Fashion Designer

Aesthetic Designing In Tricot Warp Knitted Fabrics

For any manufacturer product innovation, modification and diversification are essential to keep pace with the developing competition in the markets whether it is national or international. The innovation, the modification or diversification can lead to changes in dimensions or physical and chemical characteristics, or in structure and texture. In this work tricot warp knitted fabrics were used for innovative modification which can be used in varieties of applications. Although warp knits already finds applications in certain apparel, industrial, medical and in Geo textiles.

The objective of this work is to develop the warp knitted garments with a specific focus on aesthetic innovation making it suitable for selected apparel end uses. Using tricot warp knitted fabrics garments were developed for sports and casual wears segments suitable for men and women. Using the principles and elements of designing the aesthetic modifications has been incorporated on tricot fabrics. Aesthetically modified fabrics were tested for their suitableness to their intended apparel end uses. Printing, embroidery and hand works like bead, stone, mirror and shell works were the surface modifications used for the aesthetic innovation of the garments.

About the Authors:

A.N. Sai Krishnan is a lecturer at the Department of Apparel Technology at PSG Polytechnic College, Coimbatore.

A. Thirugnanasambantham is a senior lecturer at the Department of Apparel Technology at PSG Polytechnic College, Coimbatore.

Fashion Trends

Check Out The Latest In Celebrity Fashion

Well Guys and Gals! We are in spring now. And what can be a better way to bloom in this spring than to update ourselves with the latest celebrity fashion trends/developments. From the dress Kate Middleton wore during her meeting with Michelle Obama to the skin hugging strapless skirt of the Kim Kardashian we have lot to talk about the celebrity fashion and to large extent desire about .

Let’s begin with the Kate’s Reiss dress. It became instant online sensation and the server of the company which was selling this dress crashed. We can say for sure that in the celebrity fashion world, Kate’s Reiss dress has hit an instant chord with the public. Her recently acquired suntanned complexion matched well with the beige colored bandage-strapped Reiss dress. The black stilettos she wore went well with the dress.

Michelle Obama’s fashion style added life and cheerfulness to the Royal Palace. She wore a blue flowered silk dress which was designed by the American designer Barbara Tfank (2011 resort collection). The silk dress went well with the bright pink jacket and the silver colored high heels. Interestingly, there was a decorative brooch which added to her celebrity fashion quotient.

Across the Atlantic, another dress was in the news. This dress was a white and red colored strapless skirt with geometrical patterns on it. Believe it or not, the dress has been graced by two of the greatest celebrity sensation – Kim Kardashian and Britney Spears – in just matter of two days. Do not be surprised if you spot this dress as the spring favorite now. After all, what can be better than flaunting a dress endorsed by celebrity?

But skirts are not the only favorites this spring. Eva Herzigova has created enough ripples in the celebrity fashion sea by putting on shorts at the Cannes. Her black satin-trimmed shorts perfectly complemented her white ruffled blouse. Elegant but sexy, these shorts are perfect for the party purpose. If you would like to jazz it up a bit you can try Alexis Bittar Neo Deco Earring.

Crochets are another darling this spring. And if they are the one endorsed by Jennifer Aniston then one can be sure of extra oomph. The crochet dress we are talking here is a white-colored unlined see-through crochet which was worn by Jennifer Aniston in the movie ‘Just go with it’.

Only a woman knows what good a well-matched handbag can do to her looks. Women celebrities seem to have an even better understanding of this knowledge.

Sarah Jessica Parker’s Thorn & Pony evening Bag was a perfect enhancer for her sexy image. Another cool handbag in the celebrity fashion world is Carlos Falchi designed ‘New Rush Bag’ which is flaunted by the Katie Cassidy in the Gossip Girl series.

Clutches have their own niche segment in the world of celebrity fashion. It is especially true if it is designed by Kelly Locke. The “Mimi” clutch designed by Kelly Locke (showcased in the fall 2011 collection) has been endorsed by some of the greatest head turners – Halle Berry, Emma Roberts, Sarah Hyland and Jennifer Love Hewitt.

