Online Fashion

Online Fashion Retailers – When the Going Gets Tough, The Tough Get Blogging

The down turn in the global economy and high inflation in the UK is likely to have a huge effect on the fashion industry and particularly the luxury goods sector. In order to keep profitable companies are having to become increasingly innovative in finding way of communicating with their customers and driving traffic to their websites.


Whilst many fashion retailers are already using blogging as a very cost effective way of promoting their products and driving traffic to their sites, there are still many late adopters of new technologies and forms of communication that stand to gain massive advantages by implementing their own fashion blog.

A fashion blog is a great way for online retailers to create lots of regular, relevant fashion content for their website. It serves three important purposes, to provide a service and information for readers that will make them want to visit the site again, to help optimise the website and increase its search engine rankings and traffic for relevant key words and to provide a showcase and information on the sites products which help increase the conversion rate. Fashion is all about being up to the minute and it is important that that everything you do including your methods of communications end the right message about your company. Blogging is currently a very fashionable and trendy form of communication.

The use of blogs is just part of the whole social media and online networking that has become so popular and is one of the most up to date ways to market the business. Many businesses successfully use an integrated approach incorporating blogging and social media networking to create a buzz about their products and drive sales.

Fashion Designer

Enduring Fashion Inspiration – Part IV ‘Arabia’

Who would not be inspired by princess Jasmine of the Arabian Nights? Sensual and bewitching, her clothing style gets the perfect amount of eye candy. All the ancient history and culture provides a true inspiration for modern designers till today. The inspirational beauty of Arabian fashion styles are adopted all across the world even today, bringing out the princess in every woman. Clothing inspirations taken from ancient Arabian styles are rooted in the elegance of modesty with an insight into their national life and aesthetic values as well.

Traditional Islamic clothing reflects their cultural values calling for modesty and humility, though styles and shades vary throughout. Religious customs of Arabia dictates conservative costume for both men and women. Islam has set standards of modesty that reflects in their clothing styles. They are interpreted by modern fashion designers to create their dream collection. The Arabian vintage look of 20s and 30s speak of feminine elegance, and glamour without figure hugging silhouettes. Long robes wrapped around the waist, share their similarities with the iconic flapper dress of the 20s. Current trends of tunics and tops with waist belts for the perfect hourglass figure were sported by ancient Arabians. Loose dropped waist makes a perfect style for hijab’s.

Brands such as Burberry and Marc Jacobs have a much more casual approach to the trend by teaming with masculine trenches with a hit of sleek femininity beneath making more relevant and edgy patterns.

Fashion Designer

Fashion – an art of self expression

What is Fashion? Embracing style, trend, and comfort is nothing but the fashion. Fashion in today’s world is compared to air in our planet. It’s the most recent developments of our modern society. Fashion is an excepted manner of dressing, living, entertaining or traveling adopted by a group of people at a particular time. Fashion has been changing so fast that it is difficult even to recognize what the current fashion style is? There is undisputedly a wide choice of colors & designs in costumes.


Fashion is a style that is accepted and used by the majority of group at any one time, no matter how small that group is. Fashion is a vital, challenging, ever-changing force.


In recent years significant “anti fashion” phenomenon has taken over the fashion industry e.g. wearing unconventional colors and fabric combination. Clothing style different social groups and communities differ from one another. Sequined dresses, chic ensembles and trendy shirts and skirts represented the true repertoire of the fashion. Fabrics like shiny fabrics, sating, polyester, blends and knits are the dominant features of fashion. It has been proven scientifically that colors play an important role in the psychological behavior of human being. Keeping these in mind designers are preferring naturally dyed fabrics and natural color.


This article was originally published in the Textile Review magazine, March, 2013 issue, published by Saket Projects Limited, Ahmedabad.


About the Authors:


Tanveer Malik and Shivendra Parmar are associated with the Department of Textile Technology, SVITS, Indore.

Fashion Dresses

What Makes The Little Black Dress So Special?

