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Fashion Designer

Enduring Fashion Inspiration I – Egypt

Egypt is a country of kingship and divinity. 5000 years of civilization has contributed to their cultural heritage. Ancient Egyptians loved fashionable clothes and fashion related accessories. Egyptian clothing style is simple and elegant. They are more focused in grooming their appearance, and their clothing is designed, crafted, and worn with great thought and care. Their choice of clothing endowed Egypt with a unique place in the fashion industry.

Apparels of Egypt are designed to be light weight to suit the hot climate of the country. A vast majority of their clothes are made from plant fibres. They wore clothes made of linen throughout the hot weather. Today, fashion trends change in a wink. But in the 5000 year old Egyptian history, fashion has changed very little. During the Old Kingdom, people wore simple garments without much sewing. Egyptian clothes were mostly of the draping type, held in place by knots, and waist belts placed in the fabric itself. Mostly white in shade, people of the higher society wore long, pleated, and see-through robes.

Fashion designers from across the globe take their inspiration today from Egyptian styles to create their dream collection. The Egyptian cannon or proportion, the aesthetic of strong muscular shoulder and attention to proportional balance is adopted by designers. The biggest of Egyptian influences on contemporary fashion trends is the feminine silhouette.

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Fashion Designer

Design a Line of Party Wear Garment by Using Nature as a Theme & Zodiac signs as an Inspiration

The study was under taken to design a line of party wear garments by using nature as a theme and zodiac as an inspiration to prepare a range of cocktail dresses for college going girls. A cocktail dress or cocktail gown is a short-length ladies gown worn at cocktail parties and other semi-formal occasions. In this study, the first questionnaire was filled by 100 college going girls of 6 different colleges in Moradabad.

After that design for party wear dresses and bags were selected from respondent preferences. Further, in 12 zodiac category dresses based on zodiac colors were rendered on fashion croquies. So during this practice 36 fashion croquies were prepared which means in each zodiac sign, 3 dresses of the same zodiac color were rendered. After that survey was done to select 1 dress in each zodiac sign on the basis of aesthetic appeal, uniqueness and style.

Than 12 zodiac dresses were stitched, these dresses were complimented with potli bags, over which quilting and stencil printing of zodiac signs was done. Finally, the line is evaluated among college going girls of Moradabad on the basis of cost, marketability & rank. So now you are ready to go in a glamorous cocktail party is still in a fantastic way to entertain.

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Fashion Designer

Noida comes under the fashion spotlight

Noida fashion industry makes a new statement; designers getting opportunity to introduce global trends

 

Noida fashion industry is clocking a 8-15 percent growth rate as a result of incorporation of global styles by fashion designers and increasing international clientele. Untapped market for designer wear among middle and upper middle customers of Noida has allowed the designers to introduce a slew of global trends.

 

Global styles are in vogue for designers as well as customers. “In the recently launched autumn collection, I have introduced various global trends like Bohemian Vampire and Thumblina,” said Rajdeep Ranawat, a fashion designer who has manufacturing as well as retail unit in Noida. “Thumblina is a fairytale collection in summer fabrics.”

 

“Use of rhinestones is also an in thing these days. This type of work is famous as cocktail and evening wears all across the world. Recently, all my works have been done in this style,” said Chayya Mehrotra, a designer who manages her retail unit in Noida.

 

Josh Goraya, a designer in Noida, said that her recent summer collection, created by using Egyptian cotton, has been appreciated a lot by her clientele.

 

International visibility

 

Designers are working hard to cater to local as well as international clients. “We supply our products to different parts of India and export all across Europe and Middle-East. We have two lines- one is for the domestic market including a collection of suit, light lehngas, Indo-Western outfits and the other one is for the global market which includes dresses, capes, trousers and maxi-gowns. Over the years, local market’s reach and depth have grown considerably,” says Ankita Chaudhry, a designer in Noida.

 

“My focus now is on wholesaling for which I want to organise trade-shows like the India Fashion Week, Pret-a-porter, which is organised in Paris and other B-to-B Shows,” she added.

