparts. They also have the best fitting and suit the personality of the wearer.

Today, the designer clothing is synonymous to the status of the person. In other words, people judge the status symbol of the person with the kind of apparel he carries. The price of the designer fashion is actually related to the extensive tailoring and the meticulous designing and creativity that goes behind the making of such dresses.

Fashion Accessories

The Notable Plus Size Shapewear to Choose

The notable plus size shapewear must be something that you really need especially when you want to have the more improved posture. It will help you to burn your excessive fat of your body optimally just like what you can get from the best waist trainer for plus size. So then, you can have the more reduced waistline and flattened belly mainly if you use it while doing your physical exercises. Yet, you can find so many options of excellent shapewear to choose out there. Well, you can figure some of them when you keep reading below.

best waist trainer for plus size

The Workout Waist Trainer

It will be a very nice idea for you to choose workout waist trainer as it can generate the heat, so that you can sweat more. It means that you will be able to reduce the fat of your waist and belly in the faster and more effective way. Moreover, it has been featured with the adjustable straps to make it fit your waist so well. So, you will always move freely and comfortably when you use this shapewear even during your workout. In addition, you can get it at the affordable price which can start from $19.99.

workout waist trainer

The 2 in 1 Butt Lifter and Thigh Trimmer

Then, the next awesome option that you have to choose is the 2 in 1 butt lifter and thigh trimmer which is available for you at the price of $26.99. In the simple words, you will find that this particular shapewear can really upgrade your posture as it is made of the best polyester and compression garments. The combination of those materials will not only help you lose your excessive weight, but also relieve your pain quickly. Thus, it is so obvious that you can improve your body shape and health at the same time once you have used this shapewear.

2 in 1 butt lifter and thigh trimmer

Fashion Designer

Birth of Costume in Indian Cinematic World (Part 2)

(Note: The information provided in this article is a result of the doctoral research conducted during time span of five years between 2005 and 2010 in Indian film industry. The information was collected through observation of the process along with personal interviews, questionnaire and group discussions with the personnel working for the industry, critics, historians and in-charge of the organisations responsible for functions related to costuming work in Mumbai films.


The creation process of costumes is being discussed through this series in eleven steps, an introduction to which is available in part one. The first four steps are discussed in part one. The fifth, seventh and eighth steps are discussed in this article.)


Costume classification and related possibilities


Scene division for costumes includes understanding the list of all characters and extras in each scene and character division for costumes requires knowing about individual character’s changes through the film. The above give rise to the final dress plot for the film and costume arc for each character respectively. The practices followed by different designers vary while doing routine analysis of script for noting down costume classification regarding number of scenes and characters in a movie. In cases of those film projects for which such wardrobe outline is prepared formally by costume design team, it automatically provided a quick check on general appearance of all characters with descriptions of scene numbers and locales.


About the Authors:


Dr. Sarita Kataria is a Ph.D. scholar, Delhi University


Dr. Seema Sekhri is an Associate Professor at the Department of Fabric and Apparel Science, Lady Irwin College

Fashion Designer

Encourage Your Child to Embrace Fashion With Online Fashion Games

Whether your child is a natural pink loving princess or a punk loving tomboy, there are many things to love about video games for young girls. Hip, challenging, and fun, these games allow your child to experiment with everything from fashion combinations to different hairstyles and makeup. Here are a few ways having a few fashion games on hand can benefit you and your child.


The best thing about online games is that they allow your child to learn and explore, all while rewarding them with fun animations, silly music, and a steadily climbing points system. Whether your child prefers to create her own wedding dress, design an outfit suitable for a queen, or she simply wants the exhilaration of running her own fashion show, there are thousands of games for young girls to choose from.

Along with allowing her to try different clothing combinations, color combinations, and more, you are doing more than just indulging her fashion whims. You are letting her learn more about what she likes in her own clothing. The same goes with games that center on hairstyles and makeup as well. In letting her play these games, she can learn which styles and makeup combinations she likes best.