The Little Black Dress, or LBD, as it is affectionately called has become a staple in many women’s wardrobes because it tends to be highly versatile and appropriate for all sorts of occasions. As a rule, fashion dresses are somewhat easier to wear than separates because all a woman needs to do is put a dress on and dash out the door as there is no coordination of separate garments involved. However, there is something special about ‘little’ dresses that are black. In fact, the Little Black Dress has achieved such a level of popularity nowadays that it is often referred to as having an iconic status.


But what is so special about fashion dresses of the ‘LBD’ variety? Well, apart from being versatile and easy to wear, they possess a certain mystique that is reminiscent of the inky-hued garment made famous by Audrey Hepburn in the movie ‘Breakfast At Tiffany’s’. Somehow, the LBDs of today manage to embody the glamour of the Hepburn original but this is not simply by virtue of being black. Certainly, the fact that this iconic dress is black helps contribute to its attractiveness because black pretty much goes with everything and is a very popular hue to wear these days. But aside from the popularity of the shade, the allure of the Little Black Dress is largely due precisely to the indefinable quality that it has, a quality that the French refer to as ‘Je ne sais quoi’ or ‘I don’t know what’ – a phrase that regrettably does not sound quite the same in English.

Nevertheless, while Audrey Hepburn brought the LBD into the limelight, it was originally Coco Chanel who first saw its potential. Givenchy, the designer of Audrey’s gown for the film, gave the Little Black Dress its fame but it actually originated in the 1920s. During that decade, Coco Chanel took the black pigment that was traditionally reserved for mourning clothes in the West and made it into fashion dresses that any woman could wear. Add to this the simplicity and modernity of line that was characteristic of Chanel’s approach to dressmaking and you’ve got the recipe for the super-success of the LBD.

That being said, it also takes the woman wearing it to make a Little Black Dress ‘shine’. In actual fact, it could be said that it is the woman who should be the true star of the show, so to speak, and not the dress itself. A good garment always acts as a backdrop for the wearer’s face and personality and should neither overpower nor detract from their appearance. In this sense, the LBD takes a supporting role: helping the woman to feel confident that she looks good in what she is wearing and leaving her free to be a star. That is what makes the Little Black Dress truly special!

Fashion Designer

Global street wear fashion : Simple and complicated

Casual attires make people feel comfortable and look trendy at the same time. Street wear especially adds to the charm. Street wear fashion comprises of the weirdest of dress combinations. Girls can match miniskirts with jeans and jackets. Boys can wear sleeveless t-shirts, scarves, low rise jeans, and accessories to go along. Teenagers prefer to wear this kind of outfit as it gives them a different impression. It is also preferred by rap artists, guitarists, rock stars, and other artists.

The roots of this fashion clothing lie in USA. Japanese designers picked up this fashion from USA and developed it further. It got instant success in Japan and became mainstream fashion over there. The entire world imitated Japanese street wear designs. Japanese keep on innovating street wear. Some of the famous styles for street wear from their end include the Onee Kei style, Lolita style, Decora style, Gyaru style, etc. Tokyo Fashion Week is renowned for its street wear outfits. Designers from all over the world attend this fashion week.

Women & Lifestyle

Wills Lifestyle India Fashion Week Showcases Creativity of Designers

Nida Mahmood’s Gritty Vibrant ‘Sadak Chhaap’


Nida Mahmmood showcased her WIFW NW 2010 collection ‘Sadak Chhaap’ where the essence comes from the gritty vibrant alleys of India. The range took elements from scraps and products sold on the Indian streets. It gave a feel of the delightful amalgamation of colours, music and kitsch. The colour palette ranged from beige shades to dirty muddy camel hues, stark reds, electric blue to tangerine and indigo purple, gold, copper, acid green and some fuschias with warm yellow and shades of grey.