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Fashion Designer

Fashion Draping Cowl

A cowl neck is a neckline that resembles a floppy, unstructured turtleneck and drapes below the collarbone. In the present study the methods of cowl collar used are from simple centre front, deep cowl neckline with vested, novelty cowl neckline, cowl yoke, simulated cowl yoke, novelty simulated cowl. Cowl skirt, cowl sleeve and shoulder cowl are used. As a result of survey with respect to design, color, texture, style and fad etc., the neck and the hip cowl was the choice of many people.

 

Introduction:

 

An elegant cowl has a bubble like elasticized hem at the front, the overlays hangs free from the main body of the dress. It is draped on mostly neckline and other parts of the body. The cowl (from the Latin circular meaning hood) is worn by the members of religious order. It also refers to a long, hooded cloak, with wide sleeve, worn by catholic and orthodox monks, when participating in liturgy. The hooded Cloth is worn by monks usually the same color as the habit of the order. It is originally a common outer garment worn by both men and women. It was prescribed by St. Benedict for the monks of his order (15:30). In addition to the typical garment the separated hood worn by Augustinians, small hood attached to Franciscans habit and large. Pleated chair robe worn by English Benedictines are also called cowls. Developed in the middle Ages, they became the formal garment for those in monastic life.

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Fashion Designer

Luxury Brand Marketing & Sustainability

Positive Luxury? Sustainable Luxury?

 

Perhaps surprisingly luxury brands have often produced goods in a more sustainable way than mass market brands. Luxury brands tend to work with high quality materials and with highly skilled craftsmanship, producing relatively small quantities of their collections and products. However luxury brands also produce high quantities of smaller items and some materials such as furs and luxury leather skins are often produced in an un-sustainable way.

 

Many wealthy, well educated consumers want to know where their luxury products originate and what materials they are made from. Transparency of supply chain is becoming more and more important as we face the sustainability and environmental issues of today. Luxury brands are becoming increasingly aware of such “positive luxury” sentiment and are looking to communicate their sustainability credentials within their luxury brand marketing.

 

The WWF Deeper luxury report written in 2006 by Jem Bendell and Anthony Kleanthous highlighted the need for luxury brands to look deeper into their supply chains to make sure that they are ethical through and through and thus deserving of the “sustainable luxury” label.

 

Luxury brands are becoming very aware of sustainability and many already have supply chain monitoring in place to enhance sustainable luxury. It’s interesting to note the LVMH purchase (approximately 49%) of ethical luxury brand Edun. LVMH’s other luxury brands could benefit from the influence of one of the world’s first ethical luxury fashion brands. Some of Louis Vuitton’s recent fashion advertising and luxury marketing has shown Louis Vuitton as an authentic brand with a valued heritage and trusted craftsmanship.

 

This year has seen the launch of Diana Verde Nieto online magazine ‘Positive Luxury’. The luxury brands that Diane writes about are fashion and luxury lifestyle brands that are ethical in some respect and are looking to improve the sustainability of their materials and supply chain. As well as sustainable luxury fashion Diane also focuses on luxury organic cosmetics and luxury ethical travel companies such as Nature & Kind and Six Senses.

 

For a long time now we have been using organic and natural cosmetics with luxury products such as Bioeffect’s serum, Oskia Skincare, Nude Skincare and Cosmetico Fruit from Chile. The world of fashion has been, and still is to some extent, a considerable challenge for those aiming to promote positive luxury and sustainable luxury. But with Christopher Raeburn winning the British Fashion Award 2012 for best emerging menswear designer, upcycling could be the future. Christopher loves the idea of positive luxury and his commitment to sustainable luxury is evident from his championing the use of re-appropriated military fabrics to create garments that are functional, intelligent and meticulously crafted. Rburn’s collections are highlighted for their intelligent design, high quality and extreme attention to detail.
The author is associated with Belovedmedia.com – Fashion Branding Agency.

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Fashion Designer

Saris from Tamilnadu

Sungudi Sarees:

 

One of South India’s great temple towns, Madurai is synonymous with the celebrated Meenakshi Temple. Situated on the banks of river Vaigai, Madurai has a rich cultural heritage passed on from the great Tamil era more than 2500 years old. Madurai was an important cultural and commercial centre even as early as 550 AD. It was the capital city for the great Pandya kings.

