Fashion Designer

Fashion Stylist, Key to Looking Beautiful

Everyone wants to look their best. Many of us would spend so much money in order for us to feel beautiful. However, there are times when we often spend it on things that are not suitable for us. It is such a waste of money when we actually spend so much on clothes and cosmetics that dont fit or worse that make us look bad.


How would it feel like to have someone going shopping with us or someone there telling us all about the latest fad in fashion today? Is it more fun to have someone helping on how to wear those clothes? Well, all these could be made possible with the help of a fashion stylist! One does not need to be a celebrity to have their own stylist. In the world today, it is but normal to have one’s very own fashion stylist.


For most of us who are fashion conscious and do have the eagerness to look their best everyday then a fashion stylist is the answer to our need. A fashion stylist could be someone who would show the ins and outs of becoming a trendy fashionista. They would be able to help in shopping for clothes that are suitable for ones age, shape of body, skin color and likes.


Every season, trend in fashion changes, which is why if we want our wardrobe to compliment, then for sure rendering the service of a fashion stylist can be a very good advantage. He/She will be able to tune our wardrobe on various occasions. The right clothes and accessories for our personality will be chosen all perfectly for us. One would certainly notice someone who has their own fashion stylist because they would stand out in the crowd. They have more confidence and they look highly fashionable. All these could be done without having to spend for those designer label clothes. A fashion stylist would know where to get clothes that look really expensive and yet are inexpensive!

Online Fashion

Global Luxury Apparel Retailers Eyeing Indian Markets

The fashionista dream is alive and kicking. But it’s no longer strictly elitist! With the US and Europe still grappling with recession, global luxury apparel retailers are eyeing markets like India, which has put itself firmly on the path of recovery.


Reworking their business model by focusing on affordable luxury, international majors are in talks with Indian players to target aspirational but value-conscious consumers.


While retail chain major Shoppers Stop is all set to launch Playboy brand of unisex wear, textile conglomerate S Kumars group is bringing in three international brands by the end of this fiscal.


Several high-priced international apparel brands were earlier forced to close shop due to sluggish demand. Few other brands like Jimmy Choo and Bottega Veneta changed hands from the Murjanis to Genesis Colors and Springfield in order to sustain growth.


Now, global brands are relying on Indian retailer’s understanding of the local market while Indian retailers are reworking the price in accordance with preference of the consumers.


“Indian retailers, tying up with international brands, are giving them an insight of the Indian market and taking the responsibility of marketing on franchisee basis, which is being preferred by the overseas brands”, says Rahul Mehta, president of Clothing Manufacturers Association.


Shoppers Stop, which had launched foreign brands like MAC, Mothercare and Austin Reed among dozen of global brands, and now plans to add about half-a-dozen international labels soon.


“We have recently introduced European jeanswear brand Mustang and will be launching Playboy apparel (Avinix Fashion) and luxury cosmetic brand Guerlain (Baccarrose),” says Govind Shrikhande, chief executive officer of Shoppers Stop. India is seen as a key growth market and is getting positive response from several international brands, added Mr Shrikhande.


S Kumars group, which tied up with Italian brand Oviesse this year, is in talks with other international brands. Nitin Kasliwal, managing director of S Kumars Nationwide (SKNL), said, “We are in advanced stage of talks with international apparel brands keen to tap the Indian market soon. Some of these brands are top-end luxury brands.” Brandhouse Retails, apparel retail arm of SKNL, will look after the retail expansion and marketing of these brands in the country.


Arvind Brands, which has a licence to market premium segment men’s wear brands such as Arrow and Gant, has launched ‘Izod’ in India, a label of global apparel firm Van Heusen. In line with others, Murjani Group that brought brands like Calvin Klein, Tommy Hilfiger, Gloria Vanderbilt and French connection funky wears for youngsters FCUK, has also launched an on-line sales service for the brand.


Industry analysts contend that earlier the global luxury brands, which came in India, were highly priced for the Indian consumers. Now, in order to sustain in the market, most of them have started discount selling.The big brands Mega Carnival in Mumbai recently offered almost 80% on international brands like Roberto Cavalli, Givenchy, Davidoff, Chopard and Calvin Klein, to name a few.


“Market for luxury brands is yet to develop in a country like India, where demand is rising with consumer’s purchasing power,” said Tarun Joshi, managing director Brandhouse.


According to industry analysts, the market for luxury and premium brands in India is estimated at about Rs.6,000 crore- Rs.7,000 crore and growing at about 25-30%. However, luxury is still in its nascent stages as only 8-10% of the Indian population in metros is exposed to such brands. Overall, organised apparel retail contributed more than 35 % of the entire organised retail market aggregating over $ 60 billion.