The collection flowed with georgettes, crepes, nets, silks for fluidity and feminity, while some thick cottons and leather lent structure to the garments. The accessories and head gears were bright and colourful, adding to flamboyance and cheerfulness of the theme. They were loud and showy, accessorised with local plastic toys, ping pong balls, plastic masks of Goddesses, chips packets, slogans from local hoardings, metallic shiny mesh, recycled masala packets to name a few.


Rahul Mishra Flies High


Rahul Mishra showcased his WIFW NW 2010 collection the ‘Butterfly Effect’, portraying the journey of the human race and the process of metamorphosis our planet had undergone in the last century. It shows global warming as our biggest concern. The collection is an outcome of engineered art works inspired by M Escher’s Work and Urban Landscape. Hand crafted Aari work created graphic surfaces in the forms of optical illusions of 2D and 3D.


The day wear look was achieved using sheer Chanderis and double weave organza with subtle selfsurface techniques. A chic, reversible, clean look is presented with rich jacquard silk jackets.


The colour palette was dominated by classic black and whites, used innovatively in various styles, including dresses. The collection contained wrap dresses with butterfly motifs, off shoulder dress with spaghetti straps, reversible jackets in jacquard, knee length dresses peeping from underneath, short reversible strap dress, reversible single layer double breasted jackets, long overcoats, dupion trousers, bustier dress, double breasted jumpsuit, off shoulder gown. These added to simple feminism with design elements like cap sleeves, pockets, layers, baby tucks, quilts and ruffles.


Grand Finale by Rajesh Pratap Singh’s Bespoke Tales


The Grand Finale show by Rajesh Pratap Singh had a lot of interesting elements to it like the widened ramp and the background created by unfinished garments … He deserves all the accolades for combining beautifully his creation, originality and simplicity. Though there was a lot of cheer in the audience but some in the audience were left fretting. “We expect a different level of grandness from the grand finale,” said a fashion critic who did not want to be named!


Rajesh Pratap Singh’s grand finale collection ‘Bespoke Tales’ for WIFW NW 2010 expressed the progression of the fine art of making clothes as seen by the ingenious tailor. Models emerged from the wide background walking through the unfinished muslin garments hanging in a surreal fashion. The detailed collection was splendid with a fabulous combination of creativity, originality and simplicity showcasing strong craftsmanship. The range all about ‘Us & Them’ was a play of contrasts with many shades, techniques and styles to it, featuring transparent and opaque, matt and copper/silver, black/red sequence. The collection displayed hard and soft stroke and structured clothing softly molded with creativity at its best. The garments were hand woven, reversible and double clothed. Fabrics were mainly satins, leather, glass nylon and woolen suiting fabrics.


Rajesh Pratap Singh’s grand finale collection ‘Bespoke Tales’ for WIFW NW 2010 expressed the progression of the fine art of making clothes as seen by the ingenious tailor. Models emerged from the wide background walking through the unfinished muslin garments hanging in a surreal fashion. The detailed collection was splendid with a fabulous combination of creativity, originality and simplicity showcasing strong craftsmanship. The range all about ‘Us & Them’ was a play of contrasts with many shades, techniques and styles to it, featuring transparent and opaque, matt and copper/silver, black/red sequence. The collection displayed hard and soft stroke and structured clothing softly molded with creativity at its best. The garments were hand woven, reversible and double clothed. Fabrics were mainly satins, leather, glass nylon and woolen suiting fabrics.

The collection exhibited a vibrant colour palette of red, cobalt blue, grey and black with a scatter of checks in black/gray/white. Patches of checks were highlighted with additions of leather here and there. The silhouettes were long/short jackets with asymmetrical hemlines fitted bodices and worn over pencil trousers, short tunic dresses, flat bed knitted cardigans, shorts and fitted dresses.

Detailing was innovative with cascading neck ties, double sided collars, innovative pockets, off shoulder neckline, leather cutwork, thin fabric waist belts, lazer polkas cut outs on fabrics. The ensembles were accentuated with exquisite jewelry made with crystallized Swarovski elements. The collection was wearable, chic and elegant at the same time.