The points system is important too. While some games provide simple scores, there are many-particularly those that are centered around combining outfits-that reward the player in the form of money. Along with teaching her the pleasure of shopping, this also teaches her the importance of saving up money or spending it wisely. While this may seem like a small thing to you, it is encouraging healthy budgeting concepts for her.

Best of all, there are plenty of fashion games out there that star popular characters, such as Barbie or Bratz dolls. This allows her a bit more flexibility when it comes to dressing them up. While playing with real dolls can be rewarding in its own way, online games provide you with a lot more in regards to clothes, hairstyles, and makeup than you would have with just the dolls alone.

When it comes to video games for young girls, it may seem impossible to find the right one for her. However, with fashion games, you can’t go wrong. Creative, fun, and unlike anything she’s seen before, these games will swiftly become your daughters’ favorites. If you’re interested in sparking your daughter’s interest, boosting her creativity, or simply giving her something fun and educational to do during her free time, these games are a great way to accomplish all of those things and more. Learn more today!

Fashion Designer

The Passion to Fashion Reinvented With Fashion Games

Reinventing fashion with fashion games can be one of the most challenging, innovative improvements in the gaming world. The gaming world has once been ruled by gun game, war games and no option for safety games. And yet as time passes, most technology wizards have recognized this growing need. And if you are an avid fan of fashion, fashion games might get included in your lists as well.


Online dress up games for girls and boys, a complete makeover, room décor, hair fixes and make ups are some of the few games available in fashion games.

If you are dreaming of being a fashion designer, you can make this dream come true. Make a beautiful model, help her to go to the fashion boutique shop, choose the best coolest suit for her and learn how to become a great fashion designer. You might as well be an interior designer as you get the option to make a room décor or even the whole house.

Give a fresh new look to your model for the hot summer. Make her hot and sexy with great swim suits, or how about a colorful cool summer dresses? Choose what color you prefer and give her the tan of summer. At night, you can prepare her for the night party. Make some retouches to her hair, give it the highlights and find that elegant silk dress that would make her truly awesome and let the men flock for her dance. Let her be the queen of the night, glowing in her beautiful dress and attire.

Have you dream of becoming the personal assistant of the most popular teenage stars? Barbie and the Bratz? That would be excellent and a moment of your lifetime. They might as well hire you in replacement of their manager.

Fashion games give you all the opportunities to let people know your fashion statement. Make that imagination come into reality as you become the coolest fashion designer in the world.

Fashion games can be readily accessible in the internet, and there are many options to choose from. You do not have to follow the conventional fashion statement. Reinvent fashion with fashion games and make the passion in you burst into flame. Get accessorized; get clothe with the latest trend in the market. Be bold and make the difference. Fill yourself with excitement and accomplishment with fashion games.

Fashion Trends

Winter Trends

The Top 7 Winter Trends


Staying on top of fashion is actually a difficult task. With trends changing by the minute, we’ll take you around the runaway and break out of the warmer weather for the next few months. Read on to follow.


Mixed Prints


Afraid your ikat will clash with your plaids or stripes will upset your florals? Well, fear not, for this season anything goes. Mix and match your most colorful pieces and let your imagination run free. Jungle prints, vibrant colours, long peek-a-boo dresses and some more innovative and interesting silhouettes are back on the fashion runaway.




Get in line with winter’s most linear look: classic stripes. Blue and white are best, but you can pull off the Breton-inspired trend with any colour combo. Talking about variety in striped dresses, it’s numerous. Just name it and you’ll find it. One can go for striped tee, striped sweater dress, striped shirt dress or even striped evening wear.


If you have narrow shoulders you would like to appear wider, and would want your waist to look smaller, you can be clever when it comes to wearing horizontal stripes, and use them to balance your figure in an attractive way.




First noticed sometime in the sixties (our favorite decade!), patchworks jeans are making a major comeback this autumn winter. What is great about patchwork is that you’ll never be one of a crowd, you have millions of ways to stand out. Steer away from leather or suede jackets and patchwork jeans as a combination. Keep it simple, like pairing the jeans with a basic white tee and, at max, an interesting long, stringy necklace.

