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Fashion Designer

Wills Lifestyle India Fashion Week : Taking Fashion to the Next Level

Asia’s biggest business of fashion event, the Wills Lifestyle India Fashion Week (WIFW), Spring Summer 2012 edition was unveiled on 15 February and ran though 19 February, 2012 with as many as 131 designers from across the country ready to showcase their trend predictions for the season, including 63 designers on the runway.

With an objective to encourage and endorse designers to grow their brands nationally and internationally as also to widen their customer base every year, WIFW invites fashion designers to showcase their collection to domestic and international buyers, media and the fashion industry. The event benchmarks the trends for the forthcoming season. Announcing the names of participating designers, Sunil Sethi, President, FDCI, said, “This year we have a list of outstanding designers with representation across geographies who will display their creative excellence on the runway. With combined elements of innovation, creativity and tradition of the WIFW, these designers will give a fresh perspective to the Autumn-Winter collec60n. With so many talented designers in India’s fashion industry; we are hopeful that this edition will also break all records like the past season. I wish all of them, the very best as they gear up to participate at the WIFW Autumn-Winter 2012.”

Categories
Fashion Designer

The Role of Colours in Fashion

Introduction

 

Radical developments in fashion production and consumption have occurred over the past few decades. Far-reaching changes have dramatically transformed fashion supply-chain management and distribution at both national and international levels. In particular, radical innovations in communication and information technology have complicated globalization of markets and to changes in the nature of consumer demand.

 

National and international fashion events are no longer prerogative of just a small number of leading manufactures and key representative of the fashion press but rather are regarded as essential indicators to insure future commercial success.

 

Large retail organizations are active participants, and through the willing involvement of popular national media, consumers are conversant with the dominant stylistic themes of given fashion seasons. Fashion designer and catwalk models have become household names, and designer and retailer brand names have become familiar status symbols to many consumers internationally.

 

Fashion as a subject has become more firmly established in the academic literature, and in recent years, many useful insights have been offered, and more penetrating explanations of the processes of adoption and diffusion have become apparent.

 

In order to build a conceptual framework to aid the understanding of the phenomenon of fashion, it is important to appreciate the relation between terms such as ‘style’ and ‘fashion’.

 

This article was originally published in the New Cloth Market magazine, November, 2012.