Speaking on the occasion, Rajesh Pratap Singh said, “It is wonderful to be back as the Wills Lifestyle grand finale designer. Itis the perfect platform for me to be able to extend my aesthetic to. Wills Lifestyle India Fashion Week has always played an important role in India’s creative fashion success stories and I’m delighted to close the Week once again.”

Fashion Issue

Towards Sustainable Fashion – Computer Technology Integration for a Green Fashion Value-Chain

“Sustainable development” has become a buzzword in the present times due to the emergence of various social & environmental concerns. Increasing pollution from vehicles and industrial units, deforestation, excessive use of chemicals, plastic, metals and other non-biodegradable material, expanding landfill sites are leaving devastating impacts on the environment. Extensive use of natural resources and superfluous production & use of man-made articles along with tremendous waste generation is adversely effecting the environment. This has intensified the need to minimize the environmental damages and make the earth a better place to live not only for the present generations but also for the future generations to come.


To “Sustain” means “to maintain” or “to up hold”. Sustainability is a wide-ranging term. It’s important dimensions are


Environmental Sustainability – Environmental sustainability is the ability to maintain the valued qualities of the physical environment. It refers to preservation of the environment & natural resources.


Social Sustainability – Social sustainability is one important aspect of sustainable development. Social sustainability encompasses human rights, labor rights, and corporate governance. For a society to be functional & sustainable, the basic needs of the members must be met.


Economic Sustainability – Economic sustainability is about achieving economic growth along with ensuring the improvement in quality of life and the environment.


The Sustainability concern is applicable to all areas of human activity such as computing, design, manufacture, architecture, transportation, agriculture, to name a few.


The term “Sustainability” is being discussed for almost a decade now but its explicit and all-round intervention in the field of Fashion is a recent one. Its relevance in the Fashion industry is because of the highly unsustainable nature of this industry. Fashion Industry is one of the most polluting industries in the world. It is the second largest water-consumer of all the industries of the world. Trends like global operations, fast fashion, increasing disposable incomes, increasing consumerism are intensifying the social & environmental concerns with respect to the fashion industry. An interesting area of research is to emancipate the role of technology integration in the fashion industry and its contribution in the emergence of an ethical and green fashion value-chain.


Some pertinent researches and distinctive initiatives in this field have enabled the evolution of specialized disciplines with a focus to understand, evaluate and reduce the carbon footprints of human activities and aim towards environmental & social well-being. A few of the emerging disciplines include Sustainable Design, Sustainable Architecture, Sustainable Fashion, Sustainable Tourism, Sustainable Agriculture and so on. This article gives an overview of sustainability concerns in the fashion industry and the technology intervention to address these concerns.


There are some of the very useful resources which give an insight into the concept of Sustainable Fashion and its gradual entry into the fashion mainstream. Janet Hethorn and Connie Ulasewicz in their book “Sustainable Fashion: Why Now?” discuss the various issues and practices related to Sustainable Fashion. Kate Fletcher promoter of “Slow Fashion” in her book ‘Sustainable Fashion and Textiles Design Journeys” writes about ecologically sustainable fashion and textiles.”Green Technology, Strategy and leadership for clean and sustainable communities” [3] discusses strategies for green and clean living. Eco Textile News [4] gives an insight into the latest developments in the field of environmental & social sustainability. The website Business Green [8] informs about Fashion industry signing up to green makeover. Sustainable Style Foundation [7] talks about “look fabulous live well, do good”. London College of Fashion launched the Centre for Sustainable Fashion (CSF) in 2008 to function as a globally connected catalyst for change moving towards a sustainable fashion economy.


