Store displays can make all the difference if you are a fashion retailer – particularly when it comes to catching the eye of your customers. As a retailer, you will know the impact that clothing displays can have on buyer behaviour – when customers are presented with an attractive arrangement of products, they are more likely to make a purchase or return to your store at a later date. There are a number of things that make a shop display great – ranging from the layout of the store itself to small details such as the usage and range of mannequins and clothes hangers.
A good place to start is to create an ideal shop floor, where your goods can be showcased to their best possible greatest potential. First, you will need to determine what kind of retail space you want to create. Do you want shelves stacked high with neatly folded clothing, or would you prefer your customers to browse through racks of garments hanging on hangers? Will you be selling one type of garment, or several different clothing options – including accessories or shoes? These are all important questions to consider, as the answers will help you create the perfect showcase for your wares.
Your shop floor vision can offer you plenty of direction when it comes to choosing the major items you need for your display. A slat wall is perfect if you are looking for a merchandise display that can easily be changed or rearranged, while clothing rails on wheels could be the ideal solution if you are in a multi-use space.
Depending on how frequently you plan to change your entire layout, you may wish to opt for fixed shelves or a more mobile option that can be put together or taken apart quickly. Of course, it is important to keep all elements of your display design matching. You will want to ensure that everything from your shelves and racks to your hangers are consistent in terms of colours and materials – a uniform look projects an image of expertise and professionalism to your potential customers.
Once you have the big jobs out of the way, it is time to turn your attention to smaller details. After all, creating the perfect shop floor is only the first step in building a successful fashion retail display. These details include any effort to showcase your garments off at their best and brightest and mannequins and clothes hangers are ever popular ways to meet this retail objective.
Clothes hangers are arguably one of the most important details in a shop, but they may not be the first thing that comes to mind when you think of fashion retail. However, they are an essential consideration – you may be surprised at how much there is to think about! For example, your customers may like to take their hangers home with them whenever they make a purchase. Frequently replacing items such as wood hangers could be expensive – so in this situation, it may be wiser to opt for cheaper plastic or metal hangers that could easily be re-ordered as they are needed. Likewise, if you are an high-end fashion retailer and frequently collect your hangers to be re-used again and again, you may want a more luxurious-looking and durable option.
Hangers can also influence the way a garment is displayed – when it is hung correctly, a garment can look very appealing to a potential customer. You should always use hangers for the function they have been intended – heavy or bulky items on coat hangers, trousers and skirts on clip hangers and so on – to ensure your clothes are optimally displayed.
Mannequins are another influential way to display fashion items. Whether you are showcasing a dress or suit on a full-body mannequin or a hat on a specialty head mannequin, you may find these handy items are the perfect way to demonstrate what your store’s clothes look like on an actual body shape. These are also the perfect solution if you are looking to inspire your customers – you can use mannequins to pair items and accessories, creating an entire outfit, encouraging customers to buy ‘the look’ you have created.
Whether you are starting from scratch or looking to improve your shop display through greater attention to detail, you are sure to get a great reaction from your customers when you take the time to not just get the big things right but also focus on the little things details.