 

The Madurai town is famous for Sungudi sarees. The peculiarity of Sungudi sari is their border and the tie and dye art which is imparted on these saris. This ethnic art of Saurashtra is seen in south India on these saris. The 48 inch saris are tie and dyed to create beautiful patterns of sunbursts effects, marbelling, bindis etc along with the woven border. Sungudi as the name says is the best wear in summers the saris are dyed with vibrant colours and have the ability to reflect the hot Tamilnadu sun. Saris from the south are known for their cotton and Sungudi sari too is constructed in a way that it is light in weight and soft to touch.
Kanjeevaram Saree:

 

Kancheevaram saris the pride of India finds its roots in the city of kancheepuram also known as the Silk City. The city boasts of expertise handloom weavers who take pains in creating and giving birth to kanjeevaram, the art consists of manually dyeing the silk yarns, warping and drawing them as per the design and finally weaving the saree.

 

Kancheepuram is popular for its famous silk sarees with renowned craft works a traditional home industry.

 

The specialty of Kancheepuram Saree is that in 1.2 inches of warp frame there will be 60 holes in which there will be 240 threads in Warp and around 250 to 300 threads in the Weft which gives strength to the saree. Kancheepuram sarees are known for its weight because of this. A regular Kancheepuram saree weighs around 600 grams.

 

The kanjeevarams were once upon a time and still are woven with gold threads and zari to create beautiful patterns of peacock motifs, paisleys floral. The saree is heavily woven with the zari work and looks rich. Every female prides in owning a Kanjeevaram. This saree is also called as a bridal wear. The kanjeevaram is also used in the making of other rich garments like sherwanis, salwar suits, shararah. The colour of this prized possession is an important factor, the saris range from all bright palette hues, adding to its vibrancy and richness. It is believed that the weavers pride in making the kanjeevarams and are so dedicated, that the intricacy of their work is reflected on the sarees. Some of the sarees take around a year or two to form right from the dyeing stage to finishing stage.

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Fashion Designer

Designer clothes: quality comes with a price

Numerous people shell out big bucks to own a designer wear and their loyalty is not without a reason. Designer outfit gives the wearer a feeling of being unique and exclusive. Just as the celebrities around the world flaunt their desired brands and make every eye ogle on them, similarly anyone who owns a designer wear can fantasize to be among the rich and famous. While buying outfits of Roberto Cavalli or Balmain, be assured that one owns an exquisite work of art. Hence, it has big price money.

A designer outfit will perfectly fit your body at the same time will be comfortable to wear. When garments are not made on large scale but aiming a small audience, then its cost rises. The price also depends on the fabrics used. Usually, the top designer brands use high quality fabrics. A highly skilled tailor will sell his final product when it is perfectly finished and every detailing comes with a price. Premium brands can be owned at premium prices alone. People enjoy the privilege of wearing designer outfits which distinguishes them from others.

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Fashion Designer

British fashion brand Superdry plans foray into Indian market

Reliance Brands to bring in British fashion brand Superdry

 

British fashion brand Superdry, worn by celebrities such as David Beckham and Pippa Middleton, is coming to India through a tie-up with Reliance Brands. Reliance Brands, a unit of Mukesh Ambani-controlled Reliance Industries, has signed a 20-year licensee agreement the UK’s SuperGroup, owners of the premium-to-luxury Superdry label.

 

“We spot the wave internationally on brands having traction… Superdry is a big star in that and is a rage globally,” Darshan Mehta, chief executive of Reliance Brands, said. “Superdry is a more affordable brand than other luxury brands available in the market. Yet, it is high in fashion and wearable,” he said.

 

A Superdry T-shirt will typically cost ` 2,200-3,300 while a pair of jeans will cost ` 5,500-8,250. This price point positions it just above brands such Tommy Hilfiger and below Diesel, which Reliance Brands handles in India. Theo Karpathios, chief executive of wholesale and international division at SuperGroup, said the decision to enter India followed many months of research into a long-term potential of this market. “Reliance resonates a great synergy with our brand and lifestyle with their vision for Superdry being closest to our own,” he said.