Mens Fashion

Mens Fashion – Dress to Impress For Less

This year has only just begun, and yet you are already feeling the shrinking of your budget. Recently, you had to give up golfing because the greens fees cost too much. Now you have to decide on whether or not you want to starve or go naked!


Fear not! There is an easy way to solve without having to give up food or clothing. According to GQ and Esquire Magazine, men can dress fashionably without breaking the bank.

Here is how:

Get Discount Conscious

If you want to look good and save money, your best bet is to buy clothes that will outlast your current money problems. If the retailer you frequent features a clearance rack, you have just found your clothing oasis. Sure, the clothes on this particular rack might not completely fit your style or even come in your size, but its very simple and better for your budget to buy the cheaper clothes a size bigger and have someone who is handy with a needle take them in.

If you are on the look out for business attire that looks good and doesn’t cost you your left kidney, you can scour the racks at a discount mens clothing store. You wont believe the kinds of deals you can find if you just look hard enough. Remember, you will want to purchase clothing that will last so that you aren’t out shopping for new pants a month from now.

Cotton, wool and other durable fabrics should be on the top of your DO buy list. Try to stay away from delicate materials like silk. These will require dry cleaning which will only cost you that precious money you are desperately trying to save.

For your casual wear you will want to invest in jeans and shoes that are manufactured by the older, more reliable brands. Levi and Nike are both known for the durability and longevity of their products. Yes, in some cases these brands may cost more, but in the long run they will save you from having to purchase another pair of jeans or shoes for a while.

Make it Last Forever

In these times of economic uncertainty, you can do more to save your pennies than you think. Buying clothes in simple fabrics including cotton, nylon, and wool will allow you to wear your clothes until they wear completely through.

If your closet is already full of clothes that require special care you can do one of two things: sell them to a consignment shop, take the money and buy cheaper clothes or you can take extra special care of them by purchasing home dry cleaning kits, and keeping them in garment bags. Keeping them out of the elements, using the appropriate cycle on the washing machine, hemming and patching holes by hand are all ways to increase the life of your clothes. A man that is handy with a needle is a treasure.

You can dress for less without looking a mess.

Fashion Issue

Down Product – Apple of the Fashion World

The change of fashion is like a history; and it is more like an epitome of human development. It is the symbol of a society’s progress, civilization and flourishment. The changing fashion has been recording the society’s revolution, and reflecting national spirit. It inherits the local culture.


Down product is one of the most indispensable part of the fashion; it adds many shiny elements to people’s closet. The diversification of down coats has been pushing the development of fashion for several decades. Many customers gave good feedbacks about down products. Most of them said that down products are the warmest, lightweight and comfortable. Without down products, the fashion world will have a deep hole; without down products, our winter will become less enjoyable. It is down products industry that has generated so many fashion elements, brought so much warmth to the cold winter, and made our society so modern.


According to a survey, 70% of the people buy down products in exclusive stores, or from franchise house. 15% of the people choose to buy down products in Department Store, 10 % would like to buy in the supermarket; and 5 % will buy down products directly from the manufacturers. So, why are there so many people choose the exclusive stores?


It is always true that if something becomes popular, some other things are going to mimic it. With the increasing demand for down coats, some manufacturers produce poor quality down coats, and even fake down coats. When you are looking for a down coat, you should be careful, there are many fake down products in the market. It is much safer to buy the down product in exclusive stores. If you want to buy a specific brand, firstly find out the location of those exclusive stores in your city. Then go to those stores to look for coats. Those stores will also ensure you the quality and provide after sale service. If your down coat loses a button, or gets other damages, you can bring it to the store and let them repair it. It is free under warranty period. If there is no exclusive store of your favorite brand, you can go to their online store. A lot of products are available on the internet. You have a larger variety of options. Choose one and place the order, then you will receive the down coat after several days.

Everything is changing, so are down products. Down coats are going to be more fashionable, casual, and original. They will have more colors; some may look very bold, but will be welcomed by the young people. There will be a lot of down coats that can make people look slimmer, which will win many girls’ hearts. Some down coats will combine the tradition with modern, which will be liked by many mature women. In order to protect the environment, new fabric will be invented and adopted. Our down products will become more and more environmental friendly.