Information technology today has become the keystone in an organization’s quest for growth in a rapidly changing and complex environment characterized by intense competition, global impacts, uncertainties and fast-changing business models. Computer technology plays an important role in the strengthening and reinforcing the sustainability efforts and is specifically directed to the contribution of computer technology for bringing in social & environmental sustainability in the Fashion industry. It contributes significantly towards giving a greener face to the fashion value-chain. The computer technology, policies & practices with an orientation towards environmental, social and economic sustainability is known as Green Technology (greentech) or environmental technology (envirotech). Widespread application of greentech or envirotech in the Fashion industry is an important dimension of Sustainable development. Because of its role as a tool for sustainable development, green technology is also known as sustainable technology.

Fashion Trends

Latest Trends in Jackets for Men and Women

Men wardrobes the most special pieces of cloths are there jackets, same as women love to have small trench coats or cardigans in there wardrobes, and Jacket is for the men’s. Collection of good jacket always help you in stepping forward to dress up in the best possible way. Jackets are the best addition for means clothing whether the climate is warm in summer or cold in winters. There is lots of option available to choose while buying a jacket from a designer to a cheap one. Below is the best fashion for men that will be available for the coming year of fashion. To now well about the entire fashion for jacket you must land at a perfect page.


Let me tell you that, wide range of alternatives is available for your search in getting a perfect jacket for men in terms of looks as well as material. This year you will see a lot of new designs in jackets made up of cotton with fancy lining classy pieces and heavy fabrics in corduroy and denims, but the most preferred on for men’s are there motorcycle jackets made from leather. Leather Jackets are among the must to have in 2011. A wide range and varieties are available in leather which can be worn in various occasions. Leather jacket has and will be a hottest trend every year. It is coming with more design and trendy looks in men’s section this year. The slim fit jackets are the latest trend these seasons as the loose fitting jackets of the previous year.


Range of stylish jackets is available in men’s jackets if you browse through the best fashion trends. There are some styles that are all time hit in this category as well as runway fashion has introduced some of the new designs in this category. The latest trend in the jacket is the sleeveless jacket made from lamb skin due to which they are light weight jackets. Apart from that leather bomber jacket is one off those which can make you look a class apart from every one and help you in getting the desired looks. Bomber jacket are one off the top most preferred wear in winter. At a same time the ultimate pickup of these seasons are the biker’s jackets.


Buttoned and zippers both are the hot choice this year, with cool patch work round and wide collar will be high in this year. You can also find elegant mandarin collar jackets, ultra stylish high collar jackets and china collar jacket on men leather jacket clothing. These are available in large design and trendy looks, with a perfect fashion statement to all means. Leather jacket with high collar look superb when worn with a perfect pant.


Men’s leather jacket will never run out of fashion as it has been there even before the Great War. It’s never going to stop acquiring the largest sales in jacket industries and men would not stop wearing it either, that the good thing about leather jacket. Leather has always fascinated women as its one of there first choice. Women look more outstanding in Leather Jackets.

To all the men and women out there who were still in doubt of choosing the right jacket that may really suit them. All you have to do is go to department store then start grabbing a leather jacket if you want to look more seductive and brave. In buying a jacket we should not look too much with price but the something that can make our money worth it.

Mens Fashion

Luxury Treats for Men!

Luxury, indulgence, and expensive clothing are all not just for women.


Gone are the days, when fashionable, expensive clothing and apparel shopping was womens segment. In todays society, men have become equally fashion conscious. Designer outfits are exclusively styled, and patterned according to the latest trends, and their preferences making the fashion savvy men take a wonderful luxury journey, and stand out in a crowd. Adams genetics have their own unique tastes; feel proud of their brands, and clothes. A few like to posses unique and luxurious products for themselves. A wide range of clothing is available for men in latest trends, style and colors, that can be worn for comfort and also reflecting their individual traits. These are special outfits are exclusively designed for men with big pockets, who are interested in creating their individual wardrobe, costing them a ransom.