That’s all folks on the latest trends/developments in the celebrity fashion this spring. Check out this space for regular information in the celebrity fashion area.

Fashion Designer

Spring/Summer Maliparmi Collection 2012

The new Spring/Summer 2012 Woman Collection from Maliparmi is called “Weaves”: mixtures, matches, weaves are the main themes of the elegant and refined fashion collection signed by Maliparmi for the new sunny season. It defines a world which is rich in magical suggestions joining the past and the present, modern technologies and craftsmanship, suitable for everyday life.


Everything is blended in amazing clothes and the tradition of craftsmanship, arts and crafts on the one hand and modern pragmatics, made of “light” technology and a great desire for simplicity on the other.


Five lines compose the new Maliparmi collection:


Intre-Spring: Its leitmotiv is the new stamp “technoties”. It has got a revising on computer of an image of several different ties, weaved each other up to create a new abstract pattern.


Intre-Summer: It shows a print called “Sassi Ischitani” and tells a story about sunny beaches during a Mediterranean afternoon: old tiles smoothed by the sea found at Ischia, has been associated in chromatic families and they have been photographed. These images have been redefined in a graphic way and changed in a cotton print. This is the Summer Maliparmi theme.


Intre-Elegance: Formal dresses and accessories for which the trompe l’oeil (French for deceive the eye), so typical in Maliparmi fashion, finds a new way of being.


Intre-Sea: Beach bags, bijoux, bathing suits very colored in special and original mixtures of prints and embroideries.


Scarves and neighborhood: cotton scarves and beach robes become tops and clothing: an informal and unique way to change one of the most classical Maliparmi accessories.

The past and the present interweave each other to get a better future, the intuitive technology simplify the day-to-day blended with the values of the craftsmanship typical of Maliparmi brand generate a new idea of its collection. The blend between the tradition and the technology is all along at the bottom of Maliparmi strategy. Now more than ever the wise balance between past and present allow to give value to the daily work overall when it has been shared with a highly motivated and united team.


Laser cut fabrics and textiles, printing digitally on clothes and fabrics, patchwork leathers and sartorial seams show the levity and the technology of the brand. The simplicity is in the use of the white color, of the linear embroidery, in the clean cuts or in the use of the men’s suits over women’s wears. The testing comes back in the under glass concept: a resin coat or a gum casting that cover the fabric prints making them embroidery elements and fundamental parts of the bags.


The theme of “Weaves” (Intrecci in Italian) between past and present gives life to a collection from which emerges not only the will to test, but also the enhancement of the manual labor. The simplicity as common denominator and the weaves always and anyway: in the virtual prints, in the bags and in the shoes with laser waves, in the embroidered sandals, in the bijoux created by Maliparmi: this is an important, fascinating artisan sign that we find everywhere in the Spring/Summer Collection 2012 from Maliparmi, showed in the web pages of its shop online


About the Author:


Elisabetta Stella is associated with Digitcom, an Italian Digital Communication Agency.

Fashion Trends

Home About Contact Login Subscribe Trench Coat—the Must Have Clothes In Spring That Makes You Being Elegant

Trench coat is clothes that cannot be cleaned from your closet throughout the spring. It is a fashion trend that will never be out and a must have thing in spring.

‘Trench coat’ refers to the commissioning of Burberry by the British Military in 1914 to adopt their water-resistant and breathable gabardine fabric for the British officers in the trenches of World War I. The style is a full-cut, double breasted and belted coat with epaulets.

The term ‘Mac’ derives itself from the last name of Charles Macintosh, who, in 1823 developed a rubberized waterproof fabric (that is, spreading rubber onto cotton). Any coat that is cut in the way of a classic Mackintosh is referred to as a Mac (as other companies have since adopted the style). The distinctive cut does not contain lapels, epaulets or a belt.