 

Superdry has 81 standalone stores in the UK and Ireland as well as 71 concessions in the House of Fashion, Harrods and Selfridge’s. In the last 18 months, the company has been aggressively expanding its international business, opening more than 130 stores across Europe, the US, Australia and Middle East.

 

Superdry has a policy of no advertisements or celebrity endorsement globally, yet a Brad leather jacket worn by football player David Beckham become a rage in the UK, selling 70,000 pieces from 2007 to mid-2009. Reliance Brands, which sells global branded products in India through joint ventures, plans to open at least five stores to sell Superdry products that combine vintage Americana fabrics with pseudo-Japanese text in the merchandise.

Reliance Brands currently operates 53 stores for a dozen brands including Diesel, Hamleys, Ermenegildo Zegna, Kenneth Cole and Timberland. The company is on an expansion spree, aggressively signing new brands and having plans to open 40 stores this year. This calendar alone it has partnered over six companies including Iconix Brand Group and Brooks Brothers. “It’s our brands pipeline that are fructifying now,” Mehta said. Most foreign brands entering the country prefer joint ventures or franchise agreement with Indian partners mainly to meet a mandatory commitment of sourcing 30 per cent of their merchandise from local small and mid-sized vendors.

 

This article was originally published in the Economic Times dated 13th July, 2012, written by Sagar Malviya, associated with the Economic times Bureau, Mumbai.

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Fashion Designer

Online Fashion Design For Beginners

If you’ve always wanted to get involved in fashion design but never really knew where to start, there are many websites that will give you tips, tricks, ideas and even platforms in which to practice and come up with ideas on your own. Anyone can take pen to paper and come up with fashion design but online fashion design will let you know what’s in style nowadays and it will have you up and running like a pro in no time. All you need to do is find one or a few websites, which will let you practice online fashion design. You never know, with enough practice you could be the next runway fashion designer making clothes for highly paid fashion models with your name in lights.

 

Finding Sites To Work With

If you use your favorite search engine, you should have no problem finding online fashion design websites. Some may ask you to pay a membership fee while others may be free. You may want to practice with the free ones first just to make sure you like it and to see if you have a knack for it before you shell out big bucks on a high priced online fashion design website. Some of the free sites allow you to shop for fashion online as well and that’s how they pay for their sites so look around and you’re sure to find a site that works for you.

How It Works

Online fashion design makes designing clothes easy. You’ll usually start with a virtual model and then you can search through various styles of clothing to dress that model. The great thing about online fashion design is that you use your mouse to add or remove clothing whenever you want to. If something doesn’t work, simply click the mouse and it’s gone. Add this or that and you’ll soon find something that works.

Once You Get Better

Most online fashion design websites want to see the work you’ve used. They will sometimes post styles and fashions from users just like yourself. When you find something that really works, show it off with the other users on that site. You never know when someone will see it and will want to see more of what you can do. This could be how you are discovered as an online fashion designer. If nothing else, you’ll get better at online fashion design and you’ll find a hobby you really excel in and have a lot of fun with.

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Fashion Designer

Lakme Fashion Week Summer / Resort 2012

Seven creative designers made their debut with dazzling collections at the opening show of Lakme Fashion Week Summer/ Resort 2012

 

Fashion weeks have been evolving and every new edition throws up a new format, new outlook and perhaps even new objective. What started basically as an attempt to showcase the creativity of Indian designers to the international buyers, we seem to have slightly drifted from it, inasmuch as the commercial aspects of the fashion weeks are not that important now. That seems to be the trend, if one were to read the media coverage as well as see the reflection of this trend in the proliferation of number of fashion shows/weeks being organized in the smaller towns, too. How far this is compatible to the prime objective, I would it to our readers.

 

Nonetheless, it must be acknowledged that the new and upcoming designers are now occupying the space which was hitherto meant for established designers. What is really encouraging is that these new designers whom I would call GenNext designers are giving really good account of themselves and aspire hope for the future.