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Fashion Designer

The Lure of Luxury

Global luxury market foresees strong growth and is predicted to grow and reach USD2.4 trillion by the end of 2012, and USD 3.22 trillion by 2017. The industry has several thousand companies targeting numerous customer segments. Manufacturers face fierce competition, and hence need to invest heavily in differentiating their merchandise, and marketing efforts. Luxury market is always dynamic, and getting more luxurious. Overall all customers; generally are willing to pay a premium price for brands.

Popularity of denim is based on the customer’s desire to show off. Jeans would give them a feeling of style icon, and as a part of the fashion host. It is the general nature of a consumer to wish for an ego boost. As fashion trends keep changing at the drop of a hat, manufacturers and retailers are under constant pressure. Manufacturers need to come up with innovative styles, and concepts to capture the shoppers’ attention, and retailers need to keep abreast of the current fashion trends, and customer preferences, and fill their store rack accordingly.

Fashion trends tend to spread rapidly, even crossing the country’s boundaries; at times. The desire of customer’s to look and feel good is reflected in their clothing choice. This is cashed in by the customer centric retailers, targeting customers who are ready to shell out a fortune in buying branded clothing.

Categories
Fashion Designer

The End of Old Luxury and the Rise of the New Paradigms of Fashion

The aim of this talk is to focus on the future paradigms of the fashion world: creativity and innovation, sustainability and beauty, the richness of differences, local roots. The future opportunities of menswear (and the fashion business in general) are to be identified in the fine tuning of ethics and aesthetics, sustainability and talent, so to search for a model of excellence that is founded on the passion for making things, on the quality of relationships and suggesting links that will release the beauty and quality of life. The Italian Renaissance model is pivotal: some case histories of Italian fashion companies will be described in order to show how its possible to shift from the concept of luxury to the idea of taste.

 

The End of Old Luxury

 

Todays fashion system is undergoing radical changes, both in terms of economy and ideas. In order to fully understand the current evolution, it is necessary to retrace the dynamics that in recent years have characterized this sector, recognizing the pre-crisis and post-crisis phases.