Original trench coat in gabardine is of 26 pieces which Includes double-breasted, shoulder pads, chin, short coat over shoulder, triangular flap on the front, sleeves around the wrist straps and Buckles, belt and split folding rear along with a button. It experienced a process of continuously changing designs in details from long ago.

It was once regard as the clothes for army but an elegant famine wear after some time.

Now it is a fashion and the flag of elegant to wear trench coat. We can see them anywhere. In movie, the street, on the red stage, or under the spotlight, ladies wearing various designs of trench coats appear so elegant and beautiful with simple temperament. It seems never be out of the fashion stage from its birthday.

Time and growth has told of their success in this tradition. Even Many big brands have a tradition with trench coat. Burberry— created by Thomas Burberry, found a waterproof fabric that has known as gabardine and we can see it from the old uniform of British soldiers. Burberry keeps this tradition down and makes it ever last. In the legacy of Louis Vuitton, where luggage built and evolution, there is also the relationship with trench coat…

There are many other famous brands related with trench coat that makes trench coat to be an ever living legendary.

From the history, culture and the permanent beauty and elegant it gives to us, we has enough reason to believe it as a must have thing in our closet.

Online Fashion

“Shopping in a planet friendly way” Eco Fashion

Eco apparels have overcome the uninspiring trend of using coarse hemp and cotton fabrics, and are available in high-end styles, at a price range fitting into every individual’s wallet. Eco friendly and sustainable clothing industry is predicted to be the most influencing part of the global clothing arena. So…what does the future have in store for people who want to save the planet and be fashionable at the same time? What is the future of this ‘earth-saving’ industry?

Fashion Designer

Can Counterfeiting be beneficial for Brands?

Counterfeited merchandise looks much similar to the original product, but is sold for a much lesser price, while generating huge profits. Counterfeiting is considered as a preferred option for licit trade as it reduces manufacturing costs, and other expenses involved in design, marketing etc. Additionally, profits are increased by avoiding taxes, import duties are shunned through customs fraud, or outright smuggling and sales tax are avoided through informal retailing.

A European Commission report (2008) states that 57% of the counterfeit seizures are clothing accessories, and shoes. Almost 80% of the confiscated pirated goods owe their origin from the Asian countries. International countries out-source their operations to companies in Asia with a view to take advantage of the cheap labor, and inexpensive manufacturing operations. In Asian countries, counterfeiting laws are not generally strong, and big companies from US and EU outsource their operations here.

A local label is added to the counterfeited merchandise to make it look like the original. Manufacturers have to bear the result of these masquerades, as they are very inferior in quality, and do not live up to the standards of the originals. Brands are easily pirated here, and even if they face legal issues, the penalties are not severe.

Online Fashion

Build Even Better Fashion Displays

Store displays can make all the difference if you are a fashion retailer – particularly when it comes to catching the eye of your customers. As a retailer, you will know the impact that clothing displays can have on buyer behaviour – when customers are presented with an attractive arrangement of products, they are more likely to make a purchase or return to your store at a later date. There are a number of things that make a shop display great – ranging from the layout of the store itself to small details such as the usage and range of mannequins and clothes hangers.


A good place to start is to create an ideal shop floor, where your goods can be showcased to their best possible greatest potential. First, you will need to determine what kind of retail space you want to create. Do you want shelves stacked high with neatly folded clothing, or would you prefer your customers to browse through racks of garments hanging on hangers? Will you be selling one type of garment, or several different clothing options – including accessories or shoes? These are all important questions to consider, as the answers will help you create the perfect showcase for your wares.


Your shop floor vision can offer you plenty of direction when it comes to choosing the major items you need for your display. A slat wall is perfect if you are looking for a merchandise display that can easily be changed or rearranged, while clothing rails on wheels could be the ideal solution if you are in a multi-use space.