Prominent Brands ruling the Mens Luxury Market:


Brands such as Louis Vuitton, Yohji Yamamoto, Paul Gaultier, Dior, Lanvin, Hermes, and Givenchy are a few renowned labels in the mens fashion segment, making exclusively expensive attires in captivating hues, shapes, and patterns. Zara is a notable brand for making trendy mens clothing offering high fashion. Each of its pieces is expensive, unique and exclusive. Boateng is a suave and sophisticated brand making men to adorn their wardrobe with its collections.


Designs of the French manufacturer Dior makes its haute couture with the worlds finest quality of wool and canvas interiors, and is believed to be of the best quality among mens outfits. Lanvin is a luxurious brand offering a range of mens clothing with intricate trimmings, embroideries, and beaded embellishments. Its clear and floral hues make it an elegant trademark. Their salons are located in Paris, Tokya, Hong Kong, Boston, London Moscow, and Geneva.


Suits – A Deluxe Realm:

Executive suits worn by men for a specific occasion needs much focus on comfort and fittings. Custom made suits are designed to meet the individual requirements of the customer, making it a top choice. In this line of custom made suits, Bespoke suits are infamous for their construction. Their customer service is excelling that, they even go to the clients home or work place in an in-store visit in not possible for their clients. Much to do to retain the market! The market for suits with sky-high prices is very small. So designers and tailors try to keep their prices earthbound.

Fashion Designer

High-street labels roll out made-to-measure outfits

High-street labels like Armani, Gucci & Zegna roll out made-to-measure outfits to suit unshapely Indians


It was only a matter of time before they hit the middle ground. But the Italians were uncompromising to begin with – in such things Rome draws the line, they said – and fervently hoped Indians would lose the stomach for anything bigger. We held on, now the Italians are back, with a tape and a tailor in tow.
In a nutshell, ladies and gentlemen, that’s how the Armanis, Guccis and the Zegnas of Italian high-street fashion lost their war with the stubborn Indian potbelly as they set out to clothe one of the biggest emerging markets for Rs 1 lakh-plus suits and trousers. As the realisation sunk in that India’s wealthiest men – from Altamount Road’s pedigreed industrialists to Gurgaon’s nouveau riche builders – are so unshapely for their dapper ready-made suits, the Romans have decided to stretch that famous Italian stitch a bit more.
Enter MTM (made-to-measure) offerings – clothing that is sewn to fit each customer individually. A typical Armani or Zegna suit will come for Rs 1 lakh, if you are unwilling to go easy on the desi ghee stuff, no problem, but be willing to shell out Rs 30,000 more for an MTM one of your favourite brand.


Armani, Gucci, Zegna, Corneliani, Canali, you name it, the MTM offering comes alongside these days, even for the very British Burberry’s.
Big demand for 48-52 waist sizes
Canali, which is a popular brand among the youth, had a team of stylists fly down from Italy for an MTM event recently.
A store manager told ET the average Indian waist size is between 40 and 44 inches, but there is a big demand for larger sizes between 48 and 52. “Many of my clients, which include top businessmen whom I cannot name, order suits and have to wait for two months for them to be delivered from Italy, and they pay 20-25% more,” he says. “Most of the classic luxury menswear brands get 50-52 sizes in India,” says Salesh Grover, business head of OSL Luxury, a Delhi-based firm that sells Corneliani.
“When a shopper spends that kind of money to buy a suit, he does not mind paying 20-25% more for made-to-measure to get that perfect fit,” says a Zegna spokesperson in India. Zegna is aggressively promoting its made-to-measure suits. “This service will help us reach out to consumers in markets where we do not have stores,” Gildo Zegna, chief executive of Ermenegildo Zegna, which has a 51:49 joint venture with Reliance Retail in India, had told ET in an interview a month ago.
Corneliani has begun to offer its customers a range of fabrics that are sent to its headquarters in Mantua, where the garment is cut, sewn and delivered in three weeks at a starting price of Rs 1.25 lakh, costlier than ready-to-wear pieces. An MTM usually comes with the personalised service offered by the staff, a selection of fabric, stitching at the headquarters, and also the client’s initials at times.