Depending on how frequently you plan to change your entire layout, you may wish to opt for fixed shelves or a more mobile option that can be put together or taken apart quickly. Of course, it is important to keep all elements of your display design matching. You will want to ensure that everything from your shelves and racks to your hangers are consistent in terms of colours and materials – a uniform look projects an image of expertise and professionalism to your potential customers.


Once you have the big jobs out of the way, it is time to turn your attention to smaller details. After all, creating the perfect shop floor is only the first step in building a successful fashion retail display. These details include any effort to showcase your garments off at their best and brightest and mannequins and clothes hangers are ever popular ways to meet this retail objective.


Clothes hangers are arguably one of the most important details in a shop, but they may not be the first thing that comes to mind when you think of fashion retail. However, they are an essential consideration – you may be surprised at how much there is to think about! For example, your customers may like to take their hangers home with them whenever they make a purchase. Frequently replacing items such as wood hangers could be expensive – so in this situation, it may be wiser to opt for cheaper plastic or metal hangers that could easily be re-ordered as they are needed. Likewise, if you are an high-end fashion retailer and frequently collect your hangers to be re-used again and again, you may want a more luxurious-looking and durable option.

Hangers can also influence the way a garment is displayed – when it is hung correctly, a garment can look very appealing to a potential customer. You should always use hangers for the function they have been intended – heavy or bulky items on coat hangers, trousers and skirts on clip hangers and so on – to ensure your clothes are optimally displayed.

Mannequins are another influential way to display fashion items. Whether you are showcasing a dress or suit on a full-body mannequin or a hat on a specialty head mannequin, you may find these handy items are the perfect way to demonstrate what your store’s clothes look like on an actual body shape. These are also the perfect solution if you are looking to inspire your customers – you can use mannequins to pair items and accessories, creating an entire outfit, encouraging customers to buy ‘the look’ you have created.


Whether you are starting from scratch or looking to improve your shop display through greater attention to detail, you are sure to get a great reaction from your customers when you take the time to not just get the big things right but also focus on the little things details.

Fashion Trends

Counterfeiting of Brands in India

Actually I am very glad that people can buy Armani – even if it’s a fake. I like the fact that I’m so popular around the world- Giorgio Armani.


Rapid advancement in technology and liberalization of the Indian economy have created an ideal market for people misusing existing brand values that have been cultivated and nurtured over a period of time. The mushrooming growth has also given rise to despicable marauding activity, which is nothing but piracy. But the question arises here is that is it the popularity factor which promotes counterfeiting among people or the need factor? I guess it is both.
Counterfeiting also referred as piracy in a common trade parlance mean the unlawful acquisition by a person of the property of another person without his consent. Ever since the evolution of brands, the business has marked a trend in the society where everyone wants to associate himself/herself with the latest quality fashion trends in different forms like branded clothes, institutes, branded products etc. After all, what matters at the end is to show off the branded You!!
The word ounterfeit describes the forgeries of currency and documents but these days the imitations of clothing, software, pharmaceuticals, jeans, watches, electronics, and company logos and brands have become common in the market. In the case of goods, it results in patent infringement or trademark infringement.Certain consumer goods, especially very expensive or desirable brands or those which are easy to reproduce at low rates have become quite frequent and common targets of counterfeiting. The counterfeiters either attempt to deceive the consumer into thinking they are purchasing a legitimate item, or convince the consumer that they could deceive others with the imitation. Some counterfeits are produced in the same factory that produces the original, authentic product, using the same materials.

Indian metros have become base for manufacturing counterfeit products and account for maximum Intellectual Property Rights violations. Delhi is the hub of counterfeit products in India as nearly 70 per cent counterfeit products originate here.
Again the question comes is what has evoked counterfeiting?
Brand business, its growth /competitions etc has led to availability of counterfeits because of the fact brand sells and makes you outstand and therefore the need to copy, pirate, counterfeit has emerged along with the growth of brands.In India, the direct loss to FMCG industry is also not less than ` 200 million. A survey was conducted to estimate the size of counterfeit of FMCG products and it revealed the stark reality of FMCG companies having maximum loss up to 40% and an average loss around 20% of their market share of their well known products.


The biggest concern is, however, the customers attraction towards these pirate products is directly proportional to price of these products which are sold at 40 to 45% lesser value than the original. A common man with limited knowledge falls for the counterfeit products due to its cheap or discounted prices. Enforcement of laws against counterfeiting is not so strict in India which is another big jolt for the brand industry.


As counterfeiting has become an economic problem of international importance and has been growing dramatically across the globe, manufacturers of the original products and government find themselves in a constant battle against counterfeiters. This has led to a variety of countermeasures based on lawful, political, administrative, or business techniques. The framework also considers the interplay of attitudes, purchase intentions, and dissonance that leads to coping processes and in turn influences attitudes and decisions. Counterfeiting appears in two different forms, as deceptive and non-deceptive counterfeiting. Under receptive counterfeiting, the consumer is not aware of the fact that he/she purchases a copy rather than the original product and cannot be held accountable for the behavior. Focus is on non-deceptive counterfeiting, where consumers intentionally purchase fake products.

Fashion Trends

“Exposing the Alpha Attitude” top trends for 2012

Fashion trends keep changing at the drop of a hat, taking inspiration from the past. Forecasting the upcoming trends would be a serious business. Colors, textures, and motifs manipulate fashion trends and bring considerable influence in apparel’s overall appearance. The two basic facts of novelty and conformity fuel changes in apparel trends. Trends for 2012 spring with a richness and creativity unseen before. Clothes for the dame are filled with darkened decorum, abstract and floral patterns.

Fashion Trends

From Animal Fur To Cotton

Ever since the incident in the Garden of Eden when Adam and Eve became aware that they were not like any other animal, hairy, men has started wearing clothes. Depending where they lived in the world, the garments were fashioned with the climate in mind. Thus in northern countries were the winters were lengthy, people started wearing animal fur.

In warmer climes simple clothing was worn, as can be seen on the hieroglyphs of the ancient Egyptians. In warmer climates still, loin cloths were the only body covering needed. The weaving of fabric is known to have existed since the Neolithic times when archaeologists found imprints of fabric.

Poorer people used to wear cloth woven from wool, whereas the more affluent people wore cotton or linen garments. As soon as the loom was invented clothing could be produced more easily and in greater quantity.

Throughout the ages the things we wore became more sophisticated and these days there are a vast number of designs, colours and articles in the market place, such as trousers, dresses, coats and shirts.

An American company called American-apparel was founded in the 1960s by a Canadian who started making underwear and slowly progressing to fashion items and leisure wear. Since the use of sweat shops was highly frowned upon a factory was built that could accommodate the whole process of clothes manufacture. The plant designed their own garments and a dye department was set up so that no process needed to be out-sourced.

The people working in this factory were paid decent wages on which they could live and enable them to save for a rainy day. The company is proud to be able to say that no use of cheap slave labour is being used.

Many of the clothes are sold on line and if one is looking for leisure wear or more dressy clothing it is easy to buy them over the internet. This is a convenient way of shopping for people who are hard pressed for time due to a busy work schedule or hectic home life.

Apart from leisure clothes and other items, the company also manufactures sports bags and socks. Some garments are in unisex sizes to be purchased and worn by men and women alike. The garments are made of all kinds of material such as nylon in the case of sportswear as well as cotton or wool for more formal clothing such as dresses and sweaters.

This method enables people to purchase items at leisure and at any time of the day since payment by credit card is fully automated and processed by machines, not people. If one purchases items over the value of £75, then postage is free within the country. There may be a small charge if the goods have to be shipped abroad. If for any reason the clothing does not fit or is not of high standard, there is a returns policy if one is not completely satisfied. There is generally a